TDI Radio

What TDI Radio does

TDI Radio Televizija DOO is a private Serbian media company headquartered in Belgrade that operates a regional radio broadcasting network under the consumer brand "TDI Radio – Samo Hitovi." The company transmits on 18+ FM frequencies across 10 Serbian cities (Belgrade, Novi Sad, Kovin/Smederevo, Negotin, Bor, Kragujevac, Čačak, Vrnjačka Banja, Kraljevo, Niš) and 8-9 Montenegrin cities (Pljevlja, Berane, Nikšić, Podgorica, Herceg Novi, Kotor, Tivat, Budva, Bar), with a daily programming lineup of named shows (Dobrojutarnji, Ritam dana, TDI Caffe, Party Time, Antidepresiv, TOP 20, Night Shift Radio) targeting a 16-45 demographic. Distribution extends beyond FM to web streaming, native iOS and Android applications, social channels (Instagram, YouTube, TikTok, Facebook), and a companion television service, TDI TV.

The business model is overwhelmingly advertising-driven. Revenue streams include: (1) per-second spot airtime priced on a tiered structure (Belgrade/network vs. local stations; premium daytime vs. night; premium political marketing tier), (2) named monthly show sponsorships priced at 280,000-480,000 RSD that bundle brand-in-title mentions with repeat spot placements, (3) cross-media packages combining radio and TDI TV inventory, and (4) professional in-house audio production services for advertisers priced at 20,000-60,000 RSD per spot. Named enterprise customers include Mozzart (betting/gaming, sponsoring interactive sports quiz activations Tri za trojku and Penali) and Garnier (cosmetics, sponsoring the Micellar BUS mobile sampling activation). Go-to-market combines direct regional sales offices (Belgrade, Novi Sad, Niš, Čačak, Podgorica) with event-driven branded activations. No external investors, funding rounds, acquisitions, or financial disclosures are recorded in the available data.

Name

TDI Radio

Legal name

TDI Radio Televizija DOO

Website

https://tdiradio.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

TDI Radio is a private regional radio broadcaster operating 18+ FM frequencies across Serbia and Montenegro, with companion TDI TV, web streaming, and mobile apps. It serves 16-45-year-old listeners with hit-music programming and monetizes primarily through airtime sales, named show sponsorships, and branded activations for advertisers.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Radio broadcasting
• Radio advertising
• Audio production services
• Media sponsorship
• FM radio network

Headquarters

HQ city

Belgrade

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: Airtime sales for radio spots with rates based on time slots and geographic coverage (Belgrade/network vs local stations). Pricing varies by time of day with premium daytime rates (09:00-16:00) and lower night-time rates (22:00-07:00).
2. Sponsorship Packages: Branded programming sponsorships where advertisers receive brand mentions, logo integration, and spot placements within specific shows like Dobrojutarnji program, Ritam dana, TDI Caffe, Antidepresiv, TOP 20, and Club life.
3. Production Services: Professional audio production services including voice recording, jingle creation, and full commercial spot production. Pricing tiers based on complexity from simple voice with music bed (20,000 din) to creative multi-voice dramatic spots (60,000 din).
4. Television Advertising: Cross-promotion between TDI Radio and TDI TV properties for advertisers seeking multimedia reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TDI Radio is a regional FM radio broadcaster operating across Serbia and Montenegro, delivering hit-music programming through 18 FM frequencies, live web streaming, and native iOS/Android apps, with a complementary TDI TV broadcast. The company monetizes its audience primarily by selling per-second advertising spots and monthly program sponsorship packages to advertisers, and offers in-house audio production services for creating commercial spots.

Product overview

TDI Radio is a Serbian radio station and media company offering a multi-platform audio-visual entertainment portfolio. The core offering consists of radio broadcasting across 17 FM frequencies in Serbia and Montenegro, live web streaming, and TDI TV. The platform operates multiple branded programming segments throughout the day (Dobrojutarnji program, Ritam dana, TDI Café, Party Time, Antidepresiv, TOP 20, Night Shift Radio), complemented by native iOS/Android mobile applications for on-the-go listening. The company extends its offering through marketing and advertising services (with sponsorship packages and advertising slots), professional radio spot production services, and promotional activations for brand partners (Mozzart Tri za trojku, Mozzart Penali, Garnier Micellar BUS patrola).

Differentiator

Problem solved

Functional benefit

Brands

• TDI TV: Television service offering video content alongside the radio broadcasts.

Products and services

• TDI Radio Regional hit-music FM radio broadcast service operating across 18 frequencies in Serbia and Montenegro, with live web streaming and mobile app access for listeners.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MozzartcoreGTM or Marketing PartnerMozzart serves as the primary sponsor for TDI Radio's interactive sports betting entertainment programs. The partnership includes 'Tri za trojku' (quiz game requiring 3 correct sports answers for prizes) and 'Mozzart Penali' (football penalty-themed game show). These weekly activations engage listeners with sports trivia while promoting the Mozzart betting brand through branded entertainment content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Naxi Radio: Serbian commercial hit-music radio station targeting the same 16-45 demographic with multi-city broadcast, sponsorship, and digital streaming. Directly competes with TDI Radio for audience share, brand sponsorships, and advertiser budgets in the same market.
• Radio Pink (Pink Media Group): Commercial radio broadcast within Serbia's Pink Media Group, which also operates TV Pink. Closest large-scale Serbian analogue to TDI's combined radio + TV + activation monetization model, competing for the same advertisers.
• Radio S (S1/S2/S3): Multi-channel commercial Serbian radio network running parallel FM frequencies across the country. Comparable in coverage approach and in competing for advertising revenue against TDI's 10-city Serbian footprint.

Regional players

• Antena M: Montenegrin broadcaster with radio and TV operations targeting the same Montenegro geography as TDI's 8-city Montenegrin network. Relevant because it competes in one of TDI's two core home markets.

Broad incumbents

• RTCG (Radio Television of Montenegro): Montenegro's national public broadcaster, operating radio and TV channels from Podgorica. Comparable as a multi-platform broadcaster with national reach in TDI's Montenegro footprint and an incumbent alternative for regional advertisers.
• RTS Radio (Radio Television of Serbia): Serbia's national public broadcaster operating multiple radio channels plus digital distribution from Belgrade. Largest Serbian radio incumbent and a benchmark for multi-channel FM + digital broadcasting scale.
• iHeartMedia: Largest U.S. commercial radio operator with FM stations, digital streaming, mobile apps, podcasts, and live events. Comparable multi-platform radio monetization including advertising, sponsorships, and on-air production services at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNEXSBnG2TPHyo4MRqsGeUw
• Facebookfacebook.com/tdiradiotelevizija/?locale=sr_RS
• Instagraminstagram.com/tdiradio/?hl=en
• TikToktiktok.com/@tdiradio?lang=en
• Xx.com/tdiradio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TDI Radio