EBS Capstone
EBS Capstone is a Boston-area independent insurance and employee benefits brokerage, now operating as IMA Financial Group's Boston market after a December 2023 partnership, serving mid-market and enterprise employers across multiple industry verticals with integrated brokerage, benefits, retirement, wealth, and financial diligence services.
- Company typePrivate
- Founded1997
- HeadquartersNewton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What EBS Capstone does
EBS Capstone is a Boston-area insurance and employee benefits brokerage that operates as IMA Financial Group's Boston market following a December 2023 strategic partnership with the IMA network. The firm serves mid-market and enterprise employers across a broad vertical set that now spans agribusiness, construction, data centers, digital risk, education, energy, financial institutions, healthcare, hospitality, life sciences, manufacturing, marine, native nations, private equity, real estate, and technology, with dedicated service teams and a client portal (portal.csr24.com) supporting ongoing account management. Under the IMA umbrella, the firm offers an integrated suite spanning business insurance, employee benefits, small business and personal lines insurance, retirement plan solutions, wholesale insurance distribution, wealth management, and financial diligence services.
The business model is commission- and fee-based. Revenue is generated through insurance brokerage commissions on placement of business, employee benefits, and small business coverage (subscription_recurring), through professional-services fees on benefits administration and financial diligence engagements, and through recurring fees on retirement plan administration and wealth management. Go-to-market is enterprise field sales with dedicated service teams, supplemented by a wholesale distribution channel via IMA Wholesale Insurance that reaches third-party brokers and agents, and a self-service client portal for existing accounts. The firm's value proposition rests on independence (preserved explicitly in the IMA partnership), employee ownership under IMA, integrated service delivery across benefits, compliance, legal, wellness, technology, HR, absence management, and communications, and the breadth of the parent platform.
Operationally, the December 2023 partnership was structured to preserve client continuity: dedicated service teams and existing insurance programs remained unchanged, phone numbers were retained, and email forwarding was maintained during the transition to IMA domains. Josie Martinez serves as Market President, Boston, leading the Newton, MA office (One Gateway Center, Suite 650). The firm does not disclose revenue, headcount, pricing, or AI/technology stack details; technology is described only as a service-delivery enabler rather than as a differentiated capability.
EBS Capstone firmographics
Firmographics- Name
- EBS Capstone
- Legal name
- IMA Financial Group, Inc.
- Website
- https://selectebs.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EBS Capstone is a Boston-area independent insurance and employee benefits brokerage, now operating as IMA Financial Group's Boston market after a December 2023 partnership, serving mid-market and enterprise employers across multiple industry verticals with integrated brokerage, benefits, retirement, wealth, and financial diligence services.
- Ownership category
- akta.pro rank
EBS Capstone industry classification
Industry- Product category
- Insurance Brokerage and Employee Benefits
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Insurance Agents, Brokers & Service (6411), Investment Advice (6282)
- akta.pro primary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
- akta.pro secondary industry
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)
Keywords
Where EBS Capstone is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EBS Capstone business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Solutions: Provides business insurance, employee benefits, and small business insurance products as a core revenue stream through independent broker relationships.
- Employee Benefits Administration: Offers benefits, compliance, legal, wellness, technology, human resources, absence management, and communications services.
- Retirement Plan Solutions: Provides retirement plan administration and solutions services.
- Wealth Management: Offers wealth management services for private clients through IMA Private Wealth.
- Wholesale Insurance: Provides wholesale insurance products and distribution through IMA Wholesale Insurance.
- Financial Diligence: Offers financial due diligence services through IMA Diligence platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
EBS Capstone product offering
Product offeringCore offering
EBS Capstone operates as an independent insurance broker providing comprehensive employee benefits and financial services to mid-market and enterprise clients. Its offerings span Business Insurance, Employee Benefits (including compliance, legal, wellness, technology, HR, absence management, and communications), Small Business Insurance, Personal Lines Insurance, Retirement Plan Solutions, Wholesale Insurance, Wealth Management, and Financial Diligence services across specialized industry verticals. Following the December 2023 partnership with IMA Financial Group, EBS Capstone continues operating as IMA Boston while retaining independent broker status.
Product overview
EBS Capstone, now operating as IMA Financial Group's Boston office, is a financial services company providing insurance and employee benefits solutions. The company offers Business Insurance, Employee Benefits, Small Business Insurance, Personal Lines Insurance, Retirement Plan Solutions, Wholesale Insurance, Wealth Management, and Financial Diligence services across various industries including Technology, Healthcare, Manufacturing, Real Estate, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance Commercial insurance brokerage solutions for businesses, providing property, liability, and risk-transfer coverage tailored to specialized industry verticals. For mid-market and enterprise clients across sectors including construction, manufacturing, real estate, healthcare, and technology.
- Employee Benefits Comprehensive employee benefits brokerage and administration including compliance, legal, wellness, technology, human resources, absence management, and communications services. For mid-market and enterprise employers seeking integrated benefits programs.
- Small Business Insurance Insurance solutions designed for small businesses, providing coverage for property, liability, and operational risks with broker-guided selection. For small business owners seeking appropriately scaled commercial coverage.
- Personal Lines Insurance Personal insurance brokerage services for individuals through IMA Private Client, providing coverage for personal property, liability, and wealth-related insurance needs. For individual clients and families requiring personal lines coverage.
- Retirement Plan Solutions Retirement plan administration and advisory services delivered through IMA Retirement, supporting employer-sponsored retirement programs. For employers seeking retirement plan design, administration, and ongoing management.
- Wholesale Insurance Wholesale insurance distribution through IMA Wholesale Insurance channel, providing brokers and agents with access to specialized carriers and niche insurance products. For retail brokers and agents needing wholesale placement support.
- Wealth Management Wealth management services delivered through IMA Private Wealth for private clients, including financial planning, investment advisory, and wealth structuring. For high-net-worth individuals and families requiring integrated wealth advisory.
- Financial Diligence Financial due diligence services delivered through the IMA Diligence platform, supporting transactions and investment decisions. For private equity firms, acquirers, and investors requiring transaction financial diligence support.
Companies that use EBS Capstone
Customer profileSegments9 records
Ideal customer profiles2 records
EBS Capstone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EBS Capstone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IMA Financial GroupcoreIn December 2023, EBS Capstone partnered with IMA Financial Group as a natural progression of their collaboration. EBS/IMA retains its identity as an independent broker while gaining access to IMA's integrated financial services platform. The partnership is guided by shared core values including professionalism, relationships, expertise, balance, results, and equity. IMA's commitment to independence ensures that EBS/IMA continues serving clients with dedicated service and integrity.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
EBS Capstone competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown: Large publicly traded insurance brokerage that operates across commercial P&C, employee benefits, and specialty lines — a direct competitor to EBS/IMA in the mid-market and enterprise benefits broker space.
- Willis Towers Watson (WTW): Global advisory and brokerage firm with a strong benefits administration and health & wealth practice, often competing for the same mid-market and enterprise clients.
- Arthur J. Gallagher & Co. Major global insurance brokerage and risk management firm with a strong employee benefits and middle-market consulting practice, competing head-to-head with EBS/IMA for mid-market and enterprise clients.
- Marsh McLennan: Global insurance brokerage and advisory firm with extensive employee benefits and risk consulting capabilities; competes for larger enterprise accounts that EBS/IMA also targets.
Direct peers
- OneDigital: Employee benefits-focused brokerage and consulting firm serving mid-market and large employers with benefits, retirement, and wealth management — a focused direct competitor, especially in the benefits administration space.
- Marsh & McLennan Agency (MMA): Middle-market arm of Marsh McLennan providing commercial insurance, employee benefits, and risk management consulting — a structural peer in the regional broker / mid-market segment where EBS/IMA competes.
- Hub International: North American insurance brokerage providing commercial, personal, and employee benefits solutions to mid-market clients — closely comparable in size, services, and target customer to EBS/IMA.
- USI Insurance Services: Privately held insurance brokerage and consulting firm focused on middle-market clients across commercial lines, employee benefits, and retirement — directly comparable in customer segment and service mix.
- Lockton Companies: Largest privately held insurance brokerage in the U.S., offering commercial, benefits, and risk solutions to mid-market and enterprise clients — a direct structural peer to EBS/IMA as an independent broker.
- NFP (Aon): Middle-market-focused insurance broker and benefits consultant (now part of Aon) pairing commercial and benefits consulting with retirement and wealth advisory — matches EBS/IMA's mid-market vertical model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EBS Capstone social profiles
Digital presenceEBS Capstone financial estimates
Financial estimateRevenue estimate
Valuation estimate
EBS Capstone leadership team
Management profileNumber of profiles
Profiles1 record
EBS Capstone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EBS Capstone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EBS Capstone
What does EBS Capstone do?
EBS Capstone operates as an independent insurance broker providing comprehensive employee benefits and financial services to mid-market and enterprise clients. Its offerings span Business Insurance, Employee Benefits (including compliance, legal, wellness, technology, HR, absence management, and communications), Small Business Insurance, Personal Lines Insurance, Retirement Plan Solutions, Wholesale Insurance, Wealth Management, and Financial Diligence services across specialized industry verticals. Following the December 2023 partnership with IMA Financial Group, EBS Capstone continues operating as IMA Boston while retaining independent broker status.
Is EBS Capstone a public or private company?
EBS Capstone is a private company. It is classified as management employee owned and is currently operating.
When was EBS Capstone founded?
EBS Capstone was founded in 1997. It employs 51 to 100 people.
Where is EBS Capstone based?
EBS Capstone is headquartered in Newton, United States, in the North America region.
How does EBS Capstone make money?
Six revenue lines are on record. Insurance Solutions are the primary driver. The others are employee Benefits Administration, retirement Plan Solutions, wealth Management, wholesale Insurance and financial Diligence.
Who are EBS Capstone's main competitors?
Broad incumbents on record are Brown & Brown, Willis Towers Watson (WTW), Arthur J. Gallagher & Co. and Marsh McLennan. Direct peers are OneDigital, Marsh & McLennan Agency (MMA), Hub International, USI Insurance Services, Lockton Companies and NFP (Aon).
Does EBS Capstone have an API?
No public API is recorded for EBS Capstone.
What industry is EBS Capstone in?
EBS Capstone's product category is Insurance Brokerage and Employee Benefits. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions), with a secondary code of FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory. Its NAICS code is 52421 and its SIC code is 6411.