What Idaho State Journal does

Idaho State Journal is a local daily newspaper serving Pocatello and the broader East Idaho region, founded in 1890 and operated as a private entity under Adams MultiMedia LLC. The publication delivers hyperlocal coverage of local and state government, crime, high school and Idaho State University athletics, community events, business, and opinion across print, web, mobile app, and e-edition formats. Its product portfolio includes the core newspaper, a digital e-edition replica, daily email newsletters, classifieds portals (IdahoJobsNow, East Idaho Careers, East Idaho at Home), and niche verticals such as the East Idaho Business Journal and East Idaho Outdoors. The underlying technology stack is the BLOX Content Management System from BLOX Digital (TownNews), a third-party platform shared with sister Pioneer News Group titles, with digital archive access delivered through a NewsBank partnership.

The business operates a hybrid revenue model. Consumer-side revenue is generated through print home delivery subscriptions, digital subscriptions with monthly and annual cadences, and a $1.99 transactional day pass for one-time digital access. Advertising-side revenue is generated through display and classified ads, special themed sections, niche publications, and event sponsorships tied to community programming such as the Independence Day Parade, Neon Fest, and Farmers Market. Distribution is self-serve/PLG for consumer subscriptions and direct local sales for advertising. The company has 251–500 employees, is headquartered at 305 S. Arthur in Pocatello, and reports an active operating status as a going concern. There is no public API, no proprietary AI/ML capability, no funding activity, no M&A history, and no disclosed financial statements; all digital monetization and product expansion signals are consistent with a regional newspaper defending its core franchise rather than pursuing new growth vectors.

Name

Idaho State Journal

Legal name

Adams MultiMedia LLC

Website

https://idahostatejournal.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

251–500 employees

Short description

Idaho State Journal is a privately held local daily newspaper, founded in 1890 and owned by Adams MultiMedia LLC, serving Pocatello and the East Idaho region with print, e-edition, mobile, and classifieds products funded by subscriptions, advertising, and event sponsorships.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Local newspaper publishing
• Digital news subscriptions
• Classified advertising
• Community news coverage
• Print and e-edition

Headquarters

HQ city

Pocatello

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Print and Digital Subscriptions: The newspaper generates revenue through paid subscriptions for both print and digital editions, including e-edition access and day passes for one-time digital access
2. Display and Classified Advertising: Local businesses advertise through display ads, classified listings for jobs, homes, and obituaries, and special sections
3. Special Sections and Promotional Content: Themed special sections like America's 250th anniversary celebrations, community events, and niche publications like the East Idaho Business Journal
4. Event Partnerships: Co-hosting community events like the Independence Day Parade, Neon Fest, and Farmers Market

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Idaho State Journal is a local newspaper that publishes daily print and digital news, sports, opinion, and community event coverage for Pocatello and the East Idaho region. It monetizes this content through paid print and digital subscriptions (with $1.99 day passes), an e-edition digital replica, email newsletters, a mobile app, online classified advertising (jobs, homes, vehicles), and display advertising sold to local businesses. The publication also produces special sections such as the East Idaho Business Journal and partners with community events for promotional coverage.

Product overview

Idaho State Journal is a local newspaper offering a multi-platform news service with its core print/digital newspaper product complemented by e-edition digital replicas, email newsletters, mobile app access, online classifieds, and subscription services. The publication covers local news, sports, opinion, community events, and classifieds across the Pocatello and East Idaho region.

Differentiator

Problem solved

Functional benefit

Products and services

• Idaho State Journal (Local Newspaper)
• E-Edition Digital replica of the daily newspaper accessible online, allowing subscribers to read the full print edition digitally with special sections and multimedia integration. Available to subscribers in the East Idaho region.
• E-Newsletters Email newsletter subscriptions including Daily Headlines and Special Offers, delivering curated Idaho State Journal news content directly to subscribers' inboxes. Targeted at readers wanting news delivered every day.
• Mobile App Mobile application providing Idaho State Journal content access on smartphones and tablets, enabling on-the-go reading of local news, sports, and community coverage for East Idaho subscribers.
• Classifieds Marketplace Online classified advertising platform featuring job listings (East Idaho Careers, IdahoJobsNow), homes for sale (East Idaho at Home), vehicles, obituaries, legal notices, and place-a-ad services. Targeted at local job seekers, homebuyers, sellers, and East Idaho businesses.
• Print and Digital Subscriptions Paid subscription tiers (monthly and annual) offering access to the print newspaper, premium digital content, the e-edition, newsletters, and subscriber-only features, with a $1.99 day pass option for one-time digital access. Targeted at East Idaho residents and individual readers.
• Digital Archive Access Complete digital archives of Idaho State Journal and Pioneer News Group publications accessible online through a NewsBank partnership, providing historical content access for researchers, readers, and subscribers.
• Special Sections and Themed Publications Themed special sections such as America's 250th anniversary celebrations, East Idaho Business Journal, East Idaho Outdoors, and other niche publications providing targeted content and promotional opportunities for local advertisers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Relight the NightminorStrategic or Co-development PartnerCommunity partnership for the 2nd Annual Neon Fest event celebrating historic neon signs in Downtown Pocatello. The Idaho State Journal provides coverage and promotion for the event celebrating local historic preservation efforts.
• Historic Downtown PocatellominorStrategic or Co-development PartnerOngoing partnership covering Downtown Pocatello events including First Friday Art Walk, Independence Day Parade, and community celebrations.
• Idaho Heritage TrustminorStrategic or Co-development PartnerGrant provider funding half the cost of the Chopstick Cafe Neon Sign restoration project under the Relight the Night initiative.
• Marshall Public LibraryminorStrategic or Co-development PartnerPartnership for community events including the America250 Time Capsule dedication ceremony.
• ICCU (Idaho Central Credit Union)minorGTM or Marketing PartnerSponsorship partner for community events including the Independence Day Parade in Pocatello.
• Portneuf Valley Farmers MarketminorStrategic or Co-development PartnerCo-promotion of local farmers market held at Lookout Point, featuring local vendors and live music.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mountain West News Bureau: Collaborative regional journalism initiative covering the Intermountain West including Idaho. Represents an emerging collaborative model that could supplement or compete with traditional local news coverage in markets like Pocatello.
• East Idaho News: Digital-first news organization covering the same East Idaho market as Idaho State Journal. Represents a newer, digitally native competitive threat that competes for audience attention and local advertising spend without the legacy print cost base.

Broad incumbents

• Idaho Statesman: Statewide flagship daily newspaper based in Boise, owned by McClatchy. Operates a similar subscription and advertising model but at much larger scale and broader geographic reach across Idaho, making it a broader incumbent rather than a direct competitor in Pocatello.
• The Spokesman-Review: Regional daily newspaper based in Spokane, Washington covering the broader Inland Northwest. Similar business model of print + digital subscriptions and local advertising, serving as a broader regional incumbent in the same Pacific Northwest-adjacent geography.
• KIFI/KIDK Local News 8: Local television and digital news operation headquartered in Idaho Falls, directly covering the East Idaho market. Competes for local news audience and advertising dollars with broadcast news, an adjacent but differentiated format competing for the same reader attention.

Regional players

• Standard-Examiner: Daily newspaper based in Ogden, Utah serving northern Utah communities geographically adjacent to East Idaho. Operates a comparable subscription-driven local news model in a similar mid-size mountain west market, though not in direct competition for Pocatello readers.

Direct peers

• Casper Star-Tribune: Daily newspaper serving Casper, Wyoming under Lee Enterprises. Closely comparable in scale, mid-size market profile, subscription-driven model, and full multi-platform print and digital operations in a similar mountain west community.
• Post Register: Daily newspaper serving Idaho Falls, immediately adjacent to Idaho State Journal's East Idaho coverage area. Operates with a similar multi-platform print and digital subscription model, covering comparable regional news, sports, and community content in the same broader East Idaho market.
• Twin Falls Times-News: Regional daily newspaper serving the Magic Valley region of southern Idaho. Operates a comparable print + digital subscription model with classifieds, e-edition, and community event coverage targeting a similar mid-size Idaho market.
• Bozeman Daily Chronicle: Community daily newspaper serving Bozeman, Montana, a similar mid-size mountain west college town market. Comparable scale, subscription model, and local coverage of university athletics, government, and community events to Idaho State Journal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IdahoStateJ
• Facebookfacebook.com/idahostatejournal
• Instagraminstagram.com/idahostatejournal
• LinkedInlinkedin.com/company/idaho-impact-fastpitch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idaho State Journal