Four Dots
Four Dots is an independent digital marketing agency operating an agency-as-a-lab model, providing enterprise SEO, AI visibility optimization, PPC, and analytics services to 200+ global brands across five offices, supported by five proprietary SaaS platforms.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Four Dots does
Four Dots is an independent digital marketing agency founded in 2013 and operating an "agency-as-a-lab" model, providing enterprise SEO, AI visibility optimization, PPC management, content marketing, and data tracking and analytics services to 200+ global brands. The company is headquartered in New York with offices in Novi Sad, Belgrade, Hong Kong, and Sydney, and operates a hybrid go-to-market combining direct enterprise sales with white-label reseller and self-serve SaaS channels. The firm employs 30+ specialists with average tenure exceeding 8 years, is led by CEO and co-founder Radomir Basta, and holds Google Premier Partner status in the top 3% of partner agencies.
The company's core technology stack comprises five wholly-owned proprietary commercial platforms developed in-house over 13 years: Reportz.io (white-label reporting dashboards connecting 50+ data sources, rated 5/5 on Capterra), Base.me (link building campaign management tracking 110,000+ links with 80.23% two-year survival rate), Dibz.me (link prospecting with advanced operators), FAII.ai (AI visibility monitoring across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in 195+ countries with proprietary AI Authority Rank scoring), and Suprmind.ai (multi-AI research orchestration platform running five frontier models in six modes including Debate and Red Team for hallucination reduction). These tools were built when enterprise off-the-shelf solutions proved insufficient for client needs and now constitute a parallel B2B SaaS and licensing business.
Four Dots generates revenue through three streams: professional services (bespoke multi-channel strategies for enterprise clients on month-to-month terms with 30-day notice), SaaS subscriptions for proprietary platforms (FAII.ai tiers starting at $87/month with enterprise at $749/month), and white-label SEO licensing where other agencies resell Four Dots services and tools under their own brands. The company is bootstrapped and founder-owned with no disclosed external investment, legally organized as Four Dots DOO in Serbia. Notable clients include Coca-Cola, Philip Morris International, Orange, Beko Global, and Miss Amara, with an average client tenure of 2.4 years significantly exceeding industry benchmarks.
Four Dots firmographics
Firmographics- Name
- Four Dots
- Legal name
- Four Dots DOO
- Website
- https://fourdots.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Four Dots is an independent digital marketing agency operating an agency-as-a-lab model, providing enterprise SEO, AI visibility optimization, PPC, and analytics services to 200+ global brands across five offices, supported by five proprietary SaaS platforms.
- Ownership category
- akta.pro rank
Where Four Dots is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Four Dots business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Marketing Agency Services: Professional services revenue from SEO, PPC, AI visibility optimization, content marketing, and analytics services. Bespoke multi-channel performance-driven marketing strategies delivered to enterprise clients.
- SaaS Tool Licensing: Proprietary platforms (Reportz.io, Base.me, FAII.ai, Dibz.me) licensed to other agencies worldwide. Commercial platforms created from internal agency solutions.
- White-Label SEO Services: Premium white-label SEO services resold through channel partners and other agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | FAII.ai Enterprise tier at $749/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Four Dots product offering
Product offeringCore offering
Four Dots is an independent digital marketing agency that delivers enterprise SEO, PPC management, AI visibility optimization, content marketing, and data/analytics services to enterprise clients and global brands. The agency operates an 'Agency-as-a-Lab' model, having built and commercialized five proprietary platforms (Reportz.io, Base.me, Dibz.me, FAII.ai, Suprmind.ai) that are licensed to other agencies and used to power client engagements. The combination of bespoke multi-channel marketing execution and proprietary tool development forms the firm's core commercial offering.
Product overview
Four Dots is an independent premier digital marketing agency-as-a-lab with 13 years of expertise, operating a platform-plus-services model. The agency offers a portfolio of proprietary commercial platforms (Reportz.io, Base.me, Dibz.me, FAII.ai, Suprmind.ai) alongside core digital marketing services (Enterprise SEO, AI Visibility Optimization, SEO Outreach, PPC Management, Data Tracking & Analytics). The commercial platforms were developed in-house to solve client problems when enterprise off-the-shelf tools proved insufficient, and are now licensed to other agencies globally. The proprietary tools complement the service offerings: Reportz.io provides white-label reporting dashboards, Base.me manages link building campaigns, Dibz.me handles link prospecting, FAII.ai monitors AI visibility, and Suprmind.ai enables multi-model AI research and validation.
Differentiator
Problem solved
Functional benefit
Brands
- FAII.ai: AI visibility monitoring platform tracking brand mentions across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in 195+ countries.
- Reportz.io
- Dibz.me
- Base.me
- Suprmind.ai
- Fantom Click
- UberPress
Products and services
- Suprmind.ai Multi-AI research platform that orchestrates five frontier AI models (GPT, Claude, Gemini, Grok, Perplexity) as parallel researchers with automated synthesis. Mitigates AI hallucinations through cross-validation across models in Sequential, Debate, Red Team, Research, Fusion, and Targeted modes. Available to agencies and enterprises for research, strategy decisions, and competitive analysis.
- FAII.ai (AI Authority Intelligence) AI visibility monitoring platform that tracks brand presence across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in 195+ countries. Provides AI Authority Rank scoring (0-100) combining mention rates, sentiment quality, position, and SERP performance, plus a Content & Action Engine for AI-optimized content generation. Targets marketing teams and agencies needing Generative Engine Optimization.
- Reportz.io White-label real-time marketing KPI dashboard platform that connects 50+ data sources for comprehensive reporting. Features custom marketing dashboards, custom widget builder, predefined templates, report automation, and white-label capabilities for agencies. Rated 5/5 on Capterra.
- Base.me Link building campaign management platform covering prospecting to placement. Centralizes all link building data to manage SEO campaigns with integrated workflow, link audit metrics, prospect categorization by niche/industry, and white-label link tracking for agencies. Has tracked over 110,000 links.
- Dibz.me Advanced link prospecting tool that surfaces opportunities invisible to mainstream SEO tools like Ahrefs and SEMrush. Uses predefined searches with advanced operators combined with keyword terms, and provides spam score, domain authority, referring domains/pages, and social shares metrics for each prospect.
- Enterprise SEO Services Performance-focused SEO strategies combining global technical expertise with hyper-local precision. Includes technical SEO audits (forensic analysis of architecture, JavaScript rendering, server logs), link reclamation, Google penalty removal, and local SEO search services for enterprise clients and global brands.
- AI Visibility Optimization Optimization service for Large Language Models (LLMs) and Generative Engine Optimization (GEO). Prepares brands to be cited as primary authority by AI systems defining the future of search, including ChatGPT, Perplexity, Gemini, and Google AI Overviews. Targets marketing leaders needing AI-era discoverability.
- SEO Outreach Services High-level outreach campaigns using proprietary tools (Dibz and Base) to secure placements on industry-leading publications. Acquires trust signals and authoritative backlinks that drive organic growth for enterprise and mid-market clients.
- PPC Management Pay-per-click management focused on maximizing ROAS through granular targeting and data-backed bid strategies. Covers Google Ads across Search, Shopping, Display, remarketing, and Performance Max, as well as social advertising.
- Data Tracking & Analytics Advanced tracking architectures using GA4 and Google Tag Manager for comprehensive user interaction capture. Includes attribution modeling, server-side tracking, and conversion tracking to create a single source of truth for marketing decisions.
- White Label SEO Services Premium white-label SEO services reseller program allowing other agencies to offer Four Dots' SEO capabilities under their own brand. Includes access to proprietary tools (Reportz.io, Base.me, FAII.ai) that other agencies license from Four Dots.
Quantifiable outcome
- +76% Conversion Value Across 4 Markets for Regional Fashion Retailer
- +6 more outcomes
Companies that use Four Dots
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Four Dots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature5 records
Four Dots partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreGoogle Premier Partner status. Operates Google Ads across Search, Shopping, Display, remarketing, and Performance Max. Certified partner with access to Google tools and support.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Four Dots competitors and assessment
Company assessmentDirect peers
- Directive Consulting: US-based enterprise SEO and PPC agency of comparable size, also serving mid-market and enterprise B2B clients with performance-driven search marketing; directly competes with Four Dots in the enterprise SEO niche.
- WebFX: Full-service digital marketing agency offering SEO, PPC, content, and web design with proprietary marketing technology (MarketingCloudFX); directly comparable service-plus-platform model to Four Dots' Agency-as-a-Lab approach.
- Ignite Visibility: US digital marketing agency offering SEO, paid media, social, and email with proprietary tools; comparable in service breadth, target client profile (mid-market to enterprise), and tool-building culture.
- Victorious SEO: Specialist SEO agency focused on enterprise clients with a metrics-driven methodology; closely comparable in offering mix (technical SEO, content, link building) and enterprise go-to-market.
- NP Digital: Global digital marketing agency founded by Neil Patel offering SEO, content, paid media and SaaS tools (Ubersuggest); direct competitor in both services and the agency-built SaaS category.
Broad incumbents
- Tinuiti (formerly Brainlabs): Large US digital media agency with deep Google/Meta specialty and proprietary tech; competes for the same enterprise PPC/SEO budgets as Four Dots but at materially larger scale and broader service portfolio.
- Semrush: Public SEO and marketing SaaS platform used by enterprises and agencies; competes with Four Dots' SaaS portfolio (Reportz.io, Dibz.me, Base.me) and increasingly overlaps with FAII.ai's organic search analytics layer.
- Ahrefs: Leading SEO SaaS toolset used by agencies and in-house teams; competes directly with Dibz.me and Base.me on link prospecting and SEO workflow, with much larger scale and dataset.
- Omnicom Group: Global advertising holding company whose network agencies (e.g., Resolution Digital) compete for the same enterprise search and digital marketing budgets; relevant as a backdrop for large-RFP competition where Four Dots must position against holding-company scale.
Emerging players
- Profound: Emerging AI visibility / GEO analytics platform tracking brand presence across LLM answer engines; the closest pure-play direct competitor to FAII.ai in the nascent AI search optimization category.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Four Dots social profiles
Digital presenceFour Dots compliance and trust
Trust signalCompliance1 record
Four Dots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Four Dots leadership team
Management profileNumber of profiles
Profiles2 records
Four Dots subsidiaries and ownership
Company hierarchySubsidiaries7 records
Four Dots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Four Dots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Four Dots
What does Four Dots do?
Four Dots is an independent digital marketing agency that delivers enterprise SEO, PPC management, AI visibility optimization, content marketing, and data/analytics services to enterprise clients and global brands. The agency operates an 'Agency-as-a-Lab' model, having built and commercialized five proprietary platforms (Reportz.io, Base.me, Dibz.me, FAII.ai, Suprmind.ai) that are licensed to other agencies and used to power client engagements. The combination of bespoke multi-channel marketing execution and proprietary tool development forms the firm's core commercial offering.
Is Four Dots a public or private company?
Four Dots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Four Dots founded?
Four Dots was founded in 2013. It employs 11 to 50 people.
Where is Four Dots based?
Four Dots is headquartered in New York, United States, in the North America region.
How does Four Dots make money?
Three revenue lines are on record. Digital Marketing Agency Services are the primary driver. The others are saaS Tool Licensing and white-Label SEO Services.
Who are Four Dots's main competitors?
Direct peers on record are Directive Consulting, WebFX, Ignite Visibility, Victorious SEO and NP Digital. Broad incumbents are Tinuiti (formerly Brainlabs), Semrush, Ahrefs and Omnicom Group. Profound is listed as an emerging player.
Does Four Dots have an API?
No public API is recorded for Four Dots.