Sisters Athletic Club

What Sisters Athletic Club does

Sisters Athletic Club (SAC) is a privately held, founder-owned full-service health and wellness club operating from a single 19,000 square foot facility at 1001 Desperado Trail in Sisters, Oregon, on the Five Pine Campus. Founded by Tate Metcalf on August 1, 2001 and continuously operated since, SAC serves individual, couple, family, student, and senior members of the Sisters community with five monthly membership tiers priced $55–$104 per month, year-round swim lessons for ages 2.5 through adult, one-on-one personal training with two complimentary new-member sessions, ~40 weekly group exercise classes, a Mind Body Studio for yoga/Pilates/ELDOA, a 25-yard indoor pool and 104°F hot tub, a Wellness Lounge (chromatherapy, compression boots, hydromassage, red light therapy) at $25/month add-on, and an on-site café and pro shop. The club is an IHRSA member, accepts Silver & Fit senior memberships, and participates in HFA Passport and FitLife Clubs reciprocal networks.

The underlying technology stack is conventional third-party SaaS: a WordPress website with WooCommerce integration for content and newsletter distribution, and the Club Automation platform (sistersac.clubautomation.com) powering member login, billing, class reservations, and account self-service. There is no proprietary digital platform, no API, no mobile app, and no disclosed AI/ML capabilities. Medically based programming, credentialed instructors (including a 1968 US Olympic Volleyball alumna and RYT 500 yoga instructors), and long-tenured staff differentiate the offering but are delivered through in-person service rather than technology.

The business model is direct-to-consumer and multi-stream: recurring monthly memberships (subscription_recurring) form the core, supplemented by usage-based swim lesson fees, the Wellness Lounge subscription add-on, transactional café and pro shop sales (with member Club-account charging), and personal training professional services. Customer acquisition relies on owned content (a long-running monthly newsletter archive), earned media (Club Solutions Magazine feature, Outstanding Community Service Award), local press, HFA Passport and FitLife Clubs listings, and the owner's organic social presence, with no paid digital advertising or formal referral program disclosed. The company has remained under continuous founder ownership with no funding rounds, acquisitions, or external investors.

Name

Sisters Athletic Club

Legal name

Sisters Athletic Club

Website

https://sistersathleticclub.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Sisters Athletic Club is a privately held, founder-owned full-service wellness club in Sisters, Oregon, offering tiered monthly memberships, swim lessons, group exercise, personal training, and a Wellness Lounge to local individuals, couples, families, students, and seniors.

Ownership category

akta.pro rank

Product category

Health Club & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Sports-Specific Group Conditioning (HSADABAK), Senior/Low-Impact Group Fitness (HSADABAI), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Fitness center memberships
• Group exercise classes
• Swim lessons
• Personal training services
• Wellness center amenities

Headquarters

HQ city

Sisters

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Monthly memberships: Recurring month-to-month subscriptions across Matinee, Matinee Plus, Standard Fitness, Standard Swim, and Premium tiers (priced $55–$104/month); 50% discount for a qualifying second household member on Standard and Premium plans.
2. Swim lesson and Swim Club fees: Per-lesson and 4-pack pricing for private, semi-private, group private, adult, and Swim Club programming for members and non-members.
3. Wellness Lounge access: $25/month per person add-on for chromatherapy, compression boots, hydromassage, and red light therapy use.
4. Café and Pro Shop sales: On-site sales of real fruit smoothies, Strictly Organic coffee, healthy snacks, Prana and Polar products, and SAC apparel; members may charge purchases to a Club account.
5. Personal training services: One-on-one personal training sessions, with two complimentary sessions offered to all new members; sessions with certified personal trainers beyond the complimentary allotment are billed separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sisters Athletic Club operates a single 19,000 sq ft full-service health and wellness club in Sisters, Oregon, offering monthly memberships (Matinee, Standard, and Premium tiers), ~40 weekly group exercise classes, private/semi-private/group swim lessons and a youth Swim Club, one-on-one personal training, a Mind Body Studio (yoga, Pilates, ELDOA), an indoor 25-yard pool, a hot tub, and a Wellness Lounge with chromatherapy, compression boots, hydromassage, and red light therapy, plus an on-site café and pro shop.

Differentiator

Problem solved

Functional benefit

Products and services

• SAC Membership Recurring month-to-month membership granting access to the Sisters Athletic Club facility for individual, couple, family, and student members in Sisters, Oregon, including use of fitness floors, group exercise, Mind Body Studio, pool, hot tub, and member-only amenities.
• Group Exercise Classes Free-to-members group fitness class program offering approximately 40 weekly classes in formats such as Body Sculpt, Zumba, and Total Fit, for members age 12 and over.
• Mind Body Studio Dedicated mind/body studio offering yoga (all levels), Pilates, and ELDOA spine therapy classes taught by rotating instructors, with mats provided.
• Swim Lessons Year-round aquatics instruction for ages 2.5 through adult, offering private, semi-private, small group, and Swim Club (ages 6–18) lessons with separate member and non-member pricing.
• Personal Training One-on-one personal training delivered by professionally certified trainers covering goal setting, technique coaching, and equipment instruction; two free sessions for new members, additional sessions billed separately.
• Wellness Lounge Recovery and relaxation room offering four paid modalities — chromatherapy, compression boots, hydromassage chair, and red light therapy — available as a $25/month per-person add-on to memberships.
• Café and Pro Shop On-site café selling real fruit smoothies, Strictly Organic coffee, and healthy snacks, paired with a pro shop retailing Prana and Polar products plus SAC apparel; members can charge purchases to a Club account.

Quantifiable outcome

• Long-tenured staff retention: key personnel including Tate Metcalf (since 2001), Rosie Horton (since April 2004), Miki McFadden (since 2006), and Rebecca Womack (since 2005).
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• IHRSA (International Health, Racquet & Sportsclub Association)flagshipOthersMembership/affiliation with IHRSA, connecting SAC to a global network of approximately 3,600 clubs. Highlighted on the SAC Amenities page as part of the club's positioning as a full-service wellness center.
• HFA PassportcoreGTM or Marketing PartnerSAC participates in the HFA Passport program (via trainaway.fit/hfa-passport-users), enabling reciprocal access for members of the HFA Passport network and driving visitor traffic to SAC.
• FitLife ClubscoreGTM or Marketing PartnerSAC is listed in the FitLife Clubs 2026 Club Directory, providing cross-promotion and discovery among FitLife Clubs members seeking reciprocal club access.
• PranaminorChannel Partner/ Reseller/ DistributorPrana apparel/products are carried in the SAC Pro Shop, with SAC acting as a retail point for the Prana brand.
• Polar (electro fitness)minorChannel Partner/ Reseller/ DistributorPolar fitness products are featured in the SAC Pro Shop alongside Prana and SAC-branded apparel.
• Strictly Organic CoffeeminorChannel Partner/ Reseller/ DistributorLocally roasted Strictly Organic coffee is served in the SAC café as a featured offering.
• Silver & Fit (fitness program)coreGTM or Marketing PartnerSAC coordinates Silver & Fit memberships via a dedicated coordinator (Amy Bolton), giving eligible seniors network access to SAC facilities through the Silver & Fit program.
• Club AutomationcoreTechnology or IntegrationClub Automation powers the SAC member portal (sistersac.clubautomation.com) used for login, membership management, billing, and class reservations; embedded directly into SAC's website navigation.
• Five Pine CampusflagshipOthersSAC is located on the Five Pine Campus on the southeast side of Sisters, Oregon; the directions page explicitly anchors the club to this campus location.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gold's Gym: Large national gym chain offering memberships, group classes, and personal training; represents the mass-market alternative against which SAC's boutique community positioning must justify its premium.
• Life Time Fitness: National premium health club chain with pools, group classes, recovery/wellness modalities, and tiered family memberships; competes at the upper end of SAC's positioning with far broader geographic reach.

Regional players

• Sunriver Resort & Fitness Center: Resort-based fitness, pool, and wellness amenities near Sisters, Oregon; overlaps in target demographics (tourists, second-home owners, retirees) but operates within a hospitality rather than membership-club model.
• The Riverhouse Hotel & Convention Center Fitness: Hotel-based fitness and pool offerings in the Bend/Sisters region; competes loosely for the same active-adult and visitor demographics without operating as a standalone club.

Direct peers

• Cascade Athletic Club: Independent Pacific Northwest athletic club offering memberships, swim, group fitness, and youth aquatics — close functional analog to SAC's full-service wellness positioning.
• Riverplace Athletic Club: Independent multi-amenity athletic club with pool, group exercise, personal training, and multi-tier memberships — comparable operating model to SAC, though in a different (Portland-area) micro-market.
• Juniper Swim & Fitness Center: Central Oregon fitness and aquatics facility with lap pool, swim lessons, group classes, and memberships; competes for the same Sisters/Bend regional member pool with comparable swim-programming depth.
• The Westside Athletic Club: Independent, community-oriented athletic club with pool, classes, wellness amenities, and tiered memberships; structurally similar to SAC in size, offering mix, and member experience model.
• The Athletic Club of Bend: Premium private athletic club in Bend with multiple membership tiers, group classes, and wellness amenities; comparable pricing structure and small-club positioning to SAC.
• Bend Athletic Club: Independent, full-service athletic club in Bend, Oregon (~20 miles from Sisters) offering memberships, group fitness, swim, and personal training in a community-focused model — the closest geographic and operating analog to SAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sisters Athletic Club