What Christopher Farr Cloth does

Christopher Farr Cloth is a London-based, privately-held luxury textile and wallpaper company founded in 2000, specializing in designer prints, weaves, embroideries, wallpapers, and passementeries targeted at the high-end interior design trade. The firm's core offering comprises fabrics (Embroideries, Outdoor/Performance, Plains, Prints, Weaves), wallpapers (Grasscloth, Plains, Printed/Wide Width, Vinyls), and decorative trimmings, extended through the ClothShop sub-brand into curated home accessories such as lampshades, cushions, quilts, throws, and limited-edition pieces. Production relies on artisanal techniques executed in partnership with third-generation family print house Ivo Prints, which has produced textiles for the company for 25 years, and on a continuous slate of named designer collaborations including Nendo, Olaf Hajek, Kit Kemp, Fogo Island Workshops, and Donna Wilson.

The company operates a multi-channel go-to-market model built around a Trade Programme for registered interior designers and design professionals, a global showroom network anchored by the King's Road flagship in Chelsea, and direct-to-consumer e-commerce within the UK, supported by international showrooms for global trade buyers. Revenue is generated entirely through one-time product sales plus bespoke customization services, with prices ranging from $3 sample cuts to over $2,600 for specialty murals and made-to-order cushions, lampshades, rescaled wallpapers, and bespoke fabrics. Marketing is content-led through the Design Stories blog, social media, email, and the invitation-only annual London Design Field Trip for North American designers, now in its third year. Customer segments are led by trade interior designers, supplemented by design enthusiasts shopping DTC, and an emerging hospitality/commercial interiors vertical exemplified by the Firmdale Hotels / Kit Kemp collaboration.

The firm employs 11-50 staff, received The King's Awards For Enterprise International Trade in 2024, and celebrated its 25th anniversary in 2025 with a limited-edition collection. There are no disclosed funding rounds, parent company, or institutional investors; ownership and investor composition are not publicly disclosed.

Name

Christopher Farr Cloth

Legal name

Christopher Farr Cloth

Website

https://christopherfarrcloth.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Christopher Farr Cloth is a London-based, privately-held luxury textile and wallpaper company founded in 2000, serving interior designers and design enthusiasts worldwide through a Trade Programme, global showrooms, and UK e-commerce with bespoke customization.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Fabric Sales: Sale of designer fabrics including prints, weaves, embroideries, plains, and outdoor/performance textiles. Revenue generated through one-time product purchases.
2. Wallpaper Sales: Sale of wallpapers including grasscloth, plains, printed/wide width, vinyls, and specialty papers. Products range from standard to high-end mural options.
3. ClothShop Accessories: Sale of curated home accessories including lampshades, cushions, quilts, throws, and limited edition items. Products sourced in-house or crafted with artisans.
4. Passementerie Products: Decorative trimmings including borders, fringes, and piping for interior design finishing touches.
5. Custom/Bespoke Orders: Made-to-order bespoke services for custom sizing, colour customization, and unique design adaptations. Includes custom cushions, lampshades, rescaled wallpapers and fabrics.
6. Trade Programme: Exclusive pricing, product previews, and dedicated support for registered trade professionals including interior designers and design firms.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Christopher Farr Cloth designs, sources, and distributes luxury fabrics, wallpapers, and passementeries for the interior design trade and design-conscious consumers. Products are produced through a 25-year partnership with third-generation family print house Ivo Prints and are sold alongside a curated ClothShop accessories range (lampshades, cushions, quilts, throws) and bespoke customisation services for rescaled, recoloured, and made-to-order pieces.

Product overview

Christopher Farr Cloth is a luxury textile and wallpaper company offering a unified portfolio of interior design products. The core offering comprises Fabrics (including Embroideries, Outdoor/Performance, Plains, Prints, and Weaves), Wallpapers (Grasscloth, Plains, Printed/Wide Width, Vinyls), and Passementeries (Borders, Fringes, Piping). The ClothShop sub-brand extends the offering with home accessories including Lampshades, Cushions, Quilts & Throws, and limited edition items. Designer collaborations feature prominently, including the Olaf Hajek Collection (wallpapers and printed linens), Nendo Sky Drops Collection (rain-inspired textiles), and Fogo Island Collection. A Custom Orders service enables bespoke adaptations of existing designs. The company also maintains a Trade Programme for design professionals.

Differentiator

Problem solved

Functional benefit

Brands

• ClothShop: Curated collection of accessories including lampshades, cushions, quilts, throws, and ceramics.

Products and services

• Fabrics Luxury fabric collection for upholstery, curtains, and interior applications, comprising Embroideries, Outdoor/Performance fabrics, Plains, Prints, and Weaves, sold to interior designers, hospitality buyers, and retail customers.
• Wallpapers Diverse wallpaper range including Grasscloth, Plains, Printed/Wide Width, Vinyls, and other specialty wallcoverings for residential, hospitality, and commercial interiors.
• Passementeries Decorative trim collection featuring Borders, Fringes, and Piping for interior styling and furniture detailing, complementing the company's fabric and wallpaper offerings.
• ClothShop Curated home accessories collection under the ClothShop sub-brand, including Limited Edition Lampshades, Lampshades, Cushions, Outdoor Cushions, Quilts & Throws, Cloth Creatures by Donna Wilson, and The ClothShop Archive, sourced in-house or crafted with artisans.
• Olaf Hajek Collection Designer collaboration collection with artist Olaf Hajek featuring four wallpapers and two printed linens (River of Joy, Dancing Parade, Dancing Vines, and Trees of Wonder), noted for magical realism, vibrant colour, and intricate storytelling, for residential and hospitality interiors.
• Nendo Sky Drops Collection Textile collection in collaboration with Japanese design studio Nendo, comprising five distinctive designs inspired by the shifting moods of rainfall and merging Japanese cultural nuance with Christopher Farr Cloth's artisanal depth.
• Fogo Island Collection Textile and wallpaper collection created with Fogo Island Workshops celebrating Newfoundland's cultural heritage and traditional craftsmanship, including prints We Sailed Away, Make Fish, Island Atmosphere, and Set The Scene.
• Custom Orders Bespoke made-to-order service enabling clients to rescale prints, customise colours, and craft unique details including tailored cushions, bespoke lampshades, and rescaled wallpapers and fabrics for interior designers and consumers.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• NendoflagshipStrategic or Co-development PartnerJapanese design studio founded by Oki Sato, collaborating on the 'Sky Drops' textile collection inspired by rainfall. The collection comprises five distinctive textile designs exploring the shifting moods of rainfall, merging Japanese cultural nuance with Christopher Farr Cloth's artisanal depth. Nendo is known for minimalist aesthetics and has collaborated with global brands including Louis Vuitton and Cappellini.
• Fogo Island WorkshopscoreStrategic or Co-development PartnerNewfoundland-based craft organisation creating the Fogo Island Collection celebrating the island's rich cultural heritage and traditional craftsmanship. Designs include Make Fish capturing the island's relationship with cod fishing, and Set the Scene bringing Fogo's architecture and wildlife to life. The collaboration reflects shared values of sustainability, craftsmanship, and ethical production.
• Ivo PrintscoreStrategic or Co-development PartnerThird-generation family-run print house that has produced textiles for Christopher Farr Cloth for 25 years. Located in London, Ivo Prints offers access to decades of archive treasures and traditional print craftsmanship, allowing guests to experience the full print process during events and visits.
• Kit KempcoreStrategic or Co-development PartnerInterior designer and co-founder of Firmdale Hotels, collaborating on fabric and wallpaper designs. Notable collaboration includes Kit Kemp One Way hot pink linen fabric used as upholstery, curtains, and wallcoverings in Firmdale Hotel properties, representing a longstanding design partnership.
• Donna WilsoncoreStrategic or Co-development PartnerDesigner creating whimsical products for the ClothShop including the Set the Scene collection featuring Fogo Island's architecture and wildlife in a modern toile design. Also contributed to the Fogo Island Collection with playful designs celebrating the island's heritage.
• Olaf HajekcoreStrategic or Co-development PartnerArtist collaboration marking the first time his artwork has been translated into textiles. Collection comprises four wallpapers and two printed linens including River of Joy, Dancing Parade, Dancing Vines, and Trees of Wonder. Known for magical realism, explosion of colour, abundance of detail, texture, and storytelling.
• Shorefast Foundation / Fogo Island InncoreStrategic or Co-development PartnerCharity dedicated to sustaining Fogo Island, founded by eighth-generation islander Zita Cobb. The Foundation operates Fogo Island Inn and an artist residency program. Both organisations share ethos of sustainability, craftsmanship, and meaningful use of resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pierre Frey: French family-owned luxury fabric, wallpaper, and rug house founded in 1935. Directly comparable to Christopher Farr Cloth in scale, designer collaboration model, multi-channel trade and showroom distribution, and bespoke customisation.
• Colefax Group (Colefax and Fowler): UK-listed luxury fabric and wallpaper company owning Colefax and Fowler and GP & J Baker. Closely comparable as a London-headquartered decorative fabric and wallpaper brand selling through the interior designer trade channel.
• Zoffany: Sanderson Design Group's luxury fabric and wallpaper brand. Direct peer in print/wallpaper product mix, heritage positioning, and reliance on interior designer specification.
• Osborne & Little: UK luxury fabric and wallpaper house with comparable scale and design-led positioning, selling through showrooms and trade accounts in the same high-end interior design channel.
• Cowtan & Tout: US-based luxury fabric and wallpaper company specialising in artisanal textiles and printed patterns. Direct peer in product range, trade-channel go-to-market, and designer collaboration model.
• Lee Jofa (Kravet): Heritage luxury fabric brand now under Kravet. Comparable in selling printed designer fabrics and wallpapers to the interior design trade with a strong archive and bespoke capabilities.
• Philip Jeffries: US luxury wallcovering specialist offering natural, textured, and printed wallcoverings to designers and architects. Comparable wallcovering category and bespoke design service to Christopher Farr Cloth's wallpaper line.
• GP & J Baker: Colefax-owned British heritage fabric and wallpaper brand. Direct peer in archive-driven, hand-printed luxury textiles sold through showrooms to the design trade.
• Dedar: Italian luxury textile house producing prints, weaves, and trimmings for residential and contract interiors. Comparable in design-led positioning, customisation, and high-end designer/architect trade channel.

Broad incumbents

• F. Schumacher & Co. Large US heritage fabric, wallpaper, and home furnishings company. Overlaps in product categories and trade channel, but materially larger portfolio and broader retail footprint than Christopher Farr Cloth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/christopherfarrcloth
• Facebookfacebook.com/christopherfarrcloth
• LinkedInlinkedin.com/company/christopher-farr-cloth

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christopher Farr Cloth