StorePro
StorePro is a bootstrapped, founder-owned eCommerce technical support company providing WooCommerce (and Shopify/Magento/Ecwid) support, development, hosting, and proprietary plugins to mid-market stores doing $500K-$10M in annual revenue, with tiered monthly subscriptions and AI-augmented monitoring.
- Company typePrivate
- Founded2016
- HeadquartersColeraine, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What StorePro does
StorePro is a privately held eCommerce technical support company founded in 2016 in Coleraine, Northern Ireland (legal entity Talent10 Ltd), originally operating as WP Hero before rebranding in 2019 to focus on WooCommerce. The company directly employs staff across three locations — headquarters in Northern Ireland, a development center in North Kerala, India (CloudSpring Technologies Pvt Ltd), and a US base in Phoenix, Arizona — and explicitly avoids freelance contractors to preserve quality and security. Its offering centers on three core services (WooCommerce Support, Development, and Hosting) supplemented by a portfolio of eight proprietary WordPress/WooCommerce plugins and a proprietary StorePro Engine monitoring dashboard that covers uptime, cart, checkout, speed, and abandoned-cart metrics.
The business runs on a sales-led, content-driven go-to-market targeting mid-market eCommerce stores with $500K-$10M annual revenue. Three tiered monthly subscription plans structure revenue: Protect ($697/mo, security and compliance), Grow ($1,397/mo, named expert plus custom AI agents), and Partner ($5,997/mo, full outsourced eCommerce department). Additional monthly services cover Magento and Shopify/Ecwid stores, while one-time plugin licenses contribute secondary revenue. Pricing is month-to-month with a 14-30 day satisfaction guarantee and no long-term commitments.
Technology spans WordPress, WooCommerce, Shopify, Magento, and Ecwid with PHP-based custom development and a layer of AI-augmented capabilities — including ProSeller AI for generative product content, an Agentic Compliance Monitor for ADA/accessibility scanning, an Agentic AI Sales Agent with human-in-the-loop approval, and hourly automated checkout testing with instant ticket creation. StorePro is bootstrapped and founder-owned (David Blanchard, co-founder/Technical Program Manager; Nigel Jennings, co-founder/Director of Customer Success), with no disclosed external funding, M&A, or institutional investors.
StorePro firmographics
Firmographics- Name
- StorePro
- Legal name
- Talent10 Ltd
- Website
- https://storepro.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StorePro is a bootstrapped, founder-owned eCommerce technical support company providing WooCommerce (and Shopify/Magento/Ecwid) support, development, hosting, and proprietary plugins to mid-market stores doing $500K-$10M in annual revenue, with tiered monthly subscriptions and AI-augmented monitoring.
- Ownership category
- akta.pro rank
Where StorePro is headquartered
LocationHeadquarters
- HQ city
- Coleraine
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
StorePro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Retainer Subscriptions: Recurring monthly subscription plans (Partner $5997/mo, Grow $1397/mo, Protect $697/mo) providing ongoing eCommerce support, development, security, and hosting services. Tiered plans with different levels of AI agents, development hours, and support features.
- Development Hours: Additional development hours available for custom development work beyond plan allocations. Each request subject to maximum 60 minutes of development.
- Managed Hosting: Managed web hosting services for WooCommerce stores, included in higher-tier plans with Cloudflare Enterprise for edge caching.
- Plugin Sales: Sale of proprietary WordPress/WooCommerce plugins including ProSeller AI, WooCommerce Encryption, Subscription Renewal Premium, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Partner - Full outsourced eCommerce department with comprehensive support |
| Subscription | Monthly | Grow - Named expert on team with Slack access and custom AI agents |
| Subscription | Monthly | Protect - Security and compliance focused plan |
| Subscription | Monthly | Magento Support |
| Subscription | Monthly | Managed Shopify |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
StorePro product offering
Product offeringCore offering
StorePro provides outsourced eCommerce technical support, custom development, and managed hosting primarily for WooCommerce stores, with additional support for Shopify, Magento, and Ecwid platforms. Services are delivered via monthly retainer subscription plans combining directly employed human experts with proprietary AI agents for compliance monitoring, automated checkout testing, and sales actions. The company also develops and sells a portfolio of proprietary WordPress/WooCommerce plugins that extend store functionality.
Product overview
StorePro is an eCommerce technical partner offering a multi-tiered service platform centered on WooCommerce expertise, with support for Shopify, Magento, and Ecwid. The offering combines directly-employed human experts with AI-powered agents. Core services include WooCommerce Support, WooCommerce Development, and WooCommerce Hosting, complemented by a portfolio of proprietary WordPress/WooCommerce plugins including ProSeller AI (product content generation), WooCommerce Encryption, Subscription Renewal Premium, Subscription Renewal Reminders, Contact Form Counter, Buy-X-Get-Y, and SOS Inventory Connector. Service plans (Partner, Grow, Protect) range from entry-level security and monitoring to full outsourced eCommerce department support with AI agents for compliance, checkout testing, and revenue growth. The platform is built around their proprietary StorePro agentic engine that provides automated monitoring, compliance scanning, and checkout testing capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- WooCommerce Support Ongoing technical support service for WooCommerce store owners, covering troubleshooting, plugin configuration, update management, and general maintenance delivered by directly employed experts.
- WooCommerce Development
- WooCommerce Hosting
- Magento Support
- Managed Shopify
- Ecwid Support
- AI Development Services
- ProSeller AI – Product Content Creator for WooCommerce
- WooCommerce Encryption Plugin
- Subscription Renewal Premium Plugin
- Subscription Renewal Reminders Free Plugin
- Contact Form Counter Plugin
- Buy-X-Get-Y Plugin
- SOS Inventory Connector for WooCommerce
- StorePro Engine Monitoring Dashboard
Quantifiable outcome
- Average ticket turnaround time of 17 hours
- +2 more outcomes
Companies that use StorePro
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
StorePro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature8 records
StorePro partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights6 records
StorePro competitors and assessment
Company assessmentDirect peers
- Maintainn: WordPress maintenance and support agency with retainer plans targeting businesses needing ongoing technical upkeep. Closely overlaps StorePro on support/hosting/maintenance positioning.
- GoWP: White-label WordPress and WooCommerce support agency serving agencies and store owners with subscription retainers. Comparable service scope and WooCommerce focus, though with a stronger white-label channel.
- Valet: WordPress and WooCommerce support and hosting provider offering subscription plans for stores needing managed technical services. Direct competitor in the WooCommerce support and hosting space.
- WP Buffs: WordPress/WooCommerce maintenance and support agency offering subscription-based plans for SMB and mid-market stores. Closely comparable business model, target customer, and pricing structure to StorePro.
- Atomic Smash: UK-based WooCommerce and WordPress agency offering development, support, and hosting to eCommerce brands. Comparable geographic focus and WooCommerce specialization.
- WP Site Care: WordPress maintenance, security, and support agency offering tiered retainer plans to SMB and mid-market sites. Comparable subscription model, support focus, and customer profile.
- Saucal: WooCommerce agency specializing in development, support, and maintenance for WooCommerce stores, including subscription commerce. Direct competitor in WooCommerce support retainers and development.
Broad incumbents
- Human Made: Enterprise WordPress and WooCommerce agency with global delivery, serving larger brands and complex builds. Comparable technology stack and platform expertise but at enterprise scale.
- WebDevStudios: Larger enterprise WordPress agency offering custom development, design, and support. Overlaps with StorePro on WooCommerce development and enterprise support but operates at significantly larger scale.
Emerging players
- Delicious Brains: WordPress plugin vendor (WP Offload Media, WP Migrate) serving developers and agencies. Comparable as a WooCommerce/WordPress ecosystem business but more product-led than service-led.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
StorePro social profiles
Digital presenceStorePro financial estimates
Financial estimateRevenue estimate
Valuation estimate
StorePro leadership team
Management profileNumber of profiles
Profiles3 records
StorePro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StorePro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StorePro
What does StorePro do?
StorePro provides outsourced eCommerce technical support, custom development, and managed hosting primarily for WooCommerce stores, with additional support for Shopify, Magento, and Ecwid platforms. Services are delivered via monthly retainer subscription plans combining directly employed human experts with proprietary AI agents for compliance monitoring, automated checkout testing, and sales actions. The company also develops and sells a portfolio of proprietary WordPress/WooCommerce plugins that extend store functionality.
Is StorePro a public or private company?
StorePro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StorePro founded?
StorePro was founded in 2016. It employs 11 to 50 people.
Where is StorePro based?
StorePro is headquartered in Coleraine, United Kingdom, in the Europe region.
How does StorePro make money?
Four revenue lines are on record. Monthly Retainer Subscriptions are the primary driver. The others are development Hours, managed Hosting and plugin Sales.
Who are StorePro's main competitors?
Direct peers on record are Maintainn, GoWP, Valet, WP Buffs, Atomic Smash, WP Site Care and Saucal. Broad incumbents are Human Made and WebDevStudios. Delicious Brains is listed as an emerging player.
Does StorePro have an API?
No public API is recorded for StorePro.