Dix Performance North
Dix Performance North is a B2B wholesale distributor of aftermarket automotive performance parts and accessories, serving authorized dealers across Canada with 220+ product lines from leading brands, same-day shipping, and territory-based field sales.
- Company typePrivate
- Founded1966
- HeadquartersEdmonton, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Dix Performance North does
Dix Performance North is a B2B wholesale distributor of aftermarket automotive high-performance parts and accessories, headquartered at 11670-170 Street in Edmonton, Alberta, Canada. The company distributes over 220 product lines spanning air intakes, automotive lighting, brake systems, exhaust systems, performance chips and programmers, turbochargers and superchargers, mobile electronics, truck bed covers, and suspension components, alongside branded lines including Competition Clutch, DWK, The Tuning School, and Stilo. Its customers are authorized automotive aftermarket dealers and businesses across Canada who resell parts to end consumers; the company does not sell directly to consumers. The business traces its roots to 1966 when Jim Bell founded JB's Automotive in Edmonton, with the wholesale division (Performance North) established in 1977 and the DIX Performance branding consolidated in the early 1990s; the company now operates as a subsidiary within AAM USA, Inc.
The company's go-to-market is sales-led, combining a field sales force of Territory Managers covering six Canadian regions (British Columbia, Alberta, Ontario, Quebec, the Maritimes, and Manitoba) with an Inside Sales team for account management. Dealer support services include product knowledge training, inventory management programs, product placement programs, and a B2B online ordering system, with same-day shipping coast to coast across Canada. The business model is a standard wholesale transaction-based model with account-based (authorized dealer) pricing, accessed via a credit application process; pricing is not publicly disclosed. The company maintains industry associations with SEMA, AAM Parts Pro / Total Truck Marketing Group, and CAN (formerly PWA), and is privately held with no public listing, no disclosed funding rounds, and no institutional investors identified in the data.
Dix Performance North firmographics
Firmographics- Name
- Dix Performance North
- Legal name
- Dix Performance North
- Website
- https://dixperformancenorth.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dix Performance North is a B2B wholesale distributor of aftermarket automotive performance parts and accessories, serving authorized dealers across Canada with 220+ product lines from leading brands, same-day shipping, and territory-based field sales.
- Ownership category
- akta.pro rank
Dix Performance North industry classification
Industry- Product category
- Automotive Aftermarket Parts Distribution
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where Dix Performance North is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Dix Performance North business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Aftermarket Parts Wholesale Distribution: Dix Performance North generates revenue through wholesale distribution of aftermarket high-performance parts, vehicle accessories, truck accessories, car audio, and remote car starters to authorized dealers and businesses across Western Canada. They carry over 220 product lines from industry leading brands and offer same-day shipping coast to coast.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Authorized Dealer Account Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Dix Performance North product offering
Product offeringCore offering
Dix Performance North is a B2B wholesale distributor of aftermarket high-performance automotive parts, vehicle accessories, truck accessories, car audio, and remote car starters, serving authorized dealers and automotive aftermarket businesses across Canada. The company carries over 220 product lines from industry-leading brands and supports dealers with same-day shipping coast to coast, inventory management programs, and product training.
Product overview
Dix Performance North operates as a B2B wholesale distribution platform for aftermarket automotive parts and accessories, not a unified software product. The company distributes over 220 product lines of high-performance parts, truck accessories, diesel performance components, car audio, and remote car starters through an online ordering system. The portfolio includes core product categories such as air intakes, automotive lighting, brake systems, exhaust systems, performance chips and programmers, turbochargers/superchargers, mobile electronics, truck bed covers, and suspension components. The company also distributes branded product lines including Competition Clutch (CMC), DWK, The Tuning School, and Stilo. Services include same-day shipping coast to coast, product knowledge training, and inventory management programs for authorized dealers.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Intakes
Companies that use Dix Performance North
Customer profileSegments2 records
Ideal customer profiles1 record
Dix Performance North technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dix Performance North partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- SEMAminorSEMA (Specialty Equipment Market Association) membership provides industry networking, trade show access, and visibility within the automotive aftermarket. Dix Performance North is a member in good standing.
- AAM Parts Pro / Total Truck Marketing GroupcoreMarketing group membership offering dealer support programs, marketing resources, and brand visibility within the automotive aftermarket industry.
- CAN (formerly PWA - Performance Warehouse Association)minorIndustry association membership for performance warehouse distributors. Dix Performance North is a member in good standing.
- Competition ClutchminorNew product line partnership - distributing Competition Clutch products through Dix Performance North's wholesale network.
- DWKminorNew product line partnership - distributing DWK products through Dix Performance North's wholesale network.
- The Tuning SchoolminorNew product line partnership - distributing The Tuning School products through Dix Performance North's wholesale network.
- StilominorNew product line partnership - distributing Stilo products through Dix Performance North's wholesale network.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Dix Performance North competitors and assessment
Company assessmentRegional players
- Lordco Parts Ltd. Western Canadian-based automotive parts retailer and distributor with a strong B.C. and Alberta footprint. Comparable in regional Canadian market presence and B2B aftermarket focus, though more weighted toward replacement parts than performance.
Direct peers
- Motor State Distributing: Wholesale distributor of high-performance automotive parts and racing products based in Michigan, serving dealers and race shops. Comparable in scale, product curation, and B2B dealer channel.
- Summit Racing Equipment: Major U.S. performance parts retailer and distributor serving enthusiasts and dealers, with a deep catalog of speed parts, truck accessories, and restoration components. Highly comparable in product category and customer profile.
- Turn 14 Distribution: U.S.-based performance and aftermarket parts distributor serving dealers and installers with a broad catalog across performance, truck, and off-road categories. Direct comparable in target market and product breadth.
- Keystone Automotive Operations: One of the largest U.S. wholesale distributors of aftermarket automotive parts and accessories, operating a similar B2B distribution model with territory managers and a huge SKU catalog. Highly comparable to Dix Performance North in business model and product scope.
- JEGS Automotive: Performance parts retailer and distributor with a deep catalog of aftermarket brands across hot rod, muscle car, and truck segments. Comparable in product mix and customer base oriented to performance enthusiasts.
Broad incumbents
- O'Reilly Auto Parts: One of the largest U.S. aftermarket parts retailers with a strong commercial program serving installers and dealers. Broad incumbent with overlapping B2B capabilities but anchored in replacement parts rather than performance.
- AAM USA, Inc. Parent organization of Dix Performance North and a diversified automotive aftermarket group with multiple distribution brands. Acts as both parent and strategic comparable given its related distribution operations.
- AutoZone: Mass-market U.S. aftermarket parts retailer that also runs a commercial program for installers and dealers. Overlaps with Dix Performance North's dealer channel but at a much broader scale and a wider product mix.
Others
- Performance Warehouse Association (PWA / CAN): Industry association for performance warehouse distributors of which Dix Performance North is a member. Many of its members are direct competitors; the association itself is an ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Dix Performance North social profiles
Digital presenceDix Performance North financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dix Performance North leadership team
Management profileNumber of profiles
Profiles5 records
Dix Performance North funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dix Performance North M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dix Performance North
What does Dix Performance North do?
Dix Performance North is a B2B wholesale distributor of aftermarket high-performance automotive parts, vehicle accessories, truck accessories, car audio, and remote car starters, serving authorized dealers and automotive aftermarket businesses across Canada. The company carries over 220 product lines from industry-leading brands and supports dealers with same-day shipping coast to coast, inventory management programs, and product training.
Is Dix Performance North a public or private company?
Dix Performance North is a private company. It is classified as corporate owned and is currently operating.
When was Dix Performance North founded?
Dix Performance North was founded in 1966. It employs 51 to 100 people.
Where is Dix Performance North based?
Dix Performance North is headquartered in Edmonton, Canada, in the North America region.
How does Dix Performance North make money?
One revenue line is on record: aftermarket Parts Wholesale Distribution.
Who are Dix Performance North's main competitors?
Lordco Parts Ltd. is listed as a regional player. Direct peers are Motor State Distributing, Summit Racing Equipment, Turn 14 Distribution, Keystone Automotive Operations and JEGS Automotive. Broad incumbents are O'Reilly Auto Parts, AAM USA, Inc. and AutoZone. Performance Warehouse Association (PWA / CAN) is listed as an others.
Does Dix Performance North have an API?
No public API is recorded for Dix Performance North.
What industry is Dix Performance North in?
Dix Performance North's product category is Automotive Aftermarket Parts Distribution. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces.