All Kids Play

What All Kids Play does

All Kids Play is a 501(c)(3) nonprofit organization founded in 2019 and headquartered in Northbrook, Illinois (with a registered mailing address in Deerfield, IL). Its mission is to increase quality youth sports participation among low-income and underserved families by combining direct financial grants with educational programming on safe and healthy play. The organization operates a portfolio of programs: a core Youth Sports Grants Program covering registration fees, equipment, uniforms, and associated costs (capped at $350 per sport per session and $3,500 per child per family annually); the Back in the Game national fundraising campaign targeting grants in all 50 states; the Safe & Healthy Play Education Program delivering curated content from partners such as Positive Coaching Alliance, SafeKids Worldwide, CDC Heads Up, and the American Orthopaedic Society for Sports Medicine; the Bounce Back pandemic-response equipment distribution initiative; and specialized programs including the Refugee Soccer Program and the Fencing the Gap partnership with USA Fencing.

Name

All Kids Play

Legal name

All Kids Play

Website

https://allkidsplay.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

All Kids Play is a 501(c)(3) nonprofit that provides financial grants and safe-play education to help low-income K-12 youth participate in organized sports across the United States, primarily via website-based applications and community partnerships.

Ownership category

akta.pro rank

Product category

Youth Sports Nonprofit Grants

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Youth sports grants
• Sports nonprofit funding
• Youth sports access
• Safe play education
• Community sports grants

Headquarters

HQ city

Northbrook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations: Individual donors contribute monetary donations to support the youth sports grant program. Donations are tax-deductible as All Kids Play is a 501(c)(3) organization.
2. Corporate Sponsorships: Corporate sponsors provide financial and in-kind support. Sponsors include A4 Sports Apparel, Bounce Athletics, The Freshman Foundation, Hi Five Sports Zone, Good Sport, SweatVac Performance Wear, World Wise Tutoring, and Life Coach Katey.
3. Foundation Grants: Partnership with foundations like USA Fencing, U.S. Fencing Foundation, and The DICK'S Sporting Goods Foundation Sports Matter Program provide funding for specific initiatives.
4. Gatorade Community Grants: Recipient of Gatorade Player of the Year Community Grants and Gatorade Equity in Sports Community Grants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

All Kids Play is a 501(c)(3) nonprofit that provides financial grants to families and organizations covering youth sports registration fees, equipment, uniforms, and associated costs for K-12 athletes from low-income households. It complements this financial assistance with educational resources on motivation, life skills, health/nutrition, and injury prevention aimed at coaches, parents, and athletes to sustain participation. Grant tiers include full grants (up to $350 per sport per session for families under 60% of estimated median income) and partial 50% grants (for families under estimated median income), with an annual cap of $3,500 per child per family.

Product overview

All Kids Play is a nonprofit organization (501(c)(3)) that operates as a unified grant-giving and education platform rather than a traditional product company. The organization offers a portfolio of interconnected programs including the Youth Sports Grants Program (providing financial assistance for registration, equipment, and associated costs), the Back in the Game Campaign (national fundraising initiative with a goal to award grants in all 50 states), the Safe & Healthy Play Education Program (providing educational resources on motivation, life skills, health, and nutrition), the Bounce Back Campaign (pandemic response initiative for sports equipment distribution), and specialized programs like the Refugee Soccer Program and Fencing the Gap partnership. All programs share the core mission of increasing quality youth sports participation by removing financial barriers and providing education on safe and healthy play.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Sports Grants Program Provides financial assistance grants to families and organizations lacking resources to pay for youth sports registration fees, equipment, uniforms, and other associated costs for athletes in grades K-12. Available to families qualifying under U.S. Department of Health and Human Services Low Income Home Energy Assistance Program income guidelines, and to non-profit community-based recreational sports organizations in low-income areas.
• Back in the Game Campaign National fundraising campaign and grant challenge aimed at awarding youth sports grants to financially disadvantaged families in all 50 states, particularly focused on post-pandemic recovery. Backed by corporate sponsors and partners.
• Safe & Healthy Play Education Program Educational materials for coaches, parents, and athletes focused on motivation and life skills education as well as health and nutrition education to create high-quality youth sports experiences. Includes injury prevention content and emphasis on multi-sport play.
• Bounce Back Campaign Pandemic response initiative that distributed sports equipment (soccer balls and basketballs) with at-home activity cards to financially disadvantaged children in the Chicagoland area. Partnered with park districts and community organizations for sports ball giveaway events.
• Fencing the Gap Initiative Partnership with USA Fencing to provide fencing access to underserved youth through scholarships and mini-grants for clubs working with people with disabilities, girls, and BIPOC communities. In 2024, the initiative distributed $42,500 through 22 scholarships and 13 mini-grants.
• Refugee Soccer Program Program providing youth sports grants specifically for refugee children, including Ukrainian student-athletes displaced by war, enabling them to participate in soccer programs in the U.S. Delivered in partnership with RefugeeOne and supported by The DICK'S Sporting Goods Foundation.

Quantifiable outcome

• 2,564 kids impacted through grant programs
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• USA Fencing - Fencing the Gap InitiativecoreStrategic or Co-development Partner · 1 January 2022Strategic partnership to provide fencing access to underserved youth across the U.S. In 2024, the initiative distributed $42,500 through 22 scholarships and 13 mini-grants to youth fencing programs supporting people with disabilities, girls, and Black, Indigenous, or People of Color. All Kids Play is the primary corporate partner backing this initiative.
• A4 Sports ApparelminorGTM or Marketing PartnerCorporate sponsor of All Kids Play Back in the Game Campaign.
• Bounce AthleticsminorGTM or Marketing PartnerCorporate sponsor of All Kids Play Back in the Game Campaign.
• The Freshman FoundationminorGTM or Marketing PartnerSponsor of All Kids Play, supporting youth sports access initiatives.
• Hi Five Sports ZoneminorGTM or Marketing PartnerOfficial sponsor of All Kids Play Back in the Game Campaign.
• Good SportminorGTM or Marketing Partner2021 sponsor of All Kids Play Back in the Game Campaign.
• SweatVac Performance WearminorGTM or Marketing PartnerCorporate sponsor of All Kids Play Back in the Game Campaign.
• World Wise TutoringminorGTM or Marketing PartnerCorporate sponsor of All Kids Play Back in the Game Campaign.
• Life Coach KateyminorGTM or Marketing PartnerSponsor of All Kids Play supporting youth sports mission.
• RefugeeOnecoreStrategic or Co-development PartnerPartner in refugee soccer programs. During pandemic, collaborated on virtual soccer training and Bounce Back campaign sports ball giveaway events for refugee children in Chicago.
• Boys & Girls Club of Northwest IndianacoreStrategic or Co-development PartnerExpanded partnership to include providing access to pickleball for thousands of kids in need across Northwest Indiana. Getting kids physically active and keeping their minds sharp through a healthy lifestyle.
• Foss Park DistrictcoreStrategic or Co-development PartnerPartner in Bounce Back campaign during pandemic. Sports ball giveaway events including North Chicago flag football support.
• Zion Park DistrictcoreStrategic or Co-development PartnerPartner in Bounce Back campaign during pandemic. Collaborated on Halloween event for kids in need.
• Marillac St. VincentcoreStrategic or Co-development PartnerPartner in Bounce Back campaign during pandemic. Sports ball giveaway events serving Chicagoland area kids from financially disadvantaged families.
• Moran Center for Youth AdvocacyminorStrategic or Co-development PartnerPartner in Bounce Back campaign, helping brighten the Holidays at the Moran Center.
• John Muir AcademyminorStrategic or Co-development PartnerPartner in Bounce Back campaign during pandemic, receiving sports ball donations.
• Fleetwood-Jordain CenterminorStrategic or Co-development PartnerPartner in Bounce Back campaign during pandemic.
• Chicago Police Department West Side 25th DistrictminorStrategic or Co-development PartnerPartner in Bounce Back campaign, helping bring sports to kids in need.
• Chicago Fire FoundationminorStrategic or Co-development PartnerAll Kids Play team attended Chicago Fire Season Kickoff Luncheon benefiting the Chicago Fire Foundation. Part of vibrant non-profit community working to transform lives through youth soccer in Chicago.
• America Scores SeattleminorStrategic or Co-development PartnerSupporting constructive after-school programs to kids of Seattle through America Scores program.
• SweatVacminorGTM or Marketing PartnerCorporate sponsor listed on Partners page, supporting All Kids Play mission.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Laureus Sport for Good: Global foundation that supports community sport programs to improve the lives of young people. Shares the 'sport for development' thesis with All Kids Play and uses a similar grantmaking + partnership model, though at significantly larger funding scale.
• Right to Play: International nonprofit that uses sport and play to protect, educate, and empower children in disadvantaged communities. Comparable to All Kids Play in using sport as a youth development vehicle, but operates globally and at much larger scale.
• Special Olympics: Global nonprofit providing sports training and competition for children and adults with intellectual disabilities. Operates on a far larger scale but shares the youth-sports-access mission and partnership-driven funding model.
• Boys & Girls Club of America: Largest youth development nonprofit in the U.S., offering sports and recreational programming in underserved communities. Already an active partner of All Kids Play (Boys & Girls Club of Northwest Indiana pickleball expansion) and a broader competitor for the same donor and corporate-sponsor dollars.
• DICK'S Sporting Goods Foundation (Sports Matter): Corporate foundation of DICK'S Sporting Goods that funds youth sports programs through its Sports Matter initiative. Direct funder of All Kids Play's Refugee Soccer Program and a key comparable corporate-philanthropy model in the youth sports access space.

Direct peers

• Good Sports: Nonprofit that provides equipment, apparel, and footwear to youth in need to help them participate in sports. Directly mirrors All Kids Play's mission of removing financial barriers to youth sports participation, with a similar nonprofit/grant-funded model.
• Positive Coaching Alliance: Nonprofit that provides educational resources and training for coaches, parents, and athletes to develop positive youth sports cultures. Already an active content partner of All Kids Play; extremely close peer in the education/motivation component of the model.
• Kids in Sports Foundation: Nonprofit that provides financial assistance and equipment to youth athletes from low-income families. Closely comparable mission and operating model to All Kids Play in the youth-sports-access niche.
• USA Fencing Foundation: Active partner in the Fencing the Gap Initiative alongside All Kids Play. Funds and supports fencing access for underserved youth, making it a direct program co-funder and natural comparable on the niche-sport-access side of the model.

Emerging players

• Playworks: Nonprofit that supports play and physical activity in low-income elementary schools through trained coaches. Adjacent in addressing youth sports access and retention, but focused on school-day play rather than league-based sports participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allkidsplayusa
• Facebookfacebook.com/allkidsplayusa
• LinkedInlinkedin.com/company/all-kids-play
• Instagraminstagram.com/allkidsplayusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Kids Play