What CannaPlanners does

CannaPlanners is a Burlington, Vermont-based digital marketing agency founded in 2017 that exclusively serves the cannabis industry. The company provides an integrated suite of services spanning branding, website design and development, local and multi-location SEO, retention marketing (email/SMS/loyalty), packaging design, and logo creation for cannabis dispensaries, multi-state operators (MSOs), brands, and new market entrants. CannaPlanners operates from a single U.S. headquarters with a remote-capable delivery model and an 11–50 employee base structured around functional departments (SEO, Retention Marketing, Creative, Production).

The agency's technology stack combines proprietary assets with deep third-party integrations. Its proprietary "Lifted Page Builder" is a managed WordPress-based system purpose-built for cannabis operators, paired with a custom headless cannabis e-commerce system supporting branded storefronts, drag-and-drop CMS, and analytics. CannaPlanners integrates with the dominant cannabis tech ecosystem — Dutchie (including Pro SDK), Jane, Alpine IQ, Springbig, Surfside, Klaviyo, WooCommerce, and Google Analytics 4 — and provides managed services for several of these platforms, including full Alpine IQ administration and Dutchie-powered storefront customization. AI/ML capability is applied rather than foundational, centering on third-party platform capabilities for audience segmentation, automated lifecycle campaigns, and compliance automation.

CannaPlanners generates revenue through professional-services engagements (agency retainers and project-based work) sold via a quote-based consultative sales motion initiated through "Get Started" and "Book a Call" calls-to-action on its website. The company does not publicly disclose pricing, has no disclosed funding, and operates as an independent, founder-led private company. Customer acquisition is driven primarily by inbound channels — owned SEO, blog content, case studies, podcast/video content, and earned media (Rolling Stone, Marijuana Venture, MG Magazine, GreenState, Seven Days VT) — and the company claims to be trusted by hundreds of cannabis operators, with named clients spanning enterprise, mid-market, and SMB tiers.

Name

CannaPlanners

Legal name

CannaPlanners

Website

https://cannaplanners.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CannaPlanners is a Burlington, Vermont-based cannabis-only digital marketing agency founded in 2017 that provides branding, website development, SEO, retention marketing, packaging, and logo design services to dispensaries, multi-state operators, cannabis brands, and new cannabis businesses across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Agency Services: CannaPlanners generates revenue through bespoke agency engagements covering branding, website design/development, SEO, and retention marketing services. Services are sold as ongoing retainers or project-based engagements to cannabis dispensaries, multi-state operators, and brands. The company offers modular and custom website solutions, implying tiered pricing for different complexity levels. Revenue figures cited in case studies demonstrate client outcomes ($2.1M revenue generated for clients; $150K+ in sales for Casa Verde over six months).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CannaPlanners is a U.S. cannabis-specialized digital marketing agency that sells branding, packaging design, custom website development (Lifted Websites), SEO, and retention marketing services to cannabis dispensaries, brands, and producers. Engagements are quote-based and delivered by an in-house team using a proprietary WordPress-based page builder and a headless cannabis e-commerce system, integrated with Alpine IQ and Mailchimp for lifecycle marketing.

Product overview

CannaPlanners is a cannabis-focused digital marketing agency offering a portfolio of integrated services: Branding Services (including Cannabis Logo Design and Cannabis Packaging Design sub-products), Lifted Websites (website development with WordPress Page Builder and headless e-commerce), SEO Services, and Retention Marketing (including Alpine IQ Management sub-product). Services are tailored for three client segments: New Business, Existing Dispensary, and Cannabis Brands/Producers. The agency also integrates with major cannabis e-commerce platforms including Dutchie, Jane, and WooCommerce, as well as marketing automation tools like Klaviyo and Alpine IQ.

Differentiator

Problem solved

Functional benefit

Products and services

• Dispensary Branding Services End-to-end branding services for U.S. cannabis dispensary operators, encompassing brand identity development tailored to regulated cannabis retailers, with supporting logo and packaging components.
• Cannabis Logo Design Standalone logo design service for cannabis dispensaries, brands, and producers, delivered as a sellable, self-contained creative engagement under the agency's branding practice.
• Cannabis Packaging Design Standalone cannabis packaging design service for licensed cannabis brands and producers, including compliant and shelf-differentiated packaging solutions, delivered as a self-contained creative engagement.
• Lifted Websites (Cannabis Website Development) Custom cannabis and dispensary website builds (Lifted Websites) using the agency's proprietary WordPress-based "Lifted Page Builder" and a headless cannabis e-commerce system, intended for U.S. cannabis retailers and brands needing compliant, locally targeted sites.
• Cannabis SEO Services Search engine optimization services for U.S. cannabis dispensaries, brands, and producers, delivered by the agency's SEO Department and supported by case-study outcomes such as a 600% increase in website traffic.
• Retention Marketing for Cannabis Dispensaries Lifecycle and retention marketing service for cannabis dispensaries, centered on managing the Alpine IQ retention platform and Mailchimp-driven campaigns to grow customer databases and repeat-purchase behavior (e.g., a 5,400-customer database built in 90 days).
• Alpine IQ Management for Cannabis Dispensaries Done-for-you management of the Alpine IQ retention/loyalty platform for cannabis dispensaries, supporting segmentation, automation, and customer database growth as a focused subset of the agency's retention marketing practice.

Quantifiable outcome

• 425% increase in customer list size for Casa Verde within 6 months
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• DutchiecoreTechnology or IntegrationDutchie is an all-in-one technology platform powering the cannabis industry with Point of Sale, eCommerce, Payments, and more. CannaPlanners builds branded, compliant dispensary websites that integrate with Dutchie's platform. The partnership offers Dutchie Pro customers access to CannaPlanners' creative and branding services, including extensive theming, custom components, and SDK-powered customization.
• JanecoreTechnology or IntegrationJane provides online order placement for dispensaries of all sizes with software for website menus, data analysis, and business operations. CannaPlanners integrates client websites with Jane's platform for seamless e-commerce, brand consistency, and compliance, targeting growth-minded dispensaries and multi-state operators.
• KlaviyocoreTechnology or IntegrationKlaviyo enables dispensaries selling online to drive revenue through a robust suite of tools for automated e-commerce workflows that convert. CannaPlanners uses Klaviyo to set up and manage automated email marketing campaigns, segmentation, and retention flows for cannabis clients.
• Alpine IQcoreTechnology or IntegrationCannaPlanners leverages Alpine IQ's cutting-edge analytics solutions to supercharge dispensary clients' marketing strategies. The partnership provides audience intelligence, email/SMS marketing, loyalty programs, and data analytics specifically for cannabis compliance. CannaPlanners offers dedicated Alpine IQ management services.
• SpringbigcoreTechnology or IntegrationSpringbig is one of the leading cannabis marketing platforms for increasing retention, boosting revenue, and building customer loyalty. CannaPlanners' clients use Springbig for innovative cannabis marketing campaigns, loyalty integration, and SMS-based customer engagement.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cannabis Creative Agency: Cannabis-specialized full-service creative and marketing agency serving dispensaries and brands. Like CannaPlanners, it offers branding, packaging, web, and retention work exclusively to licensed cannabis operators, making it a near-clone direct peer in service mix and customer base.
• Range Marketing: Digital marketing agency with a dedicated cannabis vertical offering SEO, web design, paid media, and lifecycle marketing to dispensaries and brands. Overlaps directly with CannaPlanners on cannabis-specific SEO, web builds, and retention services for dispensary clients.
• BUMP Creative: Boutique creative and digital agency working with cannabis, CBD, and beverage brands on branding, packaging, e-commerce, and retention campaigns. Comparable to CannaPlanners in combining regulatory-aware brand work with dispensary/brand-facing digital execution.
• Herban Creative: Cannabis-focused creative studio producing brand identity, packaging, and digital assets for dispensaries and product brands. Directly comparable to CannaPlanners' branding and packaging offerings for the same regulated operator audience.
• Tart Agency: Boutique branding and web design agency that has cultivated cannabis, hemp, and wellness clients. Overlaps with CannaPlanners on compliant packaging, dispensary web builds, and direct-to-consumer brand work.
• Jointly Working: Cannabis-specialized marketing and consulting firm providing branding, web, SEO, and content services to dispensaries and ancillary businesses. Functionally a direct competitor to CannaPlanners across the cannabis-vertical agency stack.
• Cannacraft Marketing Group: Cannabis-marketing agency focused on dispensary and brand clients, offering brand strategy, web, SEO, and loyalty/retention services. Operates in the same niche as CannaPlanners with a comparable end-to-end service model.

Broad incumbents

• Noble People: Independent creative/media agency with an established cannabis practice serving multi-state operators and lifestyle brands. Similar services (brand, content, media) but with broader consumer footprint and bigger media-buying scale; CannaPlanners is the cannabis-specialist alternative.

Emerging players

• Sober ish: Cannabis-vertical creative and content studio serving lifestyle-adjacent brands and dispensaries. More content/editorial-led than CannaPlanners but competes for similar cannabis brand budgets on creative and digital work.

Others

• Dutchie: All-in-one cannabis e-commerce and POS platform that is both a partner and adjacent ecosystem player. While not an agency, Dutchie's creator network and preferred-vendor directory shape the competitive set CannaPlanners operates in and the same client wallets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQCAlWUa7i34325PUrMSeJQ
• LinkedInlinkedin.com/company/cannaplanners
• Instagraminstagram.com/cannaplanners
• Xx.com/cannaplanners
• Facebookfacebook.com/420web

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CannaPlanners