What ABC Fundraising does

ABC Fundraising is a privately held company founded in 1993 and headquartered at 27281 Las Ramblas #160, Mission Viejo, California, that supplies fundraising products and programs to U.S. schools, churches, youth sports teams, and non-profit organizations. Its portfolio spans 20+ distinct programs, including physical product lines (gourmet popcorn, cookie dough, coffee, candy, pretzels, pizza kits, candles, custom apparel, travel mugs, flower bulbs, beef jerky, cotton candy) and novelty formats (Scratch & Help® scratch cards, ABC Fundraising Card® discount cards, and the patent-pending Spinners® reusable device — described as the world's first reusable fundraiser). The underlying technology stack consists of a self-serve e-commerce website, a toll-free inside-sales call center (888-212-1344), and a proprietary per-group customizable online web store that enables home delivery and reaches out-of-town supporters; ordering is also fulfilled through a network of work-from-home sales representatives earning $500–$5,000 per month.

The company's business model is a wholesale-to-group transaction structure: customer groups pay wholesale costs to ABC, resell to supporters at retail, and retain the difference as profit (typically 50–97% depending on product and order volume). ABC monetizes the wholesale-to-retail spread on each order, with no money required up front from groups (21-day financing available) and a "Profit Booster" tier that grants free Spinners® for every $500 of profit earned, structurally raising effective group take rates. Brand partnerships with Auntie Anne's®, Papa John's®, Crazy About Cookies®, and national sponsors (Target®, Jiffy Lube®, Pizza Hut®, Redbox®) lend consumer-brand recognition to the catalog. Since 1993 ABC states it has served over 50,000 groups (30,000+ schools, 10,000+ churches, 10,000+ high schools and 25,000+ organizations across scratch-card and flower-bulb programs) and helped customer groups collectively raise over $50 million.

ABC Fundraising's go-to-market combines a product-led growth posture (free web stores, free info-kits, brochure-based order taking) with direct-to-group sales via phone and a distributed field force of work-from-home reps. Distribution is exclusively domestic (United States, nationwide). Customer concentrations are spread thinly across many small groups — a 40-player soccer club ($6,800 raised), an 85-family elementary PTA ($4,200), a 60-kid church youth group ($3,900), and a high school football team ($5,000) are representative case studies. The company is privately held with no disclosed external investors, no parent or subsidiary structure, and no M&A, funding round, or leadership change in the available record.

Name

ABC Fundraising

Legal name

ABC Fundraising

Website

https://abcfundraising.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

ABC Fundraising, founded in 1993 in Mission Viejo, California, supplies wholesale fundraising product programs (popcorn, cookie dough, scratch cards, Spinners®, discount cards, apparel) to U.S. schools, churches, youth sports teams, and non-profit organizations, earning the margin between wholesale costs and group-resale prices.

Ownership category

akta.pro rank

Product category

Fundraising Products and Services

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (45912)

SIC

Food And Kindred Products (2000), Sugar & Confectionery Products (2060), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)

akta.pro secondary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

Keywords

• School fundraising products
• Youth sports fundraising
• Church fundraising programs
• Group fundraising services
• Discount card fundraisers

Headquarters

HQ city

Mission Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Fundraising Product Sales: ABC Fundraising sells products to groups at wholesale prices. Groups then sell these products to supporters at retail prices and keep the difference as profit. Products include popcorn, cookie dough, pretzels, discount cards, scratch cards, candles, candy, coffee, and more. The company earns revenue from the margin between wholesale and retail prices paid by groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ABC Fundraising supplies physical fundraising products (gourmet popcorn, cookie dough, pretzels, scratch cards, discount cards, Spinners, candy, coffee, candles, custom apparel, and more) to schools, churches, youth sports teams, and non-profit organizations at wholesale prices. Groups resell these products to supporters at retail and keep the margin as fundraising profit (up to 97%). The company also provides a proprietary Online Web Store platform that groups can customize with their branding for digital sales and home delivery.

Product overview

ABC Fundraising is a fundraising product supplier offering a portfolio of 20+ distinct fundraising programs for schools, churches, youth sports teams, and non-profit organizations. The core offering consists of physical product fundraisers (gourmet popcorn, cookie dough, coffee, chocolate, candy, candles, flowers) and novelty fundraisers (scratch cards, discount cards, Spinners®). The platform also provides a proprietary Online Web Store that enables groups to sell products digitally with home delivery. Most products leverage a 'Profit Booster Program' where groups earn free Spinners® based on profit thresholds, enhancing overall returns. The company operates exclusively in the United States since 1993.

Differentiator

Problem solved

Functional benefit

Brands

• Scratch & Help®: The company's scratch card fundraising program, created in 1993. Features scratch-off cards with donation amounts ranging from $0.50 to $3.00, offering up to 90% profit for fundraising groups.
• Spinners®
• ABC Fundraising Card®

Quantifiable outcome

• 50,000+ groups served with $50+ million raised since 1993
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Auntie Anne's®coreStrategic or Co-development PartnerAuntie Anne's® provides pretzel and pizza kits for ABC Fundraising's Pretzels & Pizza fundraiser. ABC offers these products with up to 70% profit and no money up front. The partnership brings brand recognition and quality products to the fundraising program.
• Crazy About Cookies®coreStrategic or Co-development PartnerCrazy About Cookies® provides gourmet cookie dough for the ABC Fundraising cookie dough fundraiser with up to 80% profit. Described as the best tasting cookie dough with great variety.
• Papa John's®coreStrategic or Co-development PartnerPapa John's® provides pizza cards offering 25% off all regular menu items at locations nationwide. Cards include free Redbox® game rental. ABC Fundraising offers up to 80% profit with these cards.
• National Sponsors (Target®, Jiffy Lube®, Pizza Hut®)coreStrategic or Co-development PartnerNational sponsors provide coupon sheets for Scratch & Help® and Spinners® fundraisers. Coupons are exclusive and can only be found through ABC Fundraising programs. Sponsors include Target®, Jiffy Lube®, Pizza Hut® and many others.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great American Opportunities: One of the largest school and youth fundraising product distributors in the US, offering cookie dough, candy, and magazine fundraisers with similar profit-share economics to ABC Fundraising. Directly competes for K-12 and youth sports group accounts.
• QSP/Quality Service Programs: Long-established fundraising product supplier (now part of Reach Capital) serving schools, youth groups, and non-profits with magazines, gift wrap, and food fundraisers. Directly overlaps ABC Fundraising's product-led B2B model and target customer segments.
• World's Finest Chocolate: Iconic chocolate bar fundraiser supplier that pioneered school candy fundraisers decades ago. Directly competes in the chocolate/candy school fundraising category with a similar wholesale-to-group distribution model.
• Little Caesars Pizza Kit Fundraising: Direct-to-group pizza kit fundraiser for schools, sports teams, and non-profits using the Little Caesars brand. Competes head-to-head with ABC's pizza card and pretzel/pizza fundraisers on similar customer accounts.
• Otis Spunkmeyer: Cookie dough and baked goods fundraising supplier with deep penetration in school fundraisers. Competes directly with ABC's cookie dough and snack product lines on profit-share economics.
• Hershey's Fundraising: Candy bar and chocolate fundraising program for schools, sports teams, and youth groups using the Hershey brand. Directly competes with ABC's chocolate bar and confectionery fundraisers on similar K-12 and youth sports accounts.

Emerging players

• Booster (formerly Boosterthon): Digital-first K-12 fundraising platform (Fun Run and online giving) that has shifted school fundraising from physical products toward digital giving and event-based formats. Represents an emerging competitive threat to traditional product fundraisers like ABC's.
• DonorsChoose: Online crowdfunding platform for public school teachers that enables direct donations for classroom projects. Represents a digital crowdfunding alternative that competes for the same school fundraising dollars without requiring physical product distribution.
• GoFundMe: Mass-market online donation and crowdfunding platform. While not focused exclusively on K-12/church fundraising, it has captured significant share from traditional product fundraisers as donors increasingly prefer direct online giving.

Regional players

• Schoola: Online thrift clothing retailer that donates a portion of proceeds to schools selected by shoppers. Represents an alternative fundraising model that competes for school fundraising budgets through e-commerce rather than direct product sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/abcfundraising
• Facebookfacebook.com/AbcFundraising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Fundraising