Red Line Synthetic Oil

What Red Line Synthetic Oil does

Red Line Synthetic Oil is a U.S.-based specialty manufacturer of high-performance synthetic lubricants founded in 1979 and headquartered in Benicia, California, operating as a subsidiary of Phillips 66 Spectrum Corporation. The company formulates and markets motor oils, gear oils, automatic transmission fluids, coolant additives (led by its WaterWetter surfactant technology), fuel additives, two-stroke racing oils, brake and suspension fluids, greases, chain lubricants (with ShockProof technology), and apparel across automotive, motorcycle, and powersports applications. Its formulation backbone is built on PAO (polyalphaolefin) and Ester base stocks, with proprietary additive packages (notably ShockProof and WaterWetter) positioned as category-creating technologies.

The company serves three primary use-case segments — motorsports/racing teams, high-performance street enthusiasts, and powersports users — and reaches them through a multi-channel model that includes direct e-commerce (redlineoil.com), wholesale distributors (Hoerr Racing Products, Keystone, Motorstate, Turn 14, Motovicity), a network of 5,000+ authorized dealers, retail placement at Advance Auto Parts, AutoZone, and Pep Boys, and mail-order via Summit Racing and JEGS. Pricing is unit-based with MSRP enforcement for resellers and a $15 flat-rate shipping tier (free over $249) on the direct channel; international online credit card acceptance is restricted.

Marketing and brand-building are anchored in motorsports sponsorships across NHRA drag racing, SRO, IMSA, Formula Drift, King of Hammers, motocross/supercross, NASCAR, karting, and racing schools (notably Skip Barber), plus engine-builder designations such as Official Factory Fill for Pat Musi Racing Engines. Distribution operations are run through Redline Fulfillment Services in Edwards with 11-50 corporate employees, indicating a lean manufacturing-and-brand organization that relies on distributor and dealer execution for the majority of its volume.

Name

Red Line Synthetic Oil

Legal name

Red Line Synthetic Oil

Website

https://redlineoil.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Line Synthetic Oil, founded in 1979 and headquartered in Benicia, California, manufactures high-performance synthetic motor oils, gear oils, transmission fluids, coolants, and fuel additives for motorsports teams, performance street enthusiasts, and powersports users, distributed through 5,000+ dealers and major U.S. auto parts retailers.

Ownership category

akta.pro rank

Product category

Automotive Synthetic Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH)

akta.pro secondary industries

Lubricant Additives & Performance Chemicals (EUALAJAB), Fuel Additives & Lubricant Additives (IMAEAMAL), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ)

Keywords

• Synthetic motor oils
• Gear lubricants
• Cooling system additives
• Racing lubricants
• Powersports oils

Headquarters

HQ city

Benicia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Red Line sells selected products directly to consumers via its website redlineoil.com, charging for shipping (free above $249). Orders are processed through Redline Fulfillment Services.
2. Wholesale/Distribution to Dealers: Products are sold wholesale through distributors (Hoerr Racing Products, Keystone, Motorstate, Turn 14, Motovicity, and others) who then resell to authorized dealer shops and installers. Dealers are listed on Red Line's website dealer locator to drive customers to them.
3. Retail Channel: Products are stocked by retail chains including Advance Auto Parts, AutoZone, Pep Boys, and mail-order giants Summit and JEGS, providing mass-market availability alongside the specialty dealer channel.
4. Racing Sponsorships & OEM Factory Fill: Red Line provides lubricant products to racing teams (as sponsorship, sometimes in exchange for branding visibility and performance validation) and is named the official factory fill for Pat Musi Racing Engines — providing recurring product supply to those partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Red Line Synthetic Oil manufactures and distributes a full line of high-performance synthetic lubricants — motor oils, gear oils, automatic transmission fluids, two-stroke racing oils, coolants (including its proprietary WaterWetter), brake fluids, suspension fluids, performance chemicals, and fuel additives — formulated with PAO and Ester base stocks for racing, performance street, and powersports applications. Products are sold through the company's own e-commerce site, wholesale distributors, 5,000+ dealers, retail chains, and mail-order outlets, and as factory fill/sponsorship supply to professional racing teams.

Product overview

Red Line Synthetic Oil is a manufacturer of high-performance synthetic lubricants for automotive and powersports applications. The product portfolio is organized into multiple product lines: Motor Oils (including High-Performance, Racing, and Powersports variants), Gear Oils (with GL-4 and GL-5 ratings, including ShockProof technology), Automatic Transmission Fluids (D4 ATF and racing variants), Cooling System products featuring WaterWetter technology, Fuel Additives for gas and diesel engines, Two-Stroke Racing Oils, Chain Lube with ShockProof, Performance Chemicals (cleaners and protectants), Power Steering fluids, Grease and Assembly Lube, Suspension Fluids, Brake Fluids, and Apparel/Merchandise. The company also offers specialized V-Twin products for Harley-Davidson motorcycles. Red Line positions itself as a leader in the performance lubricant industry with a focus on motorsports applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Oil High-performance synthetic motor oils for automotive use across viscosity grades 0W20, 0W30, 0W40, 10W30, 10W40, and 10W60, formulated with PAO and Ester base stocks for engine protection in high-performance and racing applications.
• Powersports Motor Oil Synthetic motor oils formulated for powersports vehicles including motorcycles, snowmobiles, and UTVs, available in viscosity grades 0W40, 10W30, 10W40, and 10W50.
• Gear Oil Synthetic gear oils for differentials and manual transmissions, including MTL 75W80 GL-4, 75W140NS GL-5, and ShockProof variants for high-performance applications.
• Automatic Transmission Fluids Wide selection of ATF products including D4 ATF, DCTF, Lightweight Racing ATF, and V-Twin ATF for various transmission applications.
• Cooling System / WaterWetter Coolant additives and water pump lubricants featuring WaterWetter surfactant technology to improve cooling system performance, reduce cavitation, and prevent overheating; compatible with all antifreezes including extended-life types.
• Fuel Additives Gas and diesel fuel additives including Intake System Cleaner, Complete Fuel System Cleaner, and SI-1 Fuel System Cleaner for engine maintenance.
• Two-Stroke Racing Oil Red Line's first product, a synthetic two-stroke oil for racing applications, including karting and motorcycle engines.
• Chain Lube with ShockProof Chain lubricants for powersports applications featuring ShockProof technology for enhanced protection during service life.
• Performance Chemicals Complete line of performance chemicals including Intake System Cleaner, Oil System Cleaner, ATF Supplement, Complete Fuel System Cleaner, and Power Steering Protectant.
• Power Steering and Misc. Fluids and additives for power steering systems and miscellaneous automotive fluid applications.
• Grease and Assembly Lube High-performance greases and assembly lubricants for various automotive and powersports applications.
• Suspension Fluids Specialized fluids for shock absorbers and suspension systems in performance and racing applications.
• Brake Fluid High-performance synthetic brake fluids including RL-600 DOT4 Full Synthetic Brake Fluid for street and track use.
• V-Twin Products Specialized lubricants for Harley-Davidson V-Twin engines, including motor oils and transmission fluids.
• Apparel & Merchandise Branded apparel including hats, clothing, and merchandise featuring Red Line branding.

Quantifiable outcome

• Extended drain intervals of 15,000–18,000 miles for highway driving with filter change in between
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• AB Motorsports (Antron Brown)coreGTM or Marketing Partner · 1 January 2026AB Motorsports, owned and operated by NHRA champion Antron Brown, announced a new partnership with Red Line Oil beginning with the 2026 NHRA Mission Foods Drag Racing Series season. Red Line provides lubricant products for Antron Brown's Top Fuel team.
• Tulsa SpeedwaycoreGTM or Marketing Partner · 1 January 2024Red Line Synthetic Oil entered a two-year partnership with Tulsa Speedway, the dirt racing venue. The partnership debuted at the 2024 'Friday Night Lights' season opener and positions Red Line as a visible sponsor of the high-banked oval racing events.
• Summit Motorsports ParkcoreGTM or Marketing Partner · 1 January 2024Red Line Synthetic Oil was named the Official Oil of Summit Motorsports Park in Norwalk, Ohio. This designation provides exclusive brand positioning at one of the premier drag racing facilities in the United States.
• Dave Richards / Versatran/Bluebird Funny Car TeamminorGTM or Marketing Partner · 1 January 2024Dave Richards and Paul Richards Racing announced Red Line Oil as a partner for the Versatran/BlueBird Funny Car team for the 2024 NHRA season.
• Lex Joon RacingminorGTM or Marketing Partner · 1 January 2024Lex Joon Racing extended its partnership with Red Line Synthetic Oil for the 2024 racing season. Red Line is a leading supplier of synthetic lubricants and additives to the team.
• Shawn Reed RacingcoreGTM or Marketing Partner · 1 January 2024Top Fuel team owner and driver Shawn Reed and Shawn Reed Racing announced Red Line Oil would power the Top Fuel team as it entered the 2024 Mission Foods Drag Racing Series competing in all 21 NHRA national events.
• Scott Palmer Racing / Krista BaldwinminorGTM or Marketing Partner · 1 January 2024Top Fuel team owner and driver Krista Baldwin partnered with Red Line Oil while filling in for Scott Palmer at the Texas NHRA FallNationals at Texas Motorplex.
• Rooftec Competition Eliminator Bonus FundminorGTM or Marketing Partner · 1 January 2024Red Line Oil stepped up as a sponsor for the Rooftec Competition Eliminator Bonus Fund, supporting grassroots-level eliminator class racing at NHRA events.
• Pat Musi Racing EnginescoreGTM or Marketing Partner · 1 January 2023Red Line Oil was named the Official Factory Fill of Pat Musi Racing Engines and a sponsor of Musi Racing for the 2023 season. Red Line products are factory-installed in Pat Musi's racing engines.
• Amber Franklin (PDRA Pro 632 World Champion)minorGTM or Marketing Partner · 1 January 2023PDRA Pro 632 World Champion Amber Franklin, the first female to win a championship in the PDRA series' professional categories, formed a new partnership with Red Line Oil at the 2022 PRI Trade Show to support her racing program.
• Skip Barber Racing SchoolcoreGTM or Marketing Partner · 1 January 2019Red Line Synthetic Oil was named the Official Lubricant Supplier of the Skip Barber Racing School. The partnership was extended multiple times (2019, 2024), with the school's fleet of Mustang GTs exclusively running Red Line lubricants. The Skip Barber Racing School also operates the Skip Barber Race Series as a premier driver training ground.
• Steve Torrence / Capco Racing (Top Fuel)coreGTM or Marketing Partner · 1 January 2019Red Line Oil expanded its Torrence program with a multi-year extension. Steve Torrence is a three-time reigning NHRA Top Fuel champion who achieved multiple race wins (19+ career Top Fuel wins) in Red Line-equipped vehicles.
• ADAC 24 Hours Nürburgring TeamminorGTM or Marketing Partner · 1 January 2018Red Line-equipped team (drivers James Clay, Tyler Cooke, Cameron Evans, and Charlie Postins) raced a BMW M235iR at Germany's Nürburgring in the 2018 ADAC 24 Hours Nürburgring.
• BimmerWorldcoreGTM or Marketing PartnerBimmerWorld is known worldwide as a leader in BMW performance and racing. Competes in SRO championships (SRO GT4, GT3, and other series) using BMW vehicles equipped with Red Line lubricants. Multiple race wins and podiums documented with Red Line-equipped vehicles.
• Honda Performance Development (HPD)coreGTM or Marketing PartnerHPD is the technical operations center for Honda's high-performance racing programs. Red Line Oil is partnered with HPD as a lubricant supplier for Honda's racing efforts.
• H.E.P. Motorsports Twisted Tea Suzuki TeamminorGTM or Marketing PartnerRed Line Synthetic Oil supported the H.E.P. Motorsports Twisted Tea Suzuki Team throughout the 2020 and 2021 Motocross and Supercross seasons, renewing the partnership for multiple years.
• Jason Scherer / Team Rage 4th RacingminorGTM or Marketing PartnerBased in Danville, California, Team Rage 4th Racing is a leader in King of Hammers and Rockcrawling competition with 11 championships. Jason Scherer won King of Hammers back-to-back in 2017 and 2018 in a Red Line-equipped Ultra 4 rig.
• RealTime RacingminorGTM or Marketing PartnerOne of the most successful sports car teams of all time, RealTime Racing is a factory Acura Touring Car team competing in the SCCA World Challenge Touring Car Championship. Red Line supports the team with lubricants.
• Mike Copeland / Arrington Performance / Diversified CreationsminorGTM or Marketing PartnerLeaders in GEN 3 HEMI parts, engines, and cars for racing applications. Partnered with Red Line for lubricant supply.
• NASCAR Racing ExperienceminorGTM or Marketing PartnerNASCAR Racing Experience provides driver experience events where customers race without a lead car or instructor alongside. Red Line provides lubricant products for these high-speed driving experience vehicles.
• Ken MaedaminorGTM or Marketing PartnerYoung drift driver Ken Maeda competes in Formula Drift with a traditional Toyota Trueno AE 86, supported by Red Line Oil.
• Oil ChangersminorChannel Partner/ Reseller/ DistributorRed Line Synthetic Oil announced a new partnership with Oil Changers to provide its high-performance motor oil line for vehicle service at 50 locations.
• RRMCI (North American Marketing & Sales)minorChannel Partner/ Reseller/ DistributorRed Line hired RRMCI for North American marketing and sales promotions to represent the brand through dealer and distributor support in the North American market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mobil 1: Mobil 1 is the broad incumbent in synthetic motor oils with strong motorsport sponsorships (NASCAR, Formula 1) and mass-market retail distribution — overlapping in product category and racing-marketing approach.
• Castrol: Castrol is a major global lubricants brand with deep motorsports heritage and broad synthetic motor oil, gear oil, and coolant portfolios — a broader incumbent competing with Red Line across multiple product categories.

Direct peers

• Bel-Ray: Bel-Ray is a specialty lubricant brand serving motorcycle, powersports, industrial, and racing markets with motor oils, gear oils, and chain lubes — directly comparable to Red Line's powersports and racing focus.
• Motul: Motul is a global synthetic lubricants specialist with deep motorsports heritage (F1, MotoGP, Le Mans) selling ester-based motor oils, gear oils, and racing fluids — directly comparable to Red Line's positioning.
• Maxima Racing Oils: Maxima Racing Oils is a specialty motorsports lubricant brand making premium motor oils, suspension fluids, and chain lubes for motorcycles, ATVs, and racing vehicles — closely overlapping on Red Line's powersports and racing portfolio.
• Lucas Oil: Lucas Oil is a specialty lubricants and additives company with a strong racing-sponsorship-driven brand, overlapping on motor oils, fuel additives, and performance chemicals sold through enthusiast and retail channels.
• Royal Purple: Royal Purple is the closest direct peer: a synthetic lubricants brand focused on high-performance motor oils, gear oils, and racing applications, with overlapping channels including racing sponsorships and specialty dealers. Notably, Royal Purple is also owned by Phillips 66 Spectrum Corporation, making it a portfolio sibling.
• Amsoil: Amsoil is a leading independent synthetic lubricants manufacturer offering motor oils, gear oils, and additives for racing and performance vehicles, with a similar direct-to-consumer and dealer-channel model.
• Driven Racing Oil: Driven Racing Oil (formerly Joe Gibbs Driven) is a racing-focused synthetic motor oil brand serving NASCAR and grassroots racing — directly comparable to Red Line's race oil strategy and customer overlap.

Emerging players

• Liqui Moly: Liqui Moly is a German specialty lubricants brand offering motor oils, additives, and service fluids with growing global retail presence — comparable as a specialty/performance lubricants competitor outside the major oil-company umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/redlineoil
• YouTubeyoutube.com/channel/UCKGg-ScobJzbEE0fydKq2Bg
• Facebookfacebook.com/redlinesyntheticoil
• Instagraminstagram.com/redlineoil
• LinkedInlinkedin.com/company/red-line-synthetic-oil-corp-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Line Synthetic Oil