Amperel

What Amperel does

Amperel – Electrónica Industrial, S.A. is a privately held Portuguese company founded in 1976 and headquartered in Lisbon that operates as an authorized distributor and value-added reseller of professional audio and video broadcast equipment. The company holds representation agreements with eleven major international broadcast equipment manufacturers for the Portuguese market, including Sony (professional camcorders, system cameras, cinema cameras, wireless microphones), Avid (editing and post-production), EVS (broadcast replay and live production), Fujifilm (optical devices), Anton Bauer (power solutions), Vinten (camera support), TSL Products (audio and monitoring), Autocue (teleprompters), Trilogy Communications, S-A-M, and Blue Bell Communications. Its product portfolio spans professional acquisition, production, post-production, and signal transport workflows, and the company also provides installation and integration services to complete technical solutions for end customers.

The company serves two primary customer verticals. The first is the broadcast and television industry — Portuguese television broadcasters, production companies, and post-production operations — where it supplies equipment for program production and signal processing. The second is the education sector, where it provides technical solutions to schools and universities offering curricula in multimedia, video, audio, cinema, and journalism. Revenue is generated through two streams: hardware resale (professional broadcast equipment from represented principals) and professional services (technical solution design and installation). Pricing is not publicly disclosed; transaction-level promotions (such as Sony's 2016 student reimbursement campaign offering €20–€400 credits on specific camera and audio models) indicate demand-stimulus activity targeted at the education segment.

Amperel self-describes as a national reference in the Portuguese broadcast equipment market with "consistent and significant growth year over year," and has received consecutive PME Líder and PME Excelência distinctions from Portuguese SME recognition programs. The company is structured as a Sociedade Anónima (public limited company under Portuguese law), with its Board of Directors approving the conversion of bearer shares to registered shares in October 2017 to comply with Law 15/2017 and Decree-Law 123/2017. Headcount, revenue, and ownership details are not publicly disclosed.

Name

Amperel

Legal name

Amperel – Electrónica Industrial, S.A.

Website

https://amperel.pt

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Amperel – Electrónica Industrial, S.A. is a Lisbon-based authorized distributor and value-added reseller of professional audio and video broadcast equipment, representing Sony, Avid, EVS, and other major manufacturers for Portuguese television broadcasters, production companies, and educational institutions.

Ownership category

akta.pro rank

Product category

Professional Audio/Video Equipment Distribution

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Audio for Cameras (On-camera Mics, Wireless Mics, Recorders) (CRACAPAH)

akta.pro secondary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

Keywords

• Professional audio video equipment
• Broadcast equipment distribution
• Camera equipment representation
• Post-production solutions
• Audiovisual system installation

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of professional broadcast equipment including camcorders, cameras, and accessories from partner brands such as Sony, Fujifilm, Autocue, Avid, EVS, and others.
2. Technical Solutions and Installation: Providing and installing complete technical solutions for educational institutions covering multimedia, video, audio, cinema and journalism curricula.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Amperel distributes and integrates professional audio and video equipment on behalf of leading global manufacturers for business clients in Portugal. Its offering spans professional cameras, broadcast camcorders, cine equipment, post-production editing systems, broadcast replay and storage systems, and professional optics, delivered alongside technical solutions and installation services to television broadcasters, production studios, post-production houses, and universities.

Product overview

Amperel operates as a professional audio and video equipment distributor and value-added reseller, not a software product company. The company offers Sony professional broadcast camcorders and related video equipment across various product lines, including the NXCAM consumer/prosumer camcorder series (HXR-NX5R, HXR-NX3, HXR-NX100), XDCAM professional camcorder series (PXW-X160, PXW-X180, PXW-X200, PXW-Z150), Cinema camera series (PXW-FS5, PXW-FS5K, PXW-FS7, PXW-FS7K), and legacy NEX camcorders (NEX-EA50M, NEX-FS700R, NEX-FS700RH). The portfolio also includes wireless microphone systems (UWP-D11, UWP-D12, UWP-D16), professional microphones (ECM-VG1, ECM-MS2), and broadcast system cameras. These products are distributed through Amperel's representation of Sony Professional Products and other broadcast equipment manufacturers for television production, post-production, education, multimedia, video, audio, cinema, and journalism applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Sony Professional Broadcast & Cine Equipment Representation Authorized distribution of Sony professional broadcast and cine cameras, camcorders, and related equipment to television broadcasters, production companies, and educational institutions in Portugal.
• Avid Post-Production Solutions Authorized distribution of Avid video editing and post-production systems for production and post-production houses, broadcasters, and media-training institutions in Portugal.
• EVS Broadcast Systems Representation Authorized distribution of EVS broadcast replay, live production, and related systems for Portuguese broadcasters and live-event production organizations.
• Fujifilm Professional Optics Representation Authorized distribution of Fujifilm professional camera optics (lenses) for broadcast, cine, and professional photography applications in Portugal.
• Technical Solutions and Installation Services On-site technical installation, integration, and project solutions accompanying professional AV equipment deployments for broadcasters, production companies, and educational institutions in Portugal.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SonycoreChannel Partner/ Reseller/ DistributorAmperel is an authorized Sony representative in Portugal for professional broadcast products including camcorders, system cameras, and broadcast equipment. They participate in Sony promotional programs including student reimbursement campaigns.
• FujifilmminorChannel Partner/ Reseller/ DistributorAmperel represents Fujifilm optical devices in Portugal.
• AutocueminorChannel Partner/ Reseller/ DistributorAmperel is an authorized Autocue representative in Portugal for teleprompter and broadcast support equipment.
• S-A-MminorChannel Partner/ Reseller/ DistributorAmperel represents S-A-M products in Portugal.
• Trilogy CommunicationsminorChannel Partner/ Reseller/ DistributorAmperel is an authorized Trilogy Communications representative in Portugal for broadcast communication systems.
• Anton BauerminorChannel Partner/ Reseller/ DistributorAmperel represents Anton Bauer power solutions and battery systems for broadcast equipment in Portugal.
• VintenminorChannel Partner/ Reseller/ DistributorAmperel is an authorized Vinten representative in Portugal for broadcast camera support equipment including tripods and pedestals.
• TSL ProductsminorChannel Partner/ Reseller/ DistributorAmperel represents TSL Products audio and monitoring solutions in Portugal.
• AvidcoreChannel Partner/ Reseller/ DistributorAmperel is an authorized Avid representative in Portugal for professional video editing and post-production solutions.
• Blue Bell CommunicationsminorChannel Partner/ Reseller/ DistributorAmperel represents Blue Bell Communications products in Portugal.
• EVScoreChannel Partner/ Reseller/ DistributorAmperel is an authorized EVS representative in Portugal for broadcast replay systems and live production solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Vizrt Group: Larger broadcast technology incumbent providing software-defined live production, news, and graphics solutions for broadcasters. Comparable to Amperel as a supplier into the same broadcast workflows, though as a vendor rather than a distributor.
• Riedel Communications: Global broadcast and event communications infrastructure provider offering intercom, audio, and signal distribution systems. Comparable to Amperel as a partner-level provider of broadcast infrastructure to Portuguese broadcasters.

Direct peers

• ES Broadcast: Broadcast equipment hire, sales, and integration specialist serving UK and European broadcasters and production companies. Comparable to Amperel as a broadcast-focused multi-brand equipment provider with system integration services.
• D&V Communications: Broadcast and professional AV equipment distributor serving television, production, and educational customers. Comparable to Amperel as a regional VAR with a similar mix of broadcast and education customers.
• Gearhouse Broadcast: Global broadcast solutions provider offering equipment sales, hire, and systems integration for live events, sports, and broadcast production. Comparable to Amperel in providing multi-brand broadcast workflows and turnkey solutions.
• Aspen Media: UK-based distributor of professional broadcast equipment representing major manufacturers to television, production, and post-production customers. Comparable to Amperel as a regional broadcast equipment VAR with similar multi-brand distribution model.
• Broadcast Solutions: European broadcast systems integrator and distributor of professional broadcast equipment including cameras, OB vans, and live production systems. Highly comparable to Amperel as a multi-brand broadcast equipment value-added reseller serving broadcasters across Europe.
• Presteigne Broadcast Hire: Broadcast equipment rental and sales provider with system integration services, serving major broadcasters globally. Comparable to Amperel in offering professional broadcast equipment and integration across multiple manufacturers.
• Video Progetti: Italian broadcast and professional AV equipment distributor representing major brands and serving television broadcasters and production companies. Closely comparable to Amperel in business model and customer profile across a neighboring Southern European market.

Regional players

• CCTV Portugal / Broadcast distributor Iberia: Other regional Iberian broadcast equipment distributors that compete for the same Portuguese and Spanish broadcaster customers that Amperel serves. Included as a placeholder for genuinely comparable regional distributors in the Iberian Peninsula.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/amperel---electr%C3%B3nica-industrial-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amperel