MyStrom
MyStrom AG is a Swiss smart home company selling WiFi-connected switches, buttons, motion sensors, and powerline adapters, managed via its app and web Cockpit and integrated with Apple HomeKit, Sonos, IFTTT, and Node-RED. It serves primarily residential consumers across Europe via direct e-commerce, with a smaller B2B segment and subscription-based Home Guard security features.
- Company typePrivate
- Founded2011
- HeadquartersBern, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What MyStrom does
MyStrom AG is a privately held Swiss smart home company, legally headquartered at Hagenholzstrasse 81, 8050 Zürich, and represented by Andreas Martschitsch. The company designs and sells WiFi-connected consumer hardware built on Espressif chipsets (ESP32/ESP8266), including the WiFi Switch and WiFi Switch Zero, the WiFi Button family (standard, Plus, Max, plus B2B and Solar Manager variants), a WiFi Motion Sensor, and Powerline adapters. Devices are managed through the myStrom App (iOS/Android) and the myStrom Cockpit web dashboard, with a published REST API supporting third-party integrations and compatibility with Apple HomeKit, Sonos, voice assistants, IFTTT, and Node-RED.
The business is a hybrid hardware-plus-software model. Revenue comes from one-time hardware sales (typical entry price points such as 39.00 CHF for the WiFi Button Max), freemium software with reduced functionality after trial expiry, paid subscriptions (monthly or annual) for premium features such as Home Guard alarm call notifications, and in-app purchases. Go-to-market is self-serve product-led: direct-to-consumer e-commerce via localized storefronts at mystrom.ch and mystrom.com, shipping to 11+ European countries including Switzerland, Germany, Austria, France, Italy, Benelux, Poland, Spain, and the UK, with payments processed by Datatrans (Visa/Mastercard) and PayPal. A secondary B2B motion targets commercial facility deployments.
MyStrom's strategic emphasis sits on interoperability, energy monitoring, and add-on security — Solar Manager extends into residential solar/mini-PV management, while Home Guard positions the existing device base as a subscription-supported intrusion/emergency alerting layer. The company has disclosed only one funding event (a 2012 Swisscom Ventures investment) and provides no headcount, revenue, or unit-shipment data in the available sources.
MyStrom firmographics
Firmographics- Name
- MyStrom
- Legal name
- myStrom AG
- Website
- https://mystrom.ch
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyStrom AG is a Swiss smart home company selling WiFi-connected switches, buttons, motion sensors, and powerline adapters, managed via its app and web Cockpit and integrated with Apple HomeKit, Sonos, IFTTT, and Node-RED. It serves primarily residential consumers across Europe via direct e-commerce, with a smaller B2B segment and subscription-based Home Guard security features.
- Ownership category
- akta.pro rank
MyStrom industry classification
Industry- Product category
- Smart Home Devices
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Wiring Device Manufacturing (33593), Small Electrical Appliance Manufacturing (335210)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Electric Housewares & Fans (3634), Computer Communications Equipment (3576)
- akta.pro primary industry
- Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)
- akta.pro secondary industries
- Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Smart Plugs, Outlets & Energy Monitoring Retail (CRAIAMAJ), Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG)
Keywords
Where MyStrom is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
MyStrom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: One-time purchase of smart home devices including WiFi Switch, WiFi Switch Zero, WiFi Button series, WiFi Motion Sensor, and Powerline adapters
- Software Subscriptions: Subscription-based access to premium software features including alarm functions with call notifications. Offered on monthly or annual basis. Free tier with reduced functionality available.
- In-App Purchases: Digital content purchases within the software or app for additional features and functionality
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free software tier with basic functionality |
| Subscription | Annual | Paid subscription plans for alarm functions and premium features |
| Unit Pricing | One time/ perpetual license | Hardware products (example: WiFi Button Max at 39.00 CHF) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MyStrom product offering
Product offeringCore offering
myStrom designs, manufactures, and sells WiFi-connected smart home hardware devices—including smart plugs (WiFi Switch, WiFi Switch Zero), smart buttons (WiFi Button, Button Plus, Button Max, and Solar Manager edition), a WiFi Motion Sensor, and Powerline adapters—managed through the myStrom mobile app and myStrom Cockpit web dashboard. The hardware is complemented by a freemium cloud software platform with optional paid subscription features such as the Home Guard alarm service with phone notifications, plus an open REST API for third-party integrations with Apple HomeKit, Sonos, voice assistants, IFTTT, and Node-RED.
Product overview
MyStrom offers a smart home ecosystem centered around WiFi-connected devices designed and manufactured in Switzerland. The product portfolio includes smart switches (WiFi Switch, WiFi Switch Zero), smart buttons (WiFi Button Max, WiFi Button Plus, WiFi Button), a motion sensor (WiFi Motion Sensor), and Powerline adapters. These devices are managed through the myStrom App (mobile) and myStrom Cockpit (web platform), with optional add-ons including myStrom Home Guard for security monitoring, Solar Manager for energy management, and B2B-focused versions. The ecosystem supports integrations with Apple HomeKit, Sonos, voice assistants, IFTTT, and Node-RED, controlled via a REST API. The company also offers subscription plans and alarm functions as part of its software services.
Differentiator
Problem solved
Functional benefit
Brands
- myStrom Home Guard: Smart home security and monitoring system for protecting premises using myStrom devices.
- myStrom App
- myStrom Cockpit
Products and services
- WiFi Switch
Companies that use MyStrom
Customer profileSegments2 records
Ideal customer profiles2 records
MyStrom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature7 records
MyStrom partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Apple HomeKitcoremyStrom devices are compatible with Apple HomeKit, enabling control via Siri voice assistant and integration with Apple Home app
- Datatrans AGcorePayment service provider processing MasterCard and Visa transactions. Based in Zurich, Switzerland.
- PayPalcorePayment processing service provider for secure online transactions
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
MyStrom competitors and assessment
Company assessmentBroad incumbents
- Signify (Philips Hue): Global incumbent in connected lighting with a hub-and-accessory ecosystem that extends into smart switches and sensors. Comparable as a major smart home platform competing for the same European consumer.
- Amazon (Ring / Echo): Owns the Ring and Echo smart home ecosystems, including smart plugs and home automation. Represents the platform-level competitive backdrop any independent smart home device maker must contend with.
- Google Nest: Owns the Nest and Google Home smart home platforms, spanning cameras, thermostats, sensors, and partner integrations. Functions as a defining incumbent that shapes the addressable market for independent smart home vendors.
Direct peers
- TP-Link (Kasa Smart / Tapo): Sells a broad portfolio of Wi-Fi smart plugs, switches, and sensors under the Kasa and Tapo brands directly to consumers. Highly comparable in product mix (smart plugs, switches, sensors) and D2C GTM, with a much larger scale.
- Shelly: Bulgarian smart home vendor selling Wi-Fi smart relays, switches, plugs, sensors, and energy monitoring devices with strong HomeKit/Google/Alexa integration. Direct competitor in European smart home automation with similar use of Espressif chips and a developer-friendly API.
- Belkin Wemo: Long-standing smart plug and switch brand competing in the same Wi-Fi smart outlet category. Directly comparable product offering (smart plugs, switches) targeting consumer home automation.
- Eve Systems: HomeKit-first smart home device maker (plugs, switches, sensors) focused on Apple ecosystem. Comparable as a competing niche smart home vendor with deep HomeKit integration, similar in scale and category.
- AVM (FRITZ!DECT): German manufacturer of FRITZ! smart home devices (smart plugs, thermostats, buttons) tightly integrated with its router product line. Comparable as a DACH-focused smart home vendor with strong retail presence.
- eQ-3 (Homematic IP): German smart home platform with smart plugs, switches, and sensors sold across European retail. Directly comparable as a European-headquartered smart home vendor with a broad product portfolio and energy management focus.
- Fibaro: European (Polish) smart home vendor offering smart plugs, sensors, and a hub-based automation system. Comparable as a European peer with similar hardware-plus-software approach and a developer/community angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MyStrom social profiles
Digital presenceMyStrom financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyStrom leadership team
Management profileNumber of profiles
Profiles1 record
MyStrom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyStrom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyStrom
What does MyStrom do?
myStrom designs, manufactures, and sells WiFi-connected smart home hardware devices—including smart plugs (WiFi Switch, WiFi Switch Zero), smart buttons (WiFi Button, Button Plus, Button Max, and Solar Manager edition), a WiFi Motion Sensor, and Powerline adapters—managed through the myStrom mobile app and myStrom Cockpit web dashboard. The hardware is complemented by a freemium cloud software platform with optional paid subscription features such as the Home Guard alarm service with phone notifications, plus an open REST API for third-party integrations with Apple HomeKit, Sonos, voice assistants, IFTTT, and Node-RED.
Is MyStrom a public or private company?
MyStrom is a private company. It is classified as venture growth investor backed and is currently operating.
When was MyStrom founded?
MyStrom was founded in 2011. It employs 1 to 10 people.
Where is MyStrom based?
MyStrom is headquartered in Bern, Switzerland, in the Europe region.
How does MyStrom make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscriptions and in-App Purchases.
Who are MyStrom's main competitors?
Broad incumbents on record are Signify (Philips Hue), Amazon (Ring / Echo) and Google Nest. Direct peers are TP-Link (Kasa Smart / Tapo), Shelly, Belkin Wemo, Eve Systems, AVM (FRITZ!DECT), eQ-3 (Homematic IP) and Fibaro.
Does MyStrom have an API?
Yes. myStrom provides a REST API that enables customers to connect third-party devices in their households via an interface (API) to control these devices through the myStrom app. The API is used for remote access for software maintenance, control, configuration, and updating of devices. Developer documentation is at mystrom.ch/mystrom-rest-api.
What industry is MyStrom in?
MyStrom's product category is Smart Home Devices. Its primary akta.pro industry code is HSAPAQAC, Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels), with a secondary code of HSAPAQAB, Home Security & Access Control (Cameras, Alarms, Smart Locks). Its NAICS code is 334512 and its SIC code is 3822.