What Barnwood USA does

Barnwood USA is a privately held, Oklahoma City-based manufacturer and direct-to-consumer retailer of handcrafted home decor products made from 100% reclaimed wood. The company's assortment of 171 SKUs across more than 20 collections is anchored by rustic farmhouse picture frames (Signature, Plank, Artisan, Corner Block, Collage, Matted, Shadow Box, Open styles) and extends into floating shelves, blanket ladders, decorative signs, window shutters, farmhouse beveled-edge mirrors, 3-inch barn wood wall panels, DIY planks, and seasonal items such as Christmas tree box collars. Production is performed by skilled American craftsmen with a stated 1-3 week lead time for wholesale orders and no mass production; each piece carries natural variation from the reclaimed lumber, which is positioned as a feature rather than a defect.

The business operates two channels. The primary channel is a direct-to-consumer e-commerce storefront at barnwoodusa.com shipping free nationwide to the 48 contiguous US states, accepting major credit cards plus PayPal, Apple Pay, Google Pay, Shop Pay, Amazon Pay, Discover, and Diners Club. Pricing ranges from approximately $9.99 for small accessories to over $100 for items such as plant boxes and mirrors, with a volume discount of up to 15% on orders of two or more items. The secondary channel is a B2B wholesale program requiring a minimum 20-unit order with custom quoting, shipping to the US and Canada, and supporting loading-dock and tax-exempt accommodations for trade buyers. The company markets through its website, an Instagram gallery, and email newsletter, and was recognized as a Top Shop on Etsy by Handmade Hunt in 2017. No funding rounds, leadership team disclosures, or revenue figures are available in the source material.

Name

Barnwood USA

Legal name

Barnwood USA

Website

https://barnwoodusa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Barnwood USA is a privately held Oklahoma City manufacturer and DTC e-commerce retailer of handcrafted reclaimed-wood home decor, primarily rustic farmhouse picture frames, wall decor, shelves, and seasonal items, serving individual consumers across the US and wholesale buyers in the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C): One-time product sales through e-commerce website to individual consumers purchasing rustic home decor, picture frames, and wall decorations.
2. Wholesale/Bulk Orders (B2B): High-volume wholesale orders for business customers with minimum 20-unit requirement. Custom-quoted pricing for maximum value. Wholesale orders may require 1-3 weeks lead time.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Barnwood USA manufactures and sells handcrafted rustic farmhouse home decor and picture frames made from 100% authentic reclaimed barn wood by skilled American craftsmen in Oklahoma City. The product catalog spans 171+ items across 20+ collections, including picture frames, wall decor, floating shelves, blanket ladders, barn wood wall panels, DIY planks, and seasonal items such as Christmas tree collars.

Product overview

Barnwood USA is a handcrafted reclaimed wood home decor company offering a unified portfolio of rustic farmhouse products centered around picture frames and wall decor. The core offering consists of handmade reclaimed barn wood picture frames in multiple styles (Signature, Plank, Artisan, Corner Block, Collage, Open, and Matted frames), complemented by wall and home decor items including floating shelves, blanket ladders, wall panels, window treatments, decorative signs, and seasonal items like Christmas tree collars. All products are handcrafted by skilled American craftsmen using authentic reclaimed wood, with no mass production. The company operates wholesale and direct-to-consumer e-commerce channels, selling across 20+ product collections totaling 171 products.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Framebridge: DTC custom-framing brand selling made-to-order frames and wall decor online. Directly comparable as a digital-first frame and wall-art retailer targeting style-conscious consumers seeking premium, designer-quality framing without the traditional framing-shop experience.
• Artifact Uprising: DTC brand offering photo books, frames, prints, and home decor with an artisan, design-forward aesthetic. Comparable in channel (DTC e-commerce), customer profile (style-conscious gift and decor buyers), and product overlap (frames, wall decor, custom photo products).
• The Citizenry: DTC home goods brand selling artisan-made decor and furniture with a sustainability and 'Made ethically' narrative. Comparable in size, GTM motion (DTC), and positioning around handcrafted, ethically sourced home decor targeting design-conscious consumers.
• Decor Steals: Online home-decor retailer offering rustic, farmhouse, and traditional decor at discounted prices. Comparable as a direct-to-consumer e-commerce competitor in the rustic home-decor category, with overlapping SKUs (signs, wall decor, mirrors) and similar customer demographic.

Broad incumbents

• Kirkland's: Publicly traded specialty retailer of home decor and gifts with a meaningful rustic/farmhouse assortment across wall art, signs, and furniture. Comparable as a much larger incumbent competing in the same rustic home-decor category with broader assortment and national retail footprint.
• Pottery Barn: Williams-Sonoma-owned home-furnishings brand with substantial rustic and farmhouse collections. Comparable as a large incumbent offering overlapping categories (wall decor, shelving, mirrors, frames) at higher price points with nationwide retail and digital presence.
• Magnolia Home by Joanna Gaines: Joanna Gaines/Magnolia lifestyle brand with a dedicated home-decor and furniture line anchored in the modern-farmhouse aesthetic. Comparable as a high-profile incumbent directly shaping the farmhouse trend that Barnwood USA serves.
• West Elm: Williams-Sonoma-owned modern home-furnishings retailer with rustic and reclaimed-wood collections. Comparable as a large incumbent offering frames, wall decor, mirrors, and shelving in a similar aesthetic but at scale across national retail and e-commerce.
• World Market: National specialty retailer offering globally sourced home decor, furniture, and gifts with a meaningful rustic/industrial assortment. Comparable as a broad incumbent in the affordable rustic home-decor category competing for similar gift and home-styling occasions.

Others

• Etsy: Online marketplace for handmade and vintage goods where the company has historical presence (recognized as a Top Shop in 2017). Comparable as a distribution channel and competitive context rather than a direct competitor — many similar small-batch reclaimed-wood decor sellers operate on the platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/barnwoodusa
• LinkedInlinkedin.com/company/barnwoodusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnwood USA