La Fiorentina
La Fiorentina is a family-owned Italian luxury women's accessories brand founded in Florence in 1990, selling wraps, scarves, ponchos, fur and faux fur outerwear, and hats through Shopify DTC e-commerce and wholesale partnerships with Neiman Marcus, Nordstrom, and Saks Fifth Avenue.
- Company typePrivate
- Founded1990
- HeadquartersLong Island City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Fiorentina does
La Fiorentina is a family-owned luxury women's accessories company founded in Florence, Italy in 1990 and currently operating from a showroom and warehouse at 37-14 48th Ave, Long Island City, NY. The company fabricates and sells a broad portfolio of accessories including wraps, shawls, ruanas, ponchos, fur and faux fur outerwear, silk scarves, cashmere wraps, gloves, hats, fur vests, and resort wear, with materials spanning fine furs (fox, rex rabbit, mink), cashmere, silk blends, wool, and faux fur. The portfolio is organized under the main La Fiorentina brand plus three sub-brands — Fiore by La Fiorentina (trendy scarves and faux fur), Gabriella by La Fiorentina (youth-oriented accessories), and The Italian Collection — with a catalog of more than 1,000 active SKUs and 324 new arrivals per season.
The company's revenue model operates through two channels: direct-to-consumer sales via a Shopify-powered e-commerce storefront at lafiorentina.com (with global shipping, free shipping over $100, digital gift cards in denominations up to $1,000, and email-driven promotions), and wholesale distribution through tier-1 luxury department stores including Neiman Marcus, Nordstrom, Saks Fifth Avenue, and Gilt (in both USA and Japan). Products are priced from approximately $29.99 for entry-level accessories to over $1,499 for luxury fur pieces, with most scarves at ~$149 and cashmere wraps ranging $299-$999. Payment infrastructure includes American Express, Apple Pay, Discover, Google Pay, Mastercard, PayPal, Shop Pay, and Visa.
The go-to-market approach combines premium wholesale shelf placement, an omnichannel DTC e-commerce presence, and a celebrity/influencer-driven social media strategy across Facebook, Instagram, TikTok, and YouTube (featuring personalities such as Jessica Alba and Alessandra Ambrosio). The primary customer segment is fashion-conscious women seeking Italian-heritage luxury accessories for both everyday wear and special occasions, with a secondary gift-shopper segment. The company is led by CEO Ben Hassan and operates with a small team of 11-50 employees consistent with a specialized niche retailer. No external funding has been disclosed and the business remains under founding-family ownership.
La Fiorentina firmographics
Firmographics- Name
- La Fiorentina
- Legal name
- La Fiorentina
- Website
- https://lafiorentina.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Fiorentina is a family-owned Italian luxury women's accessories brand founded in Florence in 1990, selling wraps, scarves, ponchos, fur and faux fur outerwear, and hats through Shopify DTC e-commerce and wholesale partnerships with Neiman Marcus, Nordstrom, and Saks Fifth Avenue.
- Ownership category
- akta.pro rank
La Fiorentina industry classification
Industry- Product category
- Luxury Women's Fashion Accessories
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)
- akta.pro secondary industries
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury Accessories (Scarves, Belts, Gloves, Hats) (CRAKAFAF)
Keywords
Where La Fiorentina is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
La Fiorentina business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify e-commerce platform. Products are sold at retail prices directly to end consumers browsing and purchasing through their website.
- Wholesale to Luxury Retailers: Wholesale distribution to upscale department stores including Neiman Marcus, Nordstrom, Saks Fifth Avenue, and Gilt. Products sold in bulk to retailers who resell to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift cards available in fixed denominations |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
La Fiorentina product offering
Product offeringCore offering
La Fiorentina fabricates and sells luxury women's fashion accessories — wraps, shawls, ponchos, fur vests, fashion scarves, silk scarves, outerwear, hats, gloves, sunglasses, and resort wear — crafted from fine furs (fox, rex rabbit, mink), cashmeres, silk blends, wool, and faux fur. The catalog spans more than 900 SKUs across the main La Fiorentina brand and three sub-brands (Fiore, Gabriella, The Italian Collection), sold via a Shopify-powered DTC website and wholesale to luxury department stores.
Product overview
La Fiorentina is a family-owned luxury women's accessories company founded in Florence, Italy over three decades ago. The company operates primarily through its main La Fiorentina brand and three sub-brands: Fiore by La Fiorentina (trendy scarves and faux fur), Gabriella by La Fiorentina (youthful accessories), and The Italian Collection. The core product portfolio spans multiple categories including Wraps/Shawls/Ruanas (122 products), Faux Fur Wraps/Ruanas (25), Fur Wraps/Ruanas (20), Ponchos (59), Scarves (314), Silk Scarves (35), Outerwear (39), Faux Fur Outerwear, Fur Outerwear (69), Fur Vests (4), Hats & Gloves (26), Accessories (287), Resort Wear/Beachwear (13), Cashmere Wraps (19+), New Arrivals (324), and Spring/Summer Collections (88). Products are crafted from fine materials including furs (fox, rex rabbit, mink), cashmere, silk blends, wool, and faux fur. The company sells directly through its Shopify-powered e-commerce platform and distributes through prestigious retailers including Neiman Marcus, Nordstrom, and Saks.
Differentiator
Problem solved
Functional benefit
Brands
- Fiore by La Fiorentina: Collection of exquisitely crafted trendy scarves and faux fur pieces that can be dressed up or down
- Gabriella by La Fiorentina
- The Italian Collection
Products and services
- Fiore by La Fiorentina A sub-brand of La Fiorentina offering exquisitely crafted trendy scarves and faux fur pieces designed to be dressed up or down, targeting fashion-forward women seeking versatile luxury accessories.
- Gabriella by La Fiorentina A sub-brand of La Fiorentina offering fun, trendy accessories aimed at younger consumers with a youthful spirit and contemporary styling.
- The Italian Collection A sub-brand of La Fiorentina offering a curated collection of luxury women's accessories representing Italian craftsmanship and cultural heritage.
- Wraps, Shawls & Ruanas A collection of 122 wraps, shawls, and ruanas — including wraps with fox borders, fur trims, lace details, embroidered wraps, and various luxury fabric styles — for fashion-conscious women seeking versatile layering pieces.
- Faux Fur Wraps & Ruanas A 25-piece collection of faux fur wraps and ruanas including capes with faux fur trim, animal prints, and assorted colors for fashion-conscious women seeking cruelty-free luxury layering.
- Fur Wraps & Ruanas A 20-piece collection of genuine fur wraps and ruanas including wraps with fox borders, rex rabbit trims, and mink poms for luxury consumers seeking high-end fur outerwear pieces.
- Ponchos A 59-piece poncho collection including lightweight floral prints, knitted ponchos with butterfly embroidery, pearl-trim borders, corner-pom ponchos, and feather capelets for women seeking statement layering.
- Scarves A broad collection of 314 scarves including silk scarves, cashmere wraps, and Italian-made scarves in various print designs targeting women seeking everyday luxury neckwear and styling pieces.
- Silk Scarves A 35-piece collection of 100% silk scarves featuring floral prints, nautical themes, equestrian prints, and other designs for women seeking premium Italian silk accessories.
- Outerwear A 39-piece outerwear collection including faux fur trim coats, puffer jackets, plaid wool coats, and fashion outerwear pieces for women seeking cold-weather luxury garments.
- Faux Fur Outerwear Outerwear collection featuring plush faux fur trim coats, wool coats with faux fur trim, and hooded ponchos for women seeking cruelty-free luxury outerwear.
- Fur Outerwear A 69-piece collection of fur outerwear including wool wraps with rex fur trim, shearling jackets, honeycomb rex rabbit scarves, and mink fur mufflers for women seeking genuine-fur luxury outerwear.
- Fur Vests A 4-piece collection of fur vests including rex rabbit vests and rabbit net vests with hoods for women seeking luxury layering pieces.
- Cashmere Wraps A premium cashmere collection including 100% cashmere wraps, cashmere with rex rabbit trim, embellished cashmere wraps, and cashmere blend knit shawls ranging from $149 to $999 for women seeking high-end cashmere layering.
- All Accessories A broad collection of 287 accessories including hats, gloves, scarves, faux fur mittens, and gift sets for women seeking assorted luxury fashion accessories.
- Hats & Gloves A 26-piece hat collection including faux fur bucket hats, metallic bucket hats, beanies, headbands, and matching winter sets for women seeking cold-weather headwear.
- Resort Wear / Beachwear A 13-piece resort and beachwear collection including floral print beach cover-ups, tie dye cover-ups, straw hats, and halter top scarves for women seeking warm-weather luxury accessories.
- Gift Sets A curated gift collection featuring matching embellished scarf and hat sets, fox fur pom sets, and other luxury accessory gift combinations for consumers seeking high-end gifts.
- Gift Card Digital gift cards delivered by email, available in fixed denominations of $10, $25, $50, $100, $150, $200, $300, $400, $500, and $1,000 for redemption at checkout on the La Fiorentina online store.
Companies that use La Fiorentina
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
La Fiorentina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
La Fiorentina partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Neiman MarcuscoreLa Fiorentina products are sold through Neiman Marcus, one of America's premier luxury department store chains. This wholesale distribution partnership provides access to affluent luxury shoppers seeking high-end accessories.
- NordstromcoreProducts distributed through Nordstrom's premium department stores across the United States, targeting luxury fashion consumers who appreciate Italian craftsmanship and quality materials.
- Saks Fifth AvenuecoreLuxury department store retailer offering La Fiorentina accessories to high-end fashion consumers, enhancing brand visibility among affluent clientele.
- GiltminorFlash sales and member-only pricing platform in USA and Japan, offering La Fiorentina products to members seeking luxury goods at discounted prices. Lower-tier partnership for inventory management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
La Fiorentina competitors and assessment
Company assessmentDirect peers
- Echo Design Group: Echo Design Group is a U.S. accessories brand specializing in scarves, wraps, hats, gloves, and cold-weather fashion accessories — closely matching La Fiorentina's core product mix and wholesale-to-department-store distribution model.
Broad incumbents
- Hermès: Hermès is an iconic global luxury maison whose silk scarves and shawls define the upper end of the same category La Fiorentina addresses. While operating at vastly greater scale, Hermès competes directly for luxury-scarf consumer spend and department-store mindshare.
- Loro Piana: Loro Piana is an Italian luxury house specializing in cashmere, silk, and fine-fiber accessories including scarves and wraps. Comparable Italian heritage, premium materials positioning, and luxury department-store distribution make it a relevant broader incumbent peer.
- Burberry: Burberry is a British luxury house whose cashmere scarves are a category benchmark. It competes for the same luxury-scarf customer and uses similar premium department-store channels (including Nordstrom and Neiman Marcus), making it a comparable broader luxury-accessories incumbent.
- Etro: Etro is an Italian luxury fashion house famous for paisley silk scarves, wraps, and printed accessories. Comparable Italian heritage, print-driven design language, and luxury-scarf positioning make it a directly relevant broader incumbent peer.
- Max Mara: Max Mara is an Italian luxury outerwear and accessories house with a strong department-store presence. It overlaps with La Fiorentina's fur/faux-fur outerwear and wrap categories at the luxury price tier and shares the Italian craftsmanship positioning.
- Brunello Cucinelli: Brunello Cucinelli is a high-end Italian fashion house specializing in cashmere knitwear and accessories. Comparable Italian heritage, premium cashmere positioning, and luxury department-store distribution make it a relevant broader luxury incumbent.
- Coach: Coach is an accessible-luxury leather goods and accessories brand with broad department-store and outlet presence. While not a direct scarf competitor, it competes for the same department-store real estate and women's luxury-accessories consumer wallet share.
- Tory Burch: Tory Burch is an American lifestyle brand offering women's luxury accessories, including scarves and wraps, distributed through department stores such as Nordstrom and Saks. Comparable channel strategy and women's-accessories positioning make it a relevant broader peer.
- Kate Spade: Kate Spade is an accessible-luxury women's accessories and lifestyle brand sold through the same department-store partners (Nordstrom, Saks). It competes for similar fashion-conscious female consumers and serves as a broader women's-accessories benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
La Fiorentina social profiles
Digital presenceLa Fiorentina financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Fiorentina leadership team
Management profileNumber of profiles
Profiles1 record
La Fiorentina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Fiorentina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Fiorentina
What does La Fiorentina do?
La Fiorentina fabricates and sells luxury women's fashion accessories — wraps, shawls, ponchos, fur vests, fashion scarves, silk scarves, outerwear, hats, gloves, sunglasses, and resort wear — crafted from fine furs (fox, rex rabbit, mink), cashmeres, silk blends, wool, and faux fur. The catalog spans more than 900 SKUs across the main La Fiorentina brand and three sub-brands (Fiore, Gabriella, The Italian Collection), sold via a Shopify-powered DTC website and wholesale to luxury department stores.
Is La Fiorentina a public or private company?
La Fiorentina is a private company. It is classified as family owned and is currently operating.
When was La Fiorentina founded?
La Fiorentina was founded in 1990. It employs 11 to 50 people.
Where is La Fiorentina based?
La Fiorentina is headquartered in Long Island City, United States, in the North America region.
How does La Fiorentina make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale to Luxury Retailers.
Who are La Fiorentina's main competitors?
Echo Design Group is listed as a direct peer. Broad incumbents are Hermès, Loro Piana, Burberry, Etro, Max Mara, Brunello Cucinelli, Coach, Tory Burch and Kate Spade.
Does La Fiorentina have an API?
No public API is recorded for La Fiorentina.
What industry is La Fiorentina in?
La Fiorentina's product category is Luxury Women's Fashion Accessories. Its primary akta.pro industry code is CRAKAEAF, Luxury Scarves, Gloves & Cold-Weather Accessories, with a secondary code of CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods). Its NAICS code is 3159 and its SIC code is 5600.