Bmp Insurance Services

What Bmp Insurance Services does

BMP Insurance Services (legal entity: BMP Insurance Service Inc) is a privately held independent insurance brokerage founded in 2007 and headquartered at 5855 D Uplander Way, Culver City, California. The firm operates as a division of Afore Insurance Services, LLC, and serves California-based individuals, families, and small-to-medium businesses through a high-touch, one-on-one advisory model rather than a digital-first platform. The agency's product set spans nine personal lines (auto, homeowners, renters, boat/watercraft, motorcycle, ATV/powersports, recreational vehicle, specialty dwelling, and umbrella) and six commercial lines (commercial auto, general liability, contractors, workers compensation, professional liability/E&O, and business property).

The underlying technology stack is conventional: a WordPress-based marketing website (bmpinsurance.com) with online quote-request forms, SEO-optimized blog content, and a single published phone number routing to inside-sales agents. There is no proprietary platform, no mobile application, no disclosed API, and no integrations. Customer acquisition flows through organic search, referral/word-of-mouth, and inbound quote requests that are then worked by phone.

BMP earns revenue via commissions paid by insurance carriers on placed and renewed policies, structured as a recurring stream. The agency is appointed with a broad carrier panel (including Progressive, Kemper, Mercury, Dairyland, Bristol West, and others) which enables comparison shopping. Pricing is fully quote-based and not publicly disclosed; umbrella coverage was indicated to start at approximately $150 per year. The firm's stated differentiation is the combination of multi-carrier access with personalized service, with no disclosed technology, data, or AI differentiation.

Name

Bmp Insurance Services

Legal name

BMP Insurance Service Inc

Website

https://bmpinsurance.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Commissions: As an independent insurance brokerage, BMP Insurance earns revenue through commissions paid by insurance carriers for policies placed. They represent multiple insurance carriers and earn commission on each policy sold and renewed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

BMP Insurance Services is an independent insurance brokerage that places personal and commercial insurance policies on behalf of California consumers and businesses. The agency represents multiple insurance carriers and shops coverage options to deliver tailored policies across personal lines (auto, homeowners, renters, umbrella, boat, motorcycle, ATV, RV, specialty dwelling) and commercial lines (commercial auto, general liability, contractors, workers compensation, professional liability, business property).

Product overview

BMP Insurance Services is an independent insurance brokerage agency offering a unified portfolio of personal and commercial insurance products. The personal lines include Auto, Homeowners, Renters, Boat, Motorcycle, ATV/Powersports, Recreational Vehicle, Specialty Dwelling, and Umbrella insurance. Commercial lines encompass Commercial Auto, General Liability, Contractors, Workers Compensation, Professional Liability (E&O), and Business Property insurance. The agency operates as a single-service brokerage that shops multiple carriers on behalf of clients, providing one-on-one personalized service rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance
• Homeowners Insurance
• Renters Insurance
• Boat Insurance
• Motorcycle Insurance
• ATV & Powersports Insurance
• Recreational Vehicle Insurance
• Specialty Dwelling Insurance
• Umbrella Insurance
• Commercial Auto Insurance
• General Liability Insurance
• Contractors Insurance
• Workers Compensation Insurance
• Professional Liability Insurance
• Business Property Insurance

Quantifiable outcome

• Average boat policy costs less than a dollar a day
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Heffernan Insurance Brokers: Large California-based independent insurance brokerage offering personal and commercial lines across multiple carriers. Most direct comparable given shared California focus, multi-carrier independent model, and mix of personal/commercial products.
• Leavitt Group: National network of independent insurance agencies serving individuals and businesses across multiple states. Direct peer as a similarly structured independent brokerage with multi-carrier access and personal/commercial line breadth.
• Insurance Office of America: Privately held independent insurance brokerage providing property/casualty, benefits, and personal lines through multiple carrier appointments. Comparable in independent multi-carrier distribution serving SMB and individual segments.

Broad incumbents

• NFP Corp: Large diversified insurance broker and consulting firm with extensive property/casualty, benefits, and personal lines operations. Broader incumbent than BMP but operates the same independent brokerage model across multiple U.S. geographies.
• Brown & Brown Insurance: National insurance brokerage powerhouse providing commercial, personal, and specialty lines through carrier relationships. Larger-scale incumbent with similar multi-carrier independent agency DNA.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant commercial and personal lines operations. Broad incumbent operating as a larger, public competitor in the same independent brokerage category.
• Marsh McLennan: World's largest insurance brokerage and risk advisor with extensive commercial and personal lines practices. Largest-scale incumbent in the same fundamental insurance intermediary category.
• Hub International: North American insurance brokerage and financial services firm with multi-carrier distribution across commercial and personal lines. Comparable mid-size brokerage model to BMP but at significantly greater scale and geographic reach.

Emerging players

• Lemonade: Insurtech-focused direct-to-consumer insurance carrier, particularly strong in California renters and homeowners. Adjacent/competing channel threatening the standard personal lines portion of BMP's book through digital distribution.

Regional players

• Cost-U-Less Insurance: California-focused personal lines insurance agency/distributor with emphasis on auto and specialty lines for non-standard customers. Regional peer with overlapping California-centric product mix and high-risk/specialty orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bmpinsuranceinc
• Facebookfacebook.com/bmpinsuranceservices
• LinkedInlinkedin.com/company/bmp-insurance-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bmp Insurance Services