Cross Keys Village-The Brethren Home Community

What Cross Keys Village-The Brethren Home Community does

Cross Keys Village-The Brethren Home Community is a nonprofit, faith-based continuing care retirement community (life plan community) founded in 1908 and located on more than 360 scenic acres in New Oxford, Pennsylvania. It is the largest single-site nonprofit senior living community in Pennsylvania and the 5th largest in the United States, serving approximately 1,200 residents with more than 500 team members. The organization operates a full continuum of care under one roof, including Residential Living (independent living in cottages, apartments, Bridgewater homes, and Hearthside homes), Personal Care (assisted living), Brookside Memory Care, Healthcare and Rehab (short- and long-term skilled nursing), and Lifespring Adult Day Services, with Village Health Services offered as an on-campus add-on for residential residents.

The business model blends two revenue streams: one-time entrance fees for residential units (Hearthside homes start at $313,100) and recurring monthly service fees across residential living, personal care, healthcare, and adult day services. Pricing varies by residence type and level of care; specific monthly rates are not publicly disclosed and are quoted through a dedicated Sales & Marketing team (717-624-5350). Distribution is sales-led through non-commissioned Retirement Counselors, supplemented by a website with virtual tours, floor plans, and brochure requests, an events-based community marketing program, and a Crossing Points newsletter.

The go-to-market focuses on direct outreach to prospective residents and families in Adams County and the broader Pennsylvania region, with a stated emphasis on education over sales pressure. Recent strategic activity includes an April 2026 groundbreaking for a 40-home Hearthside expansion (completion targeted 2027), a February 2026 launch of a Pennsylvania Department of Education-approved Nurse Aide Training Program (NATCEP), and ongoing community engagement events. No AI/ML capabilities, third-party model dependencies, or proprietary technology platforms are disclosed in the source material.

Name

Cross Keys Village-The Brethren Home Community

Legal name

Cross Keys Village – The Brethren Home Community

Website

https://crosskeysvillage.org

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cross Keys Village-The Brethren Home Community is a nonprofit, faith-based continuing care retirement community in New Oxford, Pennsylvania, founded in 1908. It serves approximately 1,200 residents on a 360+-acre campus with a full continuum of independent living, personal care, memory care, skilled nursing, and adult day services.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living services
• Continuing care retirement
• Memory care services
• Assisted living community
• Adult day services

Headquarters

HQ city

New Oxford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Living - Entrance Fees: One-time entrance fees for cottages, apartments, Hearthside homes, and Bridgewater homes. Hearthside entrance fees start at $313,100.
2. Monthly Service Fees: Ongoing monthly fees associated with residential living, personal care, and healthcare services.
3. Healthcare and Personal Care Services: Fees for personal care admissions and healthcare center services including short-term and long-term care.
4. Lifespring Adult Day Services: Day services fees for adults who need care during the day in a safe and engaging environment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cross Keys Village operates a continuing care retirement community (life plan community) on a 360+ acre campus in New Oxford, Pennsylvania, providing a full continuum of care to older adults. Core offerings include independent residential living (cottages, apartments, Hearthside and Bridgewater homes), personal care/assisted living, Brookside memory care, short- and long-term healthcare and rehabilitation, and Lifespring adult day services, supported by on-campus amenities such as a wellness center, indoor pool, dining venues, and creative arts spaces.

Product overview

Cross Keys Village operates as a continuing care retirement community (life plan community) offering an integrated portfolio of senior living services. The core offerings include Residential Living (independent living with cottages, apartments, Bridgewater homes, and Hearthside homes), Personal Care (assisted living), Brookside Memory Care (specialized dementia care), Healthcare and Rehab, and Lifespring Adult Day Services. The community provides a continuum of care model where residents can transition between levels of care as needed, with Residential Living residents receiving priority access to higher levels of care.

Differentiator

Problem solved

Functional benefit

Brands

• Hearthside: Neighborhood offering vibrant, connected lifestyle with maintenance-free homes; currently includes 50 homes with expansion adding 40 more.
• Brookside
• Lifespring Adult Day Services
• Bridgewater

Products and services

• Residential Living
• Personal Care
• Brookside Memory Care
• Healthcare and Rehab
• Lifespring Adult Day Services

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Froggy 107.7minorGTM or Marketing Partner · 1 June 2026Radio station that provided emcees Scott and Kim for the 17th Annual Cardboard Boat Regatta event
• Mowery ConstructioncoreImplementation/ SI/ Consulting Partner · 23 April 2026General contractor for Hearthside expansion project; participated in groundbreaking ceremony on April 23, 2026
• SFCS ArchitectscoreTechnology or Integration · 23 April 2026Architecture firm for Hearthside expansion project; participated in groundbreaking ceremony
• HRG Civil EngineeringcoreImplementation/ SI/ Consulting Partner · 23 April 2026Civil engineering firm for Hearthside expansion project; participated in groundbreaking ceremony
• Oxford Township SupervisorminorOthers · 23 April 2026Local government official who participated in Hearthside groundbreaking ceremony
• Hanover Family Practice AssociatesminorStrategic or Co-development Partner · 24 March 2022Medical practice that coordinated medical supply donations to Ukrainian refugees in Poland during the humanitarian crisis caused by Russia's invasion of Ukraine
• LeadingAgeminorOthersOrganizational membership in LeadingAge national association for senior living providers
• LeadingAge PAminorOthersOrganizational membership in Pennsylvania state association for senior living providers
• Dave Ramsey SolutionsminorStrategic or Co-development PartnerFinancial counseling platform partnership through the Team Member Benevolence Fund's Good Will Committee, providing free budget planning and educational resources to team members

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Acts Retirement-Life Communities: One of the largest nonprofit CCRC operators in the U.S., offering a similar continuum of independent living, assisted living, memory care, and skilled nursing across multiple campuses. Closest comparable to Cross Keys Village by mission (faith-based nonprofit), service model (full CCRC continuum), and scale.
• Erickson Senior Living: Operator of large-scale, master-planned CCRCs serving thousands of residents across multiple U.S. campuses. Comparable to Cross Keys Village in single-site scale, continuum-of-care model, and large campus footprint, though for-profit and multi-site.
• Life Care Services: Manages a national portfolio of CCRCs and life plan communities, including some of the largest in the country. Directly comparable to Cross Keys Village in CCRC operating model, scale, and service breadth across independent living through skilled nursing.
• Presbyterian Senior Living: Pennsylvania-based nonprofit CCRC operator offering independent living, personal care, memory care, and skilled nursing across multiple locations. Highly comparable to Cross Keys Village by geography (PA), faith-based nonprofit mission, and continuum-of-care product.
• Asbury Communities: Nonprofit provider of CCRCs and senior living services in the Mid-Atlantic region, including Pennsylvania. Comparable to Cross Keys Village in faith-based nonprofit mission, geographic focus, and full continuum-of-care service model.
• United Methodist Communities: Faith-based nonprofit operator of senior living communities in the Northeast, including CCRC-style campuses with independent living, assisted living, and skilled nursing. Comparable to Cross Keys Village on nonprofit/faith-based mission and CCRC service structure.
• Springpoint Senior Living: Nonprofit CCRC operator serving the Mid-Atlantic, including multiple full-continuum life plan communities. Comparable to Cross Keys Village by nonprofit structure, continuum-of-care offering, and Mid-Atlantic geography.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator across independent living, assisted living, and memory care, including CCRC/life plan communities. Comparable as a broad incumbent across the same service categories, though for-profit, multi-site, and substantially larger than Cross Keys Village.

Regional players

• Diakon Lutheran Services: Faith-based (Lutheran) nonprofit provider of senior living, personal care, and skilled nursing in Pennsylvania and the Mid-Atlantic. Comparable to Cross Keys Village on faith-based nonprofit mission, PA-centric geography, and continuum-of-care services.
• Moravian Manor: Pennsylvania-based nonprofit CCRC serving the Lancaster County region with independent living, personal care, and skilled nursing. Comparable to Cross Keys Village by PA geography, nonprofit CCRC structure, and faith-based heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/crosskeysvillage
• Facebookfacebook.com/CrossKeysVillage

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Keys Village-The Brethren Home Community