measure works
MeasureWorks is a Utrecht-based Dutch IT consultancy and certified Dynatrace partner specializing in observability implementation, performance testing, and digital experience optimization for Dutch government, retail/e-commerce, and banking/insurance enterprises.
- Company typePrivate
- Founded2010
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What measure works does
MeasureWorks International B.V. is a Utrecht, Netherlands-based IT consultancy that specializes in observability and digital performance optimization, built around the Dynatrace platform. The firm is a certified Dynatrace implementation partner since 2009 with 15+ years of experience across public sector, B2B, and B2C markets in the Netherlands. Its core offerings span four solution areas — Full Stack Observability, Ketenmonitoring (Business Process Monitoring), Performance Testing, and Performance Optimization — supplemented by a Release Quality Assurance module for CI/CD governance and an Observability Assessment / Root Cause Analysis diagnostic.
Engagements are delivered through a three-phase proprietary methodology (Observe, Control, Boost) and packaged as professional services (assessments, architecture design, deployment), managed services (continuous monitoring, alerting, reporting, optimization retainers including Performance Product Owner support), and training. Customers are predominantly Dutch enterprise and government organizations — including ING, UWV, VGZ, De Volksbank, HEMA, bol.com, PLUS Retail, Gemeente Den Haag, Gemeente Amsterdam, Sana Commerce, and Klantenvertellen — spanning banking/insurance, retail/e-commerce, and government verticals.
Revenue mechanics are professional-services- and managed-services-led, with quote-based project and retainer engagements; pricing is not publicly disclosed. GTM combines direct enterprise consulting sales with channel flow through the Dynatrace partner ecosystem. The firm holds ISO 27001 certification and maintains roughly 16 named practitioners across consulting, engineering, architecture, sales, and operations functions. A notable 2025 development was bol.com's transition to running observability operations independently while retaining MeasureWorks as SRE support, indicating maturation of its longest-running client relationship.
measure works firmographics
Firmographics- Name
- measure works
- Legal name
- MeasureWorks International B.V.
- Website
- https://measureworks.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MeasureWorks is a Utrecht-based Dutch IT consultancy and certified Dynatrace partner specializing in observability implementation, performance testing, and digital experience optimization for Dutch government, retail/e-commerce, and banking/insurance enterprises.
- Ownership category
- akta.pro rank
measure works industry classification
Industry- Product category
- Observability and Performance Consulting
- NAICS
- Administrative and Support Services (561), Testing Laboratories and Services (54138)
- SIC
- Services-Computer Programming Services (7371), Services-Testing Laboratories (8734), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
- akta.pro secondary industry
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
Keywords
Where measure works is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
measure works business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services - Observability Implementation: Consulting engagements for implementing observability platforms, including assessments, architecture design, and deployment support for Dynatrace-based solutions
- Managed Services - Ongoing Monitoring & Optimization: Continuous performance monitoring, alerting, reporting, and optimization services. Includes Performance Product Owner support delivering bi-weekly release impact feedback. Revenue is recurring in nature through retainer or ongoing service agreements.
- Training & Enablement: Group training sessions and workshops for client IT teams on observability tools and practices
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
measure works product offering
Product offeringCore offering
MeasureWorks implements and operates Dynatrace-based observability for Dutch enterprise clients, covering full-stack monitoring, business process/Ketenmonitoring, peak-load performance testing, and ongoing performance optimization. Engagements typically begin with a free Observability Assessment and progress into implementation, training, and recurring managed monitoring services that translate telemetry into actionable insights and faster incident resolution.
Product overview
MeasureWorks offers a unified observability and performance management platform built around four core solutions: Full Stack Observability, Ketenmonitoring (Business Process Monitoring), Performance Testing, and Performance Optimalisatie (Performance Optimization). These are complemented by specialized modules including Release Quality Assurance for CI/CD pipeline quality enforcement, and an Observability Assessment (Root Cause Analysis) service for deep-dive diagnostics. All solutions are delivered in partnership with Dynatrace and follow a three-phase methodology: Observe (gain insights), Control (enforce quality), and Boost (optimize user experience).
Differentiator
Problem solved
Functional benefit
Products and services
- Full Stack Observability A comprehensive observability solution that collects metrics, logs, and traces from every layer of the application landscape and translates that data into actionable insights, giving DevOps and SRE teams full visibility into digital performance and early problem detection.
- Ketenmonitoring (Business Process Monitoring) Real-time monitoring of how systems, applications, and suppliers collaborate within business processes, surfacing delays or errors across the digital chain so organizations can intervene faster, prevent downtime, and keep processes predictable.
- Performance Testing Load and performance testing engagements that probe how platforms and applications behave under peak load, identify bottlenecks, and ensure stable performance during high-traffic events such as retail peak seasons or campaign launches.
- Performance Optimalisatie (Performance Optimization) Ongoing optimization of platform performance to deliver fast and stable user experiences, converting technical improvements into visible results that lift conversion, customer satisfaction, and business goals.
- Release Quality Assurance A solution that enforces system and development quality throughout the entire software lifecycle, enabling DevOps teams to test and deploy with confidence in production environments without interfering with user experience.
- Observability Assessment (Root Cause Analysis) A data-driven diagnostic assessment that correlates telemetry across the entire technical stack, maps interdependencies, and pinpoints root causes to stabilize release cycles and enhance platform reliability.
Quantifiable outcome
- Up to 40% less downtime for customers
- +6 more outcomes
Companies that use measure works
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
measure works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature6 records
measure works partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DynatracecoreCertified Dynatrace partner since 2009 with 15+ years of combined experience. Dynatrace provides the observability platform while MeasureWorks delivers implementation, training, and ongoing optimization services. Partnership focuses on public sector, B2B, and B2C markets in the Netherlands. MeasureWorks helps accelerate Dynatrace adoption and time-to-value for enterprise clients.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
measure works competitors and assessment
Company assessmentDirect peers
- Ymor: Dutch managed services provider specializing in application performance monitoring, observability, and Dynatrace-based managed services. Highly comparable given shared Dynatrace focus, managed services model, and Dutch enterprise customer base in financial services and government.
- Computest: Dutch performance testing and monitoring specialist offering load testing, performance engineering, and observability services to enterprise clients in the Netherlands. Directly comparable as a specialist Dutch firm focused on application performance with similar enterprise client base.
- OpenValue: Dutch Dynatrace Elite partner providing full-stack observability implementation, training, and managed services. Most directly comparable peer given shared Dynatrace-centric delivery model, similar enterprise customer focus, and similar positioning as a specialized observability consultancy in the Netherlands.
Broad incumbents
- Accenture: Global system integrator with a large Dutch operation serving banks, insurers, and government clients with digital transformation, cloud migration, and observability services including Dynatrace implementations. Comparable as an enterprise IT services competitor for the same Dutch clients, though operating at much greater scale and breadth.
- Sogeti: Part of Capgemini, Sogeti is a technology and engineering services firm with strong Dutch operations covering testing, application management, and digital experience. Comparable as a competitor for enterprise testing and monitoring engagements in the Netherlands.
- Xebia: Large Dutch-origin IT consultancy with DevOps, cloud, and observability practices including a Dynatrace partnership. Comparable as a Dutch-headquartered firm delivering observability and performance services to enterprise clients, but broader portfolio across software engineering, cloud, and Agile consulting.
- Ilionx: Dutch IT consultancy offering managed services, cloud, and application management including performance and monitoring capabilities. Comparable in serving Dutch enterprise clients across government and regulated industries with managed services engagements, though with a much broader portfolio.
Others
- Datadog: Competing observability platform that could displace Dynatrace in the Dutch enterprise market. Relevant as an alternative platform clients might choose, potentially impacting MeasureWorks' addressable market if it fails to broaden beyond Dynatrace.
- Dynatrace: The core platform vendor and strategic partner of MeasureWorks. Not a direct competitor but highly relevant as the platform on which MeasureWorks builds its services; any change in Dynatrace's partner program or direct sales strategy directly affects MeasureWorks' economics.
Regional players
- Info Support: Large Dutch IT services firm with software development, data, and infrastructure practices including monitoring and performance testing capabilities. Comparable as a Netherlands-based consultancy serving enterprise clients across banking, government, and retail, though broader in scope than MeasureWorks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
measure works social profiles
Digital presencemeasure works compliance and trust
Trust signalCompliance1 record
measure works financial estimates
Financial estimateRevenue estimate
Valuation estimate
measure works leadership team
Management profileNumber of profiles
Profiles5 records
measure works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
measure works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about measure works
What does measure works do?
MeasureWorks implements and operates Dynatrace-based observability for Dutch enterprise clients, covering full-stack monitoring, business process/Ketenmonitoring, peak-load performance testing, and ongoing performance optimization. Engagements typically begin with a free Observability Assessment and progress into implementation, training, and recurring managed monitoring services that translate telemetry into actionable insights and faster incident resolution.
Is measure works a public or private company?
measure works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was measure works founded?
measure works was founded in 2010. It employs 11 to 50 people.
Where is measure works based?
measure works is headquartered in Utrecht, Netherlands, in the Europe region.
How does measure works make money?
Three revenue lines are on record. Professional Services - Observability Implementation is the primary driver. The others are managed Services - Ongoing Monitoring & Optimization and training & Enablement.
Who are measure works's main competitors?
Direct peers on record are Ymor, Computest and OpenValue. Broad incumbents are Accenture, Sogeti, Xebia and Ilionx. Others are Datadog and Dynatrace. Info Support is listed as a regional player.
Does measure works have an API?
No public API is recorded for measure works.
What industry is measure works in?
measure works's product category is Observability and Performance Consulting. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC), with a secondary code of HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites. Its NAICS code is 561 and its SIC code is 7371.