MÄDLER
MÄDLER GmbH is a Stuttgart-headquartered German manufacturer and wholesaler (founded 1882) of over 30,000 power transmission and DIN-standard machine building components, including roller chains, timing belts, couplings, bearings, and linear motion parts, serving machine builders and industrial manufacturers across more than 45 countries via owned branches, regional subsidiaries, and an authorized distributor network.
- Company typePrivate
- Founded1882
- HeadquartersStuttgart, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What MÄDLER does
MÄDLER GmbH is a German manufacturer and wholesaler of power transmission and machine building elements, founded in 1882 and headquartered in Stuttgart. The company sells an integrated catalog of more than 30,000 mechanical components spanning roller chains, timing belt pulleys and belts, V-belt pulleys, couplings, bearings, linear motion components, shafts, locknuts, pneumatic elements, fastening technology, and electrotechnical products, including proprietary branded lines such as MAED-FIX®, MAEPEX®, MAED-FLEX®, SPANN-BOX®, and SPANN-BOY®. Its competitive position rests on a broad DIN-standardized product range, in-house custom machining (CNC turning, milling, gear cutting, grinding), a 24-hour reworking service, and a multi-language digital catalog with engineering tools including a 3.4 GB CAD library.
The business operates as a B2B industrial component distributor serving machine builders, industrial equipment manufacturers, factory automation companies, and agricultural machinery manufacturers across more than 45 countries. Distribution combines wholly-owned branch offices in Stuttgart, Hamburg, Düsseldorf, Vienna, and Feuerthalen with regional subsidiaries in Austria (MÄDLER Österreich GmbH), Switzerland (MÄDLER Norm-Antrieb AG), the USA (Maedler North America Corporation), and China (Maedler Industrial Supply (Hangzhou) Ltd), complemented by an authorized distributor network. Sales channels include direct account management, a B2B e-commerce platform, and physical/digital catalogs in six languages, with quote-based pricing and a one-time-sale revenue model.
The company is a private German GmbH structured around wholly-owned operating subsidiaries, holds DIN EN ISO 9001:2015 and AEO certifications, and is a member of DIN e.V. Major brands distributed under partnership include Tsubaki premium roller chains, SKF lubrication systems, Accuride telescopic slides, perma lubrication systems, and Norgren pneumatic elements. Following the May 2023 death of sole shareholder and Managing Director Karin Mädler, ownership structure post-transition is not publicly disclosed, which is the principal governance data gap.
MÄDLER firmographics
Firmographics- Name
- MÄDLER
- Legal name
- MÄDLER GmbH
- Website
- https://maedler.de
- Company type
- Private
- Founded year
- 1882
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MÄDLER GmbH is a Stuttgart-headquartered German manufacturer and wholesaler (founded 1882) of over 30,000 power transmission and DIN-standard machine building components, including roller chains, timing belts, couplings, bearings, and linear motion parts, serving machine builders and industrial manufacturers across more than 45 countries via owned branches, regional subsidiaries, and an authorized distributor network.
- Ownership category
- akta.pro rank
MÄDLER industry classification
Industry- Product category
- Industrial Mechanical Power Transmission Components
- NAICS
- Mechanical Power Transmission Equipment Manufacturing (333613), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)
Keywords
Where MÄDLER is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
MÄDLER business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mechanical Component Sales: One-time sale of power transmission elements, DIN parts, and machine building components. Products include roller chains, timing belts, V-belts, couplings, bearings, shafts, linear motion components, pneumatic elements, and fastening technology. Revenue is generated through catalog sales, web shop, and direct account management with both stock items and custom-made parts.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
MÄDLER product offering
Product offeringCore offering
MÄDLER manufactures and distributes over 30,000 power transmission and DIN standard machine building components, including roller chains, timing belt pulleys and belts, V-belt pulleys, couplings, bearings, shafts, linear motion elements, pneumatic components, fastening technology, and electrotechnical products. The company combines catalog-based distribution of stock parts with in-house custom manufacturing (CNC turning, milling, gear cutting, grinding) and a 24-hour reworking service to meet customer-specific requirements for industrial OEM and machine builder customers across more than 45 countries.
Product overview
MÄDLER is a manufacturer and wholesaler of power transmission and machine building elements, offering an extensive catalog of over 3,000+ articles across multiple product categories. The portfolio includes roller chains (MÄDLER® Quality and Tsubaki Premium brands), timing belt pulleys and belts, V-belt pulleys, couplings (including MAEPEX® and MDSK Double Loop Couplings), bearings, linear motion components, stainless steel products, aluminium construction profiles, rubber/metal elements, electrotechnical products, and precision machine elements. The company provides an E-Catalog (Blätterkatalog) for online product browsing, MÄDLER-Tools for product selection and calculation (chain configurator, timing belt dimensioning, CAD library), and custom manufacturing/reworking services for special parts. Key product lines include Construction Profiles (Type i Modular System), PU Lubricating Gears, Clamp Collars, Sintered Bushings, Ball Feet Levelling Adjusters, Castors and Wheels, and Quick-Plug Couplings, supported by online tools for timing belt calculations.
Differentiator
Problem solved
Functional benefit
Brands
- MAED-FIX®: Timing belt pulley system with clamp hub for profiles HTD 5M, AT5, and T5
- MAED-FLEX®
Products and services
- Roller Chains Comprehensive roller chain product line for industrial power transmission, including MÄDLER® Quality Roller Chains B-1, B-2 and B-3, Tsubaki Premium Roller Chains (B-1, B-2, B-3 and ANSI series), Heavy-Duty EVO X chains, O-Ring chains, self-lubricating double-strand chains, and nickel-plated variants. Sold to industrial machine builders and OEMs.
- MAED-FIX® Pulley System with Clamp Hub Proprietary timing belt pulleys with MAED-FIX® clamp hub system for HTD 5M, AT5, and T5 profiles across belt widths 9–16 mm, enabling quick keyway-less mounting for industrial drive applications.
- PU Lubricating Gears and PU Chain Lubrication Pinions Polyurethane lubricating gears with straight or helical teeth and axial or radial lube ports, plus PU chain lubrication pinions for single and double-strand roller chains, with associated mounting accessories and lubrication systems. Targeted at industrial OEMs requiring effective gear and chain lubrication.
- V-Belt Pulleys for Taper Bushes V-belt pulleys for taper bushes in profiles Z, SPZ, XPZ, A, SPA, XPA, B, SPB, XPB, C, SPC, XPC, with associated taper bushes, for industrial belt drive applications.
- Double Loop Couplings MDSK Torsionally-stiff one-piece flexible couplings made from polyurethane with zinc-plated steel or stainless steel hubs, featuring chemical resistance, high tear resistance, good vibration damping, and max speed of 3,000 rpm. For shaft-to-shaft power transmission in industrial equipment.
- Self-Aligning Couplings DAK Self-aligning compensating couplings for pneumatic cylinder assembly that compensate radial misalignment up to 1 mm and angular misalignment up to 4 degrees, reducing friction and wear on pneumatic cylinder piston rods.
- Construction Profile Type i Modular System (Aluminium Profiles and Accessories) Aluminium profiles and accessories using the Type i modular system with open or closed slots, including T-slot nuts, fastening sets, universal fastenings, automatic fastenings, angle sets, transport and foot plates, cover and edging profiles, caps, and cable tie blocks. For machine framing and industrial structure builds.
- Stainless Steel Products Range Comprehensive range of stainless steel components including roller chains, sprockets, timing belt pulleys, gear racks, bevel gears, locking assemblies, clamping bushes, couplings, universal joints, bearings, linear bearings, telescopic slides, fasteners, and machine elements. For corrosion-sensitive and hygienic industrial environments.
- Sintered Bushings Sintered bronze and sintered iron bushings in Design J and V configurations including flanged bushes, spherical bearings, and raw materials for plain bearing production per ISO 2795 (DIN 1850-3). For plain bearing applications in industrial machinery.
- Reworking and Custom Made Parts Service In-house custom manufacturing services including CNC turning, milling, gear milling, grinding, and other machining capabilities for special parts according to customer specifications or drawings, available from one piece up to large series, plus a 24-hour reworking service for standard parts. For machine builders needing bespoke components.
- Electrotechnical Products (Control and Signalling Devices) Emergency stop buttons, push buttons, selector switches, indicator lights, surface-mountings, empty housings for control and signalling devices, data jacks, and accessories. For industrial machine control panels.
- Castors and Wheels Castors and wheels including swivel castors for aluminium construction profiles, lifting castors with plate, truck locks, and support pads in various materials including plastic, polyurethane, and stainless steel. For industrial equipment mobility.
- Rubber Products (MAED-FLEX® and Related Ranges) Rubber components including MAED-FLEX® rubber-metal fastening bushes, rubber buffers GH, bellows FBM and FSG, rubber-metal buffers (KPR, KP, KE, MGP, AT, CT, MGA, MGE, MGI, MGH), MBM bubble mount vibration dampers, profile dampers TA/TS/TR, edge trims, machine mounts, and rubber pads. For vibration damping and fastening.
- Quick-Plug Couplings Quick-plug pneumatic couplings including AKS and AKM models with radial offset compensation, BKS and BKM with screwed flange, and CKS with radial and angular offset compensation. For fast pneumatic line connection.
Companies that use MÄDLER
Customer profileSegments2 records
Ideal customer profiles2 records
MÄDLER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MÄDLER partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MeyercoreStrategic sales partnership for PU Lubricating Gears and PU Chain Lubrication Pinions. MÄDLER and Meyer have intensified their cooperation, with MÄDLER becoming the exclusive source for these tribology and lubrication technology products. The partnership focuses on effective gear and chain lubrication solutions using specialized polyurethane components.
- TsubakicorePremium roller chain partnership - MÄDLER distributes Tsubaki premium roller chains (B-1, B-2, B-3 and ANSI series) as part of their product portfolio. Tsubaki products complement MÄDLER's own quality roller chains and expand the premium product offering for customers requiring high-performance chain solutions.
- AccurideminorAccuride telescopic slides and linear guides are distributed by MÄDLER as part of their linear motion product category. These products complement MÄDLER's own linear technology offerings.
- BALLISTOLminorBALLISTOL brand products are part of the MÄDLER assortment, offering specialized lubricants and oils for industrial applications.
- LIQUI MOLYminorLIQUI MOLY lubricant products are part of the MÄDLER product assortment, complementing the lubrication and maintenance product range.
- MEGUINminorMEGUIN lubricant products are distributed as part of the MÄDLER assortment, providing customers with additional options for industrial lubrication needs.
- NorgrenminorNorgren pneumatic elements are offered as part of the MÄDLER pneumatic product category, providing customers with comprehensive pneumatic system components.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
MÄDLER competitors and assessment
Company assessmentBroad incumbents
- Würth: Global market leader in fasteners, tools, and industrial consumables distribution with a multi-million SKU catalog and direct B2B sales model. Comparable to MÄDLER in industrial customer base, catalog-led sales, and DIN-standard product mix, but operates at vastly larger scale across broader product categories.
- McMaster-Carr: US-based industrial catalog distributor with extremely broad SKU coverage of hardware, power transmission, and machine building components. Comparable to MÄDLER in catalog breadth, fast delivery model, and standardized industrial component range, though serving primarily North American customers.
- SKF: Global Swedish leader in bearings, seals, lubrication systems, and mechanical power transmission. Overlaps directly with MÄDLER's bearings, couplings, and lubrication products; MÄDLER also distributes SKF lubrication products making it both partner and competitor.
- Grainger: Major US-based industrial MRO distributor with comprehensive e-commerce platform and broad mechanical power transmission, bearings, and chain offerings. Comparable to MÄDLER in B2B industrial distribution motion and broad mechanical components portfolio.
Direct peers
- norelem Normelemente: German specialist manufacturer and catalog supplier of standard machine elements including handles, knobs, clamps, levelling feet, hinges, and position indicators. Highly comparable to MÄDLER's DIN standard parts and machine building elements portfolio, serving the same OEM and machine builder customers in DACH and globally.
- Igus: German manufacturer of polymer bearings, energy chains, cables, and linear motion components serving industrial automation and machinery builders. Directly competes with MÄDLER in bearings, linear guides, and motion components, with similar B2B catalog plus custom manufacturing model.
- Tsubaki: Japanese premium roller chain and power transmission manufacturer with global presence. Directly comparable to MÄDLER's roller chain offerings and serves the same industrial OEM customers; MÄDLER is also a Tsubaki distributor.
- KTR Systems: German manufacturer specializing in power transmission couplings, torque limiters, and brake systems. Directly comparable to MÄDLER's coupling portfolio (MAEPEX®, MDSK, DAK series) and shares the same DACH-centered industrial customer base.
- RS Group (RS Components): Global B2B distributor of industrial and electronic components, tools, and MRO supplies with strong e-commerce platform. Closely comparable to MÄDLER in industrial components distribution, multi-channel sales (web shop, catalog, direct), and machine builder / maintenance customer base.
- Optibelt: German manufacturer of high-performance drive belts including V-belts, timing belts, and pulleys. Direct competitor in the same product categories as MÄDLER's timing belt pulleys, V-belt pulleys, and belt drive tensioners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MÄDLER social profiles
Digital presenceMÄDLER compliance and trust
Trust signalCompliance10 records
MÄDLER financial estimates
Financial estimateRevenue estimate
Valuation estimate
MÄDLER leadership team
Management profileNumber of profiles
MÄDLER subsidiaries and ownership
Company hierarchySubsidiaries4 records
MÄDLER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MÄDLER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MÄDLER
What does MÄDLER do?
MÄDLER manufactures and distributes over 30,000 power transmission and DIN standard machine building components, including roller chains, timing belt pulleys and belts, V-belt pulleys, couplings, bearings, shafts, linear motion elements, pneumatic components, fastening technology, and electrotechnical products. The company combines catalog-based distribution of stock parts with in-house custom manufacturing (CNC turning, milling, gear cutting, grinding) and a 24-hour reworking service to meet customer-specific requirements for industrial OEM and machine builder customers across more than 45 countries.
Is MÄDLER a public or private company?
MÄDLER is a private company. It is classified as family owned and is currently operating.
When was MÄDLER founded?
MÄDLER was founded in 1882. It employs 101 to 250 people.
Where is MÄDLER based?
MÄDLER is headquartered in Stuttgart, Germany, in the Europe region.
How does MÄDLER make money?
One revenue line is on record: mechanical Component Sales.
Who are MÄDLER's main competitors?
Broad incumbents on record are Würth, McMaster-Carr, SKF and Grainger. Direct peers are norelem Normelemente, Igus, Tsubaki, KTR Systems, RS Group (RS Components) and Optibelt.
Does MÄDLER have an API?
No public API is recorded for MÄDLER.
What industry is MÄDLER in?
MÄDLER's product category is Industrial Mechanical Power Transmission Components. Its primary akta.pro industry code is IMAHAGAM, Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings). Its NAICS code is 333613 and its SIC code is 5084.