Trails End Angus

What Trails End Angus does

Trail's End, operated by Weaver Fundraising, LLC and headquartered in Indianapolis, Indiana, is a direct-to-consumer e-commerce and fundraising platform purpose-built for Scouts across the United States. The company sells ready-to-eat popcorn (White Cheddar, Sea Salt, Kettle Corn, Salted Caramel, Microwave Butter), snack items (honey roasted and salted peanuts), and themed bundles priced from $40 to $1,776, marketed through trails-end.com, iOS and Android mobile apps, in-person storefront sales at retail locations, and per-Scout online storefronts. Approximately 70% of each purchase is returned to local Scouting units under the company's "Return to Scouting" model, and the Heroes and Helpers donation program allows consumers to send product to military personnel, first responders, and food banks.

The platform is built on Shopify for e-commerce, with custom mobile applications providing Tap to Pay credit card acceptance, sales tracking, storefront shift sign-ups, and rewards management, alongside a Leader Portal for unit-level administration and a Council Portal for territory-wide program management. A 2026 rollout introduced an AI-powered 'Fin' support assistant built on Intercom for 24/7 customer service. Trail's End monetizes through one-time product sales, recurring Heroes and Helpers donations starting at $5 per month, and storefront sales (where units earn commission). Customer segments include Scouts and their families, volunteer Unit Leaders, Council Leaders, and Consumer Supporters in the broader community. The company's exclusive-primary partnership with Scouting America is the structural anchor of its go-to-market motion, with no other institutional distribution partnerships disclosed.

Name

Trails End Angus

Legal name

Weaver Fundraising, LLC

Website

https://trails-end.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Trail's End, operated by Weaver Fundraising, LLC, is a direct-to-consumer e-commerce platform that enables Scouts across the U.S. to raise funds through popcorn and snack sales, with approximately 70% of each purchase supporting local Scouting programs and units.

Ownership category

akta.pro rank

Product category

Snack Fundraising

akta.pro primary industry

Trail Nutrition & Outdoor Consumables Retail (CRAMAMAL)

Keywords

• Scout popcorn fundraising
• Youth fundraising platform
• Snack e-commerce
• Mobile fundraising app
• Charitable snack retailer

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Popcorn and Snack Product Sales: Direct consumer sales of popcorn products (White Cheddar, Sea Salt, Kettle Corn, Salted Caramel, Microwave Butter) and snacks (peanuts). Products are sold through e-commerce website and mobile app, with orders shipped directly to customers.
2. Heroes and Helpers Program: Donation-based program where customers purchase donations ($5 minimum) to send popcorn and snacks to military personnel, first responders, food banks, and community organizations. Approximately 70% of purchase supports local Scouts.
3. Storefront Sales: In-person sales program where Scouts sell products at retail locations. The company facilitates the sale, with units earning commission on products sold.
4. Individual Sales: Scouts sell products directly to friends, family, and community members, with sales recorded through the app and credited to the Scout's fundraising account.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trail's End is a fundraising platform operated by Weaver Fundraising, LLC that sells branded popcorn and snack products to support Boy Scouts of America units. Products are sold through an online storefront, a mobile app, and physical storefronts, with approximately 70% of each purchase directed back to the local Scout unit.

Product overview

Trail's End is a Scout popcorn fundraising platform operated by Weaver Fundraising, LLC. The core offering consists of popcorn and snack products including White Cheddar Popcorn, Sea Salt Popcorn, Kettle Corn, Salted Caramel Corn, Microwave Butter Popcorn, Honey Roasted Peanuts, and Salted Virginia Peanuts, sold individually at $20-$35 or in themed bundles ranging from $40 to $1,776. The platform is supported by multiple digital tools: the Trail's End App for Scouts, the Leader Portal for unit management, and the Council Portal for council administration. Sales channels include Storefront Sales (in-person), Online Sales (personal Scout stores), and Individual Sales. The Heroes and Helpers Program allows customers to donate popcorn to military, first responders, and food banks. The Trail's End Rewards program lets Scouts earn points redeemable for eGift cards. A new 2026 AI-powered support assistant called 'Fin' provides 24/7 assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Heroes and Helpers®: A program that allows customers to send Trail's End popcorn and snacks to military personnel, first responders, food banks, and community organizations.
• Trail's End Rewards®
• Storefront Sales®
• Trail's End App®

Products and services

• Trail's End Popcorn and Snack Products Branded popcorn, caramel corn, cheese popcorn, butter, and Trail's End Beef Jerky sold through the Trail's End storefront, mobile app, and physical locations to support Boy Scouts of America units.
• Heroes and Helpers Program A donation program that allows customers to direct a portion of their purchase to support U.S. military service members, veterans, first responders, and food banks.
• Trail's End Premium Bundle High-value bundle of Trail's End popcorn, snacks, and beef jerky priced at $1,776, sold through the e-commerce storefront to support local Scouts.

Quantifiable outcome

• Approximately 70% of each purchase supports local Scouts through the Return to Scouting model
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Scouting AmericacoreStrategic or Co-development PartnerTrail's End is the primary popcorn fundraising partner for Scouting America councils nationwide. The company provides technology platforms, product fulfillment, and administrative tools that enable councils and units to run their annual popcorn fundraiser. The partnership covers storefront sales, online sales, and individual sales programs across all participating councils.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• World's Finest Chocolate: Long-standing youth and school fundraising partner selling chocolate bars at similar price points through school-based sales networks. Directly comparable as a national fundraising product company monetizing volunteer-led youth sales to support organizational programs.
• Grizzly's Premium Snacks: Trail mix and nut fundraising company serving schools, sports teams, and youth organizations. Closely comparable as a premium snack-based fundraising competitor in the same category and price band as Trail's End popcorn.
• Otis Spunkmeyer: Cookie dough and baked goods fundraising brand widely used by schools, sports teams, and youth groups. Operates the same volunteer-driven product fundraising model as Trail's End, competing for the same annual fundraising wallet share.
• ABC Fundraising: Multi-product fundraising distributor offering candy, snacks, and gift items to schools, churches, and youth groups. Comparable as a multi-channel fundraising platform competing for the same volunteer-led annual campaigns.
• Hershey's Fundraising: Confectionery fundraising arm selling Hershey's chocolate bars through school and youth group campaigns. Directly comparable product-based fundraising competitor targeting the same consumer-supporters-of-youth-organizations demographic.
• Little Caesars Love, Fun & Feast: Pizza kit fundraising program serving schools and youth organizations nationwide. Comparable direct competitor in the consumable fundraising category, using the same volunteer salesforce and bundled pricing structure.

Emerging players

• 99Pledges: Online peer-to-peer fundraising platform targeting schools and youth sports. Comparable as a digital alternative to product-based fundraising, signaling the structural shift in how youth groups raise money.
• Funraise: Modern nonprofit and youth fundraising software platform supporting online donation pages, peer-to-peer campaigns, and recurring giving. Comparable as a technology-enabled alternative to traditional product fundraising.
• Snap! Raise: Digital peer-to-peer fundraising platform for schools, teams, and youth organizations. Represents the emerging cashless, non-product fundraising model that may eventually displace traditional popcorn-style campaigns like Trail's End.

Broad incumbents

• REI Co-op: Large outdoor recreation retailer serving the Scouting community through gear, apparel, and program partnerships. Broad incumbent in the outdoor space that touches the same end customer (Scouts and their families) but via durable goods rather than fundraising consumables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/trailsendsnacks
• LinkedInlinkedin.com/company/weaver-fundraising

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trails End Angus