Veteran Services USA

What Veteran Services USA does

Veteran Services USA (VSUSA) is a 501(c)(3) nonprofit organization headquartered in Hallandale Beach, Florida, with a primary contact address in Delray Beach, Florida. The organization was established around 2020 to serve two principal beneficiary groups: recently discharged U.S. veterans needing transitional sponsorship, housing, mental health and suicide-reduction support, and vocational training, and seniors aged 55+ needing affordable housing, adult day healthcare, home-based care, and social services. VSUSA delivers these services through a real-estate-led model in which it acquires and repurposes distressed assets — primarily underperforming hotels and closed hospitals — into integrated housing, healthcare, and education facilities, including a Blue Island, Illinois hospital that also houses a 140,000-square-foot film studio leased to Apple TV, Dick Wolf Productions, and Lions Gate.

VSUSA's operating footprint spans more than 1.55 million square feet of real estate across 10+ properties in nine U.S. states (Oklahoma, Florida, Arizona, Georgia, Ohio, Tennessee, Pennsylvania, Indiana, and Illinois). The portfolio originated from a $225 million nine-hotel acquisition by Lockwood Development Partners in June 2021, with additional hospital assets in New Castle, Pennsylvania, and Blue Island, Illinois, acquired in 2019 and March 2020 respectively. The organization does not operate a proprietary technology platform; technology references are limited to Google Analytics and standard HubSpot-based website infrastructure. Core programs are Mixed Income Housing, Home & Community-Based Services, and Vocational Education & Training, supplemented by a James Dean Film School program.

The business model combines donated revenue, real estate operations, and service fees. Fundraising is anchored by a flagship "Style for Strength" initiative led by fashion designer Donna Karan, with participation from Kenneth Cole, Tommy Hilfiger, and Emily Bode, generating high-profile press coverage in Vogue, Elle, WWD, and CFDA. Service delivery is supported by strategic affiliations with SarahCare (the largest U.S. adult day care franchisor, sharing Chairman Charles Everhardt with VSUSA's parent Innovative Med Tech), Kaufman Astoria Studios' Cheri Kaufman as Senior Development Advisor, Working Nation for veteran content, Hilton and Hard Rock Hotels licensing arrangements, and a roster of advisory firms (Deloitte, Greenberg Traurig, Marcus Millichap, Stifel). The organization reports 11–50 employees and has repaid over $350 million in commercial loans between September 2020 and January 2023, including a $105 million debt reduction from the 2022 sale of five hotels.

Name

Veteran Services USA

Legal name

Veteran Services USA

Website

https://vsusa.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Veteran Services USA is a 501(c)(3) nonprofit that repurposes distressed hotels and closed hospitals into integrated housing, healthcare, and vocational training facilities serving recently discharged U.S. veterans and seniors aged 55+ across nine states.

Ownership category

akta.pro rank

Product category

Veteran and Senior Social Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (621610), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro industry

PRIMARYHSABANAH

Veterans Adult Day Programs

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYBPAIAHAL

Veterans Affairs & Military Family Services

Business & Public Services/Public Sector & Government Administration/Defense & National Security

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHLAFAAAH

Veterans/Military Hospitals & Federal Health Systems

Healthcare & Life Sciences/Healthcare Providers & Systems/Acute Care Hospitals & Health Systems

SECONDARYHLADABAI

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Veteran housing services
• Senior healthcare programs
• Vocational rehabilitation training
• Affordable housing development
• Nonprofit veteran support

Headquarters

HQ city

Hallandale

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Philanthropy: VSUSA raises funds through individual donations, corporate philanthropy, and high-profile fundraising events. A flagship fundraising initiative involves fashion designer Donna Karan repurposing authentic military clothing into high-fashion auction items, with participation from Kenneth Cole, Tommy Hilfiger, Emily Bode, and others.
2. Hotel and Real Estate Operations: The organization acquires and repurposes distressed hotels into mixed-use properties offering permanent housing for seniors alongside commercial social service spaces. Revenue is generated through hotel operations and tenant lease arrangements in converted properties across Tulsa, Orlando, Memphis, Dayton, Reading, Marietta, and other markets.
3. Hospital Repurposing and Senior Housing: VSUSA converts closed hospitals into affordable housing, student housing, adult day healthcare, and veteran medical and education facilities. Revenue is derived from housing operations, healthcare service programs, and classroom/student housing rentals. Properties include Blue Island, IL (476,632 SQ FT) and New Castle, PA (182,019 SQ FT).
4. Adult Day Care and Home-Based Services: Programs include adult day healthcare services with meals, therapeutic activities, and socialization for seniors aged 55+. Home care services (bathing, dressing, essential tasks), mental health counseling, and disability therapies are provided. Services are operated through the SarahCare affiliation.
5. Vocational Education and Training: Veterans are enrolled in career-track programs including nursing credentials (via on-the-job training recognized by professional medical organizations), underwater welding, computer science, and manufacturing. VSUSA plans to open three large acute care hospitals with surgical laboratory space, medical equipment, classrooms, and student dormitory housing, expanding into EMT and medical technology education.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Veteran Services USA (VSUSA) is a 501(c)(3) nonprofit that supports recently discharged U.S. veterans and seniors (55+) through an integrated ecosystem of housing, healthcare, and workforce development programs. The organization repurposes distressed hotels and closed hospitals into affordable housing and service facilities across multiple U.S. states, while delivering adult day healthcare, vocational training in nursing and technical trades, transitional sponsorship, and mental health/PTSD support services.

Product overview

Veteran Services USA (VSUSA) is a nonprofit organization offering a unified suite of interconnected programs addressing housing, healthcare, and workforce development for veterans and seniors. The core offerings include Mixed Income Housing (repurposing hotels and hospitals into affordable housing), Home & Community-Based Services (adult day healthcare and mental health counseling), and Vocational Education & Training (nursing programs, technical training, and career placement). The Real Estate Portfolio manages properties across multiple states. Programs are designed to work together, with housing providing stable foundations while vocational training and healthcare services support successful life transitions with the goal of reducing veteran suicide.

Differentiator

Problem solved

Functional benefit

Products and services

• Mixed Income Housing Repurposes distressed hotels and closed hospitals into affordable housing options for veterans and seniors, converting hotel rooms to permanent housing with social service programs in commercial spaces.
• Home & Community-Based Services Adult day healthcare services for seniors 55+ including nutritious meals, therapeutic activities, socialization, home care assistance (bathing, dressing, essential tasks), and mental health counseling for those with PTSD and other conditions. Delivered through the SarahCare affiliation.
• Vocational Education & Training
• James Dean Film School Film school program for veterans providing vocational education in film production and related skills, leveraging the Blue Island, IL repurposed hospital site that includes a 140,000 SF film studio rented to Apple TV, Dick Wolf Productions, and Lions Gate Productions.

Quantifiable outcome

• 800,000 new nursing positions projected in the U.S. over the next 10 years, which VSUSA's nursing credential programs for veterans aim to address.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• DeloitteminorOthersDeloitte is listed among VSUSA's affiliations, suggesting an advisory or consulting relationship. No specific details about the nature or scope of the partnership are provided on the affiliations page.
• GersonminorOthersGerson (likely Gerson Lehrman Group or a consulting firm) is listed among VSUSA's affiliations. The specific nature of the relationship is not detailed on the affiliations page.
• KramerminorOthersKramer is listed among VSUSA's affiliations. No specific details about the partnership scope or activities are provided.
• GreenbergminorOthersGreenberg (likely Greenberg Traurig or a similar firm) is listed among VSUSA's affiliations. The nature of the relationship is not detailed on the affiliations page.
• Working NationcoreStrategic or Co-development PartnerWorking Nation is a nonprofit focused on workforce development and veteran employment. VSUSA is affiliated with Working Nation, and the organization appears on VSUSA's home page as a partner providing veteran transition resources, career content, podcasts, and upskilling programs for veterans.
• DCRminorOthersDCR is listed among VSUSA's affiliations. No specific details about the organization or the nature of its relationship with VSUSA are provided on the affiliations page.
• Reef KitchensminorOthersReef Kitchens is listed among VSUSA's affiliations. The partnership likely relates to food service operations within VSUSA's hotel and housing properties, as Reef Kitchens operates ghost kitchen and food delivery logistics.
• SarahCare (Innovative Med Tech Inc.)coreStrategic or Co-development PartnerSarahCare, operated by Innovative Med Tech Inc., is the largest adult day care franchisor in the U.S. Charles Everhardt serves as Chairman of the Board of both Innovative Med Tech Inc. and VSUSA. SarahCare provides adult day healthcare, home care, and social services to seniors within VSUSA's housing properties. VSUSA's planned hospitals will feature SarahCare's programs.
• Donna KarancoreGTM or Marketing PartnerFashion designer Donna Karan is spearheading a flagship fundraising event for VSUSA in honor of Veterans Day. The initiative repurposes authentic military clothing (jackets, hats, boots) into high-fashion auction items to raise funds for VSUSA's PTSD program. Kenneth Cole, Tommy Hilfiger, Emily Bode, and other designers are participating in the initiative.
• Kaufman Astoria Studios / Cheri KaufmancoreStrategic or Co-development PartnerCheri Kaufman, founder of Kaufman Astoria Studios and partner at VSUSA, serves as Senior Development Advisor focusing on procurement and development of housing and vocational opportunities for veterans. She developed the concept for the Donna Karan fashion fundraiser and has raised over $100 million for Kaufman Astoria Studios financing.
• Lockwood Development PartnerscoreStrategic or Co-development PartnerLockwood Development Partners, led by Charles Everhardt, is the real estate development arm of VSUSA. Lockwood acquires and repurposes distressed hotels and closed hospitals for VSUSA's veteran and senior housing programs. Key projects include the $225 million hotel portfolio acquisition (2021) and hospital conversions in Blue Island, IL and New Castle, PA.
• Hard Rock HotelsminorOEM/ Whitelabel/ Licensing PartnerVSUSA (through Lockwood Development Partners) is a licensee of Hard Rock Hotels for numerous hotel development locations in the U.S. This licensing relationship enables VSUSA to operate Hard Rock-branded hotel properties within its veteran and senior housing portfolio.
• Rock and Brew CasinominorOEM/ Whitelabel/ Licensing PartnerVSUSA (through Lockwood Development Partners) holds a licensee relationship for the Rock and Brew Casino concept on Las Vegas Boulevard. The proposed project involves a 400-room, 45,000 square foot themed hotel and casino on South Las Vegas Boulevard, in partnership with Rock and Brew Casino.
• Hilton HotelsminorOEM/ Whitelabel/ Licensing PartnerVSUSA (through Lockwood Development Partners) holds ownership in and operates four Hilton-branded hotels in Alabama (two Hampton Inns, one Hilton Garden Inn, one Homewood Suites) with a total capitalization of $46 million. Lockwood is a franchisee with Hilton and co-asset manager for these properties.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wounded Warrior Project: Large U.S. nonprofit providing wraparound services (mental health, career transition, long-term support) to post-9/11 veterans. Directly comparable to VSUSA on the veteran services mission and integrated program model.
• Disabled American Veterans (DAV): Established veterans service nonprofit offering benefits assistance, transition support, and community programs for disabled veterans. Comparable to VSUSA's veteran transition and advocacy focus, though without the real estate / housing component.
• Team Rubicon: Nonprofit that mobilizes veterans for disaster response and engages them in transition, training, and employment programs. Comparable to VSUSA on veteran transition, training, and purpose-driven program design.
• Hire Heroes USA: Veteran-focused nonprofit providing career counseling, job placement, and transition services. Closely comparable to VSUSA's vocational education and career placement programs for recently discharged veterans.

Broad incumbents

• Volunteers of America: Large national nonprofit offering housing, healthcare, and support services across seniors, veterans, and at-risk populations. Comparable to VSUSA on the multi-segment (seniors + veterans) wraparound services model and adaptive reuse / affordable housing approach.
• National Church Residences: Major nonprofit provider of affordable senior housing and supportive services across the U.S. Comparable to VSUSA's mixed-income / affordable senior housing component and wraparound service delivery.
• Brookdale Senior Living: Largest U.S. operator of senior living communities, including assisted living and memory care. Comparable to VSUSA on senior residential service model, though for-profit and scaled much larger.
• Sunrise Senior Living: National assisted living and memory care provider with a focus on personalized senior care. Comparable to VSUSA's assisted living / senior housing service model and resident-care positioning.

Emerging players

• Help at Home: Personal care services provider delivering home and community-based services (bathing, dressing, daily living assistance) to seniors and individuals with disabilities. Closely comparable to VSUSA's home & community-based services offering for the 55+ population.
• The Pennant Group: Provider of home health, hospice, and senior living services across the U.S. Comparable to VSUSA on the home health and senior care service lines, with overlapping adult day healthcare and home-based care delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VSUSAorg
• Facebookfacebook.com/VSUSAorg
• LinkedInlinkedin.com/company/veteran-services-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veteran Services USA