Alan Rogers

What Alan Rogers does

Alan Rogers Travel Ltd is a UK-registered private limited company (No. 3676532) operating since 1963 as a specialized travel platform for camping, caravanning, and motorhome holidays. The company runs a website and booking platform listing over 8,000 campsites across the UK and Europe, of which more than 1,800 are directly bookable online, with an independent assessor program that conducts on-site reviews across the continent. The product portfolio spans printed guidebooks (Europe Guide 56th Edition, Naturist Guide 7th Edition), free digital eGuides (France and Spain & Portugal), the quarterly Destinations Magazine, organized rally holidays, ABTA-bonded worldwide escorted motorhome tours, and motorhome rental referrals in the USA, Canada, Australia, and New Zealand.

The technology stack is a content-led web platform with site search, filtering (including 2023-launched eco-credential and accessibility filters), and integrated booking; a mobile app is not operated, but digital travel packs are delivered. Revenue is generated through four diversified streams: one-time guidebook sales, transaction commissions on campsite bookings, professional services fees on organized travel and rallies (ABTA-bonded), and affiliate/referral fees on motorhome rentals. Customer segments are consumer SMB individuals segmented into families, caravan owners, motorhome/RV owners, couples, and naturists, served via direct-to-consumer website sales, email, organic social, podcast partnership (Motorhome Matt), and industry events such as the NEC Birmingham Caravan, Camping & Motorhome Show.

Alan Rogers is a subsidiary of The Caravan and Motorhome Club (the parent also co-presents the annual Campsite Awards program jointly with Alan Rogers since 2016). The company has no disclosed venture or private equity funding, is privately held, and operates from a small UK office team in East Grinstead/Kent. Strategic emphasis in recent years has been on sustainability and accessibility feature development, worldwide motorhome holiday expansion, and content product (magazine and guidebook) cadence rather than on technology or AI investment.

Name

Alan Rogers

Legal name

Alan Rogers Travel Ltd

Website

https://alanrogers.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Alan Rogers is a UK-based camping and caravanning travel platform founded in 1963, listing 8,000+ European campsites (1,800+ bookable online), publishing guidebooks and a quarterly magazine, and offering rallies, ABTA-bonded worldwide motorhome holidays, and rental referrals.

Ownership category

akta.pro rank

Product category

Campsite Booking and Travel Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Tour Operators (56152), All Other Travel Arrangement and Reservation Services (561599)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industries

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

Keywords

• Campsite booking services
• Camping guidebooks
• Motorhome holidays
• Caravan touring holidays
• Campsite reviews

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Guidebook Sales: Sale of printed and digital campsite guides including the Europe Guide (56th Edition), Naturist Guide (7th Edition), and free eGuides for France and Spain & Portugal. Guidebooks are available for purchase through the website.
2. Campsite Booking Commission: Online platform allows users to book campsites directly with over 1,800 bookable campsites throughout Europe. Commission earned on completed bookings.
3. Travel Services: Experienced travel agents offer holidays including European rallies, motorhome holidays, and worldwide escorted tours. Revenue from organized group travel and rally services.
4. Motorhome Rental Referral: Referral service for motorhome and campervan rental with trusted partners in USA, Canada, Australia, New Zealand and other destinations worldwide.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Alan Rogers operates a campsite discovery, review, and booking platform covering over 8,000 campsites across the UK and Europe, with online booking for 1,800+ sites. The company sells printed and digital campsite guidebooks (Europe Guide, Naturist Guide, free eGuides), publishes a quarterly Destinations Magazine, and runs organized rally holidays across Europe. It also offers ABTA-bonded worldwide escorted motorhome tours and motorhome/campervan rental referrals.

Product overview

Alan Rogers is a travel booking and content platform for camping and caravanning holidays, offering a unified portfolio of campsite discovery, booking, and travel services. The core offering consists of the campsite booking platform (with over 8,000 locations and direct booking for 1,800+ campsites), supported by printed Alan Rogers Guidebooks and free digital eGuides, the Destinations Magazine, and Alan Rogers Rallies. The company also provides ancillary services including Worldwide Motorhome Holidays, Motorhome and RV Rental, and ABTA-bonded travel booking. Content hubs (Green Hub, Accessible Camping Hub, Travel Advice Hub, Mental Wellbeing Hub) and the Campsite of the Month feature extend the platform with specialist information. The Alan Rogers Campsite Awards program provides third-party validation of campsite quality. The platform operates as a subsidiary of the Caravan and Motorhome Club.

Differentiator

Problem solved

Functional benefit

Products and services

• Alan Rogers Campsite Booking Platform Online platform enabling consumers to search, filter, and book campsites across the UK and Europe, with over 8,000 locations listed and direct booking available for over 1,800 campsites. Includes eco-friendly and accessibility filters added in 2023.
• Alan Rogers Printed Guidebooks Annual printed guidebooks including the Europe Guide (56th Edition, 2024) and Naturist Guide (7th Edition, 2019), featuring curated campsite listings and expert reviews for camping, caravan, and motorhome enthusiasts.
• Alan Rogers Digital eGuides Free digital guides available online, including 'Best in France' and 'Best in Spain & Portugal' eGuides (2026 editions), providing curated campsite selections.
• Destinations Magazine Quarterly magazine featuring inspiring holiday content for campers, caravan, and motorhome owners, published regularly with editions available online.
• Alan Rogers Rallies Organized rally events for touring enthusiasts offering group travel experiences across Europe, enabling like-minded campers to tour together.
• Worldwide Motorhome Holidays Escorted motorhome and touring holidays to worldwide destinations including Australia, New Zealand, Canada, and the USA, delivered by Alan Rogers' experienced travel agents.
• Motorhome and Campervan Rental Referral service connecting consumers with motorhome and campervan rental through trusted partners in the USA, Canada, Australia, New Zealand, and other worldwide destinations.

Quantifiable outcome

• Over 8,000 campsite locations listed across UK and Europe
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Caravan and Motorhome ClubcoreStrategic or Co-development Partner · 1 January 2016In 2016, Alan Rogers joined forces with the Caravan and Motorhome Club to present the joint Alan Rogers / Caravan and Motorhome Club Awards. The Club is also Alan Rogers' parent company, having invested in sustainability programs including smart metering, EV charging points, and renewable energy on sites.
• Motorhome Matt PodcastminorGTM or Marketing PartnerCampsite of the Month partnership with Motorhome Matt Podcast, providing monthly campsite recommendations to listeners.
• ABTAcoreOthersABTA bonded travel company (Membership No. P7119 - Y6434) providing consumer protection and confidence for Alan Rogers bookings.
• EurostarminorGTM or Marketing PartnerEurostar introduced its environmental policy 'Tread Lightly' in 2007 aligned with the Paris Climate Agreement, promoting sustainable travel to Alan Rogers customers.
• Le ShuttleminorGTM or Marketing PartnerLe Shuttle (Getlink) has sustainability targets including reducing CO2 emissions by 30% by 2025 and transitioning to clean locomotives.
• P&O FerriesminorGTM or Marketing PartnerP&O Ferries has reduced carbon footprint by 85,000 tonnes and is developing new Super-Ferries with hybrid fuel/battery engines.
• Brittany FerriesminorGTM or Marketing PartnerBrittany Ferries awarded Green Marine Europe eco label, introduced LNG-powered ships reducing CO2 by up to 20%.
• Stena LineminorGTM or Marketing PartnerStena Line was first shipping company to convert a vessel to methanol (2015) and is converting ships to run on renewable methanol.
• Irish FerriesminorGTM or Marketing PartnerIrish Ferries switching ground vehicles to electric, expanding recycling schemes, using tin-free hull paints.
• MixamminorOthersPrints Alan Rogers brochures using vegetable-based inks on FSC accredited sustainably sourced paper.
• Stephens & GeorgeminorOthersPrints Alan Rogers guidebooks on FSC accredited sustainably sourced paper; members of PEFC.
• Royal MailminorOthersRoyal Mail has lowest carbon footprint per delivery in UK with 5,000+ electric vehicles, aiming for net zero by 2040.
• National Exhibition Centre (NEC)minorOthersNEC Birmingham hosts the Caravan, Camping & Motorhome Show where Alan Rogers participates. NEC implementing LED lighting, sensor taps, EV charging, and zero waste to landfill.
• Computers4AfricaminorOthersAlan Rogers donates old computers and equipment to Computers4Africa which provides technology to support education in Africa.
• TerraCycleminorOthersPartner for recycling writing instruments, storage media, and other office waste through TerraCycle's recycling schemes.
• Sandaya CampingsminorGTM or Marketing PartnerFeatured partner campsite group on Alan Rogers website.
• HuttopiaminorGTM or Marketing PartnerFeatured partner campsite chain on Alan Rogers website.
• Andalusian Campsite FederationminorGTM or Marketing PartnerFeatured partner organization on Alan Rogers website.
• Campings Comunitat ValenciaminorGTM or Marketing PartnerFeatured partner organization on Alan Rogers website.

Scale indicators5 records

Recent moves5 records

Expansion highlights1 record

Direct peers

• ACSI (Auto Camper Service International): European motorhome and camping club operating a network of 9,000+ inspected campsites with discounted guide cards and a booking platform. Highly comparable on the European campsite discovery + member-booking model.
• Pitchup.com: UK-headquartered online campsite booking platform with pan-European campsite inventory and real-time online reservations. Most directly comparable peer to Alan Rogers' booking-and-discovery model, although younger and more digitally native.
• Vacansoleil: European tour operator and campsite booking specialist focused on family camping holidays at owned and partner campsites. Comparable on the package-tour + campsite-booking combined offering.
• Camping.info: Pan-European campsite directory and review platform with tens of thousands of listings and user-generated reviews. Comparable competitor to Alan Rogers on the discovery and review side across the same European geography.
• Coolcamping.com: UK-based curated campsite directory and booking platform focused on distinctive and family-friendly campsites. Closely comparable to Alan Rogers in audience (UK/European campers) and editorial-led discovery approach.

Broad incumbents

• Airbnb: Global short-stay marketplace that has expanded into 'glamping' and unique outdoor stays. Represents a broad-incumbent threat to the discovery-and-booking layer of the European camping market.
• Haven Holidays: UK holiday-park operator with 40+ owned parks and a direct booking platform. Comparable on the UK family camping/holiday-park audience that overlaps with Alan Rogers' primary segments.
• Tripadvisor: Global travel review and booking platform with a large campsite and attraction category. Comparable in the discovery/review function where user-generated reviews challenge the value of Alan Rogers' independent assessor model.
• Booking.com: Global OTA that has materially expanded campground and holiday park inventory in Europe. Competes with Alan Rogers at the transactional layer with vastly larger marketing budget, mobile app, and loyalty program.
• Eurocamp / Select Holidays: European family camping holiday operator offering package bookings at a network of partner campsites. Comparable on the package-camping-holiday booking model targeting the same family and touring segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alanrogerstravel
• Instagraminstagram.com/alanrogerstravel
• Xx.com/AlanRogers
• LinkedInlinkedin.com/company/alan-rogers-travel-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alan Rogers