LaVie

What LaVie does

LaVie, operated by the French private limited company Solable SAS, is a Lambesc-based water-treatment hardware company founded in 2015 by Pascal Nuti and Saadi Brahmi. Its core technology is patented UV-A photolysis: controlled UVA light triggers natural photochemical reactions that decompose common water contaminants (bacteria, viruses, chlorine, pesticide residues, medication traces) without filters, chemicals or removal of beneficial minerals. The portfolio extends this chemistry into complementary physical-treatment units — OPROPRE, an under-sink filter pairing coconut activated carbon with anti-PFAS resin, and ODOUCE, a salt-free turbulent-ionization water softener — plus a portable unit (LAVIE 2GO) and a premium countertop model (LAFONTAINE). Bundling (PACK SÉRÉNITÉ), a reusable stainless-steel filter housing with rechargeable cartridges, and a 10-year product lifespan create a hardware-plus-consumables architecture that the company has scaled to over 50,000 households.

The business model is primarily direct-to-consumer e-commerce through lavie.bio, supplemented by third-party retail through Boulanger and Amazon, with delivery across France and Europe. The revenue mix combines one-time hardware sales (devices priced €99–€499, with frequent promotional discounts), recurring consumable revenue from OPROPRE cartridges at €45 every six months, a Club Lavie monthly subscription/rental program, and accessory sales (bottles, sleeves, power supplies). Marketing relies on content-led SEO around water-quality topics, email capture (5% first-order discount and an additional warranty year), and earned media in French press (Forbes, Le Figaro, Les Echos, M6).

The customer base is concentrated in French health-conscious households and families — with mothers and infants called out as a primary segment — plus homeowners concerned about hard water, agricultural contamination and PFAS. Reported proof points include 90% elimination of common pollutants, 76% limescale reduction with ODOUCE, 99% of customers rating the products 4 or 5 stars, and a claimed 2 ct/L cost vs. 46 ct/L for bottled water.

Name

LaVie

Legal name

Solable SAS

Website

https://lavie.bio

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

LaVie (Solable SAS) is a French DTC company that designs and sells UV-A photolysis water purifiers, anti-PFAS under-sink filters, and salt-free water softeners to health-conscious households across Europe.

Ownership category

akta.pro rank

Product category

Consumer Water Purification

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Pitcher & Dispenser Water Filters (CRAJAJAB)

akta.pro secondary industries

Countertop Water Filtration Systems (CRAJAJAC), Under-Sink Water Filtration Systems (CRAJAJAD), Replacement Filter Cartridges & Consumables (CRAJAJAH), Water Testing Kits & Monitoring (Household) (CRAJAJAL)

Keywords

• UV-A water purification
• Home water filtration
• Drinking water purifiers
• Salt-free water softener
• Anti-PFAS filtration

Headquarters

HQ city

Lambesc

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Water Purifier Sales: One-time purchase revenue from water purifiers (LAVIE PURE, PREMIUM, 2GO, LAFONTAINE) with average 10-year lifespan. Products priced from €99 to €399 for main units.
2. Under-sink Filter Sales: One-time purchase of OPROPRE filtration systems with reusable stainless steel filter housing. Consigned, rechargeable filter cartridges sold separately (€45 per cartridge, replacement every 6 months).
3. Water Softener Sales: One-time purchase of ODOUCE salt-free water softener with 10-year lifespan, priced at €374.25 (regular price €499). No filter or cartridge replacement required.
4. Accessories and Replacement Parts: Sales of compatible accessories including bottles (0.5L, 1L), bottle sleeves, caps, seals, and power supplies (12V, 24V, USB).
5. Subscription/Rental (Club Lavie): Monthly rental subscription under 'Club Lavie' service offering continuous water purifier delivery with customer support included in monthly payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

LaVie designs, manufactures, and sells home water purification and filtration devices using patented UV-A photolysis technology that eliminates common pollutants in tap water without filters or chemical additives. The portfolio includes countertop UV-A purifiers (PURE, PREMIUM, 2GO, LAFONTAINE), an under-sink activated-carbon and anti-PFAS filter (OPROPRE), a salt-free water softener (ODOUCE), replacement cartridges, and compatible bottles and accessories, sold via e-commerce and retail channels across Europe.

Product overview

LAVIE (Solable SAS) is a French company founded in 2015 that develops and sells water purification and filtration products for home use. The product portfolio consists of UV-A water purifiers (LAVIE PURE, PREMIUM, 2GO, LAFONTAINE) that use patented photolysis technology to eliminate bacteria, viruses, chlorine, pesticides, and medication residues without requiring filter replacements, complemented by the OPROPRE under-sink filtration system with activated carbon and anti-PFAS resin for persistent pollutants, and the ODOUCE salt-free water softener using ionization technology. The products are designed to be complementary, with the PACK SÉRÉNITÉ bundle combining OPROPRE filtration with LAVIE PURE purification for comprehensive water treatment. All purifiers achieve 90% pollutant elimination in 15 minutes using UV-A light, have an average lifespan of 10 years, and require no filter changes.

Differentiator

Problem solved

Functional benefit

Products and services

• LAVIE PURE Countertop UV-A water purifier that eliminates common pollutants (bacteria, viruses, chlorine, pesticide residues, medication traces) via patented photolysis technology, without filter replacements; for households and families.
• LAVIE PREMIUM Countertop UV-A water purifier with enhanced purification capacity versus LAVIE PURE, using the same photolysis technology to eliminate common water pollutants.
• LAVIE 2GO Portable UV-A water purifier that purifies tap water in 15 minutes without filters or chemicals, designed for travel and on-the-go hydration.
• LAVIE LAFONTAINE Premium countertop UV-A water purifier with larger household capacity, leveraging patented photolysis technology to eliminate common water pollutants.
• OPROPRE Under-Sink Filtration System Under-sink water filtration system combining coconut shell activated carbon with specialized anti-PFAS resin to capture persistent pollutants including PFAS, heavy metals, microplastics, pesticides, and volatile organic compounds.
• ODOUCE Salt-Free Water Softener Salt-free water softener using turbulent ionization technology with zinc electrodes to transform calcium carbonate (limescale) into aragonite, reducing limescale formation in pipes and appliances by up to 76% without salt, electricity, or cartridge replacement.
• PACK SÉRÉNITÉ Bundle Complete water treatment bundle combining the OPROPRE under-sink filter with the LAVIE PURE UV-A purifier for comprehensive protection against both persistent contaminants (PFAS, heavy metals, microplastics) and microbiological threats.
• OPROPRE Replacement Cartridge Rechargeable replacement filter cartridge using coconut shell activated carbon, designed for refill every 6 months in the OPROPRE reusable stainless steel housing.
• LAVIE Bottles (0.5L & 1L) Reusable 0.5L and 1L bottles designed to store water purified by LAVIE PURE, PREMIUM, and 2GO purifiers.
• LAVIE Power Supplies (USB, 12V, 24V) Power adapter accessories including USB, 12V, and 24V options for powering LAVIE purifiers in different installation scenarios (home, vehicle, portable).
• Club Lavie Subscription / Rental Service Monthly subscription/rental service providing continuous access to a LaVie water purifier with customer support included in monthly payments.

Quantifiable outcome

• 90% of common pollutants eliminated including bacteria, viruses, chlorine, and pesticide residues
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Solar Impulse FoundationminorStrategic or Co-development PartnerSolar Impulse Foundation partnership indicates alignment with clean technology and sustainability values. Solar Impulse Foundation promotes clean and profitable solutions for climate change.
• French Tech Aix MarseillecoreStrategic or Co-development PartnerFrench Tech ecosystem membership connects LAVIE with the French startup community in the Aix-Marseille region, providing access to innovation networks and support programs.
• PépinièreminorStrategic or Co-development PartnerBusiness incubator partnership providing startup support, resources, and development assistance for the company.
• Region Sud PacacoreStrategic or Co-development PartnerRegional government support from Provence-Alpes-Côte d'Azur region, indicating local government backing for the company's development in southern France.
• Eco EntreprisesminorStrategic or Co-development PartnerEnvironmental organization partnership supporting sustainable business practices and circular economy initiatives, aligning with LAVIE's eco-friendly water purification mission.
• French Mans CaveminorGTM or Marketing PartnerMarketing and visibility partnership through the French Mans Cave platform, potentially reaching lifestyle and home improvement audiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Culligan: Culligan is a major incumb

Direct peers

• Soma: Soma sells premium charcoal-filter water pitchers and carafes DTC, targeting the same design-conscious, sustainability-driven consumer segment as LaVie. Comparable on premium-positioned pitcher-style filtration.
• VIQUA (Trojan Technologies): VIQUA is a leading residential UV water disinfection brand. It addresses the same UV-based purification niche that LaVie's UV-A photolysis technology targets, making it the closest technology-comparable peer.
• Brita: Brita (owned by Clorox) is the global leader in residential water filtration, offering pitcher and dispenser-style filters using activated carbon. It competes head-to-head with LAVIE PURE/PREMIUM/LAFONTAINE on tap-water purification at the point of use.
• Berkey: Berkey sells gravity-fed stainless steel water filtration systems marketed for long lifespan and broad contaminant removal. Comparable to LaVie on the durable, no-electricity countertop positioning and long product lifecycle.
• Clearly Filtered: Clearly Filtered offers high-end water filtration pitchers and under-sink systems emphasizing contaminant removal (PFAS, microplastics). It directly targets the same health-conscious, contaminant-focused buyer profile as LaVie's Pack Sérénité.
• PUR (Helen of Troy): PUR, owned by Helen of Troy, sells faucet-mount and pitcher water filtration systems directly to consumers globally. PUR competes in the same POU household category as LaVie's countertop/dispenser purifiers.
• NuvoH2O: NuvoH2O sells salt-free water softeners using chelation technology, directly comparable to LaVie's ODOUCE salt-free ionization system. Both target homeowners seeking limescale prevention without sodium or electricity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/laviesolable
• YouTubeyoutube.com/channel/Solable
• Facebookfacebook.com/laviesolable
• LinkedInlinkedin.com/company/solable
• Instagraminstagram.com/lavie_bio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaVie