Western Products
- Company typePrivate
- Founded1948
- HeadquartersFargo, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Western Products firmographics
Firmographics- Name
- Western Products
- Legal name
- Western Products
- Website
- https://westernproducts.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Western Products industry classification
Industry- Product category
- Home Improvement Contracting
- NAICS
- Roofing Contractors (238160), Glass and Glazing Contractors (238150)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)
- akta.pro secondary industries
- Window Replacement (Residential) (HSAPAJAA), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Storm Damage Exterior Repairs (Wind/Hail-Related Siding & Gutter) (HSAGAIAL)
Keywords
Where Western Products is headquartered
LocationHeadquarters
- HQ city
- Fargo
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Western Products business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Home Improvement Installation Services: Revenue is generated through the sale and professional installation of home improvement products including windows, doors, roofing, siding, gutters, cabinets, and window treatments. Services are sold directly to homeowners and commercial property owners. Projects range from individual product replacements to full exterior renovations. Pricing is quote-based following in-home assessments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Referral Program tiers based on contract amount |
| Transaction based/ take rate | Monthly | Installment loans through GreenSky Financial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Western Products product offering
Product offeringCore offering
Western Products is a family-owned home improvement contractor that sells and professionally installs exterior remodeling products for residential and commercial customers in the Dakotas and Western Minnesota. Core offerings include replacement windows and patio doors (Renewal by Andersen), seamless steel siding (United States Seamless), asphalt and metal roofing (GAF), seamless gutters and rain carrying systems, entry and storm doors, custom cabinetry (Crystal Cabinet Works), window treatments (Hunter Douglas), outdoor furniture (Homecrest), and manufactured stone veneer (Versetta Stone). The company also provides storm damage repair and restoration services and facilitates customer financing through GreenSky.
Product overview
Western Products is a home improvement contractor offering a comprehensive portfolio of exterior remodeling products and services. The company operates as a single-platform contractor business with multiple product categories including: replacement windows and doors (Renewal by Andersen), seamless steel siding (United States Seamless), roofing (GAF asphalt and metal), gutters and rain systems, entry and storm doors, custom cabinets (Crystal Cabinet Works), window treatments (Hunter Douglas), outdoor furniture (Homecrest), and manufactured stone veneer (Versetta Stone). The company also provides storm damage repair and restoration services, as well as financing options through GreenSky. Services are delivered through professional installation by certified crews, with a focus on the Upper Midwest region (North Dakota, South Dakota, and Western Minnesota).
Differentiator
Problem solved
Functional benefit
Products and services
- Replacement Windows & Patio Doors (Renewal by Andersen) Replacement windows and patio doors provided through Renewal by Andersen of Fargo-Bismarck, featuring Fibrex composite material and High-Performance Low-E4 glass for energy efficiency. Professionally installed by certified Western Products crews with full manufacturer warranties.
- Seamless Steel Siding (United States Seamless) Low-maintenance seamless steel siding backed by a Transferable Limited Lifetime Non-Prorated Warranty, featuring Cool Paint Technology with infrared reflective pigments. Professionally installed by Western Products' certified crews.
- Metal & Asphalt Roofing (GAF) Roofing solutions including asphalt shingles and metal roofing materials from GAF, with options for both residential and commercial applications. Installed by a GAF Master Elite Contractor (top 3% of roofing contractors nationwide) with comprehensive manufacturer warranties.
- Seamless Gutters & Rain Carrying Systems Seamless gutter installation services including gutter protection, soffit and fascia, and Superspout rain systems for effective water management on residential and commercial properties.
- Entry & Storm Doors Entry and storm door options including Andersen Storm Doors and Renewal by Andersen Ensemble Entry Doors, offering style, protection, and performance with professional installation.
- Patio Doors Patio door options including Contemporary Sliding Doors, French Sliding Patio Doors, and Hinged French Doors, professionally installed by Western Products' certified crews.
- Crystal Cabinets (Crystal Cabinet Works) Custom handcrafted cabinetry featuring over 80 door styles, sustainable materials, and a Limited Lifetime Warranty. Product lines include Current (framed and frameless), Encore (frameless), and Keyline (framed). Professionally installed by Western Products.
- Hunter Douglas Window Treatments Window blinds and treatments including sheers, shadings, roman shades, honeycomb shades, roller shades, woven shades, shutters, and horizontal/vertical blinds. Sold with a lifetime guarantee and professional measuring and installation services.
- Homecrest Outdoor Living Furniture Outdoor patio furniture featuring classic designs and durable construction, with replacement slings and cushions available. Includes Homecrest's patented Swivel Rocker mechanism originally introduced in 1956 and Sunbrella fabric options.
- Versetta Stone Manufactured stone veneer accent product for home exteriors, offering durability and resistance against corrosion, wind, and fire. Professionally installed by Western Products crews.
- Storm Damage Repair & Restoration Full-service storm damage recovery including inspections, insurance coordination, roof replacement, siding replacement, gutter replacement, and urgent repair services like tarping. Licensed in Minnesota, North Dakota, and South Dakota.
- Home Improvement Financing Financing options provided through GreenSky including installment loans (5, 7, 10-year terms at 6.99% interest) and deferred interest promotional financing, with approval in 15 minutes or less and no appraisals or closing costs.
Quantifiable outcome
- Over 97% of stone veneer cost recouped on resale according to 2018 Remodeling Magazine Cost vs Value report
- +1 more outcomes
Companies that use Western Products
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Western Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Western Products partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Renewal by AndersencoreExclusive dealer and certified installer of Renewal by Andersen replacement windows and doors in the Fargo-Bismarck region. Western Products is the exclusive provider of Renewal by Andersen's window replacement services in the market. The partnership includes professional installation, full product warranties, and access to Andersen's Fibrex composite material windows.
- United States SeamlesscoreCertified dealer and installer of United States Seamless steel siding products. Offers homeowners a full range of siding profiles, colors, and accessories. Provides transferable limited lifetime non-prorated warranties along with fade and labor warranties.
- GAFcoreGAF Master Elite Contractor status represents the top 3% of roofing contractors nationwide. Certified installer of GAF asphalt roofing and specialty roofing products including shingles and metal roofing options. Provides comprehensive manufacturer warranties on installed products.
- Hunter DouglascoreAuthorized dealer of Hunter Douglas window treatments including blinds, shades, shutters, and window coverings. Offers lifetime guarantee warranty on Hunter Douglas products. Provides professional measuring and installation services.
- Crystal Cabinet WorkscoreCustom cabinet dealer offering Crystal Cabinet Works handcrafted cabinetry. Products include framed (Current, Keyline) and frameless (Encore) cabinet lines. Provides limited lifetime warranty. Features over 80 door styles and various wood and finish options.
- Homecrest Outdoor LivingminorAuthorized dealer of Homecrest outdoor furniture including patio seating, tables, and accessories. Homecrest is known for the original Swivel Rocker mechanism patented in 1956 and was one of the first outdoor furniture manufacturers in the US to use Sunbrella fabrics.
- Better Business BureauminorBBB Accredited Business with A+ rating, demonstrating commitment to ethical business practices and consumer protection standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Western Products competitors and assessment
Company assessmentDirect peers
- DaBella: DaBella is a regional home remodeling company in the Upper Midwest and Pacific Northwest offering windows, siding, roofing, and bathrooms. It is one of Western Products' closest geographic competitors given overlapping service territory in Minnesota and the Dakotas.
- LeafGuard by Englert: LeafGuard is a national one-piece gutter system brand installed by regional dealers through an in-home sales motion. It directly overlaps with Western Products' gutter and gutter protection product line and uses a similar dealer-network distribution model.
- Window World: Window World is the largest U.S. replacement window franchise with a direct-to-consumer model and uniform in-home sales approach. It is highly comparable to Western Products' Renewal by Andersen window business and competes in similar middle-market price points.
- Power Home Remodeling: Power Home Remodeling is a national exterior remodeler specializing in windows, siding, roofing, and doors with a direct-to-consumer field sales model. It is comparable to Western Products on product range, target customer, and doorstep sales approach, though it operates at much larger scale.
- ABC Seamless: ABC Seamless is a national home improvement franchise specializing in seamless steel siding, gutters, and roofing installed by regional dealers. It is directly comparable to Western Products in the seamless siding category and operates through a similar regional dealer model across the Midwest.
- Champion Window: Champion Window manufactures and installs replacement windows, siding, roofing, and sunrooms through company-owned branches. It overlaps with Western Products' multi-product exterior renovation offering and uses a similar in-home consultation sales motion.
- 1-800-Hansons: 1-800-Hansons is a regional Midwest home improvement contractor offering windows, siding, roofing, and bathrooms with a direct sales model. It is comparable to Western Products on multi-product exterior renovation, consultative in-home selling, and Midwest regional footprint.
Others
- GAF: GAF is the largest U.S. roofing manufacturer and the supplier of Western Products' asphalt shingle and metal roofing lines. It is comparable as the key supply partner underpinning the roofing revenue stream and as a benchmark for Master Elite contractor economics.
- Renewal by Andersen: Renewal by Andersen is the supplier of Western Products' exclusive window line and is itself a national replacement window brand with proprietary Fibrex composite material. It is comparable as Western Products' primary product partner and as a competitive benchmark for premium replacement window brands.
Emerging players
- Pella Corporation: Pella is a major U.S. window and door manufacturer with a growing direct-to-consumer measured-and-installed program (Pella Certified Contractors). It is comparable to Western Products in the windows category and represents a potential competitive threat as it expands dealer-direct installation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Western Products social profiles
Digital presenceWestern Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Western Products leadership team
Management profileNumber of profiles
Western Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Western Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Western Products
What does Western Products do?
Western Products is a family-owned home improvement contractor that sells and professionally installs exterior remodeling products for residential and commercial customers in the Dakotas and Western Minnesota. Core offerings include replacement windows and patio doors (Renewal by Andersen), seamless steel siding (United States Seamless), asphalt and metal roofing (GAF), seamless gutters and rain carrying systems, entry and storm doors, custom cabinetry (Crystal Cabinet Works), window treatments (Hunter Douglas), outdoor furniture (Homecrest), and manufactured stone veneer (Versetta Stone). The company also provides storm damage repair and restoration services and facilitates customer financing through GreenSky.
Is Western Products a public or private company?
Western Products is a private company. It is classified as family owned and is currently operating.
When was Western Products founded?
Western Products was founded in 1948. It employs 251 to 500 people.
Where is Western Products based?
Western Products is headquartered in Fargo, United States, in the North America region.
How does Western Products make money?
One revenue line is on record: home Improvement Installation Services.
Who are Western Products's main competitors?
Direct peers on record are DaBella, LeafGuard by Englert, Window World, Power Home Remodeling, ABC Seamless, Champion Window and 1-800-Hansons. Others are GAF and Renewal by Andersen. Pella Corporation is listed as an emerging player.
Does Western Products have an API?
No public API is recorded for Western Products.
What industry is Western Products in?
Western Products's product category is Home Improvement Contracting. Its primary akta.pro industry code is HSAPAEAD, Whole-Home Exterior Renovation (Envelope & Curb Appeal), with a secondary code of HSAPAJAA, Window Replacement (Residential). Its NAICS code is 238160 and its SIC code is 1520.