Manitoba Harvest

What Manitoba Harvest does

Manitoba Harvest is a privately-held hemp food manufacturer founded in 1998 and headquartered in Winnipeg, Manitoba, with U.S. operations conducted through Manitoba Harvest USA LLC (New York office). The company produces a focused portfolio of six hemp-based food products—Hemp Hearts (hulled hemp seeds), Protein & Fiber Powders, Hemp Seed Oil, Superseed Granola and Oatmeal, Hemp+, and Superseed Snack Clusters—built around a core technology of cold-pressing hemp seeds for oil and milling for protein powders while preserving nutritional integrity. The company emphasizes quality controls of a minimum of 34 tests from farm gate to shelf and positions hemp as a 'Superseed' delivering 10g plant protein, a 3:1 Omega 6 to Omega 3 ratio, fiber, iron, magnesium, and vitamins B1 and B6 per serving.

Revenue is generated through a dual-channel go-to-market: direct-to-consumer e-commerce at manitobaharvest.com with a Subscribe & Save subscription option at 2/4/6/8-week intervals, and wholesale/retail distribution through partners including Costco and grocery stores in baking, cereal/granola, and produce sections. A customer rewards program (100 points per $20 spent, 500 points redeemable for $5) and an Impact.com-powered affiliate/referral program layer on top of subscription and one-time purchase revenue. The customer base is horizontal—health-conscious consumers (primary), healthcare and nutrition professionals, food bloggers/influencers, and athletes/fitness enthusiasts—reached through content marketing, an active Hemp Ambassador Program, and a Dietitian Toolkit.

Manitoba Harvest is led by founder Mike Fata and Chairman Patrick Maciariello, holds B Corporation certification, and is committed to carbon-neutral operations and certified non-GMO products. Despite self-describing as a global leader with 20+ years of category presence, the company discloses no revenue, no recent meaningful funding rounds, and limited public corporate-governance detail. The Privacy Policy is governed by Tilray Brands, Inc., indicating a possible parent/subsidiary or shared-governance relationship that is not explicitly documented. No AI/ML capabilities, proprietary software, or app infrastructure are present in the disclosed data.

Name

Manitoba Harvest

Legal name

Manitoba Harvest USA LLC

Website

https://manitobaharvest.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Manitoba Harvest is a privately-held hemp food manufacturer founded in 1998 that produces Hemp Hearts, protein powders, hemp seed oil, granola, and snack clusters. It sells through DTC e-commerce and retail channels including Costco, targeting health-conscious consumers, nutrition professionals, and athletes across North America.

Ownership category

akta.pro rank

Product category

Hemp Foods / Plant-Based Nutrition

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

akta.pro secondary industries

Plant-Based & Alternative Proteins (Packaged) (CRADAAAH), Nuts, Seeds & Trail Mix Snacks (CRADABAF)

Keywords

• Hemp food products
• Plant-based protein
• Hemp seed snacks
• Omega nutrition
• Superseed granola

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through ManitobaHarvest.com with subscription options (Subscribe & Save). Products shipped within the U.S. with 5-7 business day ground shipping or next-day expedited air shipping.
2. Retail Distribution: Wholesale distribution through retail partners including Costco and other grocery stores. Products found in baking aisle, near cereal/granola, or by fresh produce sections.
3. Rewards Program: Customer loyalty program where customers earn 100 points per $20 spent, redeemable at 500 points for $5 rewards. Referral program offers friends 50% off first purchase and ambassadors receive free gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Manitoba Harvest manufactures and sells hemp-based food products including Hemp Hearts (hulled hemp seeds), protein and fiber powders, cold-pressed hemp seed oil, Superseed granola and oatmeal, Superseed Snack Clusters, and Hemp+ supplements. Products are positioned as plant-based sources of protein, omega-3 and omega-6 fatty acids, fiber, and essential minerals, sold direct-to-consumer online and through major retailers in the U.S. and Canada.

Product overview

Manitoba Harvest is a hemp food company offering a focused portfolio of six core hemp-based food products. The product line centers on Hemp Hearts (hulled hemp seeds) as the foundational product, supplemented by Protein & Fiber Powders for supplement use, Hemp Seed Oil for culinary finishing, and Superseed Granola/Oatmeal and Snack Clusters for convenient breakfast and snack occasions. All products are positioned as plant-based nutritional supplements providing protein, omega fatty acids, fiber, and essential minerals. The company operates as a single-brand e-commerce and retail operation selling directly to consumers in the US and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Hemp Hearts Shelled hemp seeds sold as a ready-to-eat superfood providing 10g of plant protein, omega-3 and omega-6 fatty acids, fiber, iron, magnesium, potassium, and vitamins B1 and B6 per serving. Available in natural and organic varieties, for direct addition to smoothies, baking, salads, and recipes by health-conscious consumers.
• Protein & Fiber Powders Plant-based hemp protein and fiber supplement powders designed for use in smoothies and recipes, providing protein, fiber, and essential nutrients in a convenient powder format for health-conscious consumers and athletes.
• Hemp Seed Oil Cold-pressed culinary hemp seed oil for finishing dishes, dressings, and dips, rich in omega-3 and omega-6 fatty acids in a 3:1 ratio. Should be refrigerated and not used for high-heat cooking.
• Superseed Granola and Oatmeal Ready-to-eat breakfast products featuring hemp hearts combined with oats, chia, and flax seeds, including Honey & Oats and Blueberry Superseed Granola varieties, providing plant protein and omega fatty acids for convenient breakfast occasions.
• Hemp+ Hemp-based nutritional supplement line providing concentrated plant protein and omega fatty acids in an easy-to-use format for health-conscious consumers.
• Superseed Snack Clusters Ready-to-eat snack clusters featuring hemp hearts as a key ingredient, providing plant protein and omega fatty acids in a convenient portable format for on-the-go consumption.

Quantifiable outcome

• 10g plant protein per serving compared to flax, chia, or peas
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nutiva: Nutiva is a direct competitor specializing in hemp and coconut-based organic superfoods including hemp seeds, hemp protein, and hemp oil. It serves the same health-conscious consumer base through similar DTC and natural retail channels, making it the closest comparable to Manitoba Harvest.
• Bob's Red Mill: Bob's Red Mill is a specialty grain, seed, and plant-based protein manufacturer with a comparable product portfolio (seeds, flours, protein powders) and similar distribution through natural food and mainstream grocery channels. Both brands target health-conscious consumers seeking whole-food nutrition.
• Navitas Organics: Navitas Organics is a plant-based superfood brand offering organic seeds, protein powders, and supplements with overlapping product categories (hemp protein, chia, flax). It targets a similar premium health-conscious consumer with comparable DTC and natural channel distribution.
• Vega (plant-based nutrition): Vega is a plant-based protein and nutrition brand offering protein powders, bars, and supplements. It competes directly with Manitoba Harvest's Hemp Yeah Protein and Hemp+ lines in the plant-based protein powder category, particularly among vegan and fitness-oriented consumers.
• Orgain: Orgain is a plant-based protein powder and nutritional shake brand with mass-market retail distribution. It competes with Manitoba Harvest's protein powders in the same shelf set, particularly in the natural and grocery channels.
• Garden of Life: Garden of Life is a plant-based supplement and protein brand (owned by Nestlé Health Science) offering protein powders, omega supplements, and greens products. It overlaps with Manitoba Harvest's Hemp+ supplement and protein powder lines in the natural products retail channel.
• Amazing Grass: Amazing Grass is a plant-based greens and protein supplement brand targeting health-conscious consumers. It competes with Manitoba Harvest's protein powders and Hemp+ supplements in the same natural foods and DTC channels.

Broad incumbents

• Nature's Path: Nature's Path is a larger established organic CPG brand with comparable distribution through natural and mainstream grocery. While broader than hemp foods, its granola, oatmeal, and organic positioning overlap with Manitoba Harvest's Superseed Granola and Oatmeal line.
• Kashi: Kashi is an established organic CPG brand (Kellogg's subsidiary) with breakfast cereals and bars competing for the same shelf set as Manitoba Harvest's Superseed Granola. It is broader in portfolio but overlaps in the natural-organic breakfast occasion.

Others

• Tilray Brands: Tilray Brands is a global cannabis and hemp consumer products company whose Privacy Policy governs the manitobaharvest.com website, suggesting a corporate relationship. While Tilray is much broader (cannabis, beverages, distribution), it represents the potential parent/strategic acquirer most relevant to Manitoba Harvest's corporate context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/manitobaharvest
• YouTubeyoutube.com/user/ManitobaHarvestHemp
• Facebookfacebook.com/276806986121
• Instagraminstagram.com/manitobaharvest
• Pinterestpinterest.com/manitobaharvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manitoba Harvest