The ASEAN Post
The ASEAN Post is a Kuala Lumpur-based digital media and intelligence platform founded in 2017 that curates analytical coverage of Southeast Asian geopolitics, energy, markets, technology, and the environment for regional decision-makers, think tanks, and a broader ASEAN audience via subscription and advertising revenue.
- Company typePrivate
- Founded2017
- HeadquartersPetaling, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The ASEAN Post does
The ASEAN Post is a technology-driven communications and intelligence platform operated by Digital Media Nusantara Sdn. Bhd. (wholly owned by Vantage Point Capital), headquartered in Kuala Lumpur and founded in 2017. The core product is a digital media property at theaseanpost.com that curates analytical content on Southeast Asian geopolitics, the Fourth Industrial Revolution, the Belt and Road Initiative, energy, markets, technology, environment, and women's empowerment, organised across Geopolitics, Spotlight, Energy, Markets, Technology, Environment, and Opinion verticals. Distribution runs through a self-serve website, YouTube-hosted video interviews, email newsletters, and social media, targeting a horizontally segmented audience of regional decision-makers, think tanks, and a broader ASEAN community.
The product portfolio extends beyond The ASEAN Post into two editorial sub-brands, Spotlight Labs and Reimagining Southeast Asia, and one under-development fintech media platform, Discovery Technologies, which applies machine learning and AI to ASEAN capital markets monitoring and analysis. Discovery Technologies is positioned to make Digital Media Nusantara 'Southeast Asia's first fintech media firm,' but remains pre-launch. The underlying technology stack is a standard digital content management and distribution platform; there is no disclosed mobile app, API, or SDK.
The revenue model is a combination of subscription (premium content and email updates) and advertising (served through a dedicated advertising contact), with no publicly disclosed pricing tiers. The company is venture-backed, having closed a Pre-series A 'technology bridger' round from Malaysia Debt Ventures (MDV), a Malaysian Ministry of Finance subsidiary, in September 2021. Headcount sits in the 11-50 band.
The ASEAN Post firmographics
Firmographics- Name
- The ASEAN Post
- Legal name
- Digital Media Nusantara Sdn. Bhd.
- Website
- https://theaseanpost.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The ASEAN Post is a Kuala Lumpur-based digital media and intelligence platform founded in 2017 that curates analytical coverage of Southeast Asian geopolitics, energy, markets, technology, and the environment for regional decision-makers, think tanks, and a broader ASEAN audience via subscription and advertising revenue.
- Ownership category
- akta.pro rank
The ASEAN Post industry classification
Industry- Product category
- Digital News & Media
- NAICS
- Periodical Publishers (51312), Newspaper Publishers (513110), Advertising, Public Relations, and Related Services (5418)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
- akta.pro secondary industry
- Community-Integrated Publishing Platforms (MPACAIAI)
Keywords
Where The ASEAN Post is headquartered
LocationHeadquarters
- HQ city
- Petaling
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
The ASEAN Post business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Subscription: The platform offers subscription services for readers to access premium content and updates
- Advertising: The ASEAN Post generates revenue through advertising and marketing opportunities on its platform, with dedicated contact for advertising enquiries at [email protected]
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The ASEAN Post product offering
Product offeringCore offering
The ASEAN Post is a technology-driven digital media platform that curates and publishes analytical content framing critical issues shaping Southeast Asia's future, covering ASEAN geopolitics, the Fourth Industrial Revolution, the Belt and Road Initiative, climate change, energy, markets, technology, and environment. The platform distributes this content via its website, YouTube video interviews, and email newsletters, with an optional subscription for premium updates. It targets regional decision-makers, think tanks, research institutes, and a broader ASEAN-focused audience.
Product overview
The ASEAN Post operates as a unified media platform (not a modular platform-plus-modules architecture), offering analytical news and intelligence content focused on Southeast Asia. The product portfolio consists of The ASEAN Post as the core news and analysis platform, alongside sub-brands Spotlight Labs and Reimagining Southeast Asia for specialized content. Additionally, Discovery Technologies represents an under-development AI/ML-enabled financial markets infrastructure platform intended to position the company as Southeast Asia's first fintech media firm, which when launched will complement the existing media offerings with capital markets intelligence capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Spotlight Labs: A brand under Digital Media Nusantara focused on providing analytical insights and spotlight features.
- Reimagining Southeast Asia
- Discovery Technologies
Products and services
- The ASEAN Post A digital media platform that curates analytical news and intelligence content on ASEAN geopolitics, the Fourth Industrial Revolution, the Belt and Road Initiative, climate change, energy, markets, technology, and environment, serving regional decision-makers, think tanks, and a broader ASEAN audience via web, video, and email.
- Spotlight Labs A sub-brand within Digital Media Nusantara's stable that produces spotlight features and specialized analytical content offerings alongside The ASEAN Post.
- Reimagining Southeast Asia A sub-brand under Digital Media Nusantara producing thought-provoking content and analysis on Southeast Asia's transformation and developments.
Companies that use The ASEAN Post
Customer profileSegments3 records
Ideal customer profiles3 records
The ASEAN Post technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The ASEAN Post partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BOXTradExminorBOXTradEx and BOCT formed a strategic partnership for cross-currency settlement via token and/or digital assets. This partnership creates value-added benefits for BOXTradEx users with options for fiat-to-crypto currency transaction settlement. BOCT works with RMBex Limited for licensed digital asset brokering platform services.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
The ASEAN Post competitors and assessment
Company assessmentDirect peers
- Caixin Global: Caixin Global is an English-language outlet providing analytical coverage of China and broader Asia business and finance. It competes with The ASEAN Post for premium business and policy readers seeking Asia-focused intelligence.
- Channel News Asia (CNA): CNA is a Singapore-based regional news outlet covering Southeast Asian geopolitics, business, and lifestyle. It overlaps directly with The ASEAN Post's ASEAN-focused editorial positioning and decision-maker audience.
- Tech in Asia: Tech in Asia is a digital media platform covering technology, startups, and business across Southeast Asia. It shares The ASEAN Post's regional Southeast Asia focus and technology content vertical.
- Nikkei Asia: Nikkei Asia is a paid digital publication delivering in-depth reporting on Asian business, politics, and economics. It directly overlaps The ASEAN Post's coverage of regional geopolitics, markets, and policy for a similar executive reader base.
- The Diplomat: The Diplomat is a digital publication covering Asia-Pacific geopolitics, security, and policy. It targets a similar policy-think-tank readership and covers overlapping topics including ASEAN, the South China Sea, and Belt and Road.
- South China Morning Post: SCMP is a major English-language Asia-focused digital news outlet covering China and broader Asia business, politics, and society. It competes for the same expatriate and executive ASEAN/APAC readership as The ASEAN Post.
Broad incumbents
- Reuters Asia: Reuters operates a global newswire and Asia regional desk covering business, politics, and markets. As a broad incumbent with substantial scale, it competes with The ASEAN Post for institutional readers and ASEAN news coverage, but at a much larger footprint.
- Bloomberg Asia: Bloomberg Asia provides business, financial, and capital-markets news across the region. As a global incumbent, it overlaps The ASEAN Post on markets and ASEAN coverage and shares an enterprise/data-services angle aligned with Discovery Technologies' thesis.
Regional players
- Mothership: Mothership is a Singapore-based digital news publisher focused on Southeast Asian stories with broad editorial appeal. It is comparable as a regional digital publisher but is primarily Singapore-focused rather than pan-ASEAN.
- The Edge Malaysia: The Edge Malaysia is a leading business and financial news publisher covering Malaysian and regional markets. It is comparable as a Malaysia-headquartered business publication but operates primarily within Malaysia rather than across ASEAN.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The ASEAN Post social profiles
Digital presenceThe ASEAN Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
The ASEAN Post leadership team
Management profileNumber of profiles
Profiles7 records
The ASEAN Post subsidiaries and ownership
Company hierarchySubsidiaries3 records
The ASEAN Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The ASEAN Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The ASEAN Post
What does The ASEAN Post do?
The ASEAN Post is a technology-driven digital media platform that curates and publishes analytical content framing critical issues shaping Southeast Asia's future, covering ASEAN geopolitics, the Fourth Industrial Revolution, the Belt and Road Initiative, climate change, energy, markets, technology, and environment. The platform distributes this content via its website, YouTube video interviews, and email newsletters, with an optional subscription for premium updates. It targets regional decision-makers, think tanks, research institutes, and a broader ASEAN-focused audience.
Is The ASEAN Post a public or private company?
The ASEAN Post is a private company. It is classified as venture growth investor backed and is currently operating.
When was The ASEAN Post founded?
The ASEAN Post was founded in 2017. It employs 11 to 50 people.
Where is The ASEAN Post based?
The ASEAN Post is headquartered in Petaling, Malaysia, in the Asia region.
How does The ASEAN Post make money?
Two revenue lines are on record. Subscription is the primary driver. The others are advertising.
Who are The ASEAN Post's main competitors?
Direct peers on record are Caixin Global, Channel News Asia (CNA), Tech in Asia, Nikkei Asia, The Diplomat and South China Morning Post. Broad incumbents are Reuters Asia and Bloomberg Asia. Regional players are Mothership and The Edge Malaysia.
Does The ASEAN Post have an API?
No public API is recorded for The ASEAN Post.
What industry is The ASEAN Post in?
The ASEAN Post's product category is Digital News & Media. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms, with a secondary code of MPACAIAI, Community-Integrated Publishing Platforms. Its NAICS code is 51312 and its SIC code is 2721.