Jubitz

What Jubitz does

Jubitz Corporation is a privately held, family-owned truck stop, travel center, and commercial fueling operator headquartered in Portland, Oregon, founded in 1952 and now in its second generation of family leadership under Chairman & CEO Fred Jubitz and President Matthew Jubitz. The company runs a 26-acre flagship campus off I-5 at Exit 307 in North Portland that integrates 300 truck parking spots, fueling lanes, a preventive-maintenance Truck Service Center, the 100+ room Portlander Inn hotel, three restaurants (Cascade Grill, Jake Brake Deli, Moe's Deli), a 52-seat cinema, a country-western live music venue (Ponderosa Lounge & Grill), a 24-hour convenience store, and banquet facilities — collectively serving more than 2,000 drivers daily. The operating model is a physical one-stop destination where transit, lodging, dining, entertainment, and vehicle services are co-located to capture multiple spend occasions per visitor.

Revenue is generated primarily through transactional, volume-based pricing: per-gallon fuel sales across on-site lanes, mobile fuel delivery, cardlock sites, and the Pacific Pride/CFN franchise network; per-night hotel rooms; per-ticket cinema and event rentals; per-unit truck maintenance (oil changes from ~$270, brake service, DOT inspections); reserved paid truck parking (subscription billing); and F&B, c-store, and banquet sales. The Fleet Services division serves local, regional, and national commercial accounts with competitive pricing, purchasing controls, and fuel cards, while the consumer-facing travel center relies on walk-in interstate traffic. Distribution is anchored by the single flagship campus supplemented by Hillsboro and Vancouver, WA offices, online reservations (The Booking Button), and third-party delivery (Uber Eats, Grubhub). The company is privately financed with no institutional capital on record, ranks among Oregon's top 150 privately-owned firms for over a decade, and has been named a Top Workplace in Oregon and Southwest Washington for seven consecutive years (2018–2024).

Name

Jubitz

Legal name

Jubitz Corporation

Website

https://jubitz.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Jubitz is a family-owned, Portland-based truck stop, travel center, and commercial fueling operator running a 26-acre I-5 flagship campus that delivers integrated fueling, parking, maintenance, lodging, dining, and entertainment services to professional drivers and fleets across the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Truck Stop and Travel Center Services

NAICS

Transportation and Warehousing (48-49)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Truck Stops & Travel Centers (Fuel + Convenience) (CRANAJAC)

akta.pro secondary industry

Truck Stop & Driver Lodging (THAGAFAG)

Keywords

• Commercial fleet fueling
• Truck stop services
• Travel center hospitality
• Truck parking reservations
• Diesel fuel services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fleet Fueling Services: Commercial fueling services including fuel delivery, cardlock sites (Pacific Pride/CFN), renewable diesel, commercial lubricants, and fuel cards. Revenue is generated through fuel volume sales with competitive pricing for business customers. The company serves local, regional, and national operations.
2. Truck Stop Amenities: Revenue from truck parking (including reserved paid parking), diesel and gas fueling facilities, convenience store sales, and truck service center services (oil changes, brakes, DOT inspections).
3. Truck Service Center: Preventive maintenance services including oil changes (as low as $270), brake services, and DOT inspections. Revenue generated through service fees for commercial truck maintenance.
4. Hospitality - Restaurants: Food and beverage sales from multiple dining venues: Cascade Grill (American homestyle, breakfast all-day, catering/banquets), Jake Brake Deli (burgers, cheesesteaks, made-to-order meals), Moe's Deli (sandwiches, pizza, coffee, smoothies). Online ordering available through third-party platforms.
5. Portlander Inn Hotel: 100+ room hotel adjacent to the truck stop, near Portland International Airport. Revenue from room bookings with online reservation system through The Booking Button.
6. Jubitz Cinema: 52-seat movie theater showing first-run films with digital projection and surround sound. Tickets: $9 adults / $7 kids. Also offers private theater rentals for events and parties.
7. Ponderosa Lounge & Grill: Live music venue featuring country-western entertainment. Revenue from food, beverage sales, and venue rentals for private events. Named after the TV show Bonanza.
8. Convenience Store & Retail: Marketplace Convenience Store offering grab-and-go food, drinks, beer cave, snacks, travel essentials, apparel, and personal hygiene products. Open 24 hours, accepts EBT cards.
9. Event Hosting & Banquets: Catering and event rental services for company events, weddings, parties, and meetings. Multiple venue options including Cascade Room, Columbia Room, Mt. Hood Area, Mall Venue, and Jubitz Cinema. Full Ponderosa can seat 275-480 guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Jubitz operates a 26-acre truck stop and travel center campus in North Portland providing commercial fleet fueling services (fuel delivery, cardlock sites via Pacific Pride/CFN, renewable diesel, commercial lubricants, and fuel cards) alongside a one-stop driver and traveler destination featuring 300 truck parking spots, a preventive truck maintenance service center, a 100+ room hotel (Portlander Inn), multiple restaurants and delis, a 52-seat cinema, a country-western live music lounge, and a 24-hour convenience store. The offering integrates fueling, vehicle services, hospitality, dining, and entertainment on a single campus serving both commercial fleet operators and individual travelers.

Product overview

Jubitz is a family-owned truck stop, travel center, and fleet service provider operating since 1952. The company offers a single-location, 26-acre integrated hospitality and fueling complex in North Portland, Oregon. Its portfolio consists of two main pillars: (1) Commercial Fleet Services including fuel delivery, cardlock sites (Pacific Pride/CFN), renewable diesel, commercial lubricants, and fuel cards; and (2) Driver & Traveler Amenities including the flagship truck stop with 300 parking spots, reserved parking, truck service center with preventive maintenance and DOT inspections, hotel (Portlander Inn with 100+ rooms), and diverse dining/entertainment venues (Cascade Grill, Jake Brake Deli, Moe's Deli, Ponderosa Lounge & Grill, Jubitz Cinema, Marketplace Convenience Store). The company also hosts banquet and event services and provides online ordering across its food outlets. The offering is best characterized as a unified destination platform where fueling, hospitality, dining, entertainment, and vehicle services are co-located and mutually reinforcing.

Differentiator

Problem solved

Functional benefit

Brands

• Portlander Inn: 100+ room hotel located conveniently near Portland International Airport
• Ponderosa Lounge & Grill
• Cascade Grill
• Jake Brake Deli
• Moe's Deli
• Jubitz Cinema
• Jubitz Truck Service Center
• Fleet Services
• Marketplace Convenience Store
• Fudge N Truckin
• Club 307
• Pacific Pride

Products and services

• Fuel Delivery

Quantifiable outcome

• Serves 2,000+ truck drivers daily
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pacific PridecoreChannel Partner/ Reseller/ DistributorJubitz Corporation is an Independent Franchisee of Pacific Pride, offering customers fueling cards that work with a national network of membership-only fueling stations across the United States. Pacific Pride offers thousands of gas stations with competitive pricing for carriers. This partnership enables Jubitz to serve national fleet operations and extends their commercial fueling reach.
• US FoodsminorGTM or Marketing PartnerUS Foods is one of America's leading food companies and foodservice distributors, partnering with approximately 250,000 restaurants. US Foods is a sponsor of Jubitz's annual Driver Appreciation Day event, providing food donations for the free BBQ lunch for CDL holders.
• 99.5 FM - The WolfminorGTM or Marketing PartnerPortland's home for Country Music and radio sponsor for Driver Appreciation Day 2025. The Wolf is part of Audacy and promotes the event to its country music listener base of truck drivers and local community.
• AMBESTcoreChannel Partner/ Reseller/ DistributorAMBEST is a member-owned, nationwide network of independent truck stops and service centers founded in 1988. Fred Jubitz has served as director and Chairman of America's Best Truck Stops (AMBEST). Most AMBEST locations are family-owned businesses.
• DAT Freight and AnalyticsminorGTM or Marketing PartnerDAT operates the largest truckload freight marketplace in North America. Jubitz previously owned DAT Services division. DAT sponsors Driver Appreciation Day and is a major data provider for the trucking industry with a database of $137 billion in transportation market transactions.
• PepsiminorGTM or Marketing PartnerPepsiCo beverage sponsor for Driver Appreciation Day 2025. Pepsi's mission is to create more smiles with every sip and every bite through their products and brand experiences.
• Swire Coca-ColaminorGTM or Marketing PartnerSwire Coca-Cola serves as a sponsor for Driver Appreciation Day. Swire Coca-Cola wins together by serving as advocates for their people, customers, partners, community, and planet.
• Vancouver Oil CompanycoreStrategic or Co-development PartnerAcquired by Jubitz in 2012, Vancouver Oil Company expanded Jubitz's commercial fuel operations into the Vancouver, WA market. This acquisition added diverse sales experience and manages onsite, cardlock, station gallons, and the Jubitz Truck Service Center.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Love's Travel Stops & Country Stores: Family-owned (Berkshire Hathaway-backed since 2024) travel stop chain with 600+ locations nationwide. Closest structural peer to Jubitz — family-run origins, integrated hospitality (Country Stores), commercial fueling, and truck service centers make it a direct comparison despite scale differences.
• Maverik: Fast-growing travel center and convenience store chain with 380+ locations across the Western U.S. Comparable offerings in commercial fueling, fresh food, and driver amenities; aggressive expansion strategy through acquisitions (including Kum & Go) makes it a relevant emerging competitive threat on the West Coast.
• TravelCenters of America (TA): Major full-service travel center chain (now under BP ownership) operating 300+ travel centers and Petro locations. Directly comparable offerings: commercial fueling, truck service, full-service restaurants, driver amenities, and reserved parking.
• Pilot Travel Centers (Pilot Flying J): The largest travel center operator in North America with 875+ locations. Direct competitor across commercial fueling, parking, food, and amenities; owned by Berkshire Hathaway (now BP transaction pending). Most directly comparable on integrated service model, though at massive scale advantage.
• Petro Stopping Centers: High-end travel center chain (now operated under TA/BP) historically positioned on premium amenities similar to Jubitz's strategy. Comparable truck service centers, full-service restaurants, and reserved truck parking offerings.
• Sapp Bros Travel Centers: Family-owned (Sapp family) travel center chain operating 17 locations across the Midwest and West. Similar size and family-business DNA to Jubitz; comparable integrated offerings of fueling, restaurants, truck service, and parking. Most direct comparable on family-owned single-campus model.

Regional players

• Kwik Trip: Family-owned convenience store and fuel retailer with 800+ locations across the Upper Midwest. Comparable on family-ownership DNA and integrated fuel/convenience store model, though primarily regional and lacking truck stop specialization.

Others

• AMBEST (America's Best Truck Stops): Member-owned cooperative network of independent family-owned truck stops founded in 1988. Jubitz is a member and Fred Jubitz served as Chairman. Comparable as an ecosystem peer rather than direct competitor; relevant for benchmarking independent truck stop economics and partnership reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jubitztravel
• Facebookfacebook.com/jubitztravelcenter
• LinkedInlinkedin.com/company/jubitz-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jubitz