Krochet Kids

What Krochet Kids does

Krochet Kids intl. is a privately held, founder-owned ethical apparel brand founded in 2007 in Spokane, Washington by three high school friends (Kohl Crecelius, Travis Hartanov, and Stewart) and currently headquartered in Costa Mesa, California. The company designs and sells handmade crocheted and knitted children's headwear, baby products (beanies, moccasins, shoes, blankets, stuffed animals), and adult accessories (scarves, gloves, infinity scarves) through a direct-to-consumer Shopify storefront, with wholesale handled via its sister brand KNOWN SUPPLY. Products are produced by artisan communities in Uganda, Peru, India, and China under Fair Trade Certified partnerships, and each item is hand-signed by the maker who produced it, with a "Meet the Makers" content platform providing transparency into the supply chain.

The product range is organized into animal-themed novelty beanies (the Hoot, Fox, Puppy, Frog, Zebra, Sloth, Penguin, Hippo, Panda, Kitten, Alpaca variants), premium alpaca fiber products (World's Greatest Beanie line launched via Kickstarter in 2016), newborn and baby essentials made from GOTS Certified organic cotton, and adult accessories spanning scarves, gloves, and headbands. Pricing spans approximately $13 for a baby beanie to $59 for premium scarves, with a one-time purchase model and no subscription. The company holds Fair Trade Certified and GOTS Certified compliance for key product lines.

Commercially, Krochet Kids operates a digital-first go-to-market using organic social channels (Instagram, TikTok, Facebook, Twitter) and an email newsletter for top- and mid-funnel engagement, with content marketing anchored on the social impact story. Revenue is not publicly disclosed, the firm is bootstrapped with no external institutional investment, and the US-based employee count is 51-100, while hundreds of contract artisans are employed across the four production countries. The associated KNOWN SUPPLY sister brand shares warehousing and handles the wholesale channel, providing modest cross-sell and B2B reach.

Name

Krochet Kids

Legal name

Krochet Kids intl.

Website

https://krochetkids.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Krochet Kids intl. is a privately held ethical DTC brand selling handmade crocheted and knitted children's headwear, baby products, and adult accessories produced by Fair Trade Certified artisan communities in Uganda, Peru, India, and China, with each item hand-signed by its maker.

Ownership category

akta.pro rank

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of handmade children's headwear, accessories, and baby products. One-time purchase model with no subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Krochet Kids intl. designs, produces, and sells handmade crocheted and knitted headwear, accessories, and baby products for children. Products are handcrafted by artisan communities in Uganda, Peru, India, and China through Fair Trade Certified partnerships, with every item signed by the maker who produced it. The company sells primarily direct-to-consumer through its Shopify-powered online store.

Product overview

Krochet Kids intl. is an ethical children's headwear and accessories brand founded in 2007, offering a diverse portfolio of crocheted and knitted products including animal-themed beanies (the Hoot, Fox Beanie, Puppy Beanie, Frog Beanie, Zebra Beanie, Sloth Beanie, Penguin Beanie, Hippo Beanie, the Panda, the Kitten), premium alpaca fiber beanies (World's Greatest Beanie, World's Greatest Beanie Mini), children's basics (the Teddy, Baby Beanie, Baby Blanket), scarves and wraps (Harper Infinity Scarf, the Andie, the London, Hayden Scarf, Bonnie Scarf), accessories (Baby Shoes, the Moccasins, Bennett Gloves, the Alexa, the Arizona), and home decor (Moose Stuffed Animal, Woven Wall Hangings). Products are handcrafted by artisans in Uganda, Peru, India, and China through Fair Trade Certified partnerships, with each item hand-signed by its maker to ensure transparency and ethical sourcing.

Differentiator

Problem solved

Functional benefit

Brands

• KNOWN SUPPLY: Sister brand for ethically-made apparel and accessories for adults.

Products and services

• the Hoot Owl-themed crocheted beanie for children ages 0-7 with earflaps and tassels, handmade in Uganda from 55% Acrylic / 45% Cotton.
• Fox Beanie Fox-themed crocheted beanie for children ages 2-7, made from 50% Recycled Acrylic / 50% Acrylic.
• Puppy Beanie Puppy-themed crocheted beanie for children, handmade in Uganda with stone color option, signed by the artisan.
• Frog Beanie Frog-themed crocheted beanie for children in army color, handcrafted by artisans.
• Zebra Beanie Zebra-themed crocheted beanie in black and white stripes for children, handmade by artisans.
• Sloth Beanie Sloth-themed crocheted beanie for children in charcoal color, handmade by artisans.
• Penguin Beanie Penguin-themed knit hat for children, hand-signed by the artisan who made it.
• Hippo Beanie
• the Teddy
• the Panda
• the Kitten
• the Sophia Jr.
• Clive Beanie
• Lyndy Beanie
• Abby Beanie
• Cable Knit Beanie
• World's Greatest Beanie Premium alpaca fiber beanie combining functionality, superior quality, and sustainability, made with 100% Fine Alpaca Fiber via Direct Trade.
• World's Greatest Beanie Mini Children's version of the World's Greatest Beanie made from 100% Fine Alpaca Yarn, available in Grey, Natural, and Sepia.
• Recycled Waffle-Knit Beanie Mini
• Recycled Waffle-Knit Beanie
• Harrison Beanie
• Eco Oskar Beanie
• Baby Beanie
• the Newborn
• Baby Shoes
• the Moccasins
• Baby Blanket
• Moose Stuffed Animal
• Woven Wall Hanging in Honeysuckle
• Woven Wall Hanging in Moonstone
• Harper Infinity Scarf
• the Andie
• the London
• the Alexa
• Hayden Scarf
• the Arizona
• Bennett Gloves
• Bonnie Scarf
• the Betty Jr.
• Alpaca Beanie

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Artisan Communities in UgandacoreStrategic or Co-development PartnerOriginal production facility established in Gulu, Uganda in 2007. Women in government camps who wanted work opportunities produce crochet products.
• Artisan Communities in PerucoreStrategic or Co-development PartnerPartner artisans in Peru producing various knit and crochet items including alpaca fiber products.
• Fair Trade Certified Partner in Shanghai, ChinaminorStrategic or Co-development PartnerFair Trade Certified partner outside of Shanghai, China - described as the first Fair Trade facility in China.
• Fair Trade Certified Partner in Kolkata, IndiaminorStrategic or Co-development PartnerFair Trade Certified partner in Kolkata, India producing organic cotton products.
• Fair Trade Certified SupplierscoreStrategic or Co-development PartnerPartnership with Fair Trade Certified Suppliers around the world for ethical production.
• KNOWN SUPPLYcoreChannel Partner/ Reseller/ DistributorSister brand for adult apparel and accessories. Cross-promotes products and shares wholesale distribution. Krochet Kids redirected to KNOWN SUPPLY for men's and women's options and wholesale inquiries.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KNOWN SUPPLY: Sister brand using the same fair-trade, hand-signed artisan model for adult apparel and accessories. Shares warehouse operations and wholesale distribution with Krochet Kids and offers the most direct comparison on mission, supply chain, and pricing model.
• Mori: Organic and sustainable baby and children's clothing brand selling direct-to-consumer, targeting the same ethically minded parent segment with a similar premium DTC positioning.
• Pact: Organic cotton apparel brand with a dedicated children's line, selling DTC through its own e-commerce store. Comparable on GOTS-style organic certification and direct-to-consumer mission-driven positioning.
• Ten Thousand Villages: Fair Trade artisan goods retailer offering handcrafted accessories, home decor, and gifts from artisan communities worldwide. Comparable on fair-trade artisan sourcing and gift-oriented merchandising for socially conscious consumers.
• Novica: Online marketplace selling artisan-made apparel, accessories, and home goods from global artisan communities. Comparable on hand-signed artisan products, direct-from-artisan sourcing, and gift-giving positioning.

Broad incumbents

• Hanna Andersson: Long-established premium children's clothing brand with a focus on quality and durability, selling DTC and through wholesale. Comparable as a scaled, mission-aware children's apparel incumbent that Krochet Kids may eventually compete with on premiumization.
• Patagonia: Large established sustainable outdoor apparel brand with a children's line. Comparable as a broad incumbent operating in ethically positioned outdoor and casual apparel that overlaps with Krochet Kids' alpaca and outdoor-oriented beanies.
• Eileen Fisher: Sustainable women's apparel brand known for transparent supply chains and a renewal/resale program. Comparable on sustainability positioning and direct-to-consumer distribution, though it does not specialize in children's products.
• Etsy: Large online marketplace aggregating handmade and artisan goods, including a meaningful children's headwear and accessories category. Comparable as a broader platform through which mission-driven, handmade children's accessories reach consumers.

Emerging players

• tentree: Sustainable apparel brand with a strong environmental mission and DTC-first model. Comparable on mission-driven branding and sustainability certifications, though its core assortment is adult apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/krochetkids
• Facebookfacebook.com/krochetkids
• Instagraminstagram.com/krochetkids
• TikToktiktok.com/@krochetkids

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krochet Kids