Arizona Reproductive Medicine Specialists

What Arizona Reproductive Medicine Specialists does

Arizona Reproductive Medicine Specialists (ARMS) operates a two-location fertility clinic in the Phoenix, Arizona metropolitan area, founded in 2014 and led by reproductive endocrinologists Dr. Drew Moffitt and Dr. Linda Nelson. The practice delivers a full reproductive medicine stack including in vitro fertilization (IVF), intrauterine insemination (IUI) using fallopian tube sperm perfusion, preimplantation genetic testing (PGT), egg and sperm freezing, donor egg services, and fertility testing (HSG, biological clock testing, semen analysis). The proprietary technical differentiator is ARMS Embryo Watch, a real-time time-lapse embryo monitoring system that streams secure video to patients and applies AI-assisted image analysis to support embryologist evaluation while keeping embryos undisturbed in the incubator.

ARMS runs a direct-to-consumer, pay-as-you-go healthcare model with no third-party resellers or payer intermediation for most patients, anchored by published 2023 outcomes including a 58.7% live birth rate for new patients under 35 after first retrieval and a 64.9% clinical pregnancy rate on PGT-A cases. Revenue is generated through a multi-tier pricing architecture: Optimal IVF at $11,725, Gentle IVF at $4,800, a Single Cycle option at $9,900, an outcome-linked IVF Guarantee at $25,250 for up to three cycles with a 100% refund if no baby, plus specialty discounts for military and first responders ($5,500), a Shared Hope egg-sharing program through Donor Egg Bank USA, a needs-based Shared Help program, and a $99 introductory biological clock visit. Ancillary recurring revenue is generated by embryo storage ($60/month or $600/year) and $5,000 egg donor compensation flow.

The clinic serves individuals and couples struggling with infertility, LGBTQ+ family-building patients, single parents by choice, oncology patients seeking fertility preservation (in partnership with the Butterfly Collaborative Cancer Screening Fund), patients seeking genetic screening or advanced-maternal-age care, and cost-sensitive patients served through discount and financing channels (Prosper Healthcare, CapexMD, First Steps). All acquisition is direct via website, phone, physician referral, seminars, testimonials, and organic social; there is no disclosed funding, M&A activity, or non-physician ownership.

Name

Arizona Reproductive Medicine Specialists

Legal name

Arizona Reproductive Medicine Specialists

Website

https://arizonafertility.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Arizona Reproductive Medicine Specialists is a two-clinic fertility practice in the Phoenix metro offering IVF, IUI, PGT, fertility preservation, and donor egg services, with a proprietary AI-assisted Embryo Watch monitoring system and a tiered pricing model that includes an outcome-linked IVF guarantee.

Ownership category

akta.pro rank

Product category

Reproductive Medicine / Fertility Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• In vitro fertilization services
• Fertility preservation services
• Fertility testing diagnostics
• Intrauterine insemination treatment
• Egg donation program

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IVF Treatment Services: Revenue generated from in vitro fertilization treatments including Optimal IVF at $11,725, Gentle IVF at $4,800, and single cycle programs. Medication costs, anesthesia fees, and optional services like PGT are additional revenue streams.
2. IVF Guarantee Program: Comprehensive refund program charging $25,250 for up to 3 cycles with baby or 100% refund guarantee. Provides financial protection for patients while generating upfront revenue.
3. Fertility Testing Services: Revenue from diagnostic services including fertility check-ups, biological clock testing at $99, hysterosalpingogram (HSG), and semen analysis.
4. Fertility Preservation: Egg and sperm freezing services with associated storage fees ($60/month or $600/year).
5. Financing Programs: Partnership with financing providers including Prosper Healthcare, CapexMD, and First Steps, generating referral or processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Arizona Reproductive Medicine Specialists is a physician-owned fertility clinic offering in vitro fertilization (IVF), intrauterine insemination (IUI), preimplantation genetic testing (PGT), fertility preservation (egg and sperm freezing), egg donation programs, and fertility diagnostic testing across two Phoenix-area clinic locations. The practice sells individual treatment cycles and packages — including Optimal IVF, Gentle IVF, single-cycle IVF, and a multi-cycle IVF Guarantee — to individuals and couples seeking to overcome infertility.

Product overview

Arizona Reproductive Medicine Specialists (ARMS) offers a comprehensive suite of fertility treatments centered around in vitro fertilization (IVF) services. The core offerings include Optimal IVF (the standard medication-optimized protocol at $11,725) and Gentle IVF (a reduced-cost alternative at $4,800 using lower medication doses). Additional treatment options include Intrauterine Insemination (IUI), fertility preservation (egg and sperm freezing), and an Egg Donation Program. ARMS provides advanced monitoring through ARMS Embryo Watch, a time-lapse embryo development system with AI-assisted analysis, and Preimplantation Genetic Testing (PGT) for embryo screening. The clinic also offers financial programs including an IVF Guarantee (up to 3 cycles for $25,250 with refund), Shared Hope IVF, Military and First Responder discounts, and Shared Help financial assistance. Fertility testing services include HSG, hysteroscopy, and at-home testing kits.

Differentiator

Problem solved

Functional benefit

Products and services

• Optimal IVF (In Vitro Fertilization) The core IVF treatment program for individuals and couples struggling with infertility, including ovarian stimulation, egg retrieval, laboratory fertilization, embryo culture, and transfer with fresh and frozen cycle options at $11,725 clinic cost (medications and PGT separate). Includes ICSI when medically necessary and assisted hatching.
• Gentle IVF A reduced-medication IVF protocol using approximately 50% lower medication doses than Optimal IVF, with fewer clinic visits and a base cost of $4,800 (estimated medications $1,200–$1,500), marketed as more gentle on body, schedule, and budget.
• Intrauterine Insemination (IUI) Artificial insemination procedure placing washed sperm directly into the uterus during ovulation, using ARMS's Fallopian Tube Sperm Perfusion (FTSP) technique that injects 3 to 4 milliliters of sperm under a slightly inflated catheter balloon for enhanced effectiveness compared with standard IUI.
• Preimplantation Genetic Testing (PGT) Genetic testing of IVF embryos to identify chromosomal abnormalities (aneuploidy) and single-gene defects such as cystic fibrosis and Tay-Sachs disease before transfer; offered to patients concerned about inherited conditions and as part of IVF packages.
• Fertility Preservation Egg freezing and sperm freezing services for individuals who want to preserve fertility before cancer treatment, medical procedures, or for elective reasons; includes cryopreservation and ongoing storage ($60/month or $600/year).
• Egg Donation Program Donor egg program enabling patients to use eggs from screened donors for IVF; egg donors receive $5,000 compensation the day of donation. Includes Shared Hope discount program where patients donate some of their own eggs through Donor Egg Bank USA in exchange for reduced-cost IVF.
• Fertility Testing Diagnostic fertility services including hysterosalpingogram (HSG), hysteroscopy, at-home fertility testing kits, and a Biological Clock Check (ovarian reserve testing package at $99 combining blood test, ultrasound, and follow-up visit).

Quantifiable outcome

• 58.7% live birth rate for new patients under 35 with no prior ART cycles after first retrieval (2023)
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Butterfly Collaborative Cancer Screening FundminorStrategic or Co-development PartnerARMS has partnered with Butterfly Collaborative, a non-profit organization dedicated to cancer prevention and support, particularly among under-resourced communities. Dr. Moffitt appeared on Arizona Daily Mix to discuss this partnership. The fund helps provide cancer screening services to patients who need financial assistance.
• Donor Egg Bank USAcoreStrategic or Co-development PartnerARMS participates in the Shared Hope IVF Program through Donor Egg Bank USA, allowing patients to receive discounts on IVF treatment by donating some of their eggs. This is described as the most inexpensive IVF program in Arizona. ARMS has received multiple awards from Donor Egg Bank USA for egg freezing outcomes.
• Prosper HealthcareminorOthersThird-party financing provider offering fertility treatment and medication financing options to ARMS patients.
• CapexMDminorOthersHealthcare-specific financing company providing fertility treatment financing options for ARMS patients.
• First StepsminorOthersFertility financing program offering treatment and Rx financing options for ARMS patients.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Boston IVF: Multi-site fertility clinic network affiliated with major academic centers, providing IVF, IUI, PGT, and donor services. Comparable on full-service fertility offerings and reported outcome metrics, with broader geographic reach.
• Reproductive Medicine Associates (RMA): Multi-site fertility practice network with strong academic affiliations, offering IVF, PGT, and fertility preservation with published high success rates. Comparable on outcomes-driven positioning and full-service fertility offerings.
• Shady Grove Fertility: One of the largest U.S. fertility clinic networks, offering the full spectrum of IVF, IUI, donor egg, and shared-risk refund programs. Directly comparable on shared-risk/guarantee pricing model and breadth of fertility services, but at national scale.
• CCRM Fertility: National network of fertility clinics offering IVF, IUI, PGT, egg freezing, and donor services with proprietary lab protocols and strong published success rates. Comparable on core fertility services and outcome-based positioning; larger scale and multi-state footprint.

Emerging players

• Kindbody: PE-backed fertility and women's health platform with employer-benefit partnerships and modern clinic design. Comparable on IVF, egg freezing, and donor services, but competes more on employer contracts and digital experience than on personal-physician relationships.

Others

• Donor Egg Bank USA: National frozen donor egg bank and ARMS partner, providing donor egg inventory and the Shared Hope program. Comparable as a key ecosystem enabler and source of award validation rather than direct clinical competition.
• CapexMD: Healthcare-specific financing company used by ARMS patients for IVF and medication financing. Comparable as an adjacent ecosystem partner influencing patient affordability and conversion, not a clinical competitor.

Direct peers

• Pacific Fertility Center: Independent fertility clinic with comparable personalized-care positioning and outcome-driven marketing, offering IVF, IUI, egg freezing, and PGT. Comparable on boutique clinical model rather than PE-backed network model.
• New Hope Fertility Center: Independent fertility clinic specializing in IVF and mini-IVF protocols with reduced-medication options. Comparable on tiered, lower-medication IVF offerings (similar to ARMS's Gentle IVF) and individualized treatment philosophy.
• Arizona Center for Reproductive Endocrinology & Infertility: Independent fertility clinic operating in the Phoenix/Tucson metro areas offering IVF, IUI, PGT, and fertility preservation. Direct competitor for the same Phoenix-area patient base with overlapping service lines and pricing tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ARMSFertility
• YouTubeyoutube.com/channel/UCvQDSTADx9zBoK4DHXmnZww
• Facebookfacebook.com/ARMSFertility
• Instagraminstagram.com/arizonafertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Reproductive Medicine Specialists