New River Valley Agency on Aging

What New River Valley Agency on Aging does

New River Valley Agency on Aging is a private nonprofit organization designated by the Commonwealth of Virginia as the official Area Agency on Aging for Planning District 4 in southwest Virginia. Founded in 1975 and headquartered at 44 Third St NW in Pulaski, Virginia, the agency delivers a portfolio of eleven direct service programs to older adults aged 60 and above, their families, and caregivers across Floyd, Giles, Montgomery, and Pulaski Counties, Radford City, and the Towns of Blacksburg, Christiansburg, and Pulaski. Core programs include Care Coordination, Congregate Meals, Elder Abuse Prevention, Home Delivered Meals, Homemaker Services, Information & Assistance, Legal Services, Medical Transportation, the Ombudsman Program, Respite Care, and the Virginia Insurance Counseling Program (VICAP). The agency is governed by a Board of Directors whose members are appointed by the eight constituent local governing bodies, with an Advisory Council representing community organizations, health and human services agencies, consumers, and minority populations.

The organization operates without proprietary technology infrastructure, delivering services through direct human interaction including in-home visits, telephone contacts, congregate meal sites, and physical meal delivery routes that run Monday through Friday with frozen or shelf-stable meal options for remote areas. Educational content is delivered through a downloadable Aging in Place workbook, video library, and workshop facilitation materials developed in collaboration with the multi-agency New River Valley Aging in Place Leadership Team. No mobile applications, APIs, or software platforms are disclosed, and the agency's web presence consists of a content-oriented website plus a Facebook page for community engagement.

Revenue is generated through three primary streams: government grants and contracts administered under a four-year Area Plan for Aging Services (FY2024-2027), sliding-scale fees from clients above the federal poverty level (with services provided at no charge to those at or below poverty), and donations plus fundraising event proceeds such as the annual Grass & Grill event benefitting the Home Delivered Meals program. Services are delivered free of charge to congregate meal participants and information-and-assistance callers, with voluntary contributions welcomed. The agency's go-to-market motion is community-led, relying on referrals from healthcare providers and social service organizations, word-of-mouth, and direct outreach, with no formal sales infrastructure.

Name

New River Valley Agency on Aging

Legal name

New River Valley Agency on Aging

Website

https://nrvaoa.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

New River Valley Agency on Aging is a Virginia-designated Area Agency on Aging providing eleven direct service programs—meals, transportation, legal aid, care coordination, respite, and insurance counseling—to older adults, caregivers, and Medicare beneficiaries across eight jurisdictions in southwest Virginia.

Ownership category

akta.pro rank

Product category

Aging and Senior Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Aging services
• Senior care
• Elder abuse prevention
• Home delivered meals
• Medicare counseling

Headquarters

HQ city

Radford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Government Grants and Contracts: The agency operates under a four-year Area Plan for Aging Services (FY2024-2027), funded through government grants and contracts to provide aging services programs in Planning District 4.
2. Sliding Scale Fees: Some services operate on a sliding scale fee basis where persons with income above the poverty level pay fees after deductions for medical expenses. Persons at or below the poverty level receive services at no charge.
3. Donations and Contributions: Monetary contributions from individuals and groups are used to extend agency services. Contributions may be designated to specific programs or made in memory of someone.
4. Fundraising Events: Special events such as the annual Grass & Grill fundraiser benefit the Home Delivered Meals program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The New River Valley Agency on Aging is a designated Area Agency on Aging providing direct human services to older adults aged 60+ in Virginia's Planning District 4. Its core offerings include care coordination, home-delivered and congregate meals, homemaker services, medical transportation, respite care, legal services, ombudsman advocacy, elder abuse prevention, and Virginia Insurance Counseling Program (VICAP) Medicare navigation.

Product overview

New River Valley Agency on Aging is a community services organization offering a unified portfolio of aging services rather than a technology product platform. The core offerings include 11 direct service programs (Care Coordination, Congregate Meals, Elder Abuse Prevention, Home Delivered Meals, Homemaker Services, Information & Assistance, Legal Services, Medical Transportation, Ombudsman Program, Respite Care, and VICAP) complemented by educational resources (Aging in Place Workbook, Videos, and Workshop Facilitation Materials) and a Volunteer Pulaski! Program. Services are provided across Floyd, Giles, Montgomery, and Pulaski Counties; Radford City; and the Towns of Blacksburg, Christiansburg, and Pulaski. The organization also hosts the Grass & Grill annual fundraiser event.

Differentiator

Problem solved

Functional benefit

Brands

• Aging in Place: A program developed by the New River Valley Aging in Place Leadership Team to help individuals form a plan to stay in their homes and communities for as long as possible. Includes workbooks, videos, and workshop resources covering housing, health & wellness, transportation, personal finance, and social connections.
• New River Valley Senior Services
• Grass & Grill
• Volunteer Pulaski!

Products and services

• Care Coordination Services Comprehensive assessment of an older person's needs with monitoring through home visits and telephone contacts to ensure needs are being met, intended for adults aged 60 and older.
• Home Delivered Meals Nutritionally balanced meals delivered Monday through Friday to homebound persons, with frozen or shelf-stable meals available for remote areas.
• Congregate Meals Hot, well-balanced meals served 2-3 days per week at group settings throughout the New River Valley, providing meals and socialization opportunities.
• Homemaker Services Light housekeeping assistance provided by trained aides, typically one day per week for approximately 3 hours, also offering caregiver respite.
• Medical Transportation Non-Emergency Medical Transportation for individuals 60 and older to local medical appointments, also available for those with sensory or physical disabilities.
• Respite Care Care services for caregivers providing 24-hour care to persons 60+ or those with Alzheimer's Disease, available in-home or through Adult Day Services, up to 35 hours per month.
• Legal Services Limited legal assistance including simple wills, power of attorney, and public benefit appeals for older persons.
• Ombudsman Program Advocacy and counseling services for residents in nursing homes, assisted living facilities, and community-based care, including complaint resolution.
• Elder Abuse Prevention Coordinates community education programs regarding elder abuse issues and provides guidance with making referrals for suspected incidents of abuse, neglect, or exploitation.
• Information & Assistance Resource information services to help older persons and caregivers find and access services from the Agency or other agencies.
• Virginia Insurance Counseling Program (VICAP) Insurance counseling to help individuals understand Medicare, Medicaid, medical bills, and make decisions about supplement or long-term care insurance.
• Volunteer Pulaski! Program A volunteer coordination program connecting individuals with volunteer projects in Pulaski County to apply their skills for community benefit.

Quantifiable outcome

• Nearly 90% of older adults want to age in place
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• New River Valley Aging in Place Leadership TeamcoreStrategic or Co-development PartnerA regional multi-disciplinary collaboration of more than twelve local and regional agencies and organizations that emerged during the 2010-2013 New River Valley Livability Initiative. The group is dedicated to helping create lifespan-friendly communities and developed Aging in Place materials including a workbook, videos, facilitation guide, and resource listings. Any interested group or individual is invited to participate.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• League of Older Americans (LOA): A Virginia-based Area Agency on Aging providing a similar suite of aging services (meals, transportation, care coordination) in an adjacent service district. Directly comparable as a fellow designated AAA operating under the same state aging-services framework.
• Shenandoah Area Agency on Aging: Designated AAA serving Planning District 7 in Virginia, offering congregate/home-delivered meals, care coordination, and caregiver support. Directly comparable geographic peer with overlapping service mix and funding model.
• Mountain Empire Older Citizens (MEOC): Area Agency on Aging for Planning District 1 in far southwest Virginia, providing aging services across rural counties. Directly comparable as a regional AAA serving a similarly rural, dispersed senior population.
• Appalachian Agency for Senior Citizens: Area Agency on Aging for Planning District 2 in southwest Virginia, offering comparable programs (meals, transportation, care coordination, ombudsman). Directly comparable rural-AAA peer with identical funding structure.
• Senior Services of Southeastern Virginia: Virginia-based Area Agency on Aging offering comparable programs including Meals on Wheels, care coordination, and insurance counseling. Directly comparable as a fellow state-AAA delivering the same program portfolio.

Regional players

• Fairfax Area 50+ Community: County-level aging services provider in Northern Virginia offering programs such as meals, transportation, and care coordination. Comparable in service mix but operates in a more urban/suburban jurisdiction with different demographic scale.

Broad incumbents

• Meals on Wheels America: National umbrella organization supporting local Meals on Wheels programs, including home-delivered meal services like those operated by NRV AoA. Comparable on the meal-delivery program dimension though operating at national rather than regional scale.
• Virginia Department for Aging and Rehabilitative Services (DARS): State agency that administers and funds Area Agencies on Aging across Virginia, including NRV AoA. Comparable as the umbrella oversight body governing the same program areas (aging services, disability services, vocational rehabilitation).

Others

• Eldercare Locator: Federal public-information resource connecting older adults to local aging services such as those provided by NRV AoA. Comparable as an enabling/referral channel rather than a direct service competitor.
• AARP Virginia: State-level chapter of AARP providing advocacy, insurance counseling, and resources for older adults in Virginia. Comparable in serving the same 60+ demographic and overlapping with NRV AoA's VICAP and advocacy missions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nrvaoa
• Xx.com/nrvaoa
• LinkedInlinkedin.com/company/new-river-valley-agency-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about New River Valley Agency on Aging