What deeproots partners does

deeproots partners is a privately held, cannabis-vertical digital marketing agency founded in 2019 and headquartered in Santa Monica, California. The firm specializes in search engine optimization for licensed cannabis dispensaries, with services spanning local SEO, Google Business Profile optimization, citation management, hand-built backlinking, and cannabis-specific content production. Its core product is a tiered SEO Audit and Roadmap (priced at $500 for a single dispensary, $1,000 for 3-10 locations, and $1,500 for 10+ locations), followed by optional ongoing implementation services; a secondary offering includes Google and YouTube paid media management.

The technology stack combines standard SEO tooling (Google Analytics, Search Console, Tag Manager, Business Profile, Ads, Local Falcon, Whitespark, Ahrefs) with a proprietary cannabis-specific citation database covering 100+ directories including Weedmaps and Leafly, plus custom reporting dashboards that aggregate cross-platform data. The delivery model is a distributed team of approximately 15-20 core staff augmented by 45+ offsite SEO contractors for linkbuilding, supporting both single-store operators and multi-state operators.

Go-to-market is a consultative, sales-led motion with a published audit product as the entry point, lead generation driven primarily by an educational blog and client case studies rather than paid advertising. Customers include both cannabis retailers (Flore, The Higher Path, Tropicanna, Cookies, Marimed, Body and Mind) and B2B cannabis technology providers (Blaze Technologies). The company is privately held with no disclosed funding, revenue, or external investors.

Name

deeproots partners

Legal name

Deeproots Partners LLC

Website

https://deeproots.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

deeproots partners is a cannabis-focused digital marketing agency offering SEO audits, local search optimization, citation management, backlinking, and paid media services to licensed cannabis dispensaries and cannabis technology companies across the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SEO Audit & Strategy Services: One-time project-based services delivering comprehensive SEO audits and strategic roadmaps for cannabis dispensaries. Pricing tiers based on number of locations served, ranging from single-store operators to multi-state operators with 10+ locations.
2. Ongoing SEO Implementation: Optional ongoing implementation services following the audit/roadmap phase. Partners may elect deeproots to execute the strategy, use a third-party provider, or self-execute. The company offers ongoing support and optimization services for dispensaries seeking continued SEO improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Deeproots Partners LLC is a B2B digital marketing agency that delivers search-engine-optimization services exclusively to licensed cannabis dispensaries and cannabis-technology companies. Its paid offerings include a one-time SEO Audit & Roadmap diagnostic deliverable plus ongoing cannabis-specific SEO, foundational website SEO, content marketing, and Google/YouTube paid-media services, priced in tiers of $500, $1,000, and $1,500 based on the number of dispensary locations served.

Product overview

deeproots partners is a cannabis-focused SEO marketing agency offering a suite of digital marketing services rather than a software product. The core offering combines SEO Audit & Roadmap (delivered as a Strategy & Roadmap report after diagnostic analysis) with ongoing Foundational SEO, Dispensary SEO, Cannabis SEO, Cannabis Content, and Google/YouTube Ads services. Services are priced in tiers: $500 Single Dispensary, $1,000 for 3-10 Locations, and $1,500 for 10+ Locations, with hand-built backlinking campaigns and cannabis-specific citation databases as key differentiators.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Audit & Roadmap

Quantifiable outcome

• 95% of clients see top-3 GBP rankings within 90 days
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WebFX: WebFX is a large, established full-service digital marketing agency offering SEO, PPC, and content services across many industries including regulated verticals. It is a broad incumbent because it has the scale and breadth to enter the cannabis SEO market and compete on enterprise MSO engagements.
• HigherVisibility: HigherVisibility is an established SEO and digital marketing agency serving SMB and mid-market clients across multiple verticals. It is a broad incumbent because its full-service SEO/PPC offering overlaps with Deeproots' services, even though it does not specialize in cannabis.

Direct peers

• CannaPlanners: CannaPlanners is a cannabis-focused digital marketing agency offering SEO, web design, and advertising services to dispensaries and cannabis brands. It is a direct peer because it competes head-on for cannabis SEO and digital marketing budgets.
• Mindset Media: Mindset Media is a cannabis digital marketing agency that provides SEO, web, and paid media services to dispensaries and cannabis brands. It is a direct peer given the closely aligned cannabis SEO/digital marketing offering and dispensary target market.
• Buderflys: Buderflys is a digital marketing agency focused on the cannabis industry, offering SEO, paid media, and web design to dispensaries and cannabis brands. It is a direct peer because it competes with Deeproots on the same dispensary SEO and paid acquisition services.
• Jointly Worked: Jointly Worked is a cannabis-focused branding and digital marketing agency serving dispensaries and cannabis operators with marketing, SEO, and creative services. It is a direct peer due to overlapping cannabis digital marketing services and dispensary client base.
• The Fireweed Agency: The Fireweed Agency is a cannabis-specialized digital marketing agency providing SEO, branding, and web services to dispensaries and MSOs. It is a direct peer given the overlapping cannabis-SEO focus and similar dispensary client base.
• Salt Creative: Salt Creative is a cannabis marketing agency offering SEO, content, and paid media to dispensaries and cannabis brands. It is a direct peer because of shared cannabis SEO service offering and shared target customer (licensed dispensaries and MSOs).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deeproots-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about deeproots partners