Homes by Dickerson
Homes by Dickerson is a privately-held, Raleigh-based custom luxury homebuilder founded in 1975, designing and constructing one-of-a-kind high-performance, sustainable homes across four Carolinas divisions (Raleigh-Durham, Pinehurst, Charleston, Eastern NC) for affluent family and lifestyle buyers.
- Company typePrivate
- Founded1975
- HeadquartersRaleigh, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Homes by Dickerson does
Homes by Dickerson (HBD) is a privately-held custom luxury homebuilder founded in 1975 in Raleigh, North Carolina, operating across four geographic divisions: Raleigh-Durham, Pinehurst, Charleston (South Carolina), and Eastern North Carolina. The company designs and constructs high-performance, sustainable, one-of-a-kind custom homes ranging from approximately $435,000 entry-level townhomes to $5.8 million ultra-luxury estates, with each home individually designed rather than volume-produced. Its proprietary "Built for Life" building science standards, NGBS Green certification methodology, Energy Star compliance, and integration of smart home technology serve as technical differentiators. HBD reported $236 million in revenue from 234 closings in 2020 and surpassed $200 million in annual revenue by 2022.
The company's revenue model is built on one-time custom home sales contracts, supplemented by land development and lot sales within company-developed communities, in-house interior design services via the HBD Interiors subsidiary, and a Realtor Partner Program paying 2.5% buyer-referral commissions. Ancillary revenue streams include post-sale Client Care services with 3-month and 10-month warranty touchpoints and a homeowner warranty manual. The buyer base consists of affluent families and lifestyle buyers in premier Carolinas communities, with no enterprise or institutional customer concentration. GTM is multi-channel: model homes in master-planned communities, dedicated Online Sales Counselors, the Realtor Program, and the annual Parade of Homes event (50 consecutive years of participation as of 2025). The company employs approximately 70+ staff across executive leadership, construction, design, sales, client care, and administrative functions, and operates a wholly-owned brokerage subsidiary (Homes By Dickerson Real Estate LLC, established 2010).
Homes by Dickerson firmographics
Firmographics- Name
- Homes by Dickerson
- Legal name
- Homes by Dickerson
- Website
- https://homesbydickerson.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Homes by Dickerson is a privately-held, Raleigh-based custom luxury homebuilder founded in 1975, designing and constructing one-of-a-kind high-performance, sustainable homes across four Carolinas divisions (Raleigh-Durham, Pinehurst, Charleston, Eastern NC) for affluent family and lifestyle buyers.
- Ownership category
- akta.pro rank
Homes by Dickerson industry classification
Industry- Product category
- Custom Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Residential Luxury / High-End Home Construction (IMAFABAJ), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Homes by Dickerson is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Homes by Dickerson business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Home Sales: One-time custom home purchases ranging from approximately $435,000 to $5,800,000+. Homes sold through company-owned communities in Raleigh-Durham, Pinehurst, Charleston, and Eastern NC markets. Revenue reached $236 million in 2020 with 234 closings.
- Real Estate Development: Land development and lot sales through company-developed communities. HBD has developed communities including George's Grant and various other neighborhoods across their market areas.
- Interior Design Services (HBD Interiors): In-house interior design services providing furniture selection, space planning, and design consultation for homeowners and external clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level townhomes and cottages ($435,000-$698,000) |
| One time/ perpetual license | Pay-as-you-go | Mid-range estate homes ($1M-$3M) |
| One time/ perpetual license | Pay-as-you-go | Ultra-luxury custom homes ($3M+) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Homes by Dickerson product offering
Product offeringCore offering
Homes by Dickerson designs and builds high-performance, sustainable luxury custom homes across North and South Carolina (Raleigh-Durham, Pinehurst, Eastern NC, Charleston). Each home is constructed to proprietary Built for Life building science standards with NGBS Green certification, integrating energy-efficient features and whole-home smart technology. The company complements home construction with HBD Interiors (in-house interior design services), a Realtor referral program, and a Client Care / Homeowner Warranty program covering post-close support.
Product overview
Homes by Dickerson is a custom home builder offering high-performance, sustainable luxury homes across the Carolinas (Raleigh-Durham, Pinehurst, Eastern NC, and Charleston, SC). The core offering is custom home construction, complemented by The Dickerson Difference (energy-efficient building standards), The Custom Build Process (design-to-completion guidance), and Buildable Floor Plans for customization. The company also offers HBD Interiors (in-house design services), a Realtor Program (2.5% referral compensation), and Client Care/Homeowner Warranty support. The 2025 Parade of Homes showcased featured designs including The Jubilee House, Belvedere Hall, Galloway Grange, Spill The Tea, and Axis, each demonstrating distinctive architectural styles and luxury features.
Differentiator
Problem solved
Functional benefit
Brands
- HBD Interiors: An interior design division and service offering design consultation, furniture selection, and space planning for clients.
Products and services
- Custom Home Building
- HBD Interiors
- HBD Realtor Program
- Client Care / Homeowner Warranty
Quantifiable outcome
- 234 homes closed and delivered in 2020
- +3 more outcomes
Companies that use Homes by Dickerson
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Homes by Dickerson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Homes by Dickerson partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and flagship.
- Raleigh Dream CenterminorPartnered with the Raleigh Dream Center to build a home as part of their 'Building a Community of Hope' project, supporting community outreach and charitable initiatives.
- HGTVflagshipSelected through a competitive process to build the 2016 HGTV Smart Home, a prestigious industry partnership that elevated HBD's national profile and demonstrated their smart home technology and construction capabilities.
- Twin State LendingminorPreferred financing partner linked on HBD website, providing mortgage and lending services to homebuyers. Helps streamline the financing process for customers.
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
Homes by Dickerson competitors and assessment
Company assessmentDirect peers
- ICI Homes: Florida-based custom and luxury homebuilder with growing Southeast footprint. Comparable to HBD in building high-performance custom homes in planned communities, with similar focus on energy efficiency and customization.
- David Weekley Homes: Large private homebuilder with custom and luxury offerings in select Carolinas markets. Comparable to HBD in serving move-up and luxury buyers with design-center-driven customization, though with national scale and broader geographic footprint.
- Arthur Rutenberg Homes: Franchise-based custom luxury homebuilder operating across the Southeast. Comparable to HBD as a custom homebuilder targeting affluent buyers with high-design specifications and franchisee-operated local builders.
- Saussy Burbank: Carolinas-based custom and semi-custom homebuilder with strong design reputation, particularly in the Charlotte market. Directly comparable to HBD as a regional custom builder emphasizing architectural character and neighborhood integration.
Regional players
- Cates Builders: Carolina-based luxury custom homebuilder focused on high-end residential construction in the Triangle area. Closely comparable to HBD in target market (Raleigh-Durham affluent buyers), product offering (bespoke luxury homes), and design-led positioning.
- Live Oak Builders: Carolinas-based custom homebuilder serving the Charleston and coastal Carolinas markets. Directly comparable to HBD's Charleston division as a regional custom luxury competitor targeting Lowcountry lifestyle buyers.
- Hutker Homes: Martha's Vineyard and Cape Cod-based custom luxury homebuilder with strong design pedigree. Comparable to HBD in custom luxury residential focus, though primarily serving Northeastern coastal lifestyle buyers rather than Carolinas.
- Royal Oaks Building Group: North Carolina-based custom homebuilder operating in the Triangle and Charlotte markets. Directly comparable to HBD as a regional competitor in the Carolinas custom luxury segment with similar design-center and client-care service models.
Broad incumbents
- John Wieland Homes: Carolinas-headquartered homebuilder with custom and luxury offerings across the Southeast. Comparable to HBD as a Southeast-focused upscale builder with design-center model, now part of a larger national platform.
- Toll Brothers: National luxury homebuilder with a sizable move-up and luxury portfolio. Comparable to HBD as a high-end custom/semi-custom builder serving affluent buyers, but operates at vastly larger scale across dozens of U.S. metros with production-builder efficiencies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Homes by Dickerson social profiles
Digital presenceHomes by Dickerson compliance and trust
Trust signalCompliance3 records
Homes by Dickerson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homes by Dickerson leadership team
Management profileNumber of profiles
Profiles6 records
Homes by Dickerson subsidiaries and ownership
Company hierarchySubsidiaries1 record
Homes by Dickerson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homes by Dickerson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homes by Dickerson
What does Homes by Dickerson do?
Homes by Dickerson designs and builds high-performance, sustainable luxury custom homes across North and South Carolina (Raleigh-Durham, Pinehurst, Eastern NC, Charleston). Each home is constructed to proprietary Built for Life building science standards with NGBS Green certification, integrating energy-efficient features and whole-home smart technology. The company complements home construction with HBD Interiors (in-house interior design services), a Realtor referral program, and a Client Care / Homeowner Warranty program covering post-close support.
Is Homes by Dickerson a public or private company?
Homes by Dickerson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homes by Dickerson founded?
Homes by Dickerson was founded in 1975. It employs 51 to 100 people.
Where is Homes by Dickerson based?
Homes by Dickerson is headquartered in Raleigh, United States, in the North America region.
How does Homes by Dickerson make money?
Three revenue lines are on record. Custom Home Sales are the primary driver. The others are real Estate Development and interior Design Services (HBD Interiors).
Who are Homes by Dickerson's main competitors?
Direct peers on record are ICI Homes, David Weekley Homes, Arthur Rutenberg Homes and Saussy Burbank. Regional players are Cates Builders, Live Oak Builders, Hutker Homes and Royal Oaks Building Group. Broad incumbents are John Wieland Homes and Toll Brothers.
Does Homes by Dickerson have an API?
No public API is recorded for Homes by Dickerson.
What industry is Homes by Dickerson in?
Homes by Dickerson's product category is Custom Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAJ, Residential Luxury / High-End Home Construction. Its NAICS code is 236115 and its SIC code is 1520.