Bluerock Wealth Management

What Bluerock Wealth Management does

Bluerock Wealth Management, LLC is a private, fee-only, fiduciary wealth management practice headquartered in Alpharetta, Georgia, and affiliated with the SEC-registered investment adviser Hightower Advisors, LLC. Founded in 1999 by CEO Raj Chokshi, a CPA, MBA, and CFP® professional, the firm was built around the thesis that financial planning must be tightly integrated with proactive tax management — a thesis reinforced by a leadership bench that includes a Tax Director with 20+ years of experience at Ernst & Young, additional partners with Big-Four tax backgrounds, and multiple CFP® professionals.

The firm delivers three integrated core services: Financial Planning (insurance, estate, college funding, tax management), Investing (fiduciary advisory grounded in Modern Portfolio Theory with a focus on tax-efficient, low-cost strategies), and Tax Consulting (year-round proactive planning including Roth conversions, donor-advised fund strategies, SECURE 2.0 utilization, and business entity restructuring). It also packages segment-specific offerings for entrepreneurs, private practice physicians, business owners with complex estate needs, and retirees, supported by published case studies demonstrating outcomes such as $30,000/year in self-employment tax savings for a physician and $7M+ estate plans for a blended-family business owner. Clients access accounts through a dedicated wealth portal.

Bluerock's go-to-market is a consultative, relationship-driven sales motion with no public pricing, no self-serve or product-led acquisition, and no paid advertising; prospects are directed to a "Connect With Us" page to schedule consultations, and the firm relies on referrals, content marketing (a Perspectives blog, Well-th and Well-being section, and newsletter), and inbound from case study content. Revenue is generated exclusively through recurring advisory fees on a fiduciary basis, with a 14-person named team and an 11–50 employee headcount, serving HNW and mass-affluent individuals and families primarily across the United States.

Name

Bluerock Wealth Management

Legal name

Bluerock Wealth Management, LLC

Website

https://bluerockwealth.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluerock Wealth Management is a fee-only, fiduciary RIA in Alpharetta, GA, affiliated with Hightower Advisors, that integrates financial planning, Modern Portfolio Theory–based investing, and proactive tax consulting for high-net-worth and mass-affluent individuals and families nationwide.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Fee-only advisory
• Fiduciary wealth management
• Financial planning services
• Tax consulting services
• Investment management

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fee-Only Advisory Services: Bluerock operates as a fee-only fiduciary practice, meaning it is compensated directly by clients through fees rather than commissions on product sales. Revenue is generated through advisory fees for financial planning, investment management, and tax consulting services. The firm is affiliated with Hightower Advisors, LLC, an SEC-registered investment adviser.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bluerock Wealth Management is a fiduciary fee-only wealth management practice that delivers integrated financial planning, investment advisory, and proactive tax consulting services to high-net-worth and mass-affluent individuals and families. The firm is affiliated with Hightower Advisors, LLC, an SEC-registered investment adviser, and uses Modern Portfolio Theory (MPT) as the analytical basis for its disciplined, tax-efficient, low-cost investment strategies. Services are delivered through direct consultative advisory relationships supported by both CERTIFIED FINANCIAL PLANNER® professionals and CPAs.

Product overview

Bluerock Wealth Management is a fee-only fiduciary wealth management practice offering an integrated suite of services: Financial Planning, Investing, and Tax Consulting. These core offerings are delivered as a unified practice focused on holistic wealth management. The firm also provides specialized case study-driven services for entrepreneurs, estate planning clients, private practice physicians, and retirees. Clients access their accounts through a self-service portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive, personalized financial planning covering insurance, estate planning, college funding, and tax management strategies, with ongoing reviews to adapt to lifestyle and market changes. For individuals, couples, and families seeking a holistic plan.
• Investing Fiduciary investment advisory using Modern Portfolio Theory (MPT) and academic-based, disciplined investing strategies, focused on tax-efficient, low-cost investment options tailored to each client. For individual investors and families.
• Tax Consulting Proactive year-round tax planning and consulting services, including in-house tax services, small business financial strategy, tax-efficient investment strategies, and CPA collaboration. For individuals, families, and small business owners.
• Entrepreneur Services Specialized financial guidance for entrepreneurs covering business structure, retirement plan setup, investment management, and business insurance advice. For individuals launching or growing new businesses.
• Estate Planning Services Estate planning services including wills, marital trusts, family trusts, gifting trusts, life insurance trusts, and advanced directives for clients with complex family situations. For high-net-worth individuals and business owners.
• Private Practice Physician Services
• Retiree Services Retirement planning services including cash flow planning, Roth conversions, charitable giving strategies, inherited IRA management, health insurance planning, and Social Security optimization. For retirees and pre-retirees.

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Hightower Advisors, LLCcoreOthersBluerock Wealth Management is affiliated with Hightower Advisors, LLC, an SEC-registered investment adviser. The firm operates under the Hightower umbrella, utilizing Hightower's infrastructure, compliance framework, and platform. The website footer includes legal and privacy links to Hightower Advisors, along with Form CRS disclosures for Hightower's registered entities (HTA and HTS).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buckingham Strategic Wealth: Fee-only fiduciary RIA delivering evidence-based investment management integrated with tax, estate, and financial planning for HNW clients. Highly comparable operating philosophy and client profile to Bluerock.
• Mercer Advisors: Fee-only national RIA offering wealth management, tax, estate planning, and investment advisory to HNW households. Similar fiduciary, planning-centric approach with comparable target client profile.
• Private Advisor Group: Independent RIA supporting affiliated advisors with integrated wealth, tax, and financial planning services. Comparable affiliated-RIA operating model and HNW client focus.
• Ronald Blue Trust: Fee-only Christian-affiliated RIA delivering integrated financial planning, investment management, tax, and estate services to HNW families. Comparable integrated service bundle and HNW household targeting.
• Mariner Wealth Advisors: National RIA providing comprehensive wealth advisory, tax, estate, and retirement planning to HNW individuals and families. Highly comparable integrated service model and HNW client focus, though operating at materially larger scale.
• Sanctuary Wealth: Partner-owned RIA platform serving HNW and ultra-HNW clients through affiliated practices with integrated planning, tax, and investment offerings. Closely mirrors Bluerock's affiliated-practice operating model.
• Creative Planning: Large fee-only RIA delivering integrated financial planning, tax, and investment management to HNW and mass-affluent households nationally. Closely mirrors Bluerock's holistic, planning-led value proposition at greater scale.

Broad incumbents

• Carson Group: RIA platform serving financial advisors and their clients with integrated wealth, tax, and business coaching. Comparable holistic-advice positioning, though operating more as a platform than an end-advisor.
• Hightower Advisors: Parent-affiliated RIA platform under which Bluerock operates; provides compliance, custody, and back-office infrastructure. Competes more broadly across the wealth management value chain rather than as a specialized local practice.
• Edelman Financial Engines: Large independent RIA offering financial planning and investment management across mass-affluent and HNW segments. Comparable fee-based advisory positioning, though at substantially greater scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bluerock-wealth-management-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluerock Wealth Management