Indiana Apartment Association

What Indiana Apartment Association does

The Indiana Apartment Association (IAA) is a statewide nonprofit trade organization founded in 1969, headquartered in Indianapolis, Indiana, that serves as the unifying body for Indiana's multifamily rental housing industry, representing more than 293,000 homes. Its membership is organized around two primary segments — apartment owners and managers, and industry suppliers/vendors — and delivers value through advocacy (Multifamily Housing PAC, legislative priorities, bill tracking), education (NAA-credentialed programs including CAM, CALP, CAMT, CPO, Service Technician Program, SAL Leadership Series), and community-building (Midwest Multifamily Conference, INsites Magazine, Career Center, area councils). The product surface spans credential programs, compliance tools (IN Compliance Guide, Click & Lease), publications, resource directories (Online Directory, Buyer's Guide), and signature events, all delivered on Novi AMS association management software. The federation with the National Apartment Association provides members access to national credentials and shared industry resources.

The revenue model is membership-subscription based on annual billing, with members receiving approximately 40-50% discounted pricing on events, certifications, and programs relative to non-members. Supplementary revenue is generated through tiered supplier sponsorship programs (Preferred, Executive, Signature), advertising across INsites Magazine and IAA digital channels, and event registration fees. Distribution is statewide Indiana via direct membership sales, in-person training at the Keystone Crossing facilities in Indianapolis, hybrid Zoom/webinar delivery, and the annual Midwest Multifamily Conference.

Name

Indiana Apartment Association

Legal name

Indiana Apartment Association

Website

https://iaaonline.net

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Indiana Apartment Association is a statewide nonprofit trade organization, founded in 1969, that unites Indiana's multifamily rental housing industry — representing over 293,000 homes — through advocacy, NAA-credentialed education programs, supplier partnerships, and signature events like the Midwest Multifamily Conference.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

The Indiana Apartment Association is a statewide non-profit trade organization that delivers member-based advocacy, education, credentialing, and networking services to Indiana's multifamily housing industry. Its core offerings include NAA-affiliated certification programs (CAM, CALP, CAMT, CPO, Service Technician), the Midwest Multifamily Conference, INsites Magazine, an Online Directory and Buyer's Guide, the IN Compliance Guide, Click & Lease, and a Career Center — all distributed through a member portal and in-person training facilities in Indianapolis.

Product overview

Indiana Apartment Association operates as a statewide trade organization providing a suite of member services rather than a single product. The core offerings include industry credential programs (CAM, CALP, CAMT, CPO, Service Technician Program), a quarterly publication (INsites Magazine), compliance tools (IN Compliance Guide, Click & Lease), networking resources (Online Directory, Buyer's Guide, Career Center), and signature events (Midwest Multifamily Conference, SAL Leadership Series). These services are delivered through a member-based association model with Novi AMS association management software, designed to support multifamily housing professionals across advocacy, education, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Midwest Multifamily Conference (MMC): Annual flagship conference event hosted by IAA for the multifamily housing industry
• INsites Magazine
• Rebuilding Lives Foundation

Products and services

• IN Compliance Guide

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, preferred, executive and signature.

• National Apartment Association (NAA)coreStrategic or Co-development PartnerIAA is federated with NAA, providing members access to national apartment industry resources, the Apartmentalize conference, and NAA credential programs including CAM, CALP, and CAMT certifications.
• Holt Construction Group, Inc.preferredOthersPreferred Supplier since 1988. Provides roofing and construction services to IAA member properties. Located at 111 East McCarty Street, Indianapolis, IN 46225.
• HSC Pavement MaintenancepreferredOthersPreferred Supplier since 2015. Third-generation pavement maintenance company with 40-year track record. Located at 1205 West Troy Avenue, Indianapolis, IN 46225.
• Chadwell SupplypreferredOthersPreferred Supplier since 2017. Provides appliance distributors, maintenance supplies, cabinetry, lighting supplies, and window coverings. Located at 5433 S State Road 267 Suite 190, Lebanon, IN 46052.
• GreenWay Waste & RecyclingpreferredOthersPreferred Supplier since 2012. Provides pet waste removal, recycling, trash service, valet trash service, and resident services. Located at 1300 East 86th Street Suite 90015, 36A, Indianapolis, IN 46240.
• ONiT PaintingpreferredOthersPreferred Supplier since 2020. Veteran and family-owned commercial painting business started in 2015 by Chris Elliott. Located at 7202 East 87th Street Ste 107, Indianapolis, IN 46256-1200.
• The Sherwin-Williams CompanypreferredOthersPreferred Supplier since 1982. Nation's largest specialty retailer of paint and painting supplies with more than 4,200 stores across North America. Located at 6535 E. 82nd Street Suite 206, Indianapolis, IN 46250.
• APCO SupplyexecutiveOthersExecutive Supplier. HVAC and maintenance supply distributor. Located at 8119 Zionsville Rd, Indianapolis, IN 46268.
• HD SupplysignatureOthersSignature Supplier. Facilities maintenance supply company serving multifamily industry.
• Valet LivingsignatureOthersSignature Supplier. Provides valet trash and doorstep services for multifamily properties.
• AES IndianasignatureOthersSignature Supplier. Electric utility company serving Indiana.
• All Pro IndysignatureOthersSignature Supplier. Property maintenance services in Indianapolis area.
• Eye 4 GroupsignatureOthersSignature Supplier. Provides specialized services to multifamily industry.
• LED IndysignatureOthersSignature Supplier. LED lighting services for commercial and multifamily properties.
• Pointe Pest ControlsignatureOthersSignature Supplier. Pest control services for Indianapolis multifamily properties.
• Pittsburgh Paints (PPG)signatureOthersSignature Supplier. Paint and coatings supplier.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• National Apartment Association (NAA): National federation counterpart to IAA. Directly comparable as the umbrella trade association of which IAA is a federated state chapter, sharing credential programs (CAM, CALP, CAMT), advocacy priorities, and event brands like Apartmentalize.
• Ohio Apartment Association: Neighboring state-level apartment industry association serving Ohio multifamily owners, managers, and suppliers with a comparable suite of advocacy, education, events, and credential programs. Structurally and operationally analogous to IAA.
• Illinois Apartment Association: State-level multifamily industry association serving Illinois with similar membership, advocacy, and credential offerings. Comparable scale and Midwest regional focus make it a closely aligned peer.
• Michigan Apartment Association: State-level trade association for Michigan apartment industry offering similar credential programs, advocacy, supplier partnerships, and annual conferences comparable to IAA's offerings.
• Kentucky Apartment Association: Smaller state-level apartment association directly comparable in scope (advocacy, education, events) and tier-supplier revenue model, though operating in a smaller multifamily market than IAA.
• Wisconsin Apartment Association: State-level trade association serving Wisconsin's apartment industry with similar member services, advocacy, and credential programs. Operating at a comparable scale to IAA in a neighboring Midwest market.

Broad incumbents

• Florida Apartment Association: Larger, established state apartment association operating with similar mission in a substantially bigger multifamily market. Directly comparable membership model and credential/event offerings, but with significantly more scale than IAA.
• Texas Apartment Association: One of the largest state apartment associations in the U.S., mirroring IAA's advocacy, education, and supplier partnership structure but at materially greater scale given Texas's multifamily market size.
• National Multifamily Housing Council (NMHC): National trade association representing larger multifamily owners, managers, and developers. Overlaps with IAA in advocacy and research for the rental housing industry but skews toward institutional/firm-level representation rather than state-level membership.

Emerging players

• Institute of Real Estate Management (IREM): National real estate management organization offering credential programs (CPM, ARM) that overlap with IAA's CAM/CALP/CAMT offerings. Comparable focus on property management professionalization, though not a state-level apartment trade association.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iaaconnect
• Facebookfacebook.com/iaaconnect

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana Apartment Association