Outdoor Advertising

What Outdoor Advertising does

Outdoor Advertising is a private, for-profit company headquartered in Birmingham, United Kingdom, that provides advertising opportunities, consistent with a small-scale outdoor advertising (out-of-home media) operator. The firm was founded in 2009 and currently operates with a headcount of 11–50 employees, indicating an established but small regional business rather than a national media owner. Its public web presence at outdooradvertisingltd.co.uk renders only a verification/loading page in the captured source data, so no detail on specific inventory (billboards, digital screens, transit, street furniture), proprietary technology platform, or programmatic capabilities could be verified.

No information is available in the source material regarding pricing model, go-to-market motion, distribution channels, customer segments, named accounts, partnerships, certifications, management team, funding history, or ownership structure. Consequently, the revenue mechanics — whether the firm sells site leases directly to advertisers, works through media-buying agencies, packages multi-site campaigns, or operates on a commission/share-of-revenue basis — cannot be determined from the supplied evidence. The same data gap applies to underlying technology: no proprietary features, integrations, AI/ML components, apps, or APIs are documented.

Given the absence of disclosed financial, commercial, and operational detail, any investment assessment must rely primarily on the firmographic anchors (Birmingham-based, founded 2009, 11–50 staff, private, for-profit) and on the category context that the UK outdoor advertising sector consists of a small number of national contractors (e.g., JCDecaux, Clear Channel, Global) alongside many local single-site and SMB operators. Outdoor Advertising's positioning within that mix — local specialist vs. scaled regional player — is not resolvable from the available data and would require direct diligence on site portfolio, revenue, and client base.

Name

Outdoor Advertising

Website

https://outdooradvertisingltd.co.uk

Company type

Private

Founded year

2009

Headcount range

11–50 employees

Short description

Outdoor Advertising is a private UK firm based in Birmingham that provides advertising opportunities, operating as a small-scale outdoor (out-of-home) media provider with 11–50 employees since 2009.

Ownership category

akta.pro rank

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC)

Keywords

• Outdoor advertising
• Billboard advertising
• Out-of-home advertising
• Advertising space rental
• Transit advertising

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Core offering

Outdoor Advertising provides outdoor advertising opportunities to its clients. Based on the company name and stated description, the firm sells out-of-home (OOH) advertising inventory — physical ad placements such as billboards, posters, transit, or similar formats — to advertisers and agencies. Detailed service scope, formats offered, geographies covered, and inventory type are not disclosed in the available source material.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Outfront Media: US-listed OOH media company operating billboards, transit and sports/outdoor advertising in North America; a structurally comparable outdoor advertising media owner.
• Clear Channel Outdoor: Global OOH media owner operating billboards, transit and street furniture in the UK; competes for the same advertiser budgets and agency relationships as Outdoor Advertising.
• Posterscope (a WPP company): Global OOH media agency within WPP's GroupM, planning and buying outdoor campaigns in the UK; competes for the same advertiser budgets and agency RFPs as a UK outdoor advertising operator.
• JCDecaux: World's largest outdoor advertising company, with a major UK street furniture, billboard and transit presence directly comparable to Outdoor Advertising's likely UK out-of-home offering.
• Ocean Outdoor: UK premium out-of-home media owner focused on large-format digital and spectacular sites; comparable to Outdoor Advertising on end-market (UK OOH advertisers) if not on format mix.
• Talon Outdoor: Independent UK outdoor media agency planning and buying OOH campaigns; comparable because it operates on the demand/agency side of the same UK outdoor advertising market that Outdoor Advertising serves.
• Primesight: UK outdoor media owner (now part of Global, but historically a standalone direct competitor for roadside, retail and leisure outdoor panels across the UK).
• Lamar Advertising: Large US billboard and out-of-home operator; similar business model of selling outdoor advertising space to brand and agency clients, providing a useful benchmarking peer.
• Global (Outdoor): UK's leading outdoor media owner following the merger of Exterion and Primesight; the dominant domestic competitor for any UK-based outdoor advertising operator.

Broad incumbents

• Ströer: Major European out-of-home and digital out-of-home media owner (Germany-headquartered with broader digital portfolio); comparable as a scaled European OOH incumbent even if not UK-domestic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/OutdoorAdvertis
• LinkedInlinkedin.com/company/outdoor-advertising-uk-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Advertising