The Indigenous Business Review
The Indigenous Business Review is a 100% Aboriginal-owned Australian media publication founded in 2022 that produces a bimonthly print magazine, a free website, and mobile apps covering Indigenous entrepreneurs, professionals, and First Nations economic development, distributed via major newspapers, Qantas lounges, and digital channels.
- Company typePrivate
- Founded2022
- HeadquartersAustralia, Australia
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What The Indigenous Business Review does
The Indigenous Business Review (IBR) is an Australia-based Indigenous business media publication, established in 2022 as the country's first magazine dedicated to the Indigenous business sector. It is a 100% Aboriginal-owned business operated under the National Indigenous Times masthead, led by Managing Director & Editor Reece Harley with a small editorial team of approximately five staff supplemented by contributing authors. The publication serves Aboriginal and Torres Strait Islander entrepreneurs, Indigenous professionals in senior corporate and board roles, corporate and government procurement stakeholders, and the general Australian public interested in First Nations economic participation.
The product portfolio comprises three delivery channels: a bimonthly print magazine distributed as inserts in The Australian and The West Australian newspapers and in Qantas lounges nationally; the free, no-paywall theibr.com.au website providing year-round coverage across categories including Education, Opinion, Arts, Cultural Heritage, Finance & Insurance, and regional news; and native iOS and Android mobile applications that include an AI-generated article audio feature. Distribution is further amplified through social media presence on Facebook, Instagram, YouTube, LinkedIn, TikTok, and X, plus an email newsletter. Technology is delivered via a digital-first publishing platform built and maintained by technology partner PWD Digital Agency.
The business model combines print advertising and print subscriptions in the bimonthly magazine with digital advertising against the free website and apps. The publication is financially underpinned by four Foundation Partners — BHP, Commonwealth Bank, Fortescue, and Mineral Resources — alongside named advertisers, with revenue rates disclosed via a downloadable rate card. No external venture or private equity investment is evident from the available data.
The Indigenous Business Review firmographics
Firmographics- Name
- The Indigenous Business Review
- Legal name
- National Indigenous Times
- Website
- https://theibr.com.au
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Indigenous Business Review is a 100% Aboriginal-owned Australian media publication founded in 2022 that produces a bimonthly print magazine, a free website, and mobile apps covering Indigenous entrepreneurs, professionals, and First Nations economic development, distributed via major newspapers, Qantas lounges, and digital channels.
- Ownership category
- akta.pro rank
Where The Indigenous Business Review is headquartered
LocationHeadquarters
- HQ city
- Australia
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Indigenous Business Review business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Print Advertising: The publication generates revenue through advertising in its printed magazine, which is distributed bimonthly as an insert in major Australian newspapers and Qantas lounges.
- Print Subscriptions: The publication offers print subscription options for readers who wish to receive physical copies of the magazine delivered to them.
- Digital Content: Website content is available without a paywall, with the free access model designed to maximize readership and audience reach for advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free digital access |
| Subscription | Annual | Print Edition Subscriptions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Indigenous Business Review product offering
Product offeringCore offering
The Indigenous Business Review is a media publication that produces a bimonthly print magazine and year-round digital news coverage focused on Australia's Indigenous business sector. The publication is distributed as inserts in The Australian and The West Australian, in Qantas lounges nationally, and via the free ad-supported theibr.com.au website and iOS/Android mobile apps. It is 100% Aboriginal-owned and published by the National Indigenous Times.
Product overview
The Indigenous Business Review is a news and magazine publication platform comprising three main offerings: (1) the print magazine, Australia's first publication dedicated to Indigenous business, printed bimonthly and distributed through major Australian newspapers and Qantas lounges; (2) the theibr.com.au website providing year-round digital news coverage; and (3) a mobile app for iOS and Android with AI-generated article audio functionality. The publication celebrates Indigenous entrepreneurs and professionals while highlighting the growth of the Indigenous business sector in Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Indigenous Business Review Magazine Australia's first print magazine dedicated to the Indigenous business sector, published bimonthly and distributed as inserts in The Australian and The West Australian newspapers, and in Qantas lounges nationally. Targeted at Indigenous business owners, professionals, corporate partners, and government stakeholders engaged with Indigenous economic participation.
- theibr.com.au Website Year-round free digital news platform covering Indigenous business news across categories including Education, Opinion, Arts, Cultural Heritage, Finance & Insurance, and regional news, accessible without a paywall at theibr.com.au for maximum audience reach.
- National Indigenous Times Mobile App Mobile application for iOS and Android that provides access to The Indigenous Business Review content and includes an AI-generated article audio feature for listening to articles on mobile devices.
Companies that use The Indigenous Business Review
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
The Indigenous Business Review technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Indigenous Business Review partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered foundation partner and parent company.
- BHPfoundation partnerFoundation Partner of the Indigenous Business Review. BHP is one of the world's largest mining companies operating in Australia and provides financial support for the publication.
- Commbank (Commonwealth Bank)foundation partnerFoundation Partner of the Indigenous Business Review. Commonwealth Bank of Australia is a major Australian financial institution providing financial support for the publication.
- Fortescuefoundation partnerFoundation Partner of the Indigenous Business Review. Fortescue is a major Australian mining company providing financial support for the publication.
- Mineral Resources (MinRes)foundation partnerFoundation Partner of the Indigenous Business Review. Mineral Resources is a major Australian mining services company providing financial support for the publication.
- National Indigenous Timesparent companyThe Indigenous Business Review is a publication of the National Indigenous Times, Australia's leading Indigenous news masthead.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Indigenous Business Review competitors and assessment
Company assessmentDirect peers
- Schwartz Media: Independent Australian publisher of long-form journalism including The Monthly and Quarterly Essay. Comparable as a small, premium, niche Australian publisher with a print-digital hybrid model reliant on subscriber and advertising revenue from a discerning audience.
- Private Media (Crikey): Independent Australian digital media company publishing Crikey and SmartCompany. Comparable as a small-team independent Australian publisher operating a niche business/news publication with subscription and advertising revenue.
- IndigenousX: Indigenous-owned digital media platform producing commentary, podcasts, and editorial on Indigenous affairs. Comparable as an authentic Indigenous-led media outlet competing for similar advertisers and audiences in the digital Indigenous media space.
- Koori Mail: Long-running Aboriginal newspaper published in NSW, distributed across Indigenous communities nationally. Comparable as a dedicated Indigenous print and digital publication serving a similar audience with a community-focused editorial model.
- Pro Bono News: Australian publication covering the not-for-profit and social enterprise sector. Comparable as a small niche Australian B2B-style publication targeting a specific professional audience with similar print-digital distribution and foundation/advertising revenue model.
- National Indigenous Times: Parent publication of The Indigenous Business Review and Australia's leading Indigenous news masthead. Directly comparable as an Indigenous-focused news publication covering similar audiences across print and digital, with shared editorial resources and brand equity.
Broad incumbents
- The Guardian Australia: Major Australian digital news outlet with a dedicated Indigenous affairs desk and reporting team. Comparable as a competitor covering Indigenous business and affairs for Australian audiences, though operating at much larger scale as a mainstream broadsheet with broader coverage.
- NITV (National Indigenous Television): SBS-owned national Indigenous broadcaster producing television, news, and digital content. Comparable as a major Indigenous-focused media brand reaching similar audiences, though operating as a much larger publicly-funded incumbent rather than a niche business publication.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Indigenous Business Review social profiles
Digital presenceThe Indigenous Business Review financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Indigenous Business Review leadership team
Management profileNumber of profiles
Profiles1 record
The Indigenous Business Review funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Indigenous Business Review M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Indigenous Business Review
What does The Indigenous Business Review do?
The Indigenous Business Review is a media publication that produces a bimonthly print magazine and year-round digital news coverage focused on Australia's Indigenous business sector. The publication is distributed as inserts in The Australian and The West Australian, in Qantas lounges nationally, and via the free ad-supported theibr.com.au website and iOS/Android mobile apps. It is 100% Aboriginal-owned and published by the National Indigenous Times.
Is The Indigenous Business Review a public or private company?
The Indigenous Business Review is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Indigenous Business Review founded?
The Indigenous Business Review was founded in 2022. It employs 1 to 10 people.
Where is The Indigenous Business Review based?
The Indigenous Business Review is headquartered in Australia, Australia, in the Oceania region.
How does The Indigenous Business Review make money?
Three revenue lines are on record. Print Advertising is the primary driver. The others are print Subscriptions and digital Content.
Who are The Indigenous Business Review's main competitors?
Direct peers on record are Schwartz Media, Private Media (Crikey), IndigenousX, Koori Mail, Pro Bono News and National Indigenous Times. Broad incumbents are The Guardian Australia and NITV (National Indigenous Television).
Does The Indigenous Business Review have an API?
No public API is recorded for The Indigenous Business Review.