What Powerhouse Gym does

Powerhouse Gym is a 50-year-old, family-owned fitness brand that operates a franchise and licensing model under which independent entrepreneurs open branded gym locations in their local communities. The parent entity, Powerhouse Gyms International, is headquartered in Birmingham, Michigan (with a secondary office in Novi, MI) and licenses its brand, operational standards, and preferred-vendor ecosystem to operators that own the underlying real estate and run the facilities. The system spans 300+ locations across more than 17 countries including the US, Canada, Australia, Japan, China, South Korea, India, Thailand, Qatar, Kuwait, Egypt, Russia, Venezuela, Chile, Puerto Rico, the Cayman Islands, and the US Virgin Islands. Individual gym facilities range from roughly 20,000 sq. ft. (Aiea, HI) to a claimed world-record 120,000 sq. ft. (Clinton Township, MI), and typically offer 24/7 access, extensive free-weight and strength equipment from manufacturers such as Precor, Life Fitness, Cybex, Star Trac, Hammer Strength, Arsenal Strength, and Booty Builder, group classes (yoga, spin, kickboxing, barre, martial arts, Les Mills formats), personal training, and recovery amenities (infrared saunas, cold plunges, hydro massage, pools, hot tubs).

The company sells five primary revenue streams: recurring monthly gym memberships (priced locally by franchisees, generally $25-$50/month); one-time day passes for prospects; personal training and group class fees; branded apparel and accessories through powerhousegear.com; and ongoing licensing/royalty fees from operators. Membership administration is handled centrally through third-party platforms ABC Financial and ClubReady, while lead generation is local via location websites, Instagram (@powerhousegym), free trial day passes, word-of-mouth, and limited third-party earned media (notably a feature by fitness expert Kenny Santucci). The brand has invested in flagship physical-product launches including the January 2026 opening of its 120,000 sq. ft. "world's largest gym" at the Mall at Partridge Creek in Clinton Township, Michigan (in partnership with property manager Spinoso Real Estate Group), and a planned 2027 25,000 sq. ft. flagship plus commercial village on a 2.2-acre parcel adjacent to Costco in Kahului, Maui (architecture by Pili Design + Build, leasing by Kean Properties).

Powerhouse Gym's customer base is almost entirely consumer (individual gym members and families), with the exception of a small corporate wellness channel and a senior demographic channel opened via the Tivity Health / SilverSneakers partnership at two Michigan locations. There is no disclosed AI, proprietary software platform, or app — the company has stated it does not have a mobile app — and equipment is sourced from third-party commercial fitness OEMs rather than developed in-house. The brand positions itself around heritage, owner-operated local accountability, and equipment/culture quality rather than luxury amenities, with selectively accepted licensees required to commit to community-first operation.

Name

Powerhouse Gym

Legal name

Powerhouse Gyms International

Website

https://powerhousegym.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Powerhouse Gym is a family-owned American fitness brand founded in 1974 that licenses its name and operating standards to independent gym operators running 300+ locations across 17+ countries, with core revenue from franchise royalties, member memberships, training services, and branded merchandise.

Ownership category

akta.pro rank

Product category

Fitness Centers / Health Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

Keywords

• Fitness center operations
• Gym membership subscriptions
• Franchise fitness licensing
• Personal training services
• Group fitness classes

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Gym Memberships: Recurring monthly membership fees charged at individual gym locations. Memberships typically include 24/7 access, equipment use, and varying levels of amenities depending on location.
2. Day Passes: One-time fee access to gym facilities for non-members wanting to trial the gym before committing to membership.
3. Personal Training: One-on-one and group personal training services offered at individual locations, typically at additional cost to base membership.
4. Merchandise and Apparel: Powerhouse branded apparel and accessories sold through powerhousegear.com and at individual gym locations.
5. Gym Licensing Fees: Revenue from licensing the Powerhouse Gym brand and operational system to independent gym operators.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Powerhouse Gym owns, operates, and licenses fitness centers worldwide under a franchise model, selling recurring gym memberships, day passes, personal training, and group classes to individual consumers. Independent licensees run local Powerhouse Gym facilities equipped with commercial cardio and strength machines, while the corporate parent (Powerhouse Gyms International) provides the brand, licensing, and operational standards. Branded apparel and accessories are also sold through an online merchandise store.

Product overview

Powerhouse Gym is a franchise fitness brand offering family-owned and operated gym facilities worldwide since 1974. The core offering consists of gym access with fitness equipment, cardio machines, free weights, and machine training areas. The brand operates on a franchise/licensing model with locations across the US, Australia, Canada, China, Japan, Qatar, Kuwait, and other countries. Additional products and services include personal training, group exercise classes (yoga, spin, kickboxing, martial arts), specialized training zones (Iron Dungeon, Cardio Cinema), recovery amenities (infrared saunas, hydro massage beds, pools), tanning services, and Kids Club childcare. The company also operates Powerhouse Gear, a merchandise shop selling branded apparel and accessories. Membership pricing varies by location, with some offering approximately $25-50 per month plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Powerhouse Gym Membership Recurring monthly and annual subscription granting access to Powerhouse Gym facilities, equipment, group classes, and amenities at individual locations worldwide. Memberships typically include 24/7 access, with pricing set by individual franchisees generally ranging from approximately $25 to $50 per month.
• Day Pass One-time pay-as-you-go access to a Powerhouse Gym location for non-members who want to trial the facility before committing to a membership.
• Personal Training One-on-one and small-group personal training sessions delivered by certified fitness trainers at individual Powerhouse Gym locations, typically priced as an add-on to base membership.
• Group Exercise Classes Group fitness classes including yoga, spin, bootcamp, kickboxing, Zumba, Body Combat, Insanity, Les Mills programs, barre, and martial arts (Brazilian Jiu Jitsu, Muay Thai) offered at various Powerhouse Gym locations.
• Powerhouse Gear Apparel Shop Online merchandise storefront selling personalized Powerhouse Gym branded apparel and accessories including t-shirts, bags, and accessories, operated at powerhousegear.com and at individual gym locations.
• Powerhouse Gym Licensing Program License program offering entrepreneurs the right to open and operate a Powerhouse Gym facility under the established brand, with operational standards and quality controls; open to quality applicants committed to creating a premier facility for their community.

Quantifiable outcome

• Member testimonials report satisfaction with equipment quality, clean facilities, friendly staff, and competitive pricing

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Spinoso Real Estate GroupminorStrategic or Co-development PartnerManages the Mall at Partridge Creek property where Powerhouse Gym opened its world's largest location. Spinoso Real Estate Group has been working to revitalize the mall with new tenants including retail, restaurants, and entertainment uses. The 120,000 sq ft gym was developed in partnership with this property management company.
• Pili Design + BuildminorImplementation/ SI/ Consulting PartnerArchitecture and design firm leading the design of the planned 25,000-square-foot Maui flagship gym facility and commercial village adjacent to Costco in Kahului, Maui.
• Kean PropertiesminorChannel Partner/ Reseller/ DistributorServing as the leasing agent for the business suites in the planned Maui commercial village development.
• ABC FinancialcoreTechnology or IntegrationThird-party membership management and payment processing platform. Powerhouse Gym uses ABC Financial for membership sign-up processing, payment collection, and account management. Members who purchase memberships through the website provide personal and financial information to ABC for establishing and managing their membership.
• Tivity HealthminorStrategic or Co-development PartnerPartnership with Tivity Health (health improvement company) at Madison Heights and Troy locations, providing SilverSneakers and other senior fitness programs.
• Booty Builder, Arsenal Strength, MegaMass, MaxPump (Equipment Vendors)minorOthersEquipment manufacturers supplying strength training equipment to Powerhouse Gym San Jacinto location. San Jacinto features equipment from Booty Builder, Arsenal Strength, MegaMass, MaxPump, and more.
• Precor, Life Fitness, Cybex, True, Star Trac (Equipment Vendors)minorOthersCardio and strength equipment manufacturers supplying equipment to various Powerhouse Gym locations. Multiple locations feature Precor cardio equipment, Life Fitness, Cybex, and Star Trac machines.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Crunch Fitness: Multi-tier franchise gym (Crunch Fitness, Crunch Signature, Crunch Select) targeting similar general-fitness and serious-trainer segments with a comparable licensing model.
• 24 Hour Fitness: National mid-market gym chain offering 24-hour access, group classes, and recovery amenities; competes in the same price tier and membership structure as Powerhouse.
• Snap Fitness: Compact 24/7 franchise gym chain with a similar owner-operator model and global footprint focused on convenience and community.
• Gold's Gym: Iconic fitness franchise with a similar multi-decade heritage and international licensee base; competes directly in the serious strength/bodybuilding gym segment with comparable equipment focus.
• Planet Fitness: Largest gym franchise by member count in the US; competes on the value end of the same gym membership category Powerhouse addresses.
• Anytime Fitness: Largest 24/7 franchise gym chain globally; very comparable franchise-led, owner-operated model with similar mid-market pricing tier and worldwide footprint.
• World Gym: Long-established franchise gym brand with a comparable bodybuilding/strength heritage and international licensee network; one of the closest peers by vintage and positioning.

Broad incumbents

• Equinox: Premium luxury fitness club group with digital integration (Equinox+); competes for high-spend members and signals where the industry is heading digitally.
• Life Time Fitness: Premium publicly listed fitness club operator with broader amenity portfolio (pools, spas, family programs); directly cited alongside Powerhouse by industry commentators as a peer.

Emerging players

• F45 Training: Boutique functional-training franchise gaining share against traditional gyms; represents the emerging competitive threat Powerhouse faces for fitness share-of-wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/powerhousegym
• Xx.com/powerhousegym
• Facebookfacebook.com/powerhousegym

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerhouse Gym