What The Caravan Club does

The Caravan and Motorhome Club, legally The Caravan Club Limited (company no. 00646027), is a member-owned organisation founded in 1907 and headquartered in East Grinstead, West Sussex. It is the largest private membership organisation in the UK dedicated to caravan and motorhome touring, rebranded from 'The Caravan Club' to its current trading name in 2017 to reflect broadened coverage of motorhomes, campervans, roof tents, and tents. The core proposition is an annual membership (from £69) that unlocks access to over 145 directly operated UK campsites, 2,000+ Certificated Locations, 350+ affiliated European campsites across 17 countries, and an extensive member benefits programme including insurance products, ferry and Eurotunnel discounts, training courses, and worldwide escorted tours. Customers are predominantly individual UK touring enthusiasts — families, couples, and solo travellers — purchasing directly via the club website, mobile apps on iOS and Android, or a 24/7 digital assistant called 'Lizzie' reachable by phone and WhatsApp.

The Club generates revenue across six streams: subscription membership fees, campsite pitching fees, insurance commissions distributed through partner providers Devitt, Green Flag, and Bikmo (under FCA authorisation no. 311890), ferry and crossing commissions, training courses (from £184 per person), and worldwide escorted tours (from £3,599 per person). Insurance products span caravan, motorhome, campervan, car, home, UK and European breakdown (MAYDAY), travel (Red Pennant), and cycle/e-bike cover, with motorhome and campervan policies rated 5 Star Expert by Defaqto. Supplementary offerings include glamping (via Experience Freedom sub-brand), holiday cottages, the Club Together community forum, the Great Savings Guide offering up to 50% off UK and Ireland attractions, and an online Club Shop.

The Club is owned by its members and reinvests surplus into facilities and services rather than distributing to external shareholders; it employs approximately 800 permanent staff (over 400 at head office) with seasonal patterns across the campsite network and relies on approximately 3,000 active suppliers. Technology is centred on a proprietary campsite search-and-booking platform, iOS and Android member apps, and the Lizzie digital assistant; the wholly-owned subsidiary Alan Rogers Travel Group extends overseas travel content and booking services. The company is private, has no disclosed parent, and operates as a UK private limited company.

Name

The Caravan Club

Legal name

The Caravan Club Limited

Website

https://caravanclub.co.uk

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

251–500 employees

Short description

The Caravan and Motorhome Club is the UK's largest member-owned touring organisation (founded 1907), selling annual memberships from £69 that give individual caravan, motorhome, and camping enthusiasts access to 145+ UK campsites, 2,000+ Certificated Locations, and 350+ European campsites, along with insurance, training, and worldwide tour services.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Membership Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214), Tour Operators (561520)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

RV Parks & Motorhome Resorts (THAMAJAA)

akta.pro secondary industries

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Caravan club membership
• Campsite booking services
• Motorhome touring holidays
• Travel insurance products
• Outdoor recreation services

Headquarters

HQ city

East Grinstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership subscriptions: Annual membership fees providing access to Club campsites, Certificated Locations, member discounts, the Great Savings Guide (up to 50% off attractions), ferry and crossing discounts, and exclusive member offers. Membership starts from £69 per year.
2. Campsite bookings: Revenue from pitching fees at over 145 UK Club campsites, affiliated campsites, and glamping sites. Bookings handled via the club's online booking platform.
3. Insurance products (commission): Referral and commission income from insurance products: Caravan Cover, Motorhome Insurance, Campervan Insurance, Car Insurance, MAYDAY UK and European Breakdown Cover (via Green Flag), Red Pennant Travel Insurance, Home Insurance, and Cycle/E-Bike Insurance (via Bikmo). Quotes and renewals are facilitated through Devitt's online platforms.
4. Ferry and crossing bookings: Commission from booking ferry crossings and Eurotunnel crossings for overseas holidays. Members save up to 10% on ferry and Eurotunnel crossings with a lowest-price guarantee.
5. Training courses: Revenue from caravan towing courses and motorhome courses, priced from £184 per person.
6. Worldwide tour bookings: Revenue from escorted and independent worldwide motorhome tours, with prices from £3,599 per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Caravan and Motorhome Club sells annual memberships (from £69 per year) that grant access to a network of over 145 UK Club campsites, more than 2,000 Certificated Locations, and over 350 affiliated campsites across 17 European countries. The Club also distributes a portfolio of specialist insurance products (caravan, motorhome, campervan, car, home, cycle/e-bike, travel and breakdown cover), books ferry/Eurotunnel crossings, sells training courses and escorted worldwide motorhome tours, and operates glamping and holiday cottage accommodations.

Product overview

The Caravan and Motorhome Club operates as a membership-based organization offering a comprehensive portfolio of touring, camping, and insurance products. The core offering centers on the annual membership (from £69/year) which provides access to over 145 UK Club campsites, over 2,000 Certificated Locations, and over 350 campsites across 17 European countries. The Club also offers a full suite of insurance products including Caravan Cover, Motorhome Insurance, Campervan Insurance, Car Insurance, MAYDAY Breakdown Cover (UK and European), Red Pennant Travel Insurance, Home Insurance, and Cycle/E-Bike Insurance. Supplementary services include Training Courses (from £184), Worldwide Tours (from £3,599), Glamping holidays (20% member discount), Holiday Cottages, Roof Tent Holidays, the Club Together community forum, the Lizzie 24/7 digital assistant, the Great Savings Guide (up to 50% off attractions), Club Shop, and a mobile app for iOS and Android. The Club also owns Alan Rogers Travel Group as a wholly-owned subsidiary and operates Experience Freedom as a glamping sub-brand. The Club is authorized and regulated by the FCA (no. 311890) for general insurance and credit activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Caravan and Motorhome Club Annual Membership Annual membership subscription from £69 per year granting individual touring enthusiasts access to over 145 UK Club campsites, more than 2,000 Certificated Locations, 350+ European campsites across 17 countries, ferry/Eurotunnel discounts up to 10%, the Great Savings Guide offering up to 50% off attractions, and exclusive member offers.
• UK Club Campsite Bookings Bookable pitches at the Club's network of over 145 directly operated UK campsites, including touring, camping, serviced, grass, and seasonal pitch options available to members.
• Certificated Locations Over 2,000 private campsites exclusively available to Club members across the UK for short-stay touring stops.
• European Campsite Bookings Bookable access to over 350 affiliated campsites across 17 European countries, bundled with ferry and Eurotunnel crossing booking options for members touring overseas.
• Worldwide Motorhome Tours Escorted and independent motorhome tours to destinations worldwide including Australia, New Zealand, Canada, USA, and Southern Africa, priced from £3,599 per person.
• Caravan Cover Specialist insurance cover for touring caravans, providing protection whether the caravan is at home, in storage, or on holiday.
• Motorhome Insurance Defaqto 5-Star Expert rated motorhome insurance with a price promise to beat renewal quotes by at least £25, distributed via partner Devitt.
• Campervan Insurance Defaqto 5-Star Expert rated campervan insurance with a price-match guarantee against renewal quotes, distributed via partner Devitt.
• Car Insurance Standard motor car insurance available to Club members with quotes and renewals handled through partner Devitt's secure online platform.
• MAYDAY UK Breakdown Cover UK roadside assistance and recovery cover starting from £80, underwritten and delivered in partnership with Green Flag to ensure holiday continuity.
• MAYDAY European Breakdown Cover Breakdown and recovery cover extending the MAYDAY roadside assistance product to cover touring travel across Europe, delivered with Green Flag.
• Red Pennant Travel Insurance Travel insurance tailored for overseas touring holidays, available to Club members.
• Home Insurance Home insurance for Club members, with quotes and renewals processed through partner Devitt's platform.
• Cycle and E-Bike Insurance Specialist insurance for bicycles and electric bikes offered to members in partnership with Bikmo.
• Training Courses Expert-led caravanning and motorhome training courses covering towing, manoeuvring, and confidence-building skills, priced from £184 per person.
• Glamping Holidays Glamping pod and outdoor accommodation stays at UK Club sites, with a 20% member discount applied to bookings.
• Holiday Cottages Self-catering holiday cottage accommodation offered at select Club campsites for members and guests.
• Roof Tent Holidays Roof-tent camping options at Club campsites with member savings on related outdoor products, supporting a lighter-weight entry to touring.
• Club Shop Online retail shop selling Club-branded merchandise and e-gift vouchers to members.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Alan Rogers Travel GroupcoreOthersThe Caravan and Motorhome Club owns the Alan Rogers Travel Group as a wholly-owned subsidiary. Alan Rogers is a provider of campsite guides and travel resources for touring enthusiasts, complementing the Club's own campsite network.
• DevittcoreChannel Partner/ Reseller/ DistributorDevitt provides insurance quote platforms for the Club's Car Insurance, Motorhome Insurance, Campervan Insurance, and Home Insurance products. Members are directed to Devitt's secure quote platforms for new quotes, retrievals, and renewals.
• Green FlagcoreChannel Partner/ Reseller/ DistributorGreen Flag provides the Club's MAYDAY UK Breakdown Cover product, with cover starting from £80. The partnership allows the Club to offer roadside and recovery services to its members.
• BikmominorChannel Partner/ Reseller/ DistributorBikmo provides Cycle and E-Bike Insurance to Club members, offered through the Club's insurance product range.
• OutdooractiveminorGTM or Marketing PartnerOutdooractive provides pre-mapped walks and hikes near Club campsites. Club members can save €10 on an Outdooractive Pro or Pro+ annual subscription through Member Offers.
• DevonDays Festival / Holwell FarmminorGTM or Marketing PartnerThe Club partnered with DevonDays Festival to offer members an exclusive 10% discount on festival tickets. The festival runs from 31 July to 2 August 2026 at Holwell Farm, Devon.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camping and Caravanning Club: The UK's other large membership-based touring organisation for caravan, motorhome and camping enthusiasts, operating a competing network of UK club campsites and Certificated Locations. Most directly comparable peer to The Caravan Club in terms of business model and member value proposition.
• Good Sam Club: US membership organisation serving RV and camping enthusiasts with discounts, insurance, and travel services. Closely comparable to The Caravan Club's blend of subscription membership, insurance products, and travel discounts for the RV community.
• Thousand Trails / Encore RV Resorts: US membership-based network of RV resorts and campgrounds with tiered annual memberships providing access to a nationwide park network. Directly comparable subscription-driven RV park access model.

Emerging players

• Outdoorsy: Peer-to-peer RV and campervan rental marketplace. Comparable as a demand aggregator for motorhome touring, though operating via marketplace rather than direct ownership.

Broad incumbents

• KOA (Kampgrounds of America): North America's largest system of franchised campgrounds with a loyalty programme (KOA Rewards). Compares to The Caravan Club on membership-driven outdoor hospitality, although it operates through franchise rather than direct ownership.
• Haven Holidays: UK holiday park operator owned by Bourne Leisure, operating 38+ parks along the coast. Adjacent competitor for UK family holiday spend, though static caravan-led rather than touring-focused.
• Parkdean Resorts: UK's largest holiday park operator with 67+ parks. Comparable as a UK-based outdoor holiday operator competing for the same family leisure customer, though focused on static caravans rather than touring.

Regional players

• Roadsurfer: European motorhome and campervan rental company operating in Germany, France, and other markets. Comparable to the Club's European touring and worldwide tour operations, though operating on a rental rather than membership basis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/candmclub
• YouTubeyoutube.com/CaravanandMotorhomeClub
• Facebookfacebook.com/candmclub
• LinkedInlinkedin.com/company/candmclub
• Instagraminstagram.com/candmclub
• TikToktiktok.com/@candmclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Caravan Club