Outdoor Advertising
Outdoor Advertising is a private UK firm based in Birmingham that provides advertising opportunities, operating as a small-scale outdoor (out-of-home) media provider with 11–50 employees since 2009.
- Company typePrivate
- Founded2009
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Outdoor Advertising does
Outdoor Advertising is a private, for-profit company headquartered in Birmingham, United Kingdom, that provides advertising opportunities, consistent with a small-scale outdoor advertising (out-of-home media) operator. The firm was founded in 2009 and currently operates with a headcount of 11–50 employees, indicating an established but small regional business rather than a national media owner. Its public web presence at outdooradvertisingltd.co.uk renders only a verification/loading page in the captured source data, so no detail on specific inventory (billboards, digital screens, transit, street furniture), proprietary technology platform, or programmatic capabilities could be verified.
No information is available in the source material regarding pricing model, go-to-market motion, distribution channels, customer segments, named accounts, partnerships, certifications, management team, funding history, or ownership structure. Consequently, the revenue mechanics — whether the firm sells site leases directly to advertisers, works through media-buying agencies, packages multi-site campaigns, or operates on a commission/share-of-revenue basis — cannot be determined from the supplied evidence. The same data gap applies to underlying technology: no proprietary features, integrations, AI/ML components, apps, or APIs are documented.
Given the absence of disclosed financial, commercial, and operational detail, any investment assessment must rely primarily on the firmographic anchors (Birmingham-based, founded 2009, 11–50 staff, private, for-profit) and on the category context that the UK outdoor advertising sector consists of a small number of national contractors (e.g., JCDecaux, Clear Channel, Global) alongside many local single-site and SMB operators. Outdoor Advertising's positioning within that mix — local specialist vs. scaled regional player — is not resolvable from the available data and would require direct diligence on site portfolio, revenue, and client base.
Outdoor Advertising firmographics
Firmographics- Name
- Outdoor Advertising
- Website
- https://outdooradvertisingltd.co.uk
- Company type
- Private
- Founded year
- 2009
- Headcount range
- 11–50 employees
- Short description
- Outdoor Advertising is a private UK firm based in Birmingham that provides advertising opportunities, operating as a small-scale outdoor (out-of-home) media provider with 11–50 employees since 2009.
- Ownership category
- akta.pro rank
Outdoor Advertising industry classification
Industry- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
- akta.pro secondary industries
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC)
Keywords
Where Outdoor Advertising is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Outdoor Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Outdoor Advertising product offering
Product offeringCore offering
Outdoor Advertising provides outdoor advertising opportunities to its clients. Based on the company name and stated description, the firm sells out-of-home (OOH) advertising inventory — physical ad placements such as billboards, posters, transit, or similar formats — to advertisers and agencies. Detailed service scope, formats offered, geographies covered, and inventory type are not disclosed in the available source material.
Differentiator
Problem solved
Functional benefit
Companies that use Outdoor Advertising
Customer profileIdeal customer profiles1 record
Outdoor Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Outdoor Advertising competitors and assessment
Company assessmentDirect peers
- Outfront Media: US-listed OOH media company operating billboards, transit and sports/outdoor advertising in North America; a structurally comparable outdoor advertising media owner.
- Clear Channel Outdoor: Global OOH media owner operating billboards, transit and street furniture in the UK; competes for the same advertiser budgets and agency relationships as Outdoor Advertising.
- Posterscope (a WPP company): Global OOH media agency within WPP's GroupM, planning and buying outdoor campaigns in the UK; competes for the same advertiser budgets and agency RFPs as a UK outdoor advertising operator.
- JCDecaux: World's largest outdoor advertising company, with a major UK street furniture, billboard and transit presence directly comparable to Outdoor Advertising's likely UK out-of-home offering.
- Ocean Outdoor: UK premium out-of-home media owner focused on large-format digital and spectacular sites; comparable to Outdoor Advertising on end-market (UK OOH advertisers) if not on format mix.
- Talon Outdoor: Independent UK outdoor media agency planning and buying OOH campaigns; comparable because it operates on the demand/agency side of the same UK outdoor advertising market that Outdoor Advertising serves.
- Primesight: UK outdoor media owner (now part of Global, but historically a standalone direct competitor for roadside, retail and leisure outdoor panels across the UK).
- Lamar Advertising: Large US billboard and out-of-home operator; similar business model of selling outdoor advertising space to brand and agency clients, providing a useful benchmarking peer.
- Global (Outdoor): UK's leading outdoor media owner following the merger of Exterion and Primesight; the dominant domestic competitor for any UK-based outdoor advertising operator.
Broad incumbents
- Ströer: Major European out-of-home and digital out-of-home media owner (Germany-headquartered with broader digital portfolio); comparable as a scaled European OOH incumbent even if not UK-domestic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Outdoor Advertising social profiles
Digital presenceOutdoor Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outdoor Advertising leadership team
Management profileNumber of profiles
Outdoor Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outdoor Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outdoor Advertising
What does Outdoor Advertising do?
Outdoor Advertising provides outdoor advertising opportunities to its clients. Based on the company name and stated description, the firm sells out-of-home (OOH) advertising inventory — physical ad placements such as billboards, posters, transit, or similar formats — to advertisers and agencies. Detailed service scope, formats offered, geographies covered, and inventory type are not disclosed in the available source material.
When was Outdoor Advertising founded?
Outdoor Advertising was founded in 2009. It employs 11 to 50 people.
Where is Outdoor Advertising based?
Outdoor Advertising is headquartered in Birmingham, United Kingdom, in the Europe region.
Who are Outdoor Advertising's main competitors?
Direct peers on record are Outfront Media, Clear Channel Outdoor, Posterscope (a WPP company), JCDecaux, Ocean Outdoor, Talon Outdoor, Primesight, Lamar Advertising and Global (Outdoor). Ströer is listed as a broad incumbent.
Does Outdoor Advertising have an API?
No public API is recorded for Outdoor Advertising.
What industry is Outdoor Advertising in?
Its primary akta.pro industry code is BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation, with a secondary code of BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes). Its NAICS code is 54185 and its SIC code is 7311.