Manoverboard Inc.

What Manoverboard Inc. does

Manoverboard Inc. is a privately held, Certified B Corporation design studio headquartered remotely in Winnipeg, Canada, founded in 2002 by Andrew Boardman (originally in Brooklyn, New York). The studio provides website design and development, branding and visual identity, and digital strategy services to a horizontally segmented client base of progressive, mission-driven organizations including nonprofits, educational institutions, impact investment firms, and select enterprises. Notable engagements include Adjuvant Capital, HeartShare Human Services of New York, National Screen Institute, RRC Polytech, Pitblado, Bideawee, and Mikva Challenge.

The studio's core technology is Jamstack architecture, combining Jekyll (static site generator), CloudCannon (CMS), Netlify (hosting/CDN), and GitHub (version control), with WordPress used for selected engagements. Differentiated capabilities include WCAG 2.2 accessibility compliance (Level A through AAA), sustainable web practices, and integration with privacy-focused tooling such as Fathom Analytics and Campaign Monitor. Manoverboard became Manitoba's first Certified B Corporation in 2013 (re-certified at 96 in 2015) and has received five B Lab "Best for the World" Awards (2014, 2015, 2016, 2017, 2021), including a top-5% Workers category ranking in 2021.

Commercially, Manoverboard operates a project-based professional services model with publicly disclosed budget tiers from under $20K to $60K+, sold direct via "Start a Project" and "Hello" contact forms. The go-to-market motion is sales-led, supported by content marketing (blog, social, email newsletter). Ancillary revenue-adjacent programs include The Purpose Project (pro bono service grants up to $10K for nonprofits) and the Manitoba Studio Fund (a BIPOC design student scholarship). In January 2023, the studio announced a merger with Mangrove, a sister Certified B Corporation, to combine the two design studios.

Name

Manoverboard Inc.

Legal name

Manoverboard Inc.

Website

https://manoverboard.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Manoverboard Inc. is a Winnipeg-based, Certified B Corporation design studio providing website design, branding, and digital strategy services to progressive nonprofits, educational institutions, and impact investment firms across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Design and Development Services: Project-based professional services for websites, branding, and digital strategy. Pricing ranges from under $20K to $60K+ based on project scope and complexity.
2. Service Grants: Provides service grant called The Purpose Project offering up to $10,000 in design services to local nonprofit organizations. This is a community benefit initiative rather than revenue-generating.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Manoverboard Inc. is a small design studio that creates websites, branding, and digital strategy for progressive, mission-driven organizations. The studio specializes in sustainable, accessible, visually distinctive design using modern web architectures such as Jamstack, with projects ranging from under $20,000 to $60,000+ in scope. It also runs a pro bono service grant program called The Purpose Project for local nonprofits.

Product overview

Manoverboard is a design studio that offers a unified suite of services focused on creating digital platforms and visual identities for progressive organizations. Their core offerings center on three interconnected services: Website Design and Development (including both traditional WordPress and modern Jamstack approaches), Branding and Visual Identity creation, and Digital Strategy consulting. The studio also provides specialized modules including Brand Collateral design, Ecommerce and Donations Integration for nonprofits, Accessibility Testing services, and Annual Impact Report design. Their Purpose Project sub-brand offers pro bono design services to qualifying nonprofits through a competitive application process. The studio differentiates itself through commitments to sustainability, accessibility, and Certified B Corp values.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development Design and development of websites for progressive organizations, using future-forward approaches including Jamstack architecture (Jekyll, CloudCannon, Netlify, GitHub) and WordPress, with emphasis on visibility, accessibility, and environmental sustainability.
• Branding and Visual Identity Creation of bold visual identities for organizations, including logo design, brand standards guides, color palettes, and typography selection, helping progressive organizations advance their mission through distinctive visual representation.
• Digital Strategy Strategic consulting for digital platforms including content strategy, user experience planning, and communications strategy to help organizations achieve their goals and amplify their impact.
• The Purpose Project A service grant program offering up to $10,000 in design and development services to local nonprofit organizations through a competitive application process. Operated as a community benefit initiative.

Quantifiable outcome

• Top 10% globally in B Impact Assessment multiple years (2014, 2015, 2016, 2017, 2021)
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MangrovecoreStrategic or Co-development Partner · 18 January 2023Merging with Mangrove, a sister Certified B Corp. This merger combines two values-driven design studios to create a stronger collective impact in the sustainable design space.
• B LabcoreStrategic or Co-development PartnerNonprofit organization that certifies B Corporations and administers the B Impact Assessment. Manoverboard is certified and participates in B Lab events and the B Local Manitoba chapter.
• Bullfrog PowerminorStrategic or Co-development PartnerCanada's leading green energy provider. Powers Manoverboard with 100% green electricity from wind and low-impact hydro, matching all energy used and injecting renewable energy back to the grid. Both are Certified B Corporations.
• 1% for the PlanetminorStrategic or Co-development PartnerGlobal organization connecting consumers and companies with environmental nonprofits. Manoverboard donates 1% of all revenue (not sales) to arts, education, and environmental organizations through this network.
• United Way of WinnipegminorStrategic or Co-development PartnerPartnership to promote the Purpose Project service grant to local nonprofit organizations seeking pro bono design assistance.
• Manitoba Studio FundminorStrategic or Co-development PartnerAnnual scholarship program co-founded and managed by Manoverboard that supports BIPOC design students in Manitoba.
• CloudCannoncoreTechnology or IntegrationProprietary CMS used by clients to manage website content. Provides editing interface for content updates on Jekyll-based static sites. Used by notable companies like Twitch and Netflix.
• NetlifycoreTechnology or IntegrationHost and content delivery network (CDN) used to serve and deploy static websites built with Jamstack architecture.
• GitHubcoreTechnology or IntegrationCode repository platform used as the backbone for website code storage and version control, connecting to CloudCannon and Netlify for deployments.
• JekyllcoreTechnology or IntegrationOpen-source static site generator built with Ruby by GitHub. Powers GitHub Pages and provides backward-compatible site generation.
• B Local ManitobaminorStrategic or Co-development PartnerRegional chapter of B Corp movement that Manoverboard co-leads to support outreach and grow the B Corp community in Canada.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Whole Whale: Digital agency that builds websites and digital tools specifically for nonprofits, with a strong emphasis on impact measurement and analytics. Highly comparable on nonprofit client focus and website service line.
• Mangrove: Sister Certified B Corporation design studio announced to merge with Manoverboard in January 2023. Operates in the same niche of values-driven, sustainable web design and branding for mission-driven clients, making it the most directly comparable peer.
• Mightybytes: Certified B Corporation design and web agency specializing in sustainable web practices and purpose-driven client work. Closely comparable on B Corp positioning, sustainability thesis, and small-team service model.
• Constructive: Design and digital agency serving nonprofits, foundations, and mission-driven organizations with branding, web, and strategy services. Directly comparable on target customer segment and core service mix, though larger in scale.
• Kanopi Studios: Web design and development agency with deep expertise in CMS platforms including WordPress and Drupal. Comparable on web development service line and Jamstack-style modern stack adoption, though broader in client type.
• Echo&Co (Echo): Digital agency serving nonprofits and progressive organizations with web, branding, and digital strategy services. Closely comparable on values-aligned client base and integrated service offering.
• ZaneRay: Sustainable web design and development agency focused on environmentally responsible digital practices. Highly comparable on the sustainability-and-web thesis that distinguishes Manoverboard's Jamstack positioning.

Broad incumbents

• Blue State: Established digital agency focused on causes, campaigns, and mission-driven organizations, offering branding, digital strategy, and technology services. Comparable on purpose-driven client focus and digital strategy offering, but at materially larger scale.
• Forum One: Larger digital agency specializing in web development, UX, and digital strategy for associations, nonprofits, and government. Competes for the same progressive-organization RFPs as Manoverboard with broader capabilities and headcount.

Emerging players

• Big Sea: Certified B Corporation creative agency offering branding, web, and digital marketing with a purpose-driven positioning. Comparable on B Corp credentials and digital agency service mix, though broader in marketing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/manover
• LinkedInlinkedin.com/company/manoverboard
• Instagraminstagram.com/manoverboardinc
• Facebookfacebook.com/manoverboardinc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manoverboard Inc.