Carmaster

What Carmaster does

Carmaster (UK) Ltd trades as Carmaster Garage and is a private, family-run independent vehicle service and repair business headquartered at a single workshop in Starbeck, Harrogate, North Yorkshire. Founded in 1996, the company serves individual vehicle owners and small commercial operators across Harrogate, Knaresborough, and Boroughbridge, with an 11-50 employee team that collectively has over 180 years of automotive experience and includes four ADAS IMI-qualified technicians.

Its service portfolio is anchored by four core offerings: ADAS calibration (the company is the first independent garage in Yorkshire to introduce the technology), MOT testing under DVSA rules, manufacturer-pattern car servicing, and mechanical repairs. These are supplemented by more than thirty add-on services spanning tyres, air conditioning (including R744/CO2 refrigerant for electric and hybrid vehicles), diagnostics, brakes, exhausts, clutches, gearboxes, engines, auto electrics, ADAS sub-services (lane assist, adaptive cruise, blind spot, LiDAR, 360 camera, emergency braking, night vision, traffic sign recognition), and specialist work on motorhomes, vans, classics, and EVs.

Revenue is generated through pay-as-you-go professional service fees for labour and parts, with 12-month/12,000-mile guarantees on all work; a smaller parts-supply stream supports tyre, battery, and component sales. The company is direct-to-consumer with no intermediaries: customers book through the website, by phone (01423 881213), or by walk-in. Pricing is quote-based rather than published. Carmaster holds multiple industry accreditations (RMI, The Motor Ombudsman, Trading Standards approval, HEVRA) and was certified as Carbon Literate via MD Rebecca Pullan, supported by on-site solar generation, EV charging, and a zero-to-landfill waste policy.

Name

Carmaster

Legal name

Carmaster (UK) Ltd

Website

https://carmastergarage.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Carmaster Garage is a private, family-run independent vehicle service and repair business based in Harrogate, North Yorkshire. It serves individual car, van, and motorhome owners across Harrogate, Knaresborough, and Boroughbridge with MOT testing, servicing, mechanical repairs, and ADAS calibration.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

General Automotive Repair (811111), Specialized Automotive Repair (811114)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Vehicle Inspection, Testing & Compliance (Safety, Emissions, Certification) (THAIANAC)

Keywords

• Vehicle servicing
• MOT testing
• ADAS calibration
• Mechanical repairs
• Hybrid EV servicing

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Vehicle Servicing: Routine and manufacturer-specified servicing for cars, vans, motorhomes, and electric/hybrid vehicles. Services include interim, full, and major service levels.
2. MOT Testing: Vehicle MOT testing services conducted in line with DVSA rules and testing requirements.
3. Vehicle Repairs: Mechanical repairs, exhausts, clutches, gearboxes, engines, cambelts, and other repair services. Also includes ADAS calibration for various vehicle systems.
4. Parts Supply: Supply and fitting of parts including tyres, batteries, and other vehicle components. Parts may be original equipment (OE) or OE-equivalent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Carmaster Garage is an independent garage in Harrogate, North Yorkshire that provides MOT testing, routine and manufacturer-specified vehicle servicing, mechanical repairs, and Advanced Driver Assistance Systems (ADAS) calibration for cars, vans, and motorhomes. It also services electric, hybrid, and classic vehicles, supplying and fitting parts such as tyres, brakes, batteries, and exhausts alongside warranty-backed labour.

Product overview

Carmaster Garage is an independent garage in Harrogate offering a comprehensive range of vehicle maintenance and repair services. The core offerings consist of ADAS Calibration (the company's specialty, being Yorkshire's first independent garage to introduce the technology with IMI-qualified technicians), MOT Testing, Car Servicing, and general Car Repairs. These core services are supplemented by numerous add-on services including tyres, air conditioning, diagnostics, brakes, exhausts, steering, suspension, wheel alignment, clutch replacement, gearbox repairs, engine rebuilds, auto electrics, Hybrid & EV servicing, classic car repairs, and specialist ADAS sub-services. The company provides online booking capabilities and serves both cars and vans across all major manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• MOT Testing DVSA-approved Ministry of Transport vehicle testing conducted at the Harrogate (Starbeck) workshop for cars, vans, and motorhomes.
• Car Servicing Routine and manufacturer-specified vehicle maintenance for all makes and models, including electric and hybrid vehicles, offered at Interim, Full, and Major service levels.
• Car Repairs Comprehensive mechanical repair services including exhausts, clutches, gearboxes, engines, cambelts, and other mechanical work, supported by advanced diagnostics.
• ADAS Calibration Advanced Driver Assistance Systems calibration delivered by four ADAS IMI-qualified technicians using specialist equipment; the first independent garage in Yorkshire to offer the service.
• Hybrid & EV Repairs & Servicing Dedicated servicing and repair centre for electric and hybrid vehicles, including HEVRA-aligned work and R744 (CO2) refrigerant handling.
• Courtesy Car Three pre-bookable courtesy cars provided to customers while their vehicle is in the workshop for servicing or repair.

Quantifiable outcome

• 12-month/12,000-mile warranty on all parts and labour
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• RMI (Retail Motor Industry)minorOthersCarmaster Garage is affiliated with the Retail Motor Industry, a respected motoring organization representing garage and showroom businesses in the UK motor industry.
• The Motor OmbudsmanminorOthersCarmaster Garage is affiliated with The Motor Ombudsman, an independent self-regulatory body for the motor industry that provides dispute resolution services.
• Trading StandardsminorOthersApproved by Trading Standards, indicating compliance with consumer protection standards and codes of practice.
• HEVRA (Hybrid and Electric Vehicle Repair Association)minorOthersMember of HEVRA, supporting the garage's commitment to environmentally responsible practices and electric/hybrid vehicle servicing.
• Woodlands Car WashminorOthersPartnership providing complimentary exterior wash vouchers at Woodlands Car Wash, Harrogate's premium hand car wash service, for customers who book a service.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HiQ Tyre & Autocare: Goodyear-owned national garage and tyre network. Comparable on MOT, servicing, tyres, and brakes; broader portfolio rather than ADAS/EV specialism.
• Protyre: National garage and tyre chain (Michelin-affiliated). Overlaps on tyres, MOT, and general servicing; broader portfolio with limited ADAS-specific depth.
• Halfords Autocentres: National chain of garages under Halfords offering MOT, servicing, and repairs. Comparable on MOT/servicing breadth but a much broader retail-and-garage parent; less specialist positioning.
• Formula One Autocentres: UK national chain providing MOTs, servicing, tyres, and repairs. Comparable general garage offering but no ADAS specialisation comparable to Carmaster's positioning.
• Mr Tyre: National UK garage and tyre chain. Comparable on MOT, tyres, and basic servicing; a broader incumbent rather than an ADAS specialist.
• Evans Halshaw: Large UK motor services group combining dealerships, servicing, MOT, and repairs. Comparable on full mechanical service offering; broader, dealership-led model with different margin structure than an independent.
• ATS Euromaster: National UK garage and tyre service network. Comparable on tyres, MOT, and general servicing; wider geographic reach but lower ADAS/EV specialist focus than Carmaster.
• Kwik Fit: UK's largest automotive repair and tyre chain. Comparable on core servicing, MOT, tyres, and brakes; overlapping on geographic footprint but broader portfolio and lower specialist depth on ADAS.
• National Tyres: UK-wide chain of tyre and autocare centres. Comparable on tyres, MOT, and basic vehicle servicing; broader portfolio and less specialist depth.

Direct peers

• Bosch Car Service UK: A nationwide network of independent garages backed by Bosch, offering servicing, repairs, and increasingly ADAS and EV capability. Directly comparable as a multi-bay independent garage model targeting the same 'main dealer alternative' customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/carmastergarage
• Facebookfacebook.com/CarmasterGarageHarrogate
• LinkedInlinkedin.com/company/carmaster-garage

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carmaster