What Entrepreneurial Technologies does

Entrepreneurial Technologies Inc., doing business as People-Friendly Tech, is a private professional services firm headquartered in Clive, Iowa (Des Moines metro). The company delivers end-to-end UX research and design together with custom mobile, AI, and web software development for clients in highly regulated industries — primarily insurance, finance, healthcare, legal, employee benefits, life sciences/agtech, and select nonprofits. Its declared differentiator is a 'secure-by-design' and 'compliant-by-design' delivery model that bakes HIPAA, privacy, and ADA accessibility reviews into the build pipeline rather than bolting them on at the end.

The firm's product surface mixes services with a small proprietary software asset: Rover Data Insights, an internal data-visualization product that the team also markets as a standalone solution, alongside service offerings in B2B portals, B2C portals/SaaS, employee portals, AI integration, and data/system integration. Customer evidence is concentrated in four named case studies (Carrier Access, Delta Dental of Iowa, Iowa State University Water Rocks!, and Hummingbirds) with reported outcomes such as 6X engagement, 4X industry-average conversion, 100% ADA pass rate, and $100M+ processed through client-built software. Founder Erin Rollenhagen published a thought-leadership book in 2026 to amplify the brand.

Commercial mechanics are those of a custom professional services firm: project-based engagements sold through a sales-led, consultative motion anchored on website CTAs, content marketing (blog, newsletter, case studies), LinkedIn, and gated playbooks. Pricing is quote-based and not publicly disclosed. The company is privately held, has no disclosed funding rounds or investors, and operates with a small team (firmographic headcount 1–10). Geographic reach is regional, with named clients and contact infrastructure concentrated in the United States.

Name

Entrepreneurial Technologies

Legal name

Entrepreneurial Technologies Inc.

Website

https://entretechno.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Entrepreneurial Technologies (dba People-Friendly Tech) is a Clive, Iowa-based professional services firm delivering custom UX research, design, and mobile/AI/web software development for clients in highly regulated industries such as insurance, healthcare, finance, and legal.

Ownership category

akta.pro rank

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Custom Software Development & Professional Services: End-to-end UX research and design services combined with mobile, AI, and web software development delivered as professional services to enterprise and mid-market clients in regulated industries. Revenue is generated through project-based engagements and consulting fees for custom-built digital experiences.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Entrepreneurial Technologies (operating as People-Friendly Tech) provides end-to-end UX research, design, and custom mobile, AI, and web software development for clients in highly regulated industries such as insurance, finance, healthcare, legal, and employee benefits. The firm delivers project-based professional services including B2B and B2C portal development, employee portals, the proprietary Rover data visualization product, and AI integration services, with security, HIPAA, and ADA compliance embedded throughout the build process.

Product overview

People-Friendly Tech operates as a custom software development and UX design company offering a portfolio of interconnected products and services. The core product portfolio includes Rover (a data visualization and analytics product), B2B Portals, B2C Portals & SaaS Products, and Employee Portals—all custom-built for highly regulated industries. These are complemented by modular services including UX Research & Design, Custom Development, AI Services, and Data & System Integration. The company also published a book titled 'Love at First Launch' by founder Erin Rollenhagen. The company specializes in insurance, healthcare, finance, legal, life sciences, agtech, nonprofit, and other highly regulated industries.

Differentiator

Problem solved

Functional benefit

Brands

• Rover: Data insights and visualization product for data analytics.

Products and services

• Rover (Data Insights)

Quantifiable outcome

• 200+ successful tech launches delivered
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Praxent: Custom digital product and UX firm focused on fintech, insurance, and wealth—closely mirroring the anchor's compliance-first custom development for regulated financial services.
• Nerdery: Midwest-rooted digital product design and development consultancy serving enterprise clients, overlapping strongly on UX plus custom development for larger organizations.
• thoughtbot: Boutique custom software design and development consultancy building web and mobile products for clients, directly comparable in offering and delivery model.
• Clevertech: Custom software development firm building bespoke web and mobile applications for enterprise clients, comparable business model and offering.

Regional players

• ELEKS: Custom software engineering and design services firm serving regulated industries, comparable offering but primarily operating from Europe with global delivery.
• Bit Zesty: Digital product and custom software agency serving regulated public-sector and healthcare clients, comparable compliance-oriented focus but UK-based.

Emerging players

• Fuzz Productions: Digital product agency specializing in UX and mobile/web development for enterprise clients, overlapping on design-led custom development.
• Prolific (Prolific Interactive): Mobile-focused product design and development studio partnering with brands on custom app experiences, overlapping on UX-led custom builds.

Broad incumbents

• Rightpoint: Digital experience and custom software consultancy serving enterprises across regulated sectors; comparable capabilities within a broader services portfolio.
• WillowTree: Established digital product agency delivering mobile, web, and UX for enterprises; overlaps on custom app development but at far larger scale and portfolio breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/people-friendly-tech
• Xx.com/peeplfriendly

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entrepreneurial Technologies