What Funbit does

Funbit AS is a Bergen-based, full-service digital agency (digitalbyrå) founded in 2014, serving Norwegian SMBs, mid-market companies, and selected government and nonprofit clients. The firm operates as Funbit AS, a privately held Norwegian stock company with no disclosed external funding, ~10 named employees, and a partner-controlled ownership structure (Marius Nesse as Business Development Partner since 2015; Preben Nessøy as Developer/Partner). Its service portfolio spans eight core offerings — AI Services, Development, E-commerce, Design, Content, Marketing, Consulting, and Websites — typically delivered as integrated engagements rather than standalone purchases.

Technically, Funbit builds on a Python/Django + Wagtail CMS backbone with React/Next.js frontends, Tailwind CSS, PostgreSQL on AWS, and Shopify for commerce, augmented by AI infrastructure combining Botpress (chat interface), OpenAI GPT and Anthropic Claude (language models), and LangChain/Claude Agent SDK with ReAct and tool-calling for autonomous multi-step agents. Proprietary integrations to the Norwegian ecosystem (Vipps, Klarna, PowerOffice, Tripletex, PostNord, SwimTag, Facebook Events) differentiate the offering in the local market. The 2024-launched AI-assistent product packages multi-agent automation — quote generation, customer service, and admin workflows — around published ROI metrics (45→8 min quote processing, 60% auto-resolution, 6–10 hours saved weekly).

The business model blends project-based professional services (custom web builds, Shopify stores, AI integrations) with monthly retainers for ongoing support, maintenance, and optimisation. Customer acquisition is sales-led, combining SEO/content marketing (Funbit ranks for 'digitalbyrå Bergen', 'SEO Bergen', 'Google Ads Bergen'), Google Ads, social media, and the FagFrokost educational breakfast events (~200 attendees per session) co-hosted with SRF and First Tuesday. Pricing is quote-based and not publicly disclosed. The firm holds Google Partner, Google Cloud Partner, Shopify Partner, Botpress Certified Partner, and Miljøfyrtårn (Eco-Lighthouse) certifications, and counts among its clients Arven, NLA Høgskolen, Strømberg Gruppen, Ulriken, Haver Wallin, Helsedirektoratet, Svøm langt, and AdO Arena.

Name

Funbit

Legal name

Funbit AS

Website

https://funbit.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Funbit AS is a Bergen-based full-service digital agency serving Norwegian SMBs, mid-market, and government clients with web development, Shopify e-commerce, performance marketing, and AI agent solutions built on Python/Wagtail, OpenAI, and Anthropic.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Project-based professional services including web development, design, digital marketing, and AI integration. Clients include Norwegian SMBs and enterprises requiring custom digital solutions. Pricing is quote-based, varies by project scope.
2. Ongoing Retainers and Support: Many clients maintain ongoing relationships with Funbit for continuous support, maintenance, and optimization. The company emphasizes post-launch support and continuous improvement as part of their service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Funbit is a Bergen-based Norwegian digital agency that designs, develops, and markets digital solutions for businesses. Its core offerings span custom web development (Python/Django, Wagtail CMS, React/Next.js), Shopify e-commerce with Norwegian payment and accounting integrations, UX/UI design, content production, performance marketing (Google Ads, Meta Ads, SEO), and AI agent and chatbot solutions built on Botpress, OpenAI, and Anthropic Claude. The agency delivers these as bundled, project-based services to Norwegian SMBs, mid-market companies, educational institutions, and select enterprise and government clients, with ongoing retainer support available after launch.

Product overview

Funbit is a Bergen-based digital agency (digitalbyrå) offering a comprehensive suite of eight core service offerings: AI Services, Development, E-commerce (Nettbutikk), Design, Content, Marketing, Consulting, and Websites. The portfolio is structured as a unified full-service offering where services are delivered in combination — for example, a typical project combines Design, Development, and Marketing. Key technology products include: (1) AI Agents — conversational AI solutions built on Botpress, OpenAI GPT, and Claude, integrated into client websites for 24/7 customer service, lead generation, and booking; (2) Shopify E-commerce — certified partner practice building custom Shopify storefronts with integrations to Vipps, Klarna, PayPal, PowerOffice, Tripletex, and PostNord; (3) Wagtail-based Website Development — Python/Django CMS solutions with SEO optimization from launch; and (4) Performance Marketing — Google Ads, Meta Ads, SEO, and AI-powered campaign optimization including weather-triggered advertising. The AI assistant (AI-assistent) is Funbit's named AI product offering, integrating with clients' existing systems for automation of customer support, quote generation, and administrative tasks.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-tjenester (AI Services) AI agent and chatbot solutions integrated directly into client websites, powered by Botpress, OpenAI GPT, and custom escalation policies. Provides 24/7 customer support automation, lead generation, appointment booking, FAQ responses, and multi-step agent actions (quote generation, calendar sync, customer service email processing) using LangChain, Claude Agent SDK, ReAct, and tool-calling architectures. Knowledge retrieval uses the client's existing website content with RAG and llms.txt support.
• Utvikling (Development) Custom web development services covering websites, web applications, frontend and backend development, and API integrations. Built using React, Next.js, Tailwind CSS, Python/Django, and Wagtail CMS. Includes responsive websites, booking systems, intranets, and complex e-commerce platforms with custom integrations (e.g., PowerOffice, Tripletex, PostNord).
• Nettbutikk (E-commerce) Certified Shopify Partner e-commerce solutions for the Norwegian market. Builds and customizes Shopify storefronts (including headless Shopify + Wagtail combinations) with Vipps, Klarna, and PayPal payment integrations, PowerOffice and Tripletex accounting integrations, PostNord shipping integration, and multi-channel selling capabilities. Mobile-optimized with conversion-focused design and automated inventory and reporting tools.
• Design UX and UI design services including user research, prototyping, web design, visual identity, and universal accessibility (WCAG 2.2 AA). Uses Figma, Figma Tokens, and Style Dictionary for design systems. Covers user testing, accessibility audits, and graphic design for brand consistency.
• Innhold (Content) Content production services including copywriting, SEO writing, social media content, video production, and content strategy. Covers TikTok, Instagram, Facebook, and blog content creation, including influencer-generated content and authentic brand storytelling for clients such as Arven, Ulriken, and Haver Wallin.
• Markedsføring (Marketing) Performance marketing services including Google Ads, Meta Ads (Facebook and Instagram), SEO, social media management, and data-driven campaign optimization. AI-powered features include weather-triggered ad targeting (Haymaker tool for Regn) and continuous AI-based campaign optimization. Also covers geotargeted advertising and geo-SEO.
• Rådgivning (Consulting) Digital strategy and consulting services including digital transformation, SEO strategy, AI strategy, and workshop facilitation. Covers market analysis, competitive positioning, and strategic advisory for Bergen and national Norwegian businesses.
• Nettsider (Websites) Website development and management services built on Wagtail CMS (Python/Django) and Shopify. Covers everything from simple business websites to complex web applications, with integrated SEO optimization from day one. Includes mobile-responsive design, fast load times, and ongoing maintenance and support.

Quantifiable outcome

• ROAS of 11.46 for Arven influencer marketing campaign
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Partner status enables Funbit to access Google Ads tools, certifications, and support resources. Company also a Google Cloud Partner, providing capabilities for cloud infrastructure deployments for client projects.
• ShopifycoreTechnology or IntegrationCertified Shopify Partner status enables Funbit to build, customize, and launch Shopify e-commerce stores for Norwegian clients with access to partner resources and support.
• BotpresscoreTechnology or IntegrationCertified Botpress partner enabling Funbit to build AI chatbot solutions using the Botpress platform combined with OpenAI language models for Norwegian businesses.
• OpenAIcoreTechnology or IntegrationIntegration partner using OpenAI's GPT models and language models as the foundation for AI agent and chatbot solutions delivered to clients.
• AnthropiccoreTechnology or IntegrationIntegration partner using Anthropic's Claude models for AI agent implementations, particularly for enterprise-grade solutions requiring different model capabilities.
• SRF (Sponsor- og reklameforeningen)coreStrategic or Co-development PartnerStrategic collaboration with SRF (Sponsor- og reklameforeningen) for joint events including the FagFrokost 'Datadrevet salgsuksess' event that drew ~200 participants. Co-hosts industry events and educational workshops.
• First TuesdayminorStrategic or Co-development PartnerCollaboration partner for FagFrokost events and networking opportunities in the Bergen business community.
• Norges SvømmeforbundminorStrategic or Co-development PartnerPartner in the Svøm langt campaign along with AdO Arena. Funbit developed the digital platform for the swimming campaign as a sponsor, benefiting both parties through technology and publicity.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Netlife: Netlife is a leading Norwegian digital agency offering strategy, design, technology, and growth marketing services. It is a direct peer to Funbit: both are full-service Norwegian digital shops combining web development, design, and marketing for SMB and enterprise clients.
• Bekk: Bekk is a large Norwegian consultancy combining design, technology, and AI/data services for Norwegian enterprises. Comparable to Funbit's Wagtail/React and AI agent offerings at a larger scale, with overlapping design, web, and custom development capabilities.
• Creuna: Creuna is a Nordic digital agency with offices in Norway and Sweden, focused on digital experiences, design, and technology. Direct competitor to Funbit in the Norwegian/Nordic mid-market for web, e-commerce, and digital marketing services.
• Bakken & Bæck: Bakken & Bæck is a Nordic design and technology studio combining product design, engineering, and emerging-tech capabilities. Comparable to Funbit's AI-forward digital agency offering and similar client profile of Nordic mid-market and enterprise customers.

Broad incumbents

• Bouvet: Bouvet is a publicly listed Norwegian IT and digital services consultancy with thousands of consultants across Scandinavia. Overlaps with Funbit on web development and design services but operates as a broad incumbent across IT consulting, ERP, and digital rather than as an AI-forward SMB-focused agency.
• Itera: Itera is a Scandinavian IT and digital consultancy with Norwegian presence, offering development, design, and cloud services. Broad incumbent comparable to Funbit on web and development work, though significantly larger and serving different customer tiers.
• Dept: Dept is a global digital experience agency combining creative, technology, and data services for enterprise brands. It is an emerging international peer to Funbit's digital agency model, with broader geographic reach and deeper enterprise resources.
• Valtech: Valtech is a global digital experience agency delivering strategy, design, and engineering services across commerce, content, and data. Comparable to Funbit at the high end of the digital agency market with overlapping e-commerce and marketing capabilities.
• Merkle (Dentsu): Merkle is a global data-driven marketing and digital experience agency within Dentsu. Overlaps with Funbit's performance marketing and analytics services at vastly greater scale, serving large enterprise clients globally rather than Norwegian SMBs.

Regional players

• Making Waves: Making Waves is a Swedish digital agency with offices in Stockholm and Gothenburg, focused on digital experiences and marketing. Comparable to Funbit's full-service digital agency model but operating primarily in the Swedish market rather than Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funbit