Saloni

Name

Saloni

Legal name

CERÁMICA SALONI, S.A.U.

Website

https://saloni.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Ceramic and Porcelain Tiles

NAICS

Floor Covering Retailers (449121)

SIC

Pottery & Related Products (3260), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Ceramic tile manufacturing
• Porcelain floor tiles
• Wall tile production
• Large format ceramics
• Design ceramic surfaces

Headquarters

HQ city

San Juan De Moró

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ceramic Tile Sales: Core revenue from manufacturing and selling ceramic floor and wall tiles in porcelain, pasta blanca (white body), and pasta roja (red body) varieties. Products are sold through own retail stores and associated agencies to both end consumers and trade professionals.
2. Professional Services: Services including special custom projects, training, raised floors, ventilated facades, personalized catalogs, and showroom customization for trade professionals including architects, interior designers, and builders.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Saloni designs, manufactures, and sells ceramic and porcelain floor and wall tiles (porcelain / pasta blanca, red-body / pasta roja, and porcelain stoneware groups BIa, BIIa, BIII) for residential and commercial applications including bathrooms, kitchens, living rooms, and outdoor spaces. The company sells through its own retail store network and associated agencies across Spain, France, Portugal, and the United Kingdom, complemented by professional services such as custom projects, training, raised floors, and ventilated facades for trade professionals.

Product overview

Saloni is a manufacturer and marketer of ceramic tiles with over 50 years of history. The company produces porcelain tiles (pasta blanca), red-body tiles (pasta roja), and ceramic tiles designed for various spaces including bathrooms, kitchens, living rooms, and outdoor areas. The product portfolio is organized into collections such as Laurent, Blending, and other series featuring different finishes including marble, wood, stone, cement, and metal looks. The company offers its products through downloadable catalogs (General catalog 2026-2027, XL catalog, PBS catalog, and Care catalog), and operates a network of company-owned stores and associated agencies in Spain, France, Portugal, and the United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Laurent Collection
• Blending Collection A featured ceramic tile collection (series) within Saloni's product portfolio, designed for residential and commercial wall and floor applications and showcased on the Saloni website as a highlighted collection.
• Professional Services for Trade A package of value-added services for trade professionals, including special custom projects, professional training, raised floors, ventilated facades, personalized catalogs, and showroom customization, supporting project specification and execution.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Instituto de Tecnología Cerámica (ITC)coreStrategic or Co-development Partner · 1 January 2022The Instituto de Tecnología Cerámica (ITC) coordinates the LIFE Nanohealth project in which Saloni participates. The project aims to reduce occupational nanoparticle exposure in industrial workplaces. The project runs from January 2022 to December 2024 and is funded by the EU LIFE Program.
• IDAEA-CSICminorStrategic or Co-development PartnerInstituto de Diagnóstico Ambiental y Estudios del Agua of the Spanish National Research Council (CSIC) participates in the LIFE Nanohealth project as a research partner.
• Universitat Politècnica de CatalunyaminorStrategic or Co-development PartnerTechnical university participating in the LIFE Nanohealth nanoparticle safety research project.
• UNIMAT PrevenciónminorStrategic or Co-development PartnerOccupational health and safety services company participating in the LIFE Nanohealth nanoparticle safety research project.
• Urban Air PurifierminorStrategic or Co-development PartnerCompany providing air purification technology participating in the development of the NanoHealth Purifier solution within the LIFE Nanohealth project.
• ASP AsepsiaminorStrategic or Co-development PartnerCompany participating in the LIFE Nanohealth nanoparticle safety research project.
• TM ComasminorStrategic or Co-development PartnerCompany participating in the LIFE Nanohealth nanoparticle safety research project.
• Zabala InnovationminorImplementation/ SI/ Consulting PartnerInternational innovation consultancy providing advisory services for the LIFE Nanohealth project, specializing in subsidy management and R&D project administration.
• INSST - Instituto Nacional de Seguridad y Salud en el TrabajominorOthersSpanish National Institute for Safety and Health at Work provides advisory support to the LIFE Nanohealth project.
• INVASSAT - Institut Valencià de Seguretat i Salut en el TreballminorOthersValencian Institute for Safety and Health at Work provides advisory support to the LIFE Nanohealth project.
• NanoSafety ClusterminorOthersEuropean nano-safety cluster provides advisory support to the LIFE Nanohealth project.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keraben Grupo: Spanish ceramic tile manufacturer owned by the same parent (Victoria Plc); operates overlapping product lines, similar Spanish manufacturing footprint, and competes in the same mid-to-upper European tile segment as Saloni.
• Florim: Italian ceramic and porcelain tile manufacturer with strong large-format capabilities (Florim Stone, Cedit); competes directly with Saloni's newly expanded large-format product line in European premium and project markets.
• Porcelanosa Grupo: Leading Spanish manufacturer of ceramic tiles and bathroom/kitchen surfaces with own retail stores across Europe; directly comparable to Saloni in product category, vertical integration, and design-led positioning.
• Pamesa Cerámica: Spanish ceramic tile producer headquartered in Castellón, the same ceramic cluster as Saloni, with comparable product breadth (porcelain, white-body, red-body) and direct overlap in European trade and retail channels.
• Iris Ceramica: Italian manufacturer of porcelain and ceramic tiles for floors, walls, and large-format slabs; comparable to Saloni in product mix (porcelain, large-format) and in targeting architectural specifiers across Europe.

Broad incumbents

• Mohawk Industries: World's largest flooring manufacturer (parent of Marazzi) covering ceramic tile, LVT, carpet, and laminate; competes broadly with Saloni across European flooring categories though ceramic tile is only one segment of its portfolio.
• RAK Ceramics: Global ceramics manufacturer headquartered in the UAE with broad tile, sanitaryware, and tableware lines; overlaps with Saloni in porcelain tiles and project specifications across European and international markets.
• Marazzi Group: Italian ceramic tile giant owned by Mohawk Industries with extensive European and global distribution; competes with Saloni in mid-to-premium tile segments but at significantly larger scale and broader product portfolio.

Emerging players

• TileBar: US-based digitally native tile and surface retailer offering design-forward assortments; while geographically separate, it competes on digital visualization, designer-friendly catalogs, and direct-to-consumer buying experience similar to Saloni's own 3D tools.

Regional players

• Vitra (Eczacıbaşı Building Products): Turkish manufacturer of ceramic tiles and bathroom products with strong presence across Eastern Europe, MENA, and Central Asia; comparable in scale and product mix to Saloni but primarily serves different geographies with limited Western European overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ceramica_saloni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saloni