What Meguin does

Meguin is a German specialty lubricant manufacturer headquartered in Saarlouis that develops and produces oils, greases, pastes, and service products in-house. Founded in 1847, the company offers more than 1,000 SKUs organized into motor oils, gear oils, greases, pastes, service products, accessories, and a dedicated Werkstattlinie (workshop line), with flagship products including the megol Motorenoel Compatible 0W-30 FE Plus (BMW Longlife-19 FE approved) and the environmentally certified Sägekettenoel BIO 100 (Blue Angel) and Hydrauliköl HEES 46 Plus (biodegradable synthetic ester). Its proprietary technology centers on proprietary lubricant formulations, OEM-spec compliance, and certified production under TÜV quality and energy management systems.

The company serves a horizontal mix of customer segments including passenger car owners and workshops (PKW), commercial vehicle fleets (NFZ), agriculture, forestry, construction and quarrying, and professional workshops. It reaches these buyers through a dual-channel model: a direct e-commerce storefront (meguin.com) serving consumers and SMBs, paired with an international network of authorized distribution partners serving enterprise and workshop channels. Pricing is quote-based for B2B and distribution partners, while consumer products carry visible pricing in the online shop.

Meguin is a private entity that, effective January 1, 2026, was legally renamed from Meguin GmbH & Co. KG Mineraloelwerke to LIQUI MOLY Produktions GmbH & Co. KG, formalizing its role as the production subsidiary of LIQUI MOLY. The corporate email domain ([email protected]) and rebranding confirm parent-subsidiary integration under LIQUI MOLY. Revenue is not publicly disclosed, the company maintains 11-50 employees, and no venture capital, private equity, or public shareholders are evident in the source materials.

Name

Meguin

Legal name

Meguin GmbH & Co. KG Mineraloelwerke

Website

https://meguin.de

Company type

Private

Founded year

1847

Operating status

Operating

Headcount range

11–50 employees

Short description

Meguin is a German specialty lubricant manufacturer founded in 1847, producing over 1,000 in-house oil, grease, and service products for passenger cars, commercial vehicles, agriculture, forestry, construction, and workshops, now operating as the production subsidiary of LIQUI MOLY.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Automotive Lubricants & Fluids (IMAEAMAA)

akta.pro secondary industry

Industrial & Heavy-Duty Lubricants (IMAEAMAB)

Keywords

• Lubricating oils manufacturing
• Motor oil production
• Industrial lubricants
• Gear oil supplies
• Hydraulic fluid manufacturing

Headquarters

HQ city

Saarlouis

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lubricant Product Sales: Sale of lubricants including motor oils, gear oils, greases, hydraulic fluids, pastes, and service products through direct sales and distribution partners.
2. Custom Formulation Development: Development of new formulations for specific applications and special production requirements for individual customer needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Meguin manufactures and sells a full range of more than 1,000 lubricant products developed in-house in Germany since 1847, including motor oils, gear oils, greases, pastes, hydraulic fluids, and service products for passenger cars, commercial vehicles, agricultural, forestry, and industrial machinery. The company offers custom formulation development for specific customer requirements and serves customers through both a direct online shop and an international network of authorized distribution partners.

Product overview

Meguin is a German lubricant manufacturer offering over 1000 products since 1847, operating as part of LIQUI MOLY. The product portfolio centers on lubricating oils and related chemical products organized into product groups: Motoröle (motor oils), Getriebeöle (gear oils), Fette (greases), Pasten (pastes), Serviceprodukte (service products), and Zubehör (accessories), plus a dedicated Werkstattlinie (workshop line). Specific branded products include megol Motorenoel Compatible 0W-30 FE Plus (fuel-efficient motor oil with BMW approval), Meguin Hydrauliköl HEES 46 Plus (biodegradable hydraulic fluid), and Meguin Sägekettenoel BIO 100 (environmentally certified saw chain oil). The company serves both passenger car (PKW) and commercial vehicle (NFZ) markets with specialized product programs, and also offers sector-specific solutions for construction, agriculture, and forestry machinery.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Oils (Motoröle) Engine oils for passenger cars and commercial vehicles, including products like megol Motorenoel Compatible 0W-30 FE Plus with extensive OEM approvals such as BMW Longlife-19 FE. Designed for workshops, fleet operators, and individual vehicle owners needing manufacturer-approved engine lubrication.
• Gear Oils (Getriebeöle) Transmission and gear lubricants for passenger cars, commercial vehicles, motorcycles, and industrial applications, including motorcycle gear oil extensions meeting the latest manufacturer requirements.
• Greases (Fette) Lubricating greases including particularly age-resistant formulations offering very good corrosion and wear protection, available in various packaging including 900 g tube bags.
• Pastes (Pasten) Lubricating pastes for specialized industrial applications such as assembly, mounting, and high-temperature lubrication.
• Hydraulic Oils (Hydrauliköle) Hydraulic fluids for industrial machinery, including the biodegradable Hydrauliköl HEES 46 Plus based on high-quality fully saturated synthetic esters, designed for environmentally sensitive industrial applications.
• Service and Repair Products (Serviceprodukte / Reparaturhilfen) Service products and repair aids for workshop use, providing maintenance solutions for automotive and industrial servicing.
• Accessories (Zubehör) Accessories and supplementary products for lubricant application, handling, and storage.
• Workshop Line (Werkstattlinie) Professional workshop product line for automotive service and maintenance, designed for professional mechanics and workshop operators.
• Specialty Lubricants — Meguin Sägekettenoel BIO 100 Biodegradable saw chain oil with Blue Angel environmental certification, designed for chainsaws and forestry machines operating in environmentally sensitive areas.
• Commercial Vehicle Program (NFZ-Programm) Comprehensive lubricant program for commercial vehicles and heavy-duty trucks with specialized solutions for fleet operators and commercial vehicle workshops.
• Passenger Car Program (PKW-Programm) Passenger car lubricant program offering tailored motor oil, gear oil, and service product solutions for individual passenger vehicle requirements.
• Custom Formulation Development Development of new formulations for specific applications and special production requirements tailored to individual customer needs, from specialty lubricants to dedicated production runs.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LIQUI MOLYcoreStrategic or Co-development PartnerMeguin GmbH & Co. KG Mineraloelwerke rebranded to LIQUI MOLY Produktions GmbH & Co. KG effective January 1, 2026. The company is now part of the LIQUI MOLY group, operating as the production subsidiary while maintaining the Meguin brand for lubricants. LIQUI MOLY is a well-known German automotive chemicals and lubricant brand.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ravenol: German-based independent lubricant manufacturer with a comparable full-range product portfolio (motor oils, gear oils, racing greases) and global motorsport/aftermarket distribution. Closely comparable mid-sized German specialty lubricant competitor.
• Addinol Lube Oil: German mid-market industrial and automotive lubricant manufacturer with private-label and OEM approvals. Directly comparable on product breadth, OEM strategy, and German mid-market positioning.
• LIQUI MOLY: Parent company and now direct organizational peer following the Jan 2026 integration. LIQUI MOLY operates the same German lubricant categories (motor oils, additives, service products) with global distribution; the two brands historically served overlapping channels.
• Motul: French specialty lubricant manufacturer competing in motor oils, commercial vehicle lubricants, and industrial greases with strong global distribution. Comparable on premium positioning, OEM approvals, and workshop channel focus.

Broad incumbents

• Mobil 1 (ExxonMobil): Global major with Mobil 1 motor oils and industrial lubricant lines. Comparable in automotive and industrial categories but at far larger scale and with significantly broader international footprint.
• Castrol (BP): Global major lubricant brand with extensive automotive and industrial portfolios and deep OEM approvals. Comparable product set but operates at materially larger scale with mass-market distribution.
• Valvoline: US-headquartered lubricant and automotive services company with comparable motor oil and commercial vehicle product lines; broad incumbent in the same categories Meguin serves.
• Shell Lubricants: One of the world's largest lubricant producers with Shell Rotella, Pennzoil, and Helix brands covering the same automotive and commercial vehicle categories as Meguin.
• Fuchs Petrolub: Germany's largest independent lubricant specialist, offering automotive and industrial lubricants globally. Comparable product taxonomy but at significantly larger scale and broader OEM coverage.
• TotalEnergies Lubricants: Major integrated lubricant producer covering automotive, commercial vehicle, and industrial segments. Directly overlapping product categories with Meguin but with global scale and major OEM contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meguin