Suna Interior Design
Suna Interior Design is a UK-based boutique interior design consultancy founded in 2001, providing show home, residential specification, Build-to-Rent amenity, marketing suite, and CGI design services to property developers and hoteliers.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Suna Interior Design does
Suna Interior Design (legally SID London Ltd) is a privately held boutique interior design consultancy founded in 2001 by designer Suna and headquartered in Old Hatfield, Hertfordshire, UK. The firm operates as a B2B professional services provider, serving UK property developers, Build-to-Rent operators, and hoteliers with interior design, interior architecture, and technical specification expertise.
The company's core service portfolio comprises six pillars: Show Homes Design, Residential Specification, Marketing Suites & Commercial, Design for CGI, Residential Amenities, and specialized Build-to-Rent design, supplemented by Circular Design (a sustainability-focused service repurposing show home assets) and Student Accommodation design. The technical offering combines creative interior design with rigorous specification work, covering apartment optimization, bespoke joinery and lighting design, space planning, and finish sign-off. The firm supports its visualization work through CGI production partnerships with Pelican Media and Miller Hare, enabling pre-launch marketing imagery for developer clients.
Commercially, Suna operates on a project-based professional services model with custom-quoted engagements, no public pricing, and direct enterprise client engagement. Geographic reach spans the UK from Plymouth to Scotland with concentration in the South; overseas work is limited to remote CGI and specification deliverables without physical installation. The firm is founder-owned (Directors/Owners Rebecca Hunt and Helen Fewster continue to lead alongside founder Suna), with no evidence of external institutional investment, and counts Unibail-Rodamco-Westfield, Greystar, Peabody, Mount Anvil, Hill Group, and Redrow among its enterprise client base.
Suna Interior Design firmographics
Firmographics- Name
- Suna Interior Design
- Legal name
- SID London Ltd
- Website
- https://sunainteriordesign.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Suna Interior Design is a UK-based boutique interior design consultancy founded in 2001, providing show home, residential specification, Build-to-Rent amenity, marketing suite, and CGI design services to property developers and hoteliers.
- Ownership category
- akta.pro rank
Suna Interior Design industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
Keywords
Where Suna Interior Design is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Suna Interior Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Interior Design Services: Project-based professional services for property developers and hoteliers, including design, procurement, project management, and installation of interior specifications and residential amenities
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Suna Interior Design product offering
Product offeringCore offering
Suna Interior Design is a boutique interior design consultancy that provides design, procurement, project management, and installation services for property developers and hoteliers across the UK. Core service lines include show homes design, residential specification for apartment schemes, marketing suites and commercial spaces, design for CGI visualization, residential amenities (concierge, wellness centres, co-working areas), and Build To Rent specialized design. The company also offers circular design for sustainable repurposing of show home assets and student accommodation design.
Product overview
Suna Interior Design is a boutique interior design consultancy offering a comprehensive suite of design services for property developers and the hospitality industry. The company provides six core services: Show Homes Design for property developers across the UK; Residential Specification with technical detail and commercially viable solutions; Marketing Suites & Commercial spaces; Design for CGI visualization; Residential Amenities design including concierge, wellness centres, and communal spaces; and Build To Rent (BTR) specialized services. Additional offerings include Circular Design for sustainable repurposing of show homes, and Student Accommodation design. The portfolio includes specialized project deliverables such as the Coppermaker Club amenity hub, wellness centre design, and apartment specification services. The company operates B2B only, working with developers and hoteliers since 2001, primarily in the South of the UK with projects extending to Plymouth and Scotland.
Differentiator
Problem solved
Functional benefit
Products and services
- Show Homes Design Interior design and installation of show homes for property developers across the UK, targeting specific market demographics with unique and creative design schemes.
- Residential Specification Technical interior specification and fit-out services for property developers, including full specification for houses and apartment schemes with rigorous attention to detail and commercially viable design solutions.
- Marketing Suites and Commercial Design Design, procurement, project management, and installation of marketing suites ranging from sales cabins to purpose-built sales suites, office receptions, and co-working hubs for property developers.
- Design for CGI Creation of photo-quality computer-generated imagery for pre-launch sales and marketing activity, working with CGI production teams to produce unique and inspiring visual content for property developers.
- Residential Amenities Design Interior design for residential amenity spaces including concierge areas, wellness centres, residents' lounges, co-working areas, and communal facilities for property developers.
- Build To Rent (BTR) Design Specialized interior design services for Build To Rent developments, including property specification and residential amenities fulfilling requirements for London's BTR renters.
- Circular Design Sustainable design service that repurposes existing show home furniture and accessories for new plots, allowing clients to reuse show homes with refreshed designs and new photography.
- Student Accommodation Design Interior design services for purpose-built student accommodation including studio design with en-suite bathrooms and kitchenettes, and communal spaces called The Hub for socialising and relaxation.
Quantifiable outcome
- Delivered comprehensive interior design for Coppermaker Square's 1,225 residential units and 5-storey amenity hub
- +1 more outcomes
Companies that use Suna Interior Design
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Suna Interior Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Suna Interior Design partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered supporting.
- Pelican MediasupportingCGI production partnership for design visualisation. Suna provides design expertise and specifications while Pelican Media handles CGI rendering and production for pre-launch sales and marketing materials.
- Matt LiveysupportingPhotography services for completed projects, providing professional imagery for portfolio and marketing materials.
- Franklin and FranklinsupportingPhotography partnership providing professional photography services for completed interior design projects.
- Miller HaresupportingCGI production partnership for creating photorealistic imagery of interior designs for marketing and pre-launch activities.
- Carel du PlessissupportingPhotography services for completed projects including Mount Anvil Three Waters development.
- Lucy Swainsbury at Snapdragon StudiossupportingPhotography services for Beyond the Box student accommodation projects at Avon Way House.
- Simon HarveysupportingPhotography services for Nu Living Blackwall Reach project.
- Franklin + FranklinsupportingPhotography services for Coppermaker Square projects.
- Richard GoodingsupportingPhotography services for circular design projects.
- Dean McClennonsupportingPhotography services for Latimer Conningbrook Lakes show home projects.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Suna Interior Design competitors and assessment
Company assessmentDirect peers
- 1508 London: UK-based boutique interior design practice serving luxury residential, hospitality and high-end developer clients with bespoke interiors. Highly comparable to Suna in scale, B2B model, and project type.
- Twenty2degrees: London-based interior design consultancy focused on residential developments, show homes and BTR amenity spaces for UK property developers. Directly comparable in target customer, services and scale.
- Foster Reeve & Associates: UK architectural and interior design practice serving residential developers with show homes, marketing suites and apartment specification. Comparable boutique profile and developer-focused B2B model.
- Basha-Franklin: London interior design consultancy delivering residential schemes, show homes and hospitality interiors for developers and hoteliers. Comparable in client base (developers, hoteliers) and project-based service model.
- Richmond International: UK interior design practice specialising in luxury hotel and residential design for international hospitality and developer clients. Comparable in hospitality segment and project-based delivery to premium developer clients.
- One Space Design: UK interior design studio focused on residential developments, show homes and marketing suites for housebuilders and developers. Comparable boutique scale and B2B developer-focused service offering.
- Amos Goldreich Architecture: London architecture and interior design practice working on high-end residential, cultural and developer-led projects. Comparable boutique profile and overlap in residential / developer interior design scope.
- Align Interior Design: UK-based interior design consultancy serving residential developers, BTR operators and housebuilders on show homes and apartment schemes. Comparable boutique scale and developer-focused delivery model.
Broad incumbents
- HBA (Hirsch Bedner Associates): Global hospitality-focused interior design firm with extensive hotel and residential developer portfolio. Comparable in hospitality and amenity design work, but operates at much larger global scale across many segments.
- Foster + Partners: Global architecture practice with an in-house interior design team serving large-scale mixed-use and residential developments worldwide. Comparable at the upper end of Suna's market (large developer schemes) but at vastly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Suna Interior Design social profiles
Digital presenceSuna Interior Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suna Interior Design leadership team
Management profileNumber of profiles
Profiles3 records
Suna Interior Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suna Interior Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suna Interior Design
What does Suna Interior Design do?
Suna Interior Design is a boutique interior design consultancy that provides design, procurement, project management, and installation services for property developers and hoteliers across the UK. Core service lines include show homes design, residential specification for apartment schemes, marketing suites and commercial spaces, design for CGI visualization, residential amenities (concierge, wellness centres, co-working areas), and Build To Rent specialized design. The company also offers circular design for sustainable repurposing of show home assets and student accommodation design.
Is Suna Interior Design a public or private company?
Suna Interior Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Suna Interior Design founded?
Suna Interior Design was founded in 2001. It employs 11 to 50 people.
Where is Suna Interior Design based?
Suna Interior Design is headquartered in London, United Kingdom, in the Europe region.
How does Suna Interior Design make money?
One revenue line is on record: interior Design Services.
Who are Suna Interior Design's main competitors?
Direct peers on record are 1508 London, Twenty2degrees, Foster Reeve & Associates, Basha-Franklin, Richmond International, One Space Design, Amos Goldreich Architecture and Align Interior Design. Broad incumbents are HBA (Hirsch Bedner Associates) and Foster + Partners.
Does Suna Interior Design have an API?
No public API is recorded for Suna Interior Design.
What industry is Suna Interior Design in?
Suna Interior Design's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End). Its NAICS code is 54141.