Sardi's Pollo A La Brasa

What Sardi's Pollo A La Brasa does

Sardi's Pollo A La Brasa, operating legally as Sardi's Chicken LLC under copyright holder Sardis Holdings Inc., is a privately held Peruvian charbroiled chicken restaurant chain founded in 2008 by cousins Phil E. Sardelis and Phil G. Sardelis. The company operates 15 company-owned storefronts concentrated in Maryland (including Beltsville HQ, Bowie, Frederick, Gaithersburg, Glen Burnie, Hagerstown, Laurel, Olney, Rockville, Takoma Park, and several DC-metro locations), with additional units in Virginia (Alexandria) and Pennsylvania (Philadelphia). Three additional locations in Linthicum, Annapolis, and Waldorf are announced for 2026. The menu centers on signature charbroiled chicken and broader Latin specialties, complemented by meat and seafood, sandwiches, salads, sides, desserts, drinks, and family-recipe sauces. The company claims to serve millions of customers annually.

Name

Sardi's Pollo A La Brasa

Legal name

Sardi's Chicken LLC

Website

https://sardischicken.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sardi's Pollo A La Brasa operates a 15-location Peruvian charbroiled chicken restaurant chain across Maryland, Virginia, and Pennsylvania, serving millions of consumers annually via dine-in, takeout, delivery, mobile app, and catering channels.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

akta.pro secondary industries

Chicken & Wings QSR (THAFAAAC), Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)

Keywords

• Peruvian restaurant chain
• Charbroiled chicken dining
• Latin cuisine restaurant
• Restaurant catering services
• Fast casual dining

Headquarters

HQ city

Beltsville

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Dine-in and Takeout Sales: Traditional restaurant food sales from 15 physical locations across Maryland, Virginia, and Pennsylvania. Customers dine in or order for takeout at each location.
2. Delivery and Online Ordering: Revenue from delivery orders placed through the company's mobile app and website ordering platform, as well as third-party integration with ChowNow.
3. Catering Services: Sardi's Catering provides party-sized portions for pickup or delivery to events, serving both backyard gatherings and corporate boardrooms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sardi's Pollo A La Brasa operates a chain of 15 company-owned restaurants across Maryland, Virginia, and Pennsylvania serving authentic Peruvian charbroiled chicken and broader Latin cuisine for dine-in, takeout, and delivery. The company supplements its restaurant operations with a catering service for group events, a branded mobile ordering app, and a customer loyalty program branded as Sardi's Rewards.

Product overview

Sardi's Peruvian Chicken is a restaurant chain operating 15 locations across Maryland, Virginia, and Pennsylvania. The company operates a unified restaurant service offering centered on authentic Peruvian cuisine, comprising the core dine-in/takeout/delivery restaurant operations alongside several integrated service modules: Sardi's Catering for group events, Sardi's Rewards loyalty program, and a mobile app for ordering. The menu portfolio spans charbroiled chicken (signature offering), Latin specialties, meat and seafood, sandwiches, salads, sides, desserts, drinks, and traditional Peruvian sauces. The company also maintains a charitable component through the Sardi's Scholarship program.

Differentiator

Problem solved

Functional benefit

Products and services

• Sardi's Peruvian Chicken Restaurant Service Full-service Peruvian charbroiled chicken restaurant offering dine-in, takeout, and delivery from 15 company-owned locations across Maryland, Virginia, and Pennsylvania, targeted at individual consumers, families, and travelers.
• Sardi's Catering Catering and group-order service providing party-sized Peruvian food portions for pickup or delivery to private events and corporate functions.
• Sardi's Rewards Customer loyalty program branded as Sardi's Rewards for retention and repeat engagement, accessible through the branded mobile application.
• Sardi's Mobile App Branded iOS and Android mobile application that allows customers to place orders ahead for delivery, takeout, or in-person pickup, integrated with Sardi's Rewards and geofencing-based location messaging.
• Charbroiled Chicken Signature Peruvian-style charbroiled whole chicken sold as a standalone menu item representing the restaurant's authentic Peruvian cooking method.
• Latin Specialties Regional Latin and South American dishes inspired by Peruvian flavors sold as standalone menu items.
• Meat & Seafood Selection of meat and seafood dishes including grilled salmon and other protein options prepared with Peruvian-inspired methods.
• Sandwiches Sandwich offerings featuring Peruvian-influenced fillings and preparations, sold as individual menu items.
• Salads Fresh salads prepared with locally sourced ingredients sold as individual menu items.
• Sides Traditional Peruvian accompaniment sides prepared fresh daily using locally sourced ingredients and sold as individual menu items.
• Desserts Dessert items offered as standalone menu products to complement the Peruvian dining experience.
• Drinks Beverage selections including traditional Peruvian drinks and other refreshments sold as individual menu items.
• Homemade Sauces Homemade authentic Peruvian-style sauces created from traditional family recipes from the mountains of Peru, paired with charbroiled chicken and other entrees.
• Specials Limited-time promotional menu items, including seasonal offerings like the Fried Shrimp and Chicharrón de Pollo June special priced at $18.50 and $12 respectively.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• SRS Real Estate PartnersminorStrategic or Co-development Partner · 20 March 2026SRS Real Estate Partners developed a 10,576-square-foot retail center near BWI airport fully leased to Sardi's and other tenants, highlighting strong demand in the airport corridor.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• El Pollo Loco: Public U.S. QSR chain specializing in Mexican-style flame-grilled chicken with ~500 company-owned and franchised locations. Most directly comparable to Sardi's on menu (grilled chicken as signature) and Latin cuisine positioning, though at significantly larger scale.
• Pollo Campero: Guatemalan-born charcoal-grilled chicken chain with hundreds of locations across the U.S. and Latin America. Directly comparable on Latin-American flame-grilled chicken positioning, family-meal occasions, and catering offerings.
• Pio Pio: Peruvian rotisserie chicken restaurant group founded in NYC with multiple locations on the East Coast. Closest cuisine match to Sardi's authentic Peruvian menu and charcoal/rotisserie chicken preparation.

Broad incumbents

• Chick-fil-A: Largest U.S. chicken QSR by sales with thousands of locations nationwide. Competes with Sardi's for chicken-occasion occasions across the Mid-Atlantic and sets the benchmark for chicken QSR unit economics and digital ordering.
• Wingstop: Public chicken-focused QSR with over 2,000 locations globally, growing aggressively in the Mid-Atlantic. Competes with Sardi's for chicken-oriented dining occasions and digital/takeout share.
• Chipotle Mexican Grill: Public fast-casual leader in Latin-inspired build-your-own formats with thousands of locations. Comparable on Latin-cuisine positioning, digital ordering maturity, and the broader Mid-Atlantic customer set.
• KFC (Yum! Brands): Global chicken QSR incumbent under Yum! Brands portfolio. Sets category pricing benchmarks and competes for fried/grilled chicken share of stomach across Sardi's trade areas.
• Raising Cane's: Fast-growing chicken-fingers QSR concept expanding rapidly across the Mid-Atlantic. Competes for the same chicken-occasion customer and increasingly aggressive on new-store openings in Sardi's footprint.

Emerging players

• Nando's Peri-Peri: Ethnic-origin grilled chicken chain with a global footprint and growing U.S. presence. Comparable on flame-grilled chicken signature item, ethnic-cuisine authenticity, and catering/group-occasion use cases.
• Qdoba Mexican Eats: Latin-inspired fast-casual chain with hundreds of locations, recently acquired by Apollo. Competes with Sardi's for Latin-cuisine fast-casual occasions and shares similar digital/loyalty platform investments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Sardischicken
• Facebookfacebook.com/SardisChicken
• Instagraminstagram.com/sardischicken
• LinkedInlinkedin.com/company/sardisholdingsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sardi's Pollo A La Brasa