What Oma's Pride does

Oma's Pride, operated by Miller Foods, Inc., is a 4th-generation family-owned raw pet food manufacturer founded in 1950 in Connecticut. The company produces AAFCO complete and balanced raw diets for dogs and cats (Woof Complete and Purr Complete lines), supplemental Signature Mixes for rotational feeding, and a portfolio of raw bones, organs, treats, supplements, and freeze-dried products, all crafted in small batches of 200 lbs or less at a USDA-inspected facility in Avon, Connecticut. Its core technical differentiator is the use of bacteriophage technology for pathogen mitigation in place of High Pressure Processing, which preserves raw nutritional integrity while eliminating harmful bacteria such as Salmonella, E. coli, and Listeria; the company also deep-freezes products for a minimum of 10 days for parasite control.

The business operates a direct-to-consumer e-commerce model through omaspride.com, supplemented by a wholesale program serving independent pet retailers. Revenue mechanics blend one-time purchases with a monthly subscription tier (5% savings, free shipping over $149) and a Bulk Box Builder offering up to 25% savings. Customer acquisition is driven by content marketing, a quiz-based Custom Meal Plan Builder, an affiliate program via Social Snowball, and organic social media, with frozen fulfillment partners in California, New Jersey, and Indiana enabling 97% contiguous US coverage within 48 hours (excluding Alaska and Hawaii). Pricing is unit-based with no enterprise contracts, and the customer base consists of individual pet parents and small retailers rather than institutional accounts.

Name

Oma's Pride

Legal name

Miller Foods, Inc.

Website

https://omaspride.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Oma's Pride is a 4th-generation family-owned manufacturer and direct-to-consumer retailer of AAFCO complete raw pet food, supplements, and treats, serving individual dog and cat owners across the contiguous US via e-commerce subscriptions, bulk orders, and independent pet retail wholesale.

Ownership category

akta.pro rank

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales (E-commerce): One-time and subscription purchases of raw pet food products through omaspride.com. Products include Complete Recipes, Signature Mixes, treats, bones, and supplements. Subscription model offers 5% savings and free shipping.
2. Direct Product Sales (One-time): One-time purchases of raw pet food products through the website. Various product sizes available from 1 lb to 24 lb bulk boxes.
3. Wholesale Distribution: B2B sales through independent pet retailers and pet stores via wholesale program. Products distributed through retail store locator network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Oma's Pride manufactures and sells AAFCO complete and balanced raw pet food products for dogs and cats, including Complete Recipes, Signature Mixes, raw meaty bones, treats, organ blends, tripe, fish, and supplements, sourced from USA human-grade ingredients and crafted in small batches at a USDA-inspected facility in Avon, Connecticut. Products are sold directly to consumers through omaspride.com with subscription meal plans and bulk boxes, and distributed to independent pet retailers via a wholesale program, with frozen shipping available across the contiguous US.

Product overview

Oma's Pride is a 4th-generation family-owned raw pet food company offering a portfolio of AAFCO complete and supplemental raw feeding solutions. The core product lines include Complete Recipes (Woof Complete Dog Recipes and Purr Complete Cat Recipe) as all-in-one balanced meals, and Signature Mixes as rotational/supplemental feeding options. Supporting products include raw meats, bones, organs, treats, toppers, supplements (Digestive Performance, Fundamental Vitality), and fish. A Custom Meal Plan Builder and Bulk Box Builder enable personalized subscriptions. All products are USA-sourced, human-grade, and crafted in small batches without HPP processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Woof Complete Dog Recipes AAFCO complete and balanced raw dog food recipes available in chicken, beef, turkey, and lamb proteins. Contains 75% meat & bone, 5% organ, 20% select veggies, and a special nutrient mix. Designed for all life stages with no supplements needed.
• Purr Complete Cat Recipe AAFCO complete and balanced raw cat food recipe in poultry protein. Provides all-in-one nutrition for cats without requiring rotational feeding.
• Dog Signature Mixes Raw supplemental feeding solution containing meat, bones, organs, and select veggies. Not AAFCO complete; requires rotational feeding with additional supplements for balanced nutrition. Available in chicken, beef, turkey, and lamb proteins.
• Beef Marrow Bones Grass-fed, antibiotic-free recreational raw bones for dogs. Single-ingredient, natural rawhide alternative supporting dental health and joint health through collagen. Available in small (2-3 inch) and large (4-6 inch) sizes.
• Digestive Performance Daily probiotic supplement for dogs and cats containing probiotics, digestive enzymes, and prebiotics. Supports gut health, immune function, and nutrient absorption. Suitable for pets with sensitive stomachs.
• Fundamental Vitality All-in-one daily multivitamin supplement for dogs. Provides essential vitamins and minerals to complement raw feeding diets.
• Raw Meaty Bones Raw recreational bones including chicken necks, turkey necks, and other weight-bearing bones for natural chewing and dental health.
• Treats & Toppers Freeze-dried treats and meal toppers including lamb lung, beef lung, chicken hearts, turkey hearts, and chicken chunks. Single-ingredient options for training and nutritional supplementation.
• Ground Blends Ground raw protein blends including organ blends, ground frames, and rabbit blend. Provides variety in protein sources for rotational feeding.
• Tripe Green beef tripe and raw ground tripe for dogs and cats. Rich in probiotics and digestive enzymes, used as a topper or meal component.
• Fish Raw fish options including sardines and salmon for dogs. Provides omega-3 fatty acids and protein variety.
• Wholesale Program B2B wholesale program for pet retailers and stores to purchase Oma's Pride raw pet food products for resale, with inclusion in the retail store locator network.

Quantifiable outcome

• 97% of US receives packages within 48 hours of shipping day
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stella & Chewy's: Stella & Chewy's is a leading raw and freeze-dried pet food brand selling frozen raw meals, patties, and toppers direct-to-consumer and through pet specialty. It is a direct competitor to Oma's Pride in the AAFCO-complete raw category, with comparable protein offerings and a multi-channel subscription model.
• Primal Pet Foods: Primal Pet Foods produces frozen and freeze-dried raw diets, bones, and toppers for dogs and cats, with national DTC and pet specialty distribution. It competes head-to-head with Oma's Pride in raw frozen complete recipes and Signature Mix-style supplemental raw.
• Open Farm: Open Farm is a premium, ethically-sourced pet food brand offering frozen raw, gently cooked, and kibble lines via DTC subscription and retail. Comparable to Oma's Pride in human-grade ingredients, AAFCO recipes, and direct e-commerce distribution of frozen raw meals.
• Vital Essentials: Vital Essentials manufactures freeze-dried raw pet food, treats, and frozen raw products sold through pet specialty and DTC. The product mix — single-protein freeze-dried and frozen raw — overlaps directly with Oma's Pride's core raw offerings.
• Nature's Logic: Nature's Logic offers raw, freeze-dried, and kibble pet diets marketed on whole-food, natural ingredients. Its raw and freeze-dried product lines compete directly with Oma's Pride's Complete and Signature Mixes recipes.
• K9 Natural: K9 Natural produces freeze-dried and frozen raw dog and cat food using human-grade ingredients, sold via DTC and pet specialty. It mirrors Oma's Pride's positioning on biologically-appropriate, raw complete nutrition.
• Darwin's Natural Pet Products: Darwin's is a DTC raw pet food subscription brand offering fresh, frozen, complete raw meals custom-portioned to the pet. The subscription-driven, custom-portioned model is highly analogous to Oma's Pride's Meal Plan Builder and subscription offerings.
• Steve's Real Food: Steve's Real Food makes raw frozen and freeze-dried pet food diets for dogs and cats, including complete meals and supplemental mixes. Its raw product portfolio overlaps directly with Oma's Pride's Complete Recipes and Signature Mixes.
• Answers Pet Food: Answers Pet Food manufactures fermented and raw pet food (frozen raw, kefir, and fermented raw milk) for dogs and cats. It overlaps with Oma's Pride in raw complete and supplemental diets targeted at premium, holistic-minded pet owners.

Emerging players

• Smallbatch Pets: Smallbatch Pets produces small-batch raw frozen and freeze-dried pet food using responsibly sourced proteins. Like Oma's Pride, it emphasizes craft, small-batch, and human-grade ingredients, but with a smaller distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/omaspride
• Xx.com/OmasPride
• Facebookfacebook.com/182107035153561

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oma's Pride