Executive and Strategic Solutions

What Executive and Strategic Solutions does

Executive and Strategic Solutions operates under the Digitol Services brand and provides modular technology services to independent office product dealers and managed service providers (MSPs) across the United States. The platform is built around four core service modules—Websites, E-commerce, Data Capture, and Marketing—unified by the Digitol Dashboard, with a tier-based modular deployment model that lets dealers and MSPs adopt services incrementally. The technology stack includes AI-driven search (natural language processing), AI-driven procurement (recommendation engine), QR-based ordering, mobile-first procurement workflows, and integration with InsightPortal's Predictive Insight for analytics, positioning the offering against the threat of online giants competing with traditional office product dealers.

The company's go-to-market is structured around a dedicated Managed Service Provider channel through which MSPs deploy Digitol solutions to their dealer clients, allowing reach into a fragmented independent dealer base without proportional direct-sales headcount. The company employs 1-10 people and operates from Nolensville, Tennessee, claiming national service coverage. Revenue is generated through subscription-based software services with implied quote-based pricing, and no public pricing tiers, customer counts, ARR, or revenue figures are disclosed. Leadership consists of Founder & CEO Ian Elliott, CTO Linden K. Sims, and VP of Marketing Amy Sims.

No external funding, acquisitions, partnerships beyond the MSP channel, patents, certifications, awards, or regulatory actions are recorded. The company's own materials describe its competitive advantage as moderate domain specialization in office products and moderate switching costs tied to dealer-specific workflows; customer logos and segment-level revenue splits are not disclosed, leaving customer concentration and revenue scale unverified.

Name

Executive and Strategic Solutions

Legal name

Digitol Services

Website

https://eandssolutions.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Executive and Strategic Solutions (DBA Digitol Services) provides modular e-commerce, website, data capture, and marketing technology to independent office product dealers and managed service providers across the United States, with AI-driven procurement and search features.

Ownership category

akta.pro rank

Product category

Dealer Technology Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Service Catalog & Self-Service Portal Platforms (HDAEALAG)

Keywords

• Office product dealer software
• Dealer ecommerce platforms
• Managed service provider technology
• Dealer digital marketing services
• Procurement automation solutions

Headquarters

HQ city

Nolensville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Services: Technology services provided to independent dealers and managed service providers with modular tiered deployment

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Executive and Strategic Solutions (operating as Digitol Services) provides a modular software platform tailored for independent office product dealers and managed service providers. The platform bundles websites, e-commerce, data capture, and marketing capabilities with a centralized Digitol Dashboard, delivered through tiered subscription-based deployment and a dedicated MSP channel.

Product overview

Executive and Strategic Solutions operates under the Digitol Services brand, offering a modular technology platform designed for independent dealers and managed service providers. The portfolio consists of core service modules (Websites, E-commerce, Data Capture, and Marketing) supported by the Digitol Dashboard platform, all accessible through a Managed Service Provider channel. The system features a tiered, modular deployment architecture that allows businesses to adopt services according to their needs and scale.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Independent DealerscoreChannel Partner/ Reseller/ DistributorCore customer base comprised of independent dealers in the office products industry who deploy Digitol Services technology solutions to compete against online giants and establish economic barriers around their businesses
• Managed Service ProviderscoreChannel Partner/ Reseller/ DistributorStrategic channel partners who provide technology services and deployment to their dealer client base, operating through the Managed Service Provider channel program

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Pepperi: Mobile B2B sales and ordering platform for distributors and wholesalers, including office products. Highly comparable in target customer (independent B2B dealers) and in marrying e-commerce with field/procurement workflows.
• Sana Commerce: B2B e-commerce platform purpose-built for distributors and manufacturers. Closely analogous to Digitol in serving the wholesale/distribution vertical with integrated storefront, procurement, and ERP connectivity — same customer type, similar product surface.

Broad incumbents

• Kibo Commerce: Enterprise commerce platform used by distributors and retailers; comparable on unified storefront, OMS, and personalization capabilities that Digitol offers dealers via the Digitol Dashboard.
• BigCommerce: Enterprise and mid-market commerce platform with B2B Edition capabilities (price lists, quote management). Competes at the platform layer but lacks Digitol's vertical specialization in office products dealers.
• Lightspeed Commerce: Commerce and payments platform serving retailers and small-business wholesalers. Overlaps Digitol on omnichannel commerce, though not specialized in office products distribution.
• Adobe Commerce (Magento): Open-source/enterprise commerce platform widely adopted by B2B distributors. Comparable on customizable B2B storefront and catalog functionality, though typically requires more technical resources than Digitol's modular offering.
• Salesforce Commerce Cloud: Enterprise commerce platform acquired by Salesforce, used by large distributors. Represents the upper-bound of horizontal competition Digitol could face if dealers consolidate upward.
• Shopify: Dominant horizontal e-commerce platform with Shopify Plus targeting B2B and wholesale. Overlaps Digitol on the storefront/e-commerce layer, though Shopify does not specialize in the independent office dealer vertical.

Others

• HubSpot: Marketing automation and CRM platform whose Marketing Hub overlaps with Digitol's Marketing module. Adjacent rather than directly competitive — represents a horizontal alternative for the marketing piece of Digitol's stack.
• Squarespace: Hosted website builder that addresses a portion of Digitol's Websites offering for small dealers. Adjacent in the front-end website layer but lacks Digitol's integrated e-commerce/procurement/data capture suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elliott_ian
• Facebookfacebook.com/EandSsolutionsLLC
• LinkedInlinkedin.com/in/elliottian

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Executive and Strategic Solutions